David Egan, head of industrial and logistics research for the Americas operation of real estate giant CBRE Group, says the future is looking up for industrial property, literally and figuratively.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The traditional warehouse and distribution center is a wide, squat structure sitting amid seemingly endless tracts of land at or near interstate highways or state roads. Those aren't going away, but a new type of warehouse design is muscling its way in: taller structures with a new focus on three-dimensional (3-D) measurement that captures the true extent of a building's available space.
In a report issued in late March, CBRE Group Inc. said the height of the typical U.S. warehouse had increased to 33 feet in 2016 from 24 feet in the 1960s. What's more, while 13.7 billion cubic feet of U.S. warehouse space was built from 2010 to 2016, that would be just 422.5 million square feet of space if the facilities were measured by ground-floor area. Driving the move upward is the rapid growth of e-commerce fulfillment networks that have led companies to install mezzanine levels to add more human pickers as well as a need to be closer to densely populated urban centers where land is in short supply, prohibitively expensive, or both.
David Egan, CBRE's head of industrial and logistics research for the Americas, recently spoke to Mark B. Solomon, executive editor-news, about the trend to build taller and to measure space through a 3-D prism, and how this evolution in design may spur the next phase of U.S. industrial property's multiyear success story.
Q: Industrial real estate has been on a multiyear tear. How long do you see this continuing?
A: With a growing domestic economy and e-commerce sector, demand in the near term is likely to persist. It should slow a bit from the very strong run it had from 2013-2015, but it still will be at, or above, long-run averages. The supply side, which has been somewhat slow during this cycle, is projected to deliver new product at, or slightly above, the rate of demand for the first time in nearly a decade. This will have the effect of pushing availability rates up a bit and slowing the rate of rental growth. Overall, the market is in a fairly mature state but still looks to be strong in the near term.
Q: What factors would slow the market down?
A: The two factors that would slow the market are a flat or shrinking U.S. GDP, and/or a significant slowdown in trade due to a slowing global economy or political pressures. However, both factors are mitigated to some degree by the continued buildout of the e-commerce supply chain. Both retailers and suppliers need more distribution locations to get as close as possible to the consumer. This growth is not as tied to the vagaries of the economy, and it is very likely to persist regardless of any change in the economy.
Q: The Federal Reserve is considering two, maybe three, more rate hikes in 2017. Will higher borrowing costs, which would increase inventory-carrying costs, inject friction into the industrial market?
A: Higher inventory costs are certainly an issue for supply chain players. However, the Fed's desire to raise rates would be in response to its current and future perceptions of a strong economy. A strong U.S. economy means a strong U.S. consumer who is buying things. The growth in consumption is accretive to the users of supply chain real estate. That should lead to further topline growth and mitigate the higher carrying costs that would come from higher rates.
Q: CBRE recently published a report on warehouse and DC development that predicted the future of building design will be vertical rather than horizontal, making the measurement of cubic feet, or the "third dimension," more important. Can you explain the significance of this design trend, and its impact on warehouse users and operators?
A: Modern fulfillment centers tend to have very large inventory counts and high throughput of small items in contrast to traditional warehouses, which move inventory in large batches on pallets. Modern fulfillment is very labor-intensive, so it is critical to design a warehouse where people can get access to the items in the racks. The most efficient design is to build taller warehouses for more volume, and then construct mezzanine levels on which people can walk and get access to racks 30 feet in the air. A 40-foot warehouse allows for three levels of mezzanine, which is the most efficient and cost-effective use of the entire building.
Q: E-commerce is clearly driving this, but you said the reason behind taller warehouses is that users could install more mezzanine levels to accommodate more pickers, not because it would be a more efficient use of urban space located close to many e-commerce end customers. Given this thinking, is it possible that we will see skyscraper-type warehouses dotting the rural landscapes where the traditional squat warehouses are located?
A: Skyscrapers? No. While the average warehouse height is creeping higher, it's important to note that the e-commerce user and XXL distribution centers still are a minority of the supply and demand in the market. The majority of the users are still somewhat traditional companies who adequately make use of smaller buildings.
Q: Will lower property costs be a side benefit of this trend because there will be less raw land needed?
A: Land requirements for these large buildings are not going down even as the heights go up. These types of facilities require excess land for parking for additional employees, for extra trailer storage, and to accommodate the extra truck traffic. The latter because there are more truck visits to these high-volume fulfillment centers than to regular warehouses. Savings on the costs of land is not really a feature of these buildings thus far.
Q: On another front, users that are being priced out of expensive coastal markets, as well as key inland commerce centers, are looking at less-expensive markets long considered second-tier. Is the country's transport and logistics infrastructure capable of supporting increasing demand in the nation's interior?
A: The inland port infrastructure is solid, but it has room for improvement. We have seen secondary markets such as Kansas City and Greenville/Spartanburg (S.C.) make investments in intermodal infrastructure and capture significant market share. As the major intermodal markets like Chicago and Dallas near capacity constraints, other smaller, yet well-located markets like Columbus, Ohio, have the opportunity to capture outsized growth with investment in inland port infrastructure, such as intermodal facilities and airports.
Q: What is the next frontier for industrial development? Is it geographic? Related to expansion of verticals?
A: The next interesting wave will be the addition of multilevel warehouses in the U.S. These are not warehouses with extra mezzanine levels. Rather, we're talking about cubes stacked on top of each other, where each level can accommodate trucks, and loading and unloading. This has been common for some time in dense Asian and European cities, and it will be necessary in dense, infill, land-constrained areas in the U.S. We are seeing the first wave of this in certain West Coast markets. We should see it rolling out more broadly in the next several years.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."