Art van Bodegraven was, among other roles, chief design officer for the DES Leadership Academy. He passed away on June 18, 2017. He will be greatly missed.
None of this related to David Sedaris's subversively funny book about, among other things, learning to speak French, the beauty of which tongue is vastly overrated. We would all, I suppose, like to talk pretty and are awed by those with a fluent command of language in both written and spoken forms.
But to be honest, on the job, we should aspire not so much to be pretty as clear, complete, convincing, and even compelling in our communications.
A HUE AND CRY
Communications, in general, gets all the attention it can stand these days. Basta! We get it. Communications is important—with customers, with colleagues, with suppliers, with our bosses. Without rock-solid communications, we can't build trust and confidence; without trust, we can't genuinely collaborate. Without collaboration, we can't realize our own potential or achieve the possibilities that lie at the feet of our enterprise.
But the mavens in the field tend to focus on executives, our bosses, and delight in pointing out what poor communicators leaders are. This could be because that target audience is the one with a corporate checkbook big enough to fund lessons that will transform their communications skills.
Here's some sobering news. We all need to be, or become, good at communications—up, down, sidewise, every which way, and with every conceivable audience. Communications is not some flaw, a gap to be filled in, among leaders. It is part and parcel of what it takes to be a leader in the first place.
So, the principles of effective communications are musts. For leaders, for those ready to move into leadership roles, for those who aspire to leadership roles down the road, and for those who want the respect, support, and enthusiasm of the team around us.
WHAT'S HOLDING US BACK AND HOW DO WE FIX IT?
In total, the best start on a litany of communications challenges is to get professional training in all aspects of communications—and practice, practice, practice. The points below deal with more specific issues.
We model the style of our current leaders or of striking leadership exemplars from the past. Check your Apple Watch, dude. We are too far into the 21st century to even think about going back. The day of magnates, robber barons, gray flannel suits, straw bosses, commanders, and merciless bullies is long past. Break free of those models and treat people like human beings.
Some of us are fearful of face-to-face communication, either singly or in groups (even small groups). We don't want to make a public mistake. So we hide behind e-mail messages or send corrosive memos to the world at large to correct the actions of one or two miscreants. Stop it. Handle problems directly. Join Toastmasters.
Stop harping on the negatives. It is too easy to enumerate what's wrong and then direct people to fix things. Communicate the positives, what's going right. Put the positive vision in front of the team, and let them get motivated about stretching to reach it.
Find the balance. Don't underprepare communications. Winging it, and extemporizing, leaves holes your gran' mama could execute a zone read through. But don't overprepare, either. Totally scripted content comes off like a candidate for high office. And there is always the risk of leaving your game on the practice field.
Unique expertise is a common disease. It encourages an assumption that everyone already knows as much as the speaker, making further detail superfluous. Fight to draw questions out of the audience, even an audience of one; answer them with patience and without condescension.
We too often gloss over or omit issues we don't have answers for. Look, it is not necessary to be omniscient. In fact, people appreciate when others admit to not having all the answers. Get over it, and get over yourself. Admit that there are gaps and commit to obtaining the information and/or expertise needed to fill them.
Usually unintentionally, we fail to address diversity in all forms, including perspective, education, and background. We blindly expect that all others are more or less just like us. So we make cultural references and language choices that either don't resonate or mean something completely different from what we intended. Compounding this are "microinequities," biases based on style and personality, and "microaggressions," even the innocent variety, delivering insult and injury when care, concern, and comprehension were intended. Get help to understand these conditions and the consequences of related miscommunication.
Especially when we are en fuego regarding the latest vision and prospect, we tend to be overhopeful that others already have the same perspective and passion. They don't, but we push them onward as if they did. It's up to us to set the stage, explain the context, and verify that the core concepts are understood before we fire up the "A" team. Assume nothing about their knowledge of the situation and predisposition to positive action.
A corollary condition is our focus on the end state and its outcomes. We get so excited that we leapfrog essential details to get to the climax. This leaves the listeners confused, a bit dazed, and behind an eight ball they didn't even know was in play. Like Dorothy and her cohort, it's perhaps inspiring to contemplate the Emerald City in the distance, but if no one knows about the Yellow Brick Road, they'll never get there. And we will be at minimum disappointed, at maximum frothing rabidly at the failure.
It may shock some, but from interns to supervisors, from managers to CEOs, we are human. We all have worries, cares, distractions, and fears. It is easy to slip into letting these skew our communications, which can twist core messages and disincent listeners—colleagues, followers, peers, business partners, or public audiences. Be honest, but balanced, in the inclusion of concerns, vulnerabilities, or weaknesses in whatever is being communicated. Overemphasis on the negatives will otherwise be heard as the thrust and heart of the message.
I could, and probably should, go on. Effective communications may seem to be a requirement that can be a set of mechanical processes. But, in fact, those around us, up, down, and all around, live for communications. They thrive on being in on what's going on and where the enterprise intends to go. It is a lifeblood element of loyalty and engagement.
And it is essential to letting people know that they, and their efforts, are appreciated. Everyone needs to know that they are not being taken for granted, that they are not cogs in the machinery, that they have worth, as people and as performers.
Good, authentic, heartfelt, and well-crafted communications are an essential part of the business toolkit, what we use to inspire people to motivate themselves to be the best they can be. Now that's talking pretty.
Occupiers signed leases for 49 such mega distribution centers last year, up from 43 in 2023. However, the 2023 total had marked the first decline in the number of mega distribution center leases, which grew sharply during the pandemic and peaked at 61 in 2022.
Despite the 2024 increase in mega distribution center leases, the average size of the largest 100 industrial leases fell slightly to 968,000 sq. ft. from 987,000 sq. ft. in 2023.
Another wrinkle in the numbers was the fact that 40 of the largest 100 leases were renewals, up from 30 in 2023. According to CBRE, the increase in renewals reflected economic uncertainty, prompting many major occupiers to take a wait-and-see approach to their leasing strategies.
“The rise in lease renewals underscores a strategic shift in the market,” John Morris, president of Americas Industrial & Logistics at CBRE, said in a release. “Companies are more frequently prioritizing stability and efficiency by extending their current leases in established logistics hubs.”
Broken out into sectors, traditional retailers and wholesalers increased their share of the top 100 leases to 38% from 30%. Conversely, the food & beverage, automotive, and building materials sectors accounted for fewer of this year's top 100 leases than they did in 2023. Notably, building materials suppliers and electric vehicle manufacturers were also significantly less active than in 2023, allowing retailers and wholesalers to claim a larger share.
Activity from third-party logistics operators (3PLs) also dipped slightly, accounting for one fewer lease among the top 100 (28 in total) than it did in 2023. Nevertheless, the 2024 total was well above the 15 leases in 2020 and 18 in 2022, underscoring the increasing reliance of big industrial users on 3PLs to manage their logistics, CBRE said.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”