Producing a car a minute requires coordination, split-second timing, and a lot of behind-the-scenes support. Here's how GM keeps the Chevrolet Cruze assembly lines humming.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
In an auto race, technicians on a pit crew must carry out their tasks in a precisely choreographed sequence to get the driver back out on the track as quickly as possible. To do that, they have to have the right materials ready in the right order and at the right time. The same could be said of manufacturing automobiles. Today's complex assembly operations require the same kind of coordination and timing to keep manufacturing running at a high volume.
Take the assembly of the popular Chevrolet Cruze, for example. Thousands of parts go into its production—parts that have to come together quickly and in a precise sequence in order for the assembly plant in Lordstown, Ohio, to meet its goal of producing one car per minute. Making sure the plant has all of the parts it needs on time and in the right sequence is the job of Comprehensive Logistics, a third-party service provider that specializes in automotive logistics.
Comprehensive operates a 640,000-square-foot distribution facility in Austintown, Ohio, which is located less than 10 miles from Lordstown. The facility's sole responsibility is to feed parts to exact positions on the Lordstown assembly lines. It receives, consolidates, and deconsolidates parts from suppliers and prepares them for just-in-time delivery to the plant. Currently, 85 percent of the parts used in the Cruze flow through the Comprehensive facility—a total of 2,236 SKUs (stock-keeping units).
Providing these types of consolidation and distribution services is a specialty of Comprehensive, which currently supports about 25 different auto production plants nationwide. The company has been serving the Lordstown plant for 11 years. Before it began providing production support for the Cruze, the facility handled parts for the Chevy Cobalt and Cavalier models that were previously built at Lordstown.
But beyond simply sorting and organizing parts, the real value that Comprehensive brings is its value-added services. For Lordstown, this includes producing subassemblies of some of the major components for the Cruze. These subassemblies will later be inserted directly into the car, saving valuable time at the Lordstown assembly plant.
A PLAN FOR EVERY PART
General Motors (GM), Chevrolet's parent company, owns the parts processed at the Austintown facility and orders all the parts from suppliers. The parts basically fall into three categories. The first consists of bulk parts, which are basic items that go into every Cruze built. The second category consists of parts that differ depending on the individual car, such as a door panel of a specific color. The last category consists of parts that require that something be done to them in Austintown, either through the site's kitting or subassembly operations.
GM provides Comprehensive with electronic data files on each type of part it requires for the Cruze. Comprehensive then creates an individualized plan for handling that part based on its dimensions, weight, origins, where on the Lordstown line it will be needed, and the minimum/maximum number needed to maintain desired levels of inventory. This information is uploaded to Austintown's proprietary warehouse management system (WMS), known as Streme. Processes in the Austintown building are then designed around those particular incoming parts.
"We engineer the layout based on the parts—where they will be stored, when they need to be picked, what value-added work needs to be done on them, which dock they will enter the building from, and which dock they will ship from," explains Trey Lyda, director of corporate services, who is responsible for the engineering design and layout at the Austintown facility.
Once a plan is in place, the facility is ready to receive the parts. GM provides advance ship notices for parts due to arrive at Austintown's 54 receiving docks. Most parts come in reusable plastic containers or metal racks designed specifically for the individual parts they hold.
Receiving personnel scan the suppliers' labels on incoming containers and conduct a visual inspection. The containers are then assigned a "license plate" in receiving, which is scanned into the Streme system. The WMS determines whether the items will be cross-docked or sent to storage areas, where they are stacked on the floor or placed into pallet racks for short-term storage. The storage areas are scattered throughout the building—either close to the docks from which the products will depart or near areas where the items will undergo further processing.
Some parts, especially those from international suppliers, arrive in cartons. These are either repacked into plastic containers for delivery to Lordstown or sent to kitting areas, where they are combined with other parts to form kits (for example, a kit that includes the pieces needed for an emergency tire jack set). The kits are then placed into containers for lineside delivery.
Austintown also provides management services for the containers and the metal racks. The company gathers empty containers at Lordstown and returns them to the vendors. Right now, there are 114 different types of containers within the container management program, and the Austintown facility handles an average of 14,000 empty containers daily.
START YOUR ENGINES
Production takes place 24 hours a day, five days a week. As parts are consumed in Lordstown throughout the day, GM electronically delivers, or "broadcasts," lists of replenishment parts it needs for assembly. Comprehensive has about 80 minutes to gather and deliver bulk parts to lineside positions in the plant. Most of these parts are already packed in containers or loaded onto pallets, so it's a matter of gathering them and placing them onto trucks that shuttle them to the Lordstown facility.
The Austintown facility has 42 outbound docks, where containers are loaded onto the trucks in reverse sequence to the order in which they will be used on the production line. Falcon Transport Co., a sister company to Comprehensive, provides the transport services using standard 53-foot trailers.
As for the tracking of materials throughout the day, the Streme system provides GM with full visibility into the status of Austintown's parts processing operations as well as products in transit. GM, in turn, shares information on inventory on hand at Lordstown so that Comprehensive can prepare for what parts will be needed next. Lordstown typically keeps only about four hours' worth of materials on site.
