Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
An industry that's been steadily losing altitude for nearly 20 years is likely to struggle for a while longer, according
to a group of international air cargo executives.
Cargo heads surveyed earlier this month by the International Air Transport Association (IATA), the global airline trade group,
said they don't expect profits to improve over the next 12 months due to a cluster of challenges that will continue to plague the
business. Global trade demand remains subpar, and cautious businesses appear willing to trade down in transit times by choosing a
slower transportation mode in return for lower rates relative to air. About 42 percent of the cargo leaders expect volumes to grow
over the next 12 months, the lowest proportion since April 2009, the depths of the "Great Recession." About 48 percent expect no
change, and 9 percent forecast a decline in volumes.
The projections, if accurate, will prolong what has been a difficult 20-year cycle for air cargo. After strong growth in the
1980s and through much of the 1990s, the industry hit a wall when the dot-com implosion of 2000-2002 sparked a global recession
and curbed demand for high-value information technology (IT) equipment that would typically be transported by air. In the ensuing
years, cargo demand, while somewhat volatile, has remained mostly flat. This mirrors a slowing in global economic growth that
made many shippers think twice about booking non-urgent shipments with premium-priced air services.
In the 1980s and 1990s, air cargo was marketed as a means of compressing order and inventory cycle times by getting goods to
market faster than if they moved via land or sea. However, air transport's speed advantages have been diluted by the industry's
inability to adopt digital processes that expedite the input and exchange of data between airlines and forwarders. This delays the
release of airfreighted goods and lends credence to the old maxim that the typical airfreight shipment actually spends 80 percent
of its time on the ground.
In the most recent cycle, the problem of slack demand has been amplified by a rise in global aircraft capacity, which has the
knock-on effect of expanding the amount of lower-hold space where much of the world's air cargo is carried. The oversupply has
driven down cargo yields—the revenue generated by flying one ton of cargo one mile—to levels not seen since the second
half of 2009, according to the survey. About 90 percent of respondents said they expect yields to be unchanged or to fall over the
next 12 months.
The tenor of the respondents' comments should not come as a surprise to IATA, which already forecast a 6 percent year-over-year
drop in yields in 2016.
Ironically, the addition of aircraft capacity that is impairing cargo profitability is in response to a bullish outlook for
passenger business, which accounts for the lion's share of an airline's revenue. About 68 percent of airline CFO respondents
expect passenger volumes to rise over the next 12 months as terrorism-related disruptions fade and falling fares help stimulate
demand.
Capacity is also being propped up by the dramatic drop in jet fuel prices, which has allowed airlines to keep more fuel-guzzling
planes flying when they might otherwise have been grounded if prices were higher. In June, the spot, or noncontract, price for a
gallon of jet fuel stood at $1.38, according to the U.S. Energy Information Administration (EIA), a unit of the Department of
Energy. In June 2014, a gallon on the spot market was priced at more than $2.88.
Jet fuel prices have recovered from the multi-year low of 93 cents a gallon set in January. Still, most respondents to the IATA
survey expect operating costs to remain unchanged or fall further for the next 12 months. This is due in part to the carriers'
practice of fuel "hedging," where they place bets on commodity markets to protect themselves against an expected price move in
the product.
Low fuel prices depress cargo yields by reducing the revenue that is captured by jet fuel surcharges. According to estimates by
Chicago-based aircraft manufacturer Boeing Co., fuel surcharges affect 40 percent of world air cargo prices.
In the latest edition of its biennial world air cargo forecast, which was published in 2014, Boeing said it expected global
traffic to climb by 4.7 percent a year through 2034, spurred in part by increasing consumer and business demand in far-flung
markets away from traditional trade lanes. However, those markets today offer more potential than they do results, and any
growth there does not offset weakness in the traditional air cargo trade lanes.
With the new Trump Administration continuing to threaten steep tariffs on Mexico, Canada, and China as early as February 1, supply chain organizations preparing for that economic shock must be prepared to make strategic responses that go beyond either absorbing new costs or passing them on to customers, according to Gartner Inc.
