Port Everglades seeks its place in the new Florida sun
It is the top dog in a competitive statewide cargo market. But this Florida port needs infrastructure improvements to be ready for the world of bigger ships.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The chief executive and port director of Port Everglades, Steven M. Cernak, would like Americans to know they probably couldn't start their day without his port.
Most of the nation's underwear traverses the Broward County, Fla., port, according to Cernak, who has headed up operations there since March 2012. Each day, enormous quantities of materials enter the port to be loaded aboard ships bound for manufacturing sites in Latin America. The finished garments then return to the port, where they are then loaded onto trucks and trains to complete their journey.
"We like to think we play an important role in getting Americans dressed each morning," Cernak joked in a phone interview.
Cernak's jocularity belies the seriousness of his job and gives no hint of the intensity that comes with spending 12 years as a senior engineer at the Port Authority of New York & New Jersey, and then a 10-year stint as director of the Port of Galveston before he moved to South Florida. In a state surrounded by water, populated with 15 seaports, and boasting the third-largest population (Florida recently surpassed New York and trails only California and Texas), Port Everglades sits at the top of several categories. It is the state's leading port by revenue (cruise and cargo), with $153 million in fiscal year 2014, which ended Sept. 30, 2014. It is Florida's top containerport by volume, handling 1.01 million twenty-foot equivalent units (TEUs) in FY 2014, an 8-percent increase over the prior fiscal year. It was Florida's leading export port, with $13.6 billion in exports during calendar year 2014. It is the state's largest refrigerated cargo port, and the seventh largest in the nation. And it is the number one U.S. gateway for trade with Latin America, with 15 percent of all U.S.-Latin commerce moving through its terminals. It handled a record $27 billion in 2014.1 billion in total trade, split evenly between imports and exports.
Port Everglades believes it has an ace in the hole with the July 2014 opening of Florida East Coast Railway's (FEC) $72 million intermodal container transfer facility, built on 43 acres adjacent to the seaport that the port provided to Jacksonville-based FEC. The facility, constructed with $48 million in state loans and grants, is used to transfer international boxes and to move domestic cargo in and out of South Florida. For example, import containers are transloaded at the port to FEC trains, which can then take the boxes to their destinations via its 351-mile rail network linking Miami and Jacksonville. Or FEC can connect with Eastern railroads CSX Corp. and Norfolk Southern Railway to deliver as far north as Cincinnati and as far west as Dallas. The service can reach 70 percent of the U.S. population within four days, according to FEC.
Before the facility opened, containers had to be trucked between Port Everglades and an FEC yard two miles from the port. Because of its proximity to the port, the new terminal will allow the operation to expedite inbound and outbound movements, and will eliminate 180,000 annual truck trips from local roads by 2029, according to port officials.
James R. Hertwig, FEC's president and CEO, said he expects the railroad to execute 500,000 to 600,000 lifts per year at the facility by 2020, up from 100,000 per year currently. A lift is defined as a trailer or container's being lifted onto or off of a railcar, and one intermodal movement can consist of multiple lifts, depending on how many transport modes are involved.
GOING DEEP
Port Everglades' leading position in the state's ocean cargo market is all the more striking considering that 42 percent of its revenue in the past fiscal year came from the leisure cruise segment, where it is one of the world's busiest ports for multiday voyages. It's hard to imagine any U.S. port that serves two masters in the way Port Everglades does. Cernak acknowledged that the business is still "slanted toward the cruise side of the house," and that one of his main objectives is to elevate the cargo business to reach parity. Cargo traffic is growing by about 2 percent a year, he said.
After a solid start to 2015, Port Everglades' import TEUs trended down from last year's levels until September, according to Hackett Associates, a consultancy. Import volumes through July dropped 2.8 percent from the same period in 2014. In its September forecast, Hackett said import TEUs should rise for the balance of the year on a sequential basis. Year over year, however, 2015 volumes will drop 0.9 percent from 2014 levels, the firm predicted. Ben Hackett, the firm's founder, said Port Everglades' volume growth will be hamstrung by its shallow 42-foot channel depth, which makes it impossible for the port to handle large vessels laden near capacity.
Indeed, Port Everglades' biggest long-term challenge is remaking its waterside infrastructure to compete with other South Atlantic ports for the megavessels entering global trade lanes, traffic that's likely to rise following the scheduled April 2016 opening of the expanded Panama Canal that will enable passage of the big boats sailing to and from Asia. Today, the port is constrained in both turning space and navigation channel depth. Although the port handles post-Panamax ships—vessels with a 10,000-TEU capacity and up—the ships must be lightly loaded in order to safely maneuver in its 42-foot-deep channel. In addition, the port's ship turning basin at its southern end is only 900 feet long, which limits the size of the ships that can call at Everglades.
Work will begin in late 2016 to extend the turning basin to 2,400 feet, which officials said would expand the quay area from one to five berths. The port also plans to add five cranes over the next 12 years to its existing seven-crane infrastructure, with each of the new units capable of working vessels carrying up to 13,000 TEUs. The first two, which are the only ones paid for, will be delivered in 2017.
The "Southport Turning Notch" project is slated for completion sometime in 2019, according to Cernak. The channel-deepening project, which will expand its depth to 50 feet, is set for completion in 2022; the project has been on the drawing board since 1996. Though Port Everglades will always be primarily a north-south port, Cernak said he sees an opportunity to gain more share of the bidirectional Asian trade, which today accounts for just 4 percent of its business.
Besides the need to upgrade its infrastructure, Port Everglades must contend for trans-Pacific market share with PortMiami, which opened its 50-foot channel for business in mid-September. Because of its geographic position as the nation's southernmost gateway, Miami is positioning itself as the first U.S. deepwater port of call for megaships transiting the canal. Like Port Everglades, Miami is not a major player in the trade; Asian imports account for only 6.5 percent of Miami's business. In attracting vessels plying the Asian trades, both ports suffer in comparison with Savannah (Ga.), Charleston (S.C.), and Norfolk (Va.) because Southeast Florida is considered too far away from major U.S. commerce centers to be viable for businesses serving the eastern half of the country.
Cernak said he does not look to compete with Miami for vessel calls, and noted that all Florida ports work closely with the state to support its competitive position. Port Everglades does not receive any direct local tax revenue. Cernak added that both ports' limited footprints—Miami handles fewer TEUs than Port Everglades—mean that one will not disproportionately gain at the expense of the other. "I can't assume all of Miami's business, and they can't assume all of mine," he said.
Cernak said he's happy Miami has achieved the supposedly magical 50-foot water depth status to accommodate near-full or fully laden megaships. "I applaud them, and I'm coming right behind them," he said. "The winners will be South Florida businesses and consumers."
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.