The Home Depot's Michelle Livingstone on why orange is the new green
As one of the nation's largest truckload shippers, The Home Depot wields a lot of carbon-reduction clout with its carriers. It's Michelle Livingstone's job to ensure they carry Big Orange's freight as cleanly as possible.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Freight means a lot to The Home Depot. So does sustainability. Transportation accounts for 65 to 70 percent of its supply chain cost. And like other big shippers, the home improvement chain is aware that transport generates about one-quarter of all greenhouse gas emissions in the U.S.
Add it all up, and it means a big role for Michelle Livingstone, Home Depot's vice president of domestic and international transportation. Her day is spent overseeing her company's vast shipping network, while ensuring the carriers it hires meet strict sustainability guidelines.
In an interview with Mark B. Solomon, DC Velocity's executive editor-news, Livingstone discussed, among other things, Home Depot's commitment to the Environmental Protection Agency's (EPA) "SmartWay" carbon-reduction program (of which it is a charter member), the growing role of intermodal in the company's transport strategy, and realistic targets for cutting the company's carbon emissions.
Q: Can you describe the steps Home Depot has taken to cut its carbon footprint through more effective transport management? And how have you been able to measure your improvements?
A: Our carrier contracts require SmartWay participation, and we work with all of our carriers to ensure they meet the SmartWay qualifications. We have taken it a step further by making a SmartWay score a key determinant in the carrier selection process. We are one of the founding members of the program, so we want to make sure our carriers know how important it is to us.
As for metrics, in 2015 we shipped 4,000 fewer trucks by optimizing our trailer cube. This reduced our emissions by 4,132 metric tons.
Q: Were the environmental improvements generated from building more truckloads out of what were previously parcel or LTL shipments, a shift to intermodal, or changing your network infrastructure?
A: All of the above. The advent of our rapid deployment center (RDC) network—and we now have 18 of these facilities—has allowed us to change the way we order product. This has enabled us to build more full truckloads that get shipped to an RDC. We also operate an inbound freight consolidation operation within our own network. That allows us to combine less-than-truckload (LTL) shipments for shipping to RDCs. We have effectively created our own LTL terminal infrastructure.
Q: Are you using more intermodal today than you did a year ago, two years ago, five years ago?
A: We have increased our use of intermodal over the last couple of years. We are hovering in the 10 percent range, and we would want to expand that if the market is favorable. Because the cost of one-way truckload service has declined so dramatically this year, truck transport has become more price-competitive relative to intermodal. We never exactly set a particular [modal-use] target because we have to ensure that we are getting our product to the shelf at the lowest possible cost, but we are very committed to intermodal. It's both an economic and a sustainability play. Service consistency and reliability are the keys. We need the railroads to continue to focus on service improvements so we can continue to use more intermodal.
Q: What types of further improvements do you see Home Depot making on the sustainability front?
A: We will always be focused on reducing our use of parcel and LTL to the extent we can and trying to build as many truckloads as we can. In addition, we are interested in testing alternative fuels like [liquefied natural gas] and [compressed natural gas]. We haven't quite gotten to that yet, but we will continue to stay very focused on it. The great thing about sustainability and transportation is that everything we do to reduce costs results in environmental improvements.
Q: Transportation accounted for about a quarter of all sources of U.S. greenhouse gas emissions in 2014, which was the last year for which EPA has full-year data. Is there a percentage that transportation stakeholders should realistically shoot for in terms of reducing emissions caused by the movement of goods?
A: We have found that reductions of 2 to 5 percent a year, while increasing our revenue, is meaningful and impactful.
Q: Are shippers on the same page with Home Depot as far as the priority they place on sustainability?
A: There are certainly a lot of shippers that are on the same page. The reason why Home Depot is so committed, and why I think the other companies are too, is that it is the right thing to do. Also, our customers are expecting it. If there is no better reason to become very green, it is that customers are expecting the companies they do business with to be sustainable and to make good decisions on that.
Q: Are you surprised that oil prices, and by extension diesel fuel prices, have stayed so low for such a prolonged period?
A: The decline in oil prices has been a little bit of a surprise. I don't know that we would have expected prices to stay this low for this long. Hopefully, it will continue. From a budget perspective, it is an advantage.
Q: What is your outlook for this year on truck rates, capacity, driver availability, and the impact of current and proposed federal regulations?
A: Certainly, it was a favorable shipper market in 2016. Home Depot is somewhat protected from the ebbs and flows because of the way we do our contracts. We perform an annual bid process that in the case of the current contract year, began in August and will run into next August. Our high seasonal activity normally takes place in the first half of the calendar year, as opposed to the back half as is typical for most retailers. So we are able to take advantage of some things that other shippers and retailers are not able to. That being said, supply and demand issues are driven by the economy, so an improving economy will put pressure on capacity. At this point, we haven't experienced evidence of an extremely robust economy.
We recognize that new drivers are not entering the field at the same rate they did in previous decades, so we are very cognizant of the potential driver shortage and capacity tightness. That is where alternative modes like intermodal come into play. As for issues like mandatory installation of electronic logging devices (ELDs) in truck cabs, the carriers we do business with are well prepared for that, so we expect the implementation to have a minimal impact on us.
A version of this article appears in our January 2017 print edition under the title "Orange is the new green: interview with Michelle Livingstone."
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."