Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Two years ago, DC Velocity published an article titled "Could a lift truck become the 'brain' of your DC operation?" In it, Crown Equipment Corp.'s Jim Gaskell, who oversees the forklift maker's fleet optimization products, posited that lift trucks would one day function as mobile data hubs, connecting to systems and devices beyond warehouse management systems (WMS). It could soon be possible, he said, to use the resulting data to better manage the warehouse as a whole.
That day has arrived.
Lift truck telematics—the transmission of data to and from industrial trucks—and the technologies used for collecting, sharing, and analyzing lift truck-related data have made great strides since that article was published. These developments have enabled the once-humble forklift to become a full-fledged member of the Internet of Things (IoT), which the McKinsey Global Institute defines as devices that can "monitor their environment, report their status, receive instructions, and even take action based on the information they receive."
With the right technology on board, lift trucks can do all that and more, opening the way for them to function as the data hubs envisioned several years ago. But it doesn't end there. Engineers and software developers are thinking up additional ways to apply lift truck telematics and data technologies. If their ideas become reality, then the forklift of the future could be more akin to something from "Star Trek" or "The Jetsons" than to the basic material handling tool of the past.
SO WHAT'S NEW?
Communication terminals that integrate with a truck's on-board electronics to collect and wirelessly send and receive data have been available for some time now from both lift truck makers and independent providers. These systems handle information about almost any lift truck "experience" you can think of: impacts, utilization, maintenance and repair, vehicle inspections, and operator productivity, among others. Depending on the product, they may track a lift truck's location or remotely control its activities, by regulating speed or preventing unauthorized users from starting the engine, for example.
Fleet managers must be able to analyze and act on all that data, of course. For that reason, telematics systems typically include or integrate with fleet management software. Via a management dashboard, users can view current and historical data and generate reports about performance, utilization, safety, costs, and productivity for an entire fleet or for individual trucks and operators. The systems also send out alerts via text, e-mail, or the dashboard. All these features allow fleet managers to see trends as they develop and be proactive rather than simply address problems after the fact.
Recent developments have made lift truck telematics and associated technologies even more advantageous. For example, some systems now use cellular networks and devices to transmit data. That makes telematics available to many fleets that couldn't take advantage of it before, says Dick Sorenson, product director at TotalTrax Inc., a provider of automated vehicle, driver, and inventory tracking products that recently launched a version featuring cellular technology and services supplied by Wyless. With standard wireless systems, users must get approval to use their existing Wi-Fi network for data transfer to a server—and it's not uncommon for such a request to be turned down, Sorenson says. Furthermore, they often must install additional communications infrastructure and get their IT departments involved in the implementation. With a cellular-based system, he says, none of that is necessary, making installation much faster and cheaper.
Toyota Industrial Equipment also introduced a cellular-based telematics product earlier this year. The company teamed up with Sprint to offer T-Matics Mobile, a lower-priced "plug and play" version of its T-Matics vehicle management system. (Toyota also offers T-Matics Command, a comprehensive, customizable system that uses I.D. Systems' asset tracking technology.) The cellular version "fills a hole in wireless systems," says Jewell Brown, national manager of fleet management for Toyota Material Handling, U.S.A., Inc. For one thing, it's affordable for smaller fleets that can't justify the cost of fixed wireless systems, she says. For another, because cellular devices and networks are movable, inexpensive, and simple to install, they make vehicle management solutions economically feasible for rentals, short-term leases, and other equipment that moves around among facilities.
The advent of cloud-based and other hosted systems has made it possible for fleet managers to collect and compare data from multiple sites using a single pOréal. "Applications used to be site-based; users were only able to see trucks within that facility," Brown says. With hosted applications like T-Matics, she says, customers can look at thousands of pieces of equipment across the country, analyzing trends on a corporate level or comparing specific sites or regions.