But even as they face what would be the most significant tariff changes proposed in the past 50 years, some enterprises could use the potential market volatility to drive a competitive advantage against their rivals, the analyst group said.
Gartner experts said the risks of acting too early to proposed tariffs—and anticipated countermeasures by trading partners—are as acute as acting too late. Chief supply chain officers (CSCOs) should be projecting ahead to potential countermeasures, escalations and de-escalations as part of their current scenario planning activities.
“CSCOs who anticipate that current tariff volatility will persist for years, rather than months, should also recognize that their business operations will not emerge successful by remaining static or purely on the defensive,” Brian Whitlock, Senior Research Director in Gartner’s supply chain practice, said in a release.
“The long-term winners will reinvent or reinvigorate their business strategies, developing new capabilities that drive competitive advantage. In almost all cases, this will require material business investment and should be a focal point of current scenario planning,” Whitlock said.
Gartner listed five possible pathways for CSCOs and other leaders to consider when faced with new tariff policy changes:
Retire certain products: Tariff volatility will stress some specific products, or even organizations, to a breaking point, so some enterprises may have to accept that worsening geopolitical conditions should force the retirement of that product.
Renovate products to adjust: New tariffs could prompt renovations (adjustments) to products that were overdue, as businesses will need to take a hard look at the viability of raising or absorbing costs in a still price-sensitive environment.
Rebalance: Additional volatility should be factored into future demand planning, as early winners and losers from initial tariff policies must both be prepared for potential countermeasures, policy escalations and de-escalations, and competitor responses.
Reinvent: As tariff volatility persists, some companies should consider investing in new projects in markets that are not impacted or that align with new geopolitical incentives. Others may pivot and repurpose existing facilities to serve local markets.
Reinvigorate: Early winners of announced tariffs should seek opportunities to extend competitive advantages. For example, they could look to expand existing US-based or domestic manufacturing capacity or reposition themselves within the market by lowering their prices to take market share and drive business growth.
By the numbers, global logistics real estate rents declined by 5% last year as market conditions “normalized” after historic growth during the pandemic. After more than a decade overall of consistent growth, the change was driven by rising real estate vacancy rates up in most markets, Prologis said. The three causes for that condition included an influx of new building supply, coupled with positive but subdued demand, and uncertainty about conditions in the economic, financial market, and supply chain sectors.
Together, those factors triggered negative annual rent growth in the U.S. and Europe for the first time since the global financial crisis of 2007-2009, the “Prologis Rent Index Report” said. Still, that dip was smaller than pandemic-driven outperformance, so year-end 2024 market rents were 59% higher in the U.S. and 33% higher in Europe than year-end 2019.
Looking into coming months, Prologis expects moderate recovery in market rents in 2025 and stronger gains in 2026. That eventual recovery in market rents will require constrained supply, high replacement cost rents, and demand for Class A properties, Prologis said. In addition, a stronger demand resurgence—whether prompted by the need to navigate supply chain disruptions or meet the needs of end consumers—should put upward pressure on a broad range of locations and building types.
Fruit company McDougall & Sons is running a tighter ship these days, thanks to an automated material handling solution from systems integrator RH Brown, now a Bastian Solutions company.
McDougall is a fourth-generation, family-run business based in Wenatchee, Washington, that grows, processes, and distributes cherries, apples, and pears. Company leaders were facing a host of challenges during cherry season, so they turned to the integrator for a solution. As for what problems they were looking to solve with the project, the McDougall leaders had several specific goals in mind: They wanted to increase cherry processing rates, better manage capacity during peak times, balance production between two cherry lines, and improve the accuracy and speed of data collection and reporting on the processed cherries.