"Streme provides us with an animated representation of everything we have in inventory and in process in real time," says Steve Olender, vice president of information technology at Comprehensive.
Many of the parts require specific sequencing to match the build order of individual cars. In the case of these parts, workers receive picking directions via radio-frequency (RF) units. If, say, a door panel pad is needed, the RF device will first tell a worker which part to pull from a rack of panels. The worker scans both the rack and the individual part to confirm that the correct item has been removed. At that point, the system prints a parts label, which the worker scans and applies to the part. The RF device then tells him or her which slot in the 12-slot shipping rack to place the part into so that the items will be in the proper sequence for assembly. The worker next scans the slot in the rack to confirm that the right part was placed there. Conducting four scans for a single pick might sound like overkill, but Comprehensive believes it's necessary to ensure ultra-high levels of accuracy.
CHANGE IS A WAY OF LIFE
Most people would be surprised at how much continuous improvement goes on in automotive manufacturing. Engineers are constantly tinkering with the cars, making incremental improvements. As a result, there are about 150 part changes every week that Austintown has to address for Cruze production.
"The car gets better every single day. It is all part of continuous improvement, as we all want to make a better product," notes James Kriner, the Austintown plant manager.
Sometimes, though, car companies will decide it's time to make wholesale changes to a particular model, which happened this year on the Cruze. On Feb. 8, GM began producing a completely re-engineered second-generation Cruze.
In preparation for the changeover, the Lordstown operation shut down for five weeks for retooling. Among other decisions, Comprehensive had to determine how to handle each of the new parts for the Cruze, as only 161 of the 2,236 parts remained unchanged from the first-generation car to the second.
As part of the overhaul, GM made wholesale changes to its sourcing strategy. Some 70 percent of the parts in the 2015 model Cruze came from international points, with only 30 percent sourced from North American suppliers. For 2016, that is reversed—70 percent North American and 30 percent international.
Sourcing parts closer to home allowed GM to cut leadtimes while creating flexibility within its supply chain. The changes also affected Comprehensive, as it was able to reduce the amount of buffer stock it keeps on hand. Since international inventory often takes as long as 30 days to travel by water, the facility holds about 10 days' worth of inventory of internationally sourced parts. For domestic products, the facility carries just one to four days' worth of buffer stock. As a result of the change, Comprehensive no longer needs two satellite buildings formerly used to house buffer stock.
While it was carrying out the retooling, Comprehensive decided to rearrange some of the storage and processing areas at the Austintown facility. It added narrow-aisle storage and moved some of the storage and staging areas closer to the docks through which the products enter or exit the facility. This has reduced forklift travel time within the building (the facility operates a fleet of 62 electric forklifts supplied by Clark Material Handling).
"It's the detail we go into for every single part. We study our standards for time and distance to provide added productivity and to improve our processes," Lyda says.
The new generation of Cruze also requires that more parts be sequenced for specific builds than was the case with previous models assembled at Lordstown. "It affects our lineside presentation, so we looked at our own layouts to make our work more effective," Lyda adds.
SOME ASSEMBLY REQUIRED
Among the changes made during the retooling process was the relocation of two of the subassembly lines at the Austintown facility. These subassembly operations represent a major value-added service that Comprehensive provides to GM. At Austintown, workers run five production lines that pre-assemble specific sections of the Cruze vehicle. The Streme software directs the manufacturing process, acting as a manufacturing execution system.
Subassembly lines include the so-called CFRM line, which assembles the condenser, fan, and radiator module (this was one of the subassembly lines that was relocated). Another subassembly line builds the front vertical, which includes the front suspension system and front disc brakes. A rear vertical line assembles the rear suspension, rear axle, and rear brakes, while a front horizontal line produces the engine cradle.
Perhaps the most complex of the subassemblies Comprehensive builds at Austintown are the "headliners," which are the interior linings for the cars' roofs (the headliner subassembly line was the other line to be relocated). Though that might not sound like a particularly complicated component, there are actually 96 different variations of headliners for the Cruze model, depending on color, the type of visors, whether the car will have a skylight or sunroof, and the lighting and electronics packages.
As soon as it determines what headliners it will require, Lordstown transmits a broadcast message to Comprehensive describing the specific permutations for each headliner it needs and the sequence required for delivery. Nothing is built at Austintown until this message is received, as the facility operates strictly on a pull inventory system. Austintown then has two hours to assemble the headliners and deliver them lineside to Lordstown.
Once the subassembly line swings into operation, large display dashboard screens on the production floor track the units' progress. Some of the work is carried out by robots, which handle tasks like applying glue. Fixed cameras and sensors measure assembly angles and tolerances to assure that every fastener is in place and all actions have been completed properly.
Finished headliners are placed into racks designed specifically for them, with each rack holding 19 headliners. The production is carried out in reverse order so that the items needed first in Lordstown are placed into the racks last.
Overall, Austintown prepares about 1,600 truckloads of parts each week for the Lordstown assembly operation. Comprehensive is responsible for making sure that all of the parts are delivered on time, at the right place, and in the right sequence for the GM plant to turn out 1,260 cars daily, or 280,000 in a typical production year. Or to put it another way, the 3PL's job is to ensure that all operations remain solidly on Cruze control.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."