Faced with the need to step up its fulfillment operations, a well-known beauty and cosmetics company invested in a new goods-to-person shuttle and picking system.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
One of the world's best-known beauty and cosmetics brands recently upgraded its main European fulfillment center in Belgium to keep up with the fast-changing retail times. As is common among distributors, the U.S.-based company (which requested that its name not be used) has seen an increase in orders of smaller quantities that are shipped more often. This means less of the traditional case or pallet picking and more piece picking.
To address this shift, the company last year outfitted the Belgian distribution center, which handles the full portfolio of the company's brands, with a new goods-to-person shuttle and picking system, engineered and integrated by Inther Logistics Automation.
The new shuttle system complements the pick-to-light operation still being used for piece picking within the facility, which is located adjacent to one of the company's manufacturing plants. In addition to installing the new technology, the DC also upgraded its warehouse management system (supplied by Manhattan Associates) to a version that accommodates the batch processing of orders.
INTERNAL MAKE-UP
While the adjacent factory has been producing creams and lipsticks for 50 years, the Belgian distribution center dates back only to 2005. The DC was originally built to serve France, Belgium, the Netherlands, and Luxembourg. Within a few years, however, it was expanded to allow the company to consolidate several other European distribution operations at the site. Today, the facility serves as a manufacturing distribution hub, with factories elsewhere in Europe and in Asia shipping their products there for distribution to 42 other logistics centers worldwide.
In addition to gathering goods from other European and Asian factories, the Belgian facility also consolidates products made in North America and elsewhere for transfer to six major distribution facilities located in Germany, Italy, Spain, Turkey, Greece, and Israel. In addition, the facility ships products directly to some 20,000 customer addresses in 36 different countries.
To manage such a variety of tasks, the company separated the facility into two operations that are connected by a common wall. In one section of the building, a third-party logistics service provider (3PL) performs pallet and case fulfillment. In the other section, direct employees of the cosmetic company handle the piece-picking end of the operation.
The facility manger explains that it is one building with two functions, but they run as an integrated process. He says another third-party provider had previously performed the pallet and case picking at an off-site location, but the results were disappointing. Since the facility already had the piece-picking operation in place, the company decided to move the pallet and case picking there as well. A separate building was erected for this purpose and was eventually expanded to eliminate the gap between the buildings.
In a typical day, the facility processes 120,000 line items and about 30,000 cartons. Overall, it ships about half a million units per year.
SPLIT DECISIONS
On the 3PL side of the building, workers equipped with radio-frequency (RF) terminals pick cases and pallets. Many of these are consolidated from the factories for delivery to the other European DCs. Workers also select cases from reserve storage to replenish the piece-picking operation on the other side of the building.
Pick-to-light remains the primary order fulfillment technology on the piece-picking side of the house. It is used for fast-moving (higher-demand) products and some medium-demand items. The functions are performed via a pick-and-pass method, with order containers passing from one light-directed zone to another. There are 7,000 pick-to-light locations within 45 zones. The use of different colored lights allows two or three people to work in each zone during busy periods. Management says the pick-to-light system was chosen for its guidance, speed, and accuracy.
The warehouse management system (WMS) creates picking waves based on when orders need to be consolidated for shipping. The wave data are then transferred to the Inther warehouse control system (WCS) to carry out the pick processes. The WCS determines the carton size needed for an order and where in the picking loop selection should begin. The cartons pass through the pick zones, with workers adding items to them as directed by the lights.
Up until last year, picking carts were also deployed to gather slow-moving items. The new automated shuttles and goods-to-person systems have since replaced the carts. There were several reasons for this upgrade. First was the amount of time it took for workers to travel to pick locations using the carts. Switching to the new shuttles and goods-to-person systems virtually eliminated the need for travel, reducing both the time and the labor required. It also reduced reliance on temporary labor, which was difficult to find within the area.
Another draw for the cosmetics company was the system's exceptional accuracy. Because it delivers only the product needed for an order to a workstation, there is little chance for error. On top of that, the system is both productive and efficient. Workers at the four goods-to-person stations can each pick up to 250 order lines per hour compared with only 75 lines an hour per person with the pick carts. It also allowed the company to expand its stock-keeping unit (SKU) count to about 18,000. Eventually, the system should enable workers to pick an impressive 300 order lines per man-hour.
Inther engineered and designed the new system using shuttle technology from Knapp AG. The system consists of a large automated storage system and the four goods-to-person picking stations. Due to space limitations, the automated storage is actually located on the 3PL side of the building. Conveyors pass through the wall to link the storage to the goods-to-person picking stations on the other side of the house.
SOPHISTICATED STYLING
The two-aisle automated tote storage and retrieval system contains 26 levels of racking (supplied by Nedcon). There are 52 Knapp shuttles in the system, one per level in each aisle, which move the totes in and out of 16,400 double-deep storage positions. Each shuttle rides on rails and operates only within its assigned level. Each aisle also has two lift elevators with platforms to raise and lower two totes at a time to the various levels and to outbound conveyors that transport the product totes to the picking stations. The four picking stations are located on a mezzanine above a portion of the pick-to-light area.
Two product totes are presented at a time to each workstation, so that one tote can be picked from while the other is departing the station to be replaced by another. The source tote is automatically tilted toward the worker to make item retrieval easier. SSI Schaefer supplied two types of source totes for the system. One is designed to hold a single SKU, while the other has compartments to hold up to four SKUs. A light in front of the tote illuminates to designate which compartment contains the needed SKU. A quantity indicator also displays how many of the fragrances, facial products, moisturizers, and other products to select. The worker then presses a lighted button to confirm pick completion.
A put-to-light system next directs placement of the picked items into four order cartons staged in the workstation. Similar to a pick-to-light setup, the system uses light displays to indicate which cartons should receive products, but only one carton is in play at any given time to assure accuracy. A weight scale at each position confirms that the carton receives the required items.
Once work is completed at the goods-to-person stations, the carton moves off to packing, unless the orders also need fast-moving items from the pick-to-light zones. If so, the carton will be conveyed to the floor level, where they enter the pick-and-pass system. The system also has the flexibility to reverse the pick order, starting with pick-to-light before moving to the goods-to-person area, if it alleviates a bottleneck.
Once all picking is complete, the orders move on to packing stations. From there, they're sent through a pop-up wheel sorter that is located on the 3PL side of the building, which consolidate the cartons for shipping.
APPLYING A SOLID FOUNDATION
Among other benefits, the addition of the shuttle technology and the WMS upgrade have allowed the facility to batch orders. Management explains that the new goods-to-person shuttle technology was needed before the DC could handle the volume associated with batch processing. Without the new technology, the company would have had to double the number of active pick-to-light locations to be fully batch-managed. That would have required adding mezzanines, conveyors, and more. The process would also have been slower, according to the facility manager.
The shuttle technology offered an alternative, as it allows much denser storage for the slow-moving items. Many of the medium-movers are also being transitioned into the automated system, which makes the remaining pick-to-light areas even more effective since their locations now contain primarily faster-moving products that are hit more often.
Another reason for turning to batch management was to comply with increasingly strict European regulations for tracking and tracing cosmetics and other healthcare products. The facility uses first-expired, first-out processing. This requires that a batch be allocated to every single item picked and is another reason why the facility moved to being fully batch-managed now.
The new technology and software will make it possible for the facility to fill up to 180,000 lines per day with a high degree of accuracy and minimal labor.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.