RH Brown/Bastian responded with a combination of hardware and software that is delivering on all fronts: The new system handles cartons twice as fast as McDougall’s previous system, with less need for manual labor and with greater accuracy. On top of that, the system’s warehouse control software (WCS) provides precise, efficient management of production lines as well as real-time insights, data analytics, and product traceability.
MAKING THE SWITCH
Cherry producers are faced with a short time window for processing the fruit: Once cherries are ripe, they have to be harvested and processed quickly. McDougall & Sons responds to this tight schedule by running two 10-hour shifts, seven days a week, for about 60 days nonstop during the season. Adding complexity, the fruit industry is shifting away from bulk cartons to smaller consumer packaging, such as small bags and clamshell containers. This has placed a heavier burden on the manual labor required for processing.
Committed to making its machinery and technology run efficiently, McDougall’s leaders decided they needed to replace the company’s simple motorized chain system with an automated material handling system that would speed and streamline its cherry processing operations. With that in mind, RH Brown/Bastian developed a solution that incorporates three key capabilities:
Advanced automation that streamlines carton movement, reducing manual labor. The system includes a combination of conveyors, switches, controls, in-line scales, and barcode imagers.
A WCS that allows the company to manage production lines precisely and efficiently, with real-time insights into processing operations.
Data and analytics capabilities that provide insight into the production process and allow quick decision-making.
BEARING FRUIT
The results of the project speak for themselves: The new system is moving cartons at twice the speed of the previous system, with 99.9% accuracy, according to both RH Brown/Bastian and McDougall & Sons.
But the transformational benefits didn’t end there. The companies also cite a 130% increase in throughput, along with the ability to process an average of 100 cases per minute on each production line.
Artificial intelligence (AI) and the economy were hot topics on the opening day of SMC3 Jump Start 25, a less-than-truckload (LTL)-focused supply chain event taking place in Atlanta this week. The three-day event kicked off Monday morning to record attendance, with more than 700 people registered, according to conference planners.
The event opened with a keynote presentation from AI futurist Zack Kass, former head of go to market for OpenAI. He talked about the evolution of AI as well as real-world applications of the technology, furthering his mission to demystify AI and make it accessible and understandable to people everywhere. Kass is a speaker and consultant who works with businesses and governments around the world.
The opening day also featured a slate of economic presentations, including a global economic outlook from Dr. Jeff Rosensweig, director of the John Robson Program for Business, Public Policy, and Government at Emory University, and a “State of LTL” report from economist Keith Prather, managing director of Armada Corporate Intelligence. Both speakers pointed to a strong economy as 2025 gets underway, emphasizing overall economic optimism and strong momentum in LTL markets.
Other highlights included interviews with industry leaders Chris Jamroz and Rick DiMaio. Jamroz is executive chairman of the board and CEO of Roadrunner Transportation Systems, and DiMaio is executive vice president of supply chain for Ace Hardware.
Jump Start 25 runs through Wednesday, January 29, at the Renaissance Atlanta Waverly Hotel & Convention Center.
The new cranes are part of the latest upgrades to the Port of Savannah’s Ocean Terminal, which is currently in a renovation phase, although freight operations have continued throughout the work. Another one of those upgrades is a $29 million exit ramp running from the terminal directly to local highways, allowing trucks direct highway transit to Atlanta without any traffic lights until entering Atlanta. The ramp project is 60% complete and is designed with the local community in mind to keep container trucks off local neighborhood roads.
"The completion of this project in 2028 will enable Ocean Terminal to accommodate the largest vessels serving the U.S. East Coast," Ed McCarthy, Chief Operating Officer of Georgia Ports, said in a release. "Our goal is to ensure customers have the future berth capacity for their larger vessels’ first port of calls with the fastest U.S. inland connectivity to compete in world markets."
"We want our ocean carrier customers to see us as the port they can bring their ships and make up valuable time in their sailing schedule using our big ship berths. Our crane productivity and 24-hour rail transit to inland markets is industry-leading," Susan Gardner, Vice President of Operations at Georgia Ports, said.