Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Is there really a shortage of qualified commercial truck drivers? Or are drivers just becoming really adept at choosing the loads they want and ignoring those they don't?
There is nothing new about drivers "kicking the tires" on the freight before they commit to revving up their own wheels. However, it appears that, more than ever before, drivers are looking before they leap. Scott Moscrip, founder and chairman of New Plymouth, Idaho-based Truckstop.com, one of the country's top three trucking load boards, said his site receives several million searches for far fewer trucks than are registered to log in. Put another way, the company estimated that 20 percent of driver visits to its site are just to look at the loads, not to make a truck available.
There is a sensible reason for that: These days, available trucks are like the hunky guy at the all-girls college. The mere sight of a truck on a load board often results in an avalanche of offers—many of them financially unattractive—that drivers understandably shy away from. Yet there is something afoot that goes beyond a basic supply-demand imbalance, Moscrip said. Today's drivers have access to a wide range of sophisticated, user-friendly technology that allows them to make smart calls about the loads available to them. In years past, a driver may have hauled a load into a market where the rates were good, only to find little lucre in the outbound direction. Now, with the software available to them, they can see both sides of the coin and act accordingly, Moscrip said.
"Owner-operators want to be in control. But today they're not in control of their logbooks. They aren't always in control of their pickups and deliveries," Moscrip said. "But now they have the ability to search and find the next job they want to do. They are more in control of their lives." He added that the technology has made drivers better negotiators, and has also benefitted shippers by helping them understand the true value of the markets where they deploy their loads.
There will always be geographic imbalances on the country's truck map. Hauls into Florida, which is a consuming state that's light on production, will always command good rates. By contrast, outbound runs from the Sunshine State will be less abundant and certainly less lucrative. Yet for the most part, there are enough drivers and trucks to move the nation's goods, and there is no shortage of individuals entering the business, experts contend. Moscrip said Truckstop is signing up about 1,000 carriers a month. He added that, for the first time since records have been kept, the average size of a truck fleet registering for authority with the federal government is one.
Jeff Tucker, president and CEO of Tucker Company Worldwide, a Haddonfield, N.J.-based third party logistics (3PL) provider, said one of the biggest untold stories in transportation is that more than 409,000 for-hire drivers have entered the field in the past four years, a 21-percent aggregate increase that brings the total number of drivers to more than 2.35 million. Of those, Tucker reckons that the number of fleets with 1 to 6 trucks grew 42 percent, fleets with 7 to 9 trucks grew 29 percent, and fleets with 20 to 100 trucks grew 22 percent. By contrast, the largest fleets—those with more than 501 trucks—grew by 10 percent, he said. "Every fleet size grew since 2012, but the clear winners of the driver war are the smaller and mid-size fleets," Tucker said in a recent blog on the company's website. He advised shippers to partner closely with smaller fleets and with the 3PLs that know how to reach them.
Moscrip echoed the sentiment about the dichotomy between small and large fleets. "As the economy grows, the big truckers are not," he said, indicating the big boys are leaving freight on the table because they don't have the folks to haul it.
Ken Harper, director, marketing and communications, at Portland, Ore.-based DAT Solutions, the second major load board (the third being Getloaded.com), said more carriers are posting on its boards at this time of year, a seasonally slow period for freight demand. Harper said the industry has added a record number of carriers over the past year, a trend that has extended into 2016. Most of the new entrants are owner-operators running dry vans, the most common form of trailer equipment. The dramatic decline in the price of diesel fuel over the past two years has been a major factor in keeping carriers in business, Harper added.
If there is a supply cushion brought on by the influx of new drivers, it may be drawn upon sooner rather than later. Moscrip of Truckstop.com said that while the market is well balanced, it remains tight. A 3-percent or higher bump in 2016 U.S. Gross Domestic Product, which would correlate to a similar increase in motor freight volumes, could thrust the market out of balance, he said. Rising demand, coupled with what Moscrip called a "tsunami" of government regulations—such as the mandate to shift from paper to electronic logs, tougher truck engine-emission standards, and a possible reinstatement of the controversial "restart" provisions of the federal hours-of-service rules, which in and of itself could curb driver productivity by 3 to 5 percent—could quickly absorb the available driver supply, no matter how many newbies decide to try their hands behind the wheel.
Still, technology's growing influence among drivers may mean that the old cyclical days of drivers hitting and then leaving the road at the first sign of macroeconomic difficulty could be waning. "The drivers that embrace technology don't tend to cycle out of the business," Moscrip said.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."