Everyone knows our work is deadly serious, with enterprise survival hanging in the balance. That's precisely why we need to step back and look for the humor in our workaday world.
Art van Bodegraven was, among other roles, chief design officer for the DES Leadership Academy. He passed away on June 18, 2017. He will be greatly missed.
C'mon now; how much fun is logistics, anyway? Everyone knows that we are in a dead-serious competition, fulfilling orders until our tongues are hangin' out, with enterprise survival hanging in the balance. But we should all take a deep breath and look for evidence of humor in the hurly-burly of our workaday world.
We spend entirely too much time worrying and wondering, humorlessly pursuing KPIs (key performance indicators) of dubious value and dashboard entries that might or might not be displaying true speed and performance. Hey, if your job (in supply chain management and elsewhere) is not fun, with its fair share of chuckles, you are either not doing it right or are doing it with the wrong people or the wrong enterprise.
So, what and where are other indicators that our work, at its core, is actually fun—and funny? Note: Supply chain and logistics professionals should not attempt this without outside help. The stories we think are hysterically funny are usually of the "you had to be there" variety. This is a good time to enlist people who get paid to be funny to help tell the stories. Practitioners and academics are pretty much useless in this arena; consultants generally make actuaries look like Louis C.K. All have senses of humor that would do a mortician proud.
ACTORS AND COMEDIANS ARE SOCIALISTS AT HEART
Let's begin with the beloved leftist and genius auteur, Charlie Chaplin's iconic tramp, with oversized trousers, an undersized jacket, and charming props of a cane and bowler hat. I'll grant that Chaplin's characters predate the rise of logistics and supply chain management. But his painful lampoons of soulless factories, scientific management, and pointlessly impossible performance targets capture the behaviors of the rapacious lap dogs of the ruling classes. Thus, the classic "Modern Times" depicts the indignities heaped upon helpless laborers and exposes their inability to exercise initiative or creativity in satisfying the bosses. Looks, feels, sounds like DC operations working under stress, with limited investment and fewer resources—last generation's standard, with residual exceptions among performance laggards today.
Chaplin's pinnacle of artistry in silent films, "City Lights," shared almost nothing with "Modern Times," but foreshadowed the lack of human dignity, the capriciousness of monied classes, the powerlessness of workers, and the relegation of people to menial jobs, with no rights or recourse in keeping or losing tenuous employment.
HUMBLE BEGINNINGS
Admittedly, we often have to search out the humorous in supply chain management and logistics. Once upon a time, a brilliant TV comedy series, "The Wrong Mans," opened its second season with the principals (English) working under assumed names in a witness protection program, functionaries in a distribution facility in Texas.
The co-star? James Corden, now hosting a late-night TV show and fighting off wanna-be guests with a shillelagh as "Car Pool Karaoke" captivates millions.
However, in the show, the boys are hard at it in the Southwestern sun, loading trailers and abusing forklift trucks with absurd abandon.
OLLIE RESTS ON HIS LAURELS
Stan Laurel and Oliver Hardy defined the challenges of last-mile delivery in the fall-on-the-floor, spill-your-wine classic "The Music Box." Our lads, abetted by a horse with a mind of its own, of uncertain provenance, and apparently built by a committee of accountants, have been employed to deliver a piano to a house staggeringly situated at the pinnacle of an impossibly steep set of steps. Every sight gag known to the profession comes into play, with impeccably timed ups and downs, destruction in delivery, and a clear logistics focus in the Laurel and Hardy Transfer Co.
A BRIEF DETOUR
In non-comedic genres, warehouses play significant roles. Judging by films, TV police procedurals, and crime dramas such as "Gotham," one would imagine that every warehouse in the state of New Jersey is vacant and available for drug deals, sting operations, and punishments for those violating the sacred code of omerta. That supposition rests on the plenitude of available space and the unmistakable accents of the protagonists.
Whatever, the entertainment potential of these logistics venues is immense—and leveraged to high levels, if not to the maximum.
In summary, we have no shortage of genuine logistics and supply chain management entertainment, if only we seek it out, recognize it, and savor it.
STIFLING A GIGGLE
Here's more than a tip; it's a strong recommendation. Actively seek out opportunities to laugh. Look for the odd, the eccentric, the off-kilter and enjoy them. Better yet, take a moment to create them. Don't be a buffoon, someone who takes nothing seriously, but don't be the one who takes everything as a life-or-death matter.
Look, life is not easy. Work is important. All the more reason to have a laugh once in a while. It's good for your health, mental and otherwise.
Your therapist might be disappointed; yo' momma will be proud. Your colleagues will warm up to you, and your leaders may come to think that you have promise after all. And you can do all this without being one of those scary clowns that populate the news today.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.