The Home Depot's Michelle Livingstone on why orange is the new green
As one of the nation's largest truckload shippers, The Home Depot wields a lot of carbon-reduction clout with its carriers. It's Michelle Livingstone's job to ensure they carry Big Orange's freight as cleanly as possible.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Freight means a lot to The Home Depot. So does sustainability. Transportation accounts for 65 to 70 percent of its supply chain cost. And like other big shippers, the home improvement chain is aware that transport generates about one-quarter of all greenhouse gas emissions in the U.S.
Add it all up, and it means a big role for Michelle Livingstone, Home Depot's vice president of domestic and international transportation. Her day is spent overseeing her company's vast shipping network, while ensuring the carriers it hires meet strict sustainability guidelines.
In an interview with Mark B. Solomon, DC Velocity's executive editor-news, Livingstone discussed, among other things, Home Depot's commitment to the Environmental Protection Agency's (EPA) "SmartWay" carbon-reduction program (of which it is a charter member), the growing role of intermodal in the company's transport strategy, and realistic targets for cutting the company's carbon emissions.
Q: Can you describe the steps Home Depot has taken to cut its carbon footprint through more effective transport management? And how have you been able to measure your improvements?
A: Our carrier contracts require SmartWay participation, and we work with all of our carriers to ensure they meet the SmartWay qualifications. We have taken it a step further by making a SmartWay score a key determinant in the carrier selection process. We are one of the founding members of the program, so we want to make sure our carriers know how important it is to us.
As for metrics, in 2015 we shipped 4,000 fewer trucks by optimizing our trailer cube. This reduced our emissions by 4,132 metric tons.
Q: Were the environmental improvements generated from building more truckloads out of what were previously parcel or LTL shipments, a shift to intermodal, or changing your network infrastructure?
A: All of the above. The advent of our rapid deployment center (RDC) network—and we now have 18 of these facilities—has allowed us to change the way we order product. This has enabled us to build more full truckloads that get shipped to an RDC. We also operate an inbound freight consolidation operation within our own network. That allows us to combine less-than-truckload (LTL) shipments for shipping to RDCs. We have effectively created our own LTL terminal infrastructure.
Q: Are you using more intermodal today than you did a year ago, two years ago, five years ago?
A: We have increased our use of intermodal over the last couple of years. We are hovering in the 10 percent range, and we would want to expand that if the market is favorable. Because the cost of one-way truckload service has declined so dramatically this year, truck transport has become more price-competitive relative to intermodal. We never exactly set a particular [modal-use] target because we have to ensure that we are getting our product to the shelf at the lowest possible cost, but we are very committed to intermodal. It's both an economic and a sustainability play. Service consistency and reliability are the keys. We need the railroads to continue to focus on service improvements so we can continue to use more intermodal.
Q: What types of further improvements do you see Home Depot making on the sustainability front?
A: We will always be focused on reducing our use of parcel and LTL to the extent we can and trying to build as many truckloads as we can. In addition, we are interested in testing alternative fuels like [liquefied natural gas] and [compressed natural gas]. We haven't quite gotten to that yet, but we will continue to stay very focused on it. The great thing about sustainability and transportation is that everything we do to reduce costs results in environmental improvements.
Q: Transportation accounted for about a quarter of all sources of U.S. greenhouse gas emissions in 2014, which was the last year for which EPA has full-year data. Is there a percentage that transportation stakeholders should realistically shoot for in terms of reducing emissions caused by the movement of goods?
A: We have found that reductions of 2 to 5 percent a year, while increasing our revenue, is meaningful and impactful.
Q: Are shippers on the same page with Home Depot as far as the priority they place on sustainability?
A: There are certainly a lot of shippers that are on the same page. The reason why Home Depot is so committed, and why I think the other companies are too, is that it is the right thing to do. Also, our customers are expecting it. If there is no better reason to become very green, it is that customers are expecting the companies they do business with to be sustainable and to make good decisions on that.
Q: Are you surprised that oil prices, and by extension diesel fuel prices, have stayed so low for such a prolonged period?
A: The decline in oil prices has been a little bit of a surprise. I don't know that we would have expected prices to stay this low for this long. Hopefully, it will continue. From a budget perspective, it is an advantage.
Q: What is your outlook for this year on truck rates, capacity, driver availability, and the impact of current and proposed federal regulations?
A: Certainly, it was a favorable shipper market in 2016. Home Depot is somewhat protected from the ebbs and flows because of the way we do our contracts. We perform an annual bid process that in the case of the current contract year, began in August and will run into next August. Our high seasonal activity normally takes place in the first half of the calendar year, as opposed to the back half as is typical for most retailers. So we are able to take advantage of some things that other shippers and retailers are not able to. That being said, supply and demand issues are driven by the economy, so an improving economy will put pressure on capacity. At this point, we haven't experienced evidence of an extremely robust economy.
We recognize that new drivers are not entering the field at the same rate they did in previous decades, so we are very cognizant of the potential driver shortage and capacity tightness. That is where alternative modes like intermodal come into play. As for issues like mandatory installation of electronic logging devices (ELDs) in truck cabs, the carriers we do business with are well prepared for that, so we expect the implementation to have a minimal impact on us.
A version of this article appears in our January 2017 print edition under the title "Orange is the new green: interview with Michelle Livingstone."
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.