David Egan, head of industrial and logistics research for the Americas operation of real estate giant CBRE Group, says the future is looking up for industrial property, literally and figuratively.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The traditional warehouse and distribution center is a wide, squat structure sitting amid seemingly endless tracts of land at or near interstate highways or state roads. Those aren't going away, but a new type of warehouse design is muscling its way in: taller structures with a new focus on three-dimensional (3-D) measurement that captures the true extent of a building's available space.
In a report issued in late March, CBRE Group Inc. said the height of the typical U.S. warehouse had increased to 33 feet in 2016 from 24 feet in the 1960s. What's more, while 13.7 billion cubic feet of U.S. warehouse space was built from 2010 to 2016, that would be just 422.5 million square feet of space if the facilities were measured by ground-floor area. Driving the move upward is the rapid growth of e-commerce fulfillment networks that have led companies to install mezzanine levels to add more human pickers as well as a need to be closer to densely populated urban centers where land is in short supply, prohibitively expensive, or both.
David Egan, CBRE's head of industrial and logistics research for the Americas, recently spoke to Mark B. Solomon, executive editor-news, about the trend to build taller and to measure space through a 3-D prism, and how this evolution in design may spur the next phase of U.S. industrial property's multiyear success story.
Q: Industrial real estate has been on a multiyear tear. How long do you see this continuing?
A: With a growing domestic economy and e-commerce sector, demand in the near term is likely to persist. It should slow a bit from the very strong run it had from 2013-2015, but it still will be at, or above, long-run averages. The supply side, which has been somewhat slow during this cycle, is projected to deliver new product at, or slightly above, the rate of demand for the first time in nearly a decade. This will have the effect of pushing availability rates up a bit and slowing the rate of rental growth. Overall, the market is in a fairly mature state but still looks to be strong in the near term.
Q: What factors would slow the market down?
A: The two factors that would slow the market are a flat or shrinking U.S. GDP, and/or a significant slowdown in trade due to a slowing global economy or political pressures. However, both factors are mitigated to some degree by the continued buildout of the e-commerce supply chain. Both retailers and suppliers need more distribution locations to get as close as possible to the consumer. This growth is not as tied to the vagaries of the economy, and it is very likely to persist regardless of any change in the economy.
Q: The Federal Reserve is considering two, maybe three, more rate hikes in 2017. Will higher borrowing costs, which would increase inventory-carrying costs, inject friction into the industrial market?
A: Higher inventory costs are certainly an issue for supply chain players. However, the Fed's desire to raise rates would be in response to its current and future perceptions of a strong economy. A strong U.S. economy means a strong U.S. consumer who is buying things. The growth in consumption is accretive to the users of supply chain real estate. That should lead to further topline growth and mitigate the higher carrying costs that would come from higher rates.
Q: CBRE recently published a report on warehouse and DC development that predicted the future of building design will be vertical rather than horizontal, making the measurement of cubic feet, or the "third dimension," more important. Can you explain the significance of this design trend, and its impact on warehouse users and operators?
A: Modern fulfillment centers tend to have very large inventory counts and high throughput of small items in contrast to traditional warehouses, which move inventory in large batches on pallets. Modern fulfillment is very labor-intensive, so it is critical to design a warehouse where people can get access to the items in the racks. The most efficient design is to build taller warehouses for more volume, and then construct mezzanine levels on which people can walk and get access to racks 30 feet in the air. A 40-foot warehouse allows for three levels of mezzanine, which is the most efficient and cost-effective use of the entire building.
Q: E-commerce is clearly driving this, but you said the reason behind taller warehouses is that users could install more mezzanine levels to accommodate more pickers, not because it would be a more efficient use of urban space located close to many e-commerce end customers. Given this thinking, is it possible that we will see skyscraper-type warehouses dotting the rural landscapes where the traditional squat warehouses are located?
A: Skyscrapers? No. While the average warehouse height is creeping higher, it's important to note that the e-commerce user and XXL distribution centers still are a minority of the supply and demand in the market. The majority of the users are still somewhat traditional companies who adequately make use of smaller buildings.
Q: Will lower property costs be a side benefit of this trend because there will be less raw land needed?
A: Land requirements for these large buildings are not going down even as the heights go up. These types of facilities require excess land for parking for additional employees, for extra trailer storage, and to accommodate the extra truck traffic. The latter because there are more truck visits to these high-volume fulfillment centers than to regular warehouses. Savings on the costs of land is not really a feature of these buildings thus far.
Q: On another front, users that are being priced out of expensive coastal markets, as well as key inland commerce centers, are looking at less-expensive markets long considered second-tier. Is the country's transport and logistics infrastructure capable of supporting increasing demand in the nation's interior?
A: The inland port infrastructure is solid, but it has room for improvement. We have seen secondary markets such as Kansas City and Greenville/Spartanburg (S.C.) make investments in intermodal infrastructure and capture significant market share. As the major intermodal markets like Chicago and Dallas near capacity constraints, other smaller, yet well-located markets like Columbus, Ohio, have the opportunity to capture outsized growth with investment in inland port infrastructure, such as intermodal facilities and airports.
Q: What is the next frontier for industrial development? Is it geographic? Related to expansion of verticals?
A: The next interesting wave will be the addition of multilevel warehouses in the U.S. These are not warehouses with extra mezzanine levels. Rather, we're talking about cubes stacked on top of each other, where each level can accommodate trucks, and loading and unloading. This has been common for some time in dense Asian and European cities, and it will be necessary in dense, infill, land-constrained areas in the U.S. We are seeing the first wave of this in certain West Coast markets. We should see it rolling out more broadly in the next several years.
Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.