Producing a car a minute requires coordination, split-second timing, and a lot of behind-the-scenes support. Here's how GM keeps the Chevrolet Cruze assembly lines humming.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
In an auto race, technicians on a pit crew must carry out their tasks in a precisely choreographed sequence to get the driver back out on the track as quickly as possible. To do that, they have to have the right materials ready in the right order and at the right time. The same could be said of manufacturing automobiles. Today's complex assembly operations require the same kind of coordination and timing to keep manufacturing running at a high volume.
Take the assembly of the popular Chevrolet Cruze, for example. Thousands of parts go into its production—parts that have to come together quickly and in a precise sequence in order for the assembly plant in Lordstown, Ohio, to meet its goal of producing one car per minute. Making sure the plant has all of the parts it needs on time and in the right sequence is the job of Comprehensive Logistics, a third-party service provider that specializes in automotive logistics.
Comprehensive operates a 640,000-square-foot distribution facility in Austintown, Ohio, which is located less than 10 miles from Lordstown. The facility's sole responsibility is to feed parts to exact positions on the Lordstown assembly lines. It receives, consolidates, and deconsolidates parts from suppliers and prepares them for just-in-time delivery to the plant. Currently, 85 percent of the parts used in the Cruze flow through the Comprehensive facility—a total of 2,236 SKUs (stock-keeping units).
Providing these types of consolidation and distribution services is a specialty of Comprehensive, which currently supports about 25 different auto production plants nationwide. The company has been serving the Lordstown plant for 11 years. Before it began providing production support for the Cruze, the facility handled parts for the Chevy Cobalt and Cavalier models that were previously built at Lordstown.
But beyond simply sorting and organizing parts, the real value that Comprehensive brings is its value-added services. For Lordstown, this includes producing subassemblies of some of the major components for the Cruze. These subassemblies will later be inserted directly into the car, saving valuable time at the Lordstown assembly plant.
A PLAN FOR EVERY PART
General Motors (GM), Chevrolet's parent company, owns the parts processed at the Austintown facility and orders all the parts from suppliers. The parts basically fall into three categories. The first consists of bulk parts, which are basic items that go into every Cruze built. The second category consists of parts that differ depending on the individual car, such as a door panel of a specific color. The last category consists of parts that require that something be done to them in Austintown, either through the site's kitting or subassembly operations.
GM provides Comprehensive with electronic data files on each type of part it requires for the Cruze. Comprehensive then creates an individualized plan for handling that part based on its dimensions, weight, origins, where on the Lordstown line it will be needed, and the minimum/maximum number needed to maintain desired levels of inventory. This information is uploaded to Austintown's proprietary warehouse management system (WMS), known as Streme. Processes in the Austintown building are then designed around those particular incoming parts.
"We engineer the layout based on the parts—where they will be stored, when they need to be picked, what value-added work needs to be done on them, which dock they will enter the building from, and which dock they will ship from," explains Trey Lyda, director of corporate services, who is responsible for the engineering design and layout at the Austintown facility.
Once a plan is in place, the facility is ready to receive the parts. GM provides advance ship notices for parts due to arrive at Austintown's 54 receiving docks. Most parts come in reusable plastic containers or metal racks designed specifically for the individual parts they hold.
Receiving personnel scan the suppliers' labels on incoming containers and conduct a visual inspection. The containers are then assigned a "license plate" in receiving, which is scanned into the Streme system. The WMS determines whether the items will be cross-docked or sent to storage areas, where they are stacked on the floor or placed into pallet racks for short-term storage. The storage areas are scattered throughout the building—either close to the docks from which the products will depart or near areas where the items will undergo further processing.
Some parts, especially those from international suppliers, arrive in cartons. These are either repacked into plastic containers for delivery to Lordstown or sent to kitting areas, where they are combined with other parts to form kits (for example, a kit that includes the pieces needed for an emergency tire jack set). The kits are then placed into containers for lineside delivery.
Austintown also provides management services for the containers and the metal racks. The company gathers empty containers at Lordstown and returns them to the vendors. Right now, there are 114 different types of containers within the container management program, and the Austintown facility handles an average of 14,000 empty containers daily.
START YOUR ENGINES
Production takes place 24 hours a day, five days a week. As parts are consumed in Lordstown throughout the day, GM electronically delivers, or "broadcasts," lists of replenishment parts it needs for assembly. Comprehensive has about 80 minutes to gather and deliver bulk parts to lineside positions in the plant. Most of these parts are already packed in containers or loaded onto pallets, so it's a matter of gathering them and placing them onto trucks that shuttle them to the Lordstown facility.
The Austintown facility has 42 outbound docks, where containers are loaded onto the trucks in reverse sequence to the order in which they will be used on the production line. Falcon Transport Co., a sister company to Comprehensive, provides the transport services using standard 53-foot trailers.
As for the tracking of materials throughout the day, the Streme system provides GM with full visibility into the status of Austintown's parts processing operations as well as products in transit. GM, in turn, shares information on inventory on hand at Lordstown so that Comprehensive can prepare for what parts will be needed next. Lordstown typically keeps only about four hours' worth of materials on site.
