Faced with the need to step up its fulfillment operations, a well-known beauty and cosmetics company invested in a new goods-to-person shuttle and picking system.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
One of the world's best-known beauty and cosmetics brands recently upgraded its main European fulfillment center in Belgium to keep up with the fast-changing retail times. As is common among distributors, the U.S.-based company (which requested that its name not be used) has seen an increase in orders of smaller quantities that are shipped more often. This means less of the traditional case or pallet picking and more piece picking.
To address this shift, the company last year outfitted the Belgian distribution center, which handles the full portfolio of the company's brands, with a new goods-to-person shuttle and picking system, engineered and integrated by Inther Logistics Automation.
The new shuttle system complements the pick-to-light operation still being used for piece picking within the facility, which is located adjacent to one of the company's manufacturing plants. In addition to installing the new technology, the DC also upgraded its warehouse management system (supplied by Manhattan Associates) to a version that accommodates the batch processing of orders.
INTERNAL MAKE-UP
While the adjacent factory has been producing creams and lipsticks for 50 years, the Belgian distribution center dates back only to 2005. The DC was originally built to serve France, Belgium, the Netherlands, and Luxembourg. Within a few years, however, it was expanded to allow the company to consolidate several other European distribution operations at the site. Today, the facility serves as a manufacturing distribution hub, with factories elsewhere in Europe and in Asia shipping their products there for distribution to 42 other logistics centers worldwide.
In addition to gathering goods from other European and Asian factories, the Belgian facility also consolidates products made in North America and elsewhere for transfer to six major distribution facilities located in Germany, Italy, Spain, Turkey, Greece, and Israel. In addition, the facility ships products directly to some 20,000 customer addresses in 36 different countries.
To manage such a variety of tasks, the company separated the facility into two operations that are connected by a common wall. In one section of the building, a third-party logistics service provider (3PL) performs pallet and case fulfillment. In the other section, direct employees of the cosmetic company handle the piece-picking end of the operation.
The facility manger explains that it is one building with two functions, but they run as an integrated process. He says another third-party provider had previously performed the pallet and case picking at an off-site location, but the results were disappointing. Since the facility already had the piece-picking operation in place, the company decided to move the pallet and case picking there as well. A separate building was erected for this purpose and was eventually expanded to eliminate the gap between the buildings.
In a typical day, the facility processes 120,000 line items and about 30,000 cartons. Overall, it ships about half a million units per year.
SPLIT DECISIONS
On the 3PL side of the building, workers equipped with radio-frequency (RF) terminals pick cases and pallets. Many of these are consolidated from the factories for delivery to the other European DCs. Workers also select cases from reserve storage to replenish the piece-picking operation on the other side of the building.
Pick-to-light remains the primary order fulfillment technology on the piece-picking side of the house. It is used for fast-moving (higher-demand) products and some medium-demand items. The functions are performed via a pick-and-pass method, with order containers passing from one light-directed zone to another. There are 7,000 pick-to-light locations within 45 zones. The use of different colored lights allows two or three people to work in each zone during busy periods. Management says the pick-to-light system was chosen for its guidance, speed, and accuracy.
The warehouse management system (WMS) creates picking waves based on when orders need to be consolidated for shipping. The wave data are then transferred to the Inther warehouse control system (WCS) to carry out the pick processes. The WCS determines the carton size needed for an order and where in the picking loop selection should begin. The cartons pass through the pick zones, with workers adding items to them as directed by the lights.
Up until last year, picking carts were also deployed to gather slow-moving items. The new automated shuttles and goods-to-person systems have since replaced the carts. There were several reasons for this upgrade. First was the amount of time it took for workers to travel to pick locations using the carts. Switching to the new shuttles and goods-to-person systems virtually eliminated the need for travel, reducing both the time and the labor required. It also reduced reliance on temporary labor, which was difficult to find within the area.
Another draw for the cosmetics company was the system's exceptional accuracy. Because it delivers only the product needed for an order to a workstation, there is little chance for error. On top of that, the system is both productive and efficient. Workers at the four goods-to-person stations can each pick up to 250 order lines per hour compared with only 75 lines an hour per person with the pick carts. It also allowed the company to expand its stock-keeping unit (SKU) count to about 18,000. Eventually, the system should enable workers to pick an impressive 300 order lines per man-hour.
Inther engineered and designed the new system using shuttle technology from Knapp AG. The system consists of a large automated storage system and the four goods-to-person picking stations. Due to space limitations, the automated storage is actually located on the 3PL side of the building. Conveyors pass through the wall to link the storage to the goods-to-person picking stations on the other side of the house.
SOPHISTICATED STYLING
The two-aisle automated tote storage and retrieval system contains 26 levels of racking (supplied by Nedcon). There are 52 Knapp shuttles in the system, one per level in each aisle, which move the totes in and out of 16,400 double-deep storage positions. Each shuttle rides on rails and operates only within its assigned level. Each aisle also has two lift elevators with platforms to raise and lower two totes at a time to the various levels and to outbound conveyors that transport the product totes to the picking stations. The four picking stations are located on a mezzanine above a portion of the pick-to-light area.
Two product totes are presented at a time to each workstation, so that one tote can be picked from while the other is departing the station to be replaced by another. The source tote is automatically tilted toward the worker to make item retrieval easier. SSI Schaefer supplied two types of source totes for the system. One is designed to hold a single SKU, while the other has compartments to hold up to four SKUs. A light in front of the tote illuminates to designate which compartment contains the needed SKU. A quantity indicator also displays how many of the fragrances, facial products, moisturizers, and other products to select. The worker then presses a lighted button to confirm pick completion.
A put-to-light system next directs placement of the picked items into four order cartons staged in the workstation. Similar to a pick-to-light setup, the system uses light displays to indicate which cartons should receive products, but only one carton is in play at any given time to assure accuracy. A weight scale at each position confirms that the carton receives the required items.
Once work is completed at the goods-to-person stations, the carton moves off to packing, unless the orders also need fast-moving items from the pick-to-light zones. If so, the carton will be conveyed to the floor level, where they enter the pick-and-pass system. The system also has the flexibility to reverse the pick order, starting with pick-to-light before moving to the goods-to-person area, if it alleviates a bottleneck.
Once all picking is complete, the orders move on to packing stations. From there, they're sent through a pop-up wheel sorter that is located on the 3PL side of the building, which consolidate the cartons for shipping.
APPLYING A SOLID FOUNDATION
Among other benefits, the addition of the shuttle technology and the WMS upgrade have allowed the facility to batch orders. Management explains that the new goods-to-person shuttle technology was needed before the DC could handle the volume associated with batch processing. Without the new technology, the company would have had to double the number of active pick-to-light locations to be fully batch-managed. That would have required adding mezzanines, conveyors, and more. The process would also have been slower, according to the facility manager.
The shuttle technology offered an alternative, as it allows much denser storage for the slow-moving items. Many of the medium-movers are also being transitioned into the automated system, which makes the remaining pick-to-light areas even more effective since their locations now contain primarily faster-moving products that are hit more often.
Another reason for turning to batch management was to comply with increasingly strict European regulations for tracking and tracing cosmetics and other healthcare products. The facility uses first-expired, first-out processing. This requires that a batch be allocated to every single item picked and is another reason why the facility moved to being fully batch-managed now.
The new technology and software will make it possible for the facility to fill up to 180,000 lines per day with a high degree of accuracy and minimal labor.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.