Telematics solutions are becoming increasingly flexible. For example, TotalTrax recently released its SX/VX telematics platform, which features an open architecture that allows easy integration of its own or third-party applications. Using a single hardware device, customers can choose only the features they need and purchase them via downloadable software packages. Users can also choose which individual functions to employ across different sites and vehicles, and decide whether to host the platform software locally or centrally, or have TotalTrax host it. In addition, the user interface can be displayed on any browser-enabled device, including existing vehicle-mounted terminals, tablets, or smartphones, the company says.
Originally, wireless vehicle management systems only fed data about things like impacts and maintenance into fleet management software. The next advance was to integrate with a WMS. In Jungheinrich's Warehouse Navigation System for very narrow-aisle trucks, for example, when instructions come in from the WMS, the wireless navigation system plots the most efficient path to the picking or putaway location; the truck completes the activity and sends a confirmation to the WMS.
Now, telematics systems are reaching beyond the WMS to work with other software, such as labor management systems (LMS). By integrating data from a wireless vehicle system and an LMS through a single data pOréal, users gain visibility into both material flow and labor utilization, says John Rosenberger, manager of iWarehouse Gateway and global telematics for The Raymond Corp., developer of the iWarehouse suite of fleet management products. This allows fleet managers to identify inefficiencies and unnecessary costs associated with the interaction of people, processes, and equipment. And because this combination produces extremely accurate task-time measurements through continuous monitoring, it also has the potential to revolutionize labor standards. Now, Rosenberger says, "if the job changes—say, to a different slot and rack—we can measure that automatically and can adjust the labor standard accordingly."
WHERE TO NEXT?
Lift truck telematics providers have added many new products and applications over the past two to three years. The pace of development is likely to accelerate, according to the experts consulted for this article. Here are some predictions for where this technology is headed in the near future:
Battery data will be integrated with truck and operator information. Crown Equipment Corp. will soon release an on-board battery monitor that will wirelessly feed data into its InfoLink fleet management system. Users will gain real-time visibility of a battery's performance while it's in use and for the first time, will be able to view and analyze that information in concert with other lift truck data as well as tie individual operators to battery performance.
More trucks will have factory-installed systems. Previously, these systems were strictly aftermarket add-ons, but that's starting to change. "Because technology is an integral part of the solutions we provide for our customers, we are seeing high demand for new trucks to be equipped with telematics right off the line," says Tim Raper, telematics product and program manager for Toyota Material Handling, U.S.A. He expects to see a jump in orders for trucks with the telematics capability integrated into the vehicle's "canbus," or electronic controller.
Dynamic routing and resource allocation will become feasible. Improvements in wireless vehicle tracking and locating technologies will allow software to monitor traffic flow and patterns, identifying problems like congestion or an accident and rerouting trucks around them, says Rosenberger. He also foresees the ability to dynamically reallocate lift truck capacity based on internal and external data sources, including GPS tracking of over-the-road trucks and dock scheduling software. If, say, a delivery truck will be delayed because of traffic, algorithms will reorganize that day's jobs in the WMS to accommodate the delay and automatically give drivers new instructions, he explains.
Telematics will play a greater role in inventory tracking. There are two types of telematics solutions for lift trucks: one is for equipment and activity monitoring, and the other, referred to as real-time location systems (RTLS), tracks equipment, pallets, and people, says Sorenson. The next logical step, he says, is to integrate data from both types to provide visibility of inventory movements within the warehouse. TotalTrax is working on this via its Skytrax RTLS system, which places unique bar-code location markers in a facility's ceiling and optical imaging devices on top of forklifts. The devices capture multiple images per second and translate them into real-time data about a vehicle's location, direction, and speed. Putting the same optical technology on the mast of a forklift enables the device to automatically read pallet labels and confirm to the driver that the acquired pallet matches the pick order generated by a WMS, Sorenson explains. It can also identify and track pallets through putaway and convey that information to the WMS. A lift-height sensor on the mast identifies the rack level when a pallet is put away, and a pallet detector, also on the mast, creates a "time on/time off" stamp. Together, these technologies identify each pallet's exact location at all times, he says.