"Streme provides us with an animated representation of everything we have in inventory and in process in real time," says Steve Olender, vice president of information technology at Comprehensive.
Many of the parts require specific sequencing to match the build order of individual cars. In the case of these parts, workers receive picking directions via radio-frequency (RF) units. If, say, a door panel pad is needed, the RF device will first tell a worker which part to pull from a rack of panels. The worker scans both the rack and the individual part to confirm that the correct item has been removed. At that point, the system prints a parts label, which the worker scans and applies to the part. The RF device then tells him or her which slot in the 12-slot shipping rack to place the part into so that the items will be in the proper sequence for assembly. The worker next scans the slot in the rack to confirm that the right part was placed there. Conducting four scans for a single pick might sound like overkill, but Comprehensive believes it's necessary to ensure ultra-high levels of accuracy.
CHANGE IS A WAY OF LIFE
Most people would be surprised at how much continuous improvement goes on in automotive manufacturing. Engineers are constantly tinkering with the cars, making incremental improvements. As a result, there are about 150 part changes every week that Austintown has to address for Cruze production.
"The car gets better every single day. It is all part of continuous improvement, as we all want to make a better product," notes James Kriner, the Austintown plant manager.
Sometimes, though, car companies will decide it's time to make wholesale changes to a particular model, which happened this year on the Cruze. On Feb. 8, GM began producing a completely re-engineered second-generation Cruze.
In preparation for the changeover, the Lordstown operation shut down for five weeks for retooling. Among other decisions, Comprehensive had to determine how to handle each of the new parts for the Cruze, as only 161 of the 2,236 parts remained unchanged from the first-generation car to the second.
As part of the overhaul, GM made wholesale changes to its sourcing strategy. Some 70 percent of the parts in the 2015 model Cruze came from international points, with only 30 percent sourced from North American suppliers. For 2016, that is reversed—70 percent North American and 30 percent international.
Sourcing parts closer to home allowed GM to cut leadtimes while creating flexibility within its supply chain. The changes also affected Comprehensive, as it was able to reduce the amount of buffer stock it keeps on hand. Since international inventory often takes as long as 30 days to travel by water, the facility holds about 10 days' worth of inventory of internationally sourced parts. For domestic products, the facility carries just one to four days' worth of buffer stock. As a result of the change, Comprehensive no longer needs two satellite buildings formerly used to house buffer stock.
While it was carrying out the retooling, Comprehensive decided to rearrange some of the storage and processing areas at the Austintown facility. It added narrow-aisle storage and moved some of the storage and staging areas closer to the docks through which the products enter or exit the facility. This has reduced forklift travel time within the building (the facility operates a fleet of 62 electric forklifts supplied by Clark Material Handling).
"It's the detail we go into for every single part. We study our standards for time and distance to provide added productivity and to improve our processes," Lyda says.
The new generation of Cruze also requires that more parts be sequenced for specific builds than was the case with previous models assembled at Lordstown. "It affects our lineside presentation, so we looked at our own layouts to make our work more effective," Lyda adds.
SOME ASSEMBLY REQUIRED
Among the changes made during the retooling process was the relocation of two of the subassembly lines at the Austintown facility. These subassembly operations represent a major value-added service that Comprehensive provides to GM. At Austintown, workers run five production lines that pre-assemble specific sections of the Cruze vehicle. The Streme software directs the manufacturing process, acting as a manufacturing execution system.
Subassembly lines include the so-called CFRM line, which assembles the condenser, fan, and radiator module (this was one of the subassembly lines that was relocated). Another subassembly line builds the front vertical, which includes the front suspension system and front disc brakes. A rear vertical line assembles the rear suspension, rear axle, and rear brakes, while a front horizontal line produces the engine cradle.
Perhaps the most complex of the subassemblies Comprehensive builds at Austintown are the "headliners," which are the interior linings for the cars' roofs (the headliner subassembly line was the other line to be relocated). Though that might not sound like a particularly complicated component, there are actually 96 different variations of headliners for the Cruze model, depending on color, the type of visors, whether the car will have a skylight or sunroof, and the lighting and electronics packages.
As soon as it determines what headliners it will require, Lordstown transmits a broadcast message to Comprehensive describing the specific permutations for each headliner it needs and the sequence required for delivery. Nothing is built at Austintown until this message is received, as the facility operates strictly on a pull inventory system. Austintown then has two hours to assemble the headliners and deliver them lineside to Lordstown.
Once the subassembly line swings into operation, large display dashboard screens on the production floor track the units' progress. Some of the work is carried out by robots, which handle tasks like applying glue. Fixed cameras and sensors measure assembly angles and tolerances to assure that every fastener is in place and all actions have been completed properly.
Finished headliners are placed into racks designed specifically for them, with each rack holding 19 headliners. The production is carried out in reverse order so that the items needed first in Lordstown are placed into the racks last.
Overall, Austintown prepares about 1,600 truckloads of parts each week for the Lordstown assembly operation. Comprehensive is responsible for making sure that all of the parts are delivered on time, at the right place, and in the right sequence for the GM plant to turn out 1,260 cars daily, or 280,000 in a typical production year. Or to put it another way, the 3PL's job is to ensure that all operations remain solidly on Cruze control.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”