Software will become more important than hardware. As more hardware is installed at the factory, the software that manages the data collection and enables the information to be exchanged with other software and systems will become the critical factor in delivering value to users, Sorenson says. A similar factor is at play when it comes to data analysis. Rather than introducing more sensors into a truck, vendors will focus on finding fresh ways to extract and analyze data from the mechanisms already in place, Rosenberger says. For example, the data output from measuring the force of hydraulic fluid could be analyzed to determine when a truck is carrying a load and to estimate its weight.
Telematics will facilitate predictive maintenance. In the future, fleet managers will analyze operator and equipment data together in order to more accurately predict what parts will need to be replaced on a truck and when. For example, one driver may routinely wear out tires faster than another; when the system sees that the first driver has been assigned to a truck that's subject to heavy outdoor usage, it might schedule tire replacements earlier than the average expected replacement time. The key will be basing maintenance plans on data from a specific operating environment and on intelligence about a particular person, says Brown.
Task interleaving will become more effective. Everyone wants to do task interleaving—carrying out one task like pallet putaway and then completing a different one, like order picking, on the way back, without wasted time or effort—but the results from currently available WMS modules are subpar, Sorenson says. Telematics could allow users "to get to true interleaving" that maximizes operator productivity by using vehicle tracking technology to optimize each movement and allocate every resource in the warehouse in the most efficient way, he says.
FROM FUTURISTIC CONCEPT TO NECESSITY
The lift truck manufacturers and independent providers mentioned here are not the only ones that offer lift truck telematics systems. Others, such as Yale Materials Handling, Hyster Co., and Asset Control Group, to name just a few, offer similar products that continue to evolve.
Providers of these systems expect that concerns about the technology's maturity and implementation costs will dissipate as prices drop. It won't be long, they say, before fleet managers stop thinking of telematics as a futuristic concept and come to see it as a necessary part of everyday operations.
But many fleet managers are just beginning to recognize that telematics can introduce game-changing efficiencies to their operations. "The lift truck is a very interesting asset because it goes everywhere in the warehouse and touches so many things," observes Maria Schweiterman, a senior marketing product manager at Crown Equipment Corp. As a result, telematics systems can potentially bring improvements to all of those areas. With so many improvements and new applications currently in development, she says, it's worth thinking about the benefits this technology could potentially soon bring to fleet operations of all sizes.
Women in supply chain tech don’t always have it easy. That’s particularly true when it comes to building a career in the male-dominated field, where they may face gender bias, limited advancement opportunities, and a lack of mentorship and support.
“Across many professional industries, women have made strides in breaking down barriers; however, supply chain and digital technology are two sectors that are often seen as being male-dominated,” Stephan de Barse, o9’s chief revenue officer, said in a release. “Through the o9 Minerva community, we aim to elevate the incredible knowledge, drive, and experiences of women working in the supply chain space.”
The new group will host networking events and panel discussions that feature expert guidance from “Minerva Ambassadors,” high-ranking professionals who will discuss their career paths and experiences within the supply chain and digital tech space. During the events, Minerva Ambassadors will also address key career advancement challenges, such as gender disparity, access to mentorship and sponsorship opportunities, and the opportunity for more diversity in leadership roles.
“As a supply chain risk management (SCRM) expert and Minerva Ambassador, I am excited to share my own professional journey alongside fellow supply chain leaders and speak to some of the unique challenges that women face as they advance their careers,” Lara Pedrini, global head of sales at risk-management tech company Exiger, said. “I am committed to the advancement of women in the workplace and digital tech, and look forward to discussing ways to close the gender gap for women in STEM fields and foster more inclusive corporate policies and work environments where women can thrive.”
Some of Americans’ favorite condiments include ketchup, salsa, barbecue sauce, and sriracha. Toppings like marinara and pizza sauce are popular as well. The common denominator here is the tomato, and food producers need many tons of them to make these and other tasty products.
One of those producers is Red Gold, an Elwood, Indiana, company whose brands include Red Gold, Redpack, Tuttorosso, Sacramento, Vine Ripe, and Huy Fong. The company works with more than 30 family-owned Midwestern farms to source sustainably managed crops.
In the 80 years since its founding, Red Gold has grown to become the largest privately held manufacturer of tomato products in the U.S., with 23 different product categories and nearly 400 combinations of flavors and cuts. Today, it serves both the grocery market and institutional customers like schools and hospitals.
But a food supply chain of this scale can be expensive to operate. So Red Gold recently launched an initiative to modernize its logistics processes with an eye toward boosting efficiency and increasing resilience while also cutting costs.
The timing was right for such a project. Freight rates in the trucking sector have been depressed for nearly two years, giving the company a rare opportunity to invest some of its savings into process improvements, the company said. “The current transportation market is extremely shipper-friendly and has been for the past 18 months,” James Posipanka, Red Gold’s supply chain manager–logistics, said in a press release. “Now is the time for us to plan and prepare for when it swings the other way and carriers can choose which customers they want to work with. When that happens, we want to be a ‘Shipper of Choice.’ By putting strategies and processes in place now, we’ll be successful when the market does flip.”
STEP-BY-STEP SAVINGS
For help streamlining its processes, the company turned to Loadsmart, a Chicago-based logistics technology developer that specializes in helping clients optimize freight spend, increase efficiency, and enhance service quality. Step by step, Red Gold began implementing three of Loadsmart’s technologies and digital services, moving to the next phase only after it had realized a return on its investment in the previous one.
First, Red Gold implemented Opendock, Loadsmart’s online dock-scheduling platform. That move alone saved thousands of hours of staff time by eliminating the need to make carrier pickup appointments via phone and email. Today, 100% of the carriers that do business at Red Gold’s facilities book their appointments through Opendock—which amounts to some 60,000 appointments annually. Among other benefits, the new platform has drastically reduced the amount of time it takes for a carrier to book an appointment—with Opendock, appointments are scheduled one to two days out instead of 10 or more.
Second, the company installed Loadsmart’s ShipperGuide TMS, a transportation management and request-for-proposal (RFP) management system. The platform helps Red Gold avoid spreadsheets and administrative work. For example, instead of individually emailing RFPs to a few carriers, the company can now send RFPs through the TMS to many more carriers than was feasible in the past and easily compare the rates carriers submit in response. In addition, Red Gold was able to automate some 70% of its load tenders, or about 25,000 shipments, which allowed the company to reduce headcount without any interruptions in workflow.
Third, Red Gold began working with Loadsmart’s digital freight brokerage team to convert some of its full truckload movements to partial truckloads. That move expanded both its carrier base and its freight mode options, saving it $200,000 annually.
All in all, since it began using Loadsmart’s technology and services, Red Gold has reduced appointment leadtimes by 90% and saved 17% on annual LTL freight costs, according to the two companies. Red Gold is so pleased with those results that its logistics team has already begun working with the technology vendor on additional opportunities for improvement.
With that money, qualified ports intend to buy over 1,500 units of cargo handling equipment, 1,000 drayage trucks, 10 locomotives, and 20 vessels, as well as shore power systems, battery-electric and hydrogen vehicle charging and fueling infrastructure, and solar power generation.
For example, funds going to the Port of Los Angeles include a $412 million grant to support its goal of achieving 100% zero-emission (ZE) terminal operations by 2030. And following the award, the Port and its private sector partners will match the EPA grant with an additional $236 million, bringing the total new investment in ZE programs at the Port of Los Angeles to $644 million. According to the Port of Los Angeles, the combined new funding will go toward purchasing nearly 425 pieces of battery electric, human-operated ZE cargo-handling equipment, installing 300 new ZE charging ports and other related infrastructure, and deploying 250 ZE drayage trucks. The grant will also provide for $50 million for a community-led ZE grant program, workforce development, and related engagement activities.
And the Port of Oakland received $322 million through the grant, which will generate a total of nearly $500 million when combined with port and local partner contributions. Altogether, that total will be the largest-ever amount of federal funding for a Bay Area program aimed at cutting emissions from seaport cargo operations. The grant will finance 663 pieces of zero-emissions equipment which includes 475 drayage trucks and 188 pieces of cargo handling equipment.
Likewise, the Port of Virginia said its $380 million in new funding will help to reach its goal of eliminating all greenhouse gas emissions by 2040. The grant money will be used to buy and install electric assets and equipment while retiring legacy equipment powered by engines that burn gasoline or diesel fuel.
According to AAPA, those awards will demonstrate to Congress that the Clean Ports Program should become permanent with annual appropriations. Otherwise, they would soon cease to be funded as backing from the Inflation Reduction Act (IRA) comes to a close, AAPA said. “From the earliest stages of legislative development in Congress, America’s ports have been ecstatic about and committed to the vision of implementing a novel grant program for the port industry that will complement and strengthen existing plans to diversify how we power our ports,” Cary Davis, AAPA’s president and CEO, said in a release. “These grant funding awards will usher in a cleaner and more resilient future for our ports and national transportation system. We thank our champions in Congress and the Biden-Harris Administration for committing to us and we look forward to working closely with our Federal Government partners to get these funds quickly deployed and put to work.”
The majority of American consumers (86%) plan to reduce their holiday shopping budgets this year, with nearly half (47%) expecting to cut spending by more than 50% compared to last year, according to consumer research from Relex Solutions.
The forecast runs against some other studies that predict the upcoming holiday shopping season will be a stronger than last year, with higher sales and earlier shopping than 2023.
But Finland-based Relex says its conclusion is based on the shorter holiday shopping period of 27 days in 2024 (five days shorter than 2023), combined with economic volatility and supply chain disruptions. The research includes survey responses from 1,000 U.S. consumers in October 2024.
According to Relex, those results reveal a complex landscape where price sensitivity and decreased brand loyalty are reshaping traditional retail dynamics. That means retailers and manufacturers must carefully balance promotional strategies with profitability while maintaining product availability, since consumers are actively seeking better value and may switch between brands more readily.
"Retailers are facing a highly challenging season, with consumers prioritizing value more than ever. To succeed, retailers must not only offer attractive promotions but also ensure those deals don’t erode their margins. At the same time, manufacturers need to optimize their operations and collaborate with retailers to deliver value without sacrificing profitability," Madhav Durbha, Relex’ group vice president of CPG and Manufacturing, said in a release. The company says it provides a supply chain and retail planning platform that optimizes demand, merchandising, supply chain, operations, and production planning.
"This holiday season represents a critical juncture for the retail industry," Durbha added. "With reduced brand loyalty and a shorter shopping window, there’s no room for error. Retailers and manufacturers need to work together closely, leveraging AI-powered tools to anticipate demand, manage inventory, and run effective promotions," Durbha said.
In additional findings, the survey found:
Brand loyalty is eroding: About 45% of consumers say they're less likely to remain loyal to brands without meaningful discounts, while 41% will switch brands if faced with both poor deals and out-of-stock products.
Digital channels dominate deal-seeking behavior: Store and brand apps (60%) and email promotions (60%) are the primary channels for finding deals, while only 32% of consumers primarily search for deals in physical stores.
Supply chain concerns remain significant: Nearly 85% of shoppers express concern about potential disruptions, with electronics (60%) and clothing/accessories (57%) being the categories of highest concern.
Age significantly impacts shopping behavior: Consumers from age 45-60 show the highest economic sensitivity, with 60% cutting budgets by more than 50%, while shoppers aged 18-29 prioritize product availability over price.
Electric yard truck provider Outrider plans to scale up its autonomous yard operations in 2025 thanks to $62 million in fresh venture capital funding, the Colorado-based firm said.
The expansion in 2025 will be focused on distribution center applications, but Outrider says its technology is also well-suited for use in intermodal rail and port terminals, paving the way for future applications across freight transportation.
“Outrider’s proprietary safety systems; consistent, predictable movement through complex and chaotic environments; and patented robotic-arm-based system for trailer air and electric line connections have allowed us to stay far ahead of any competition," Bob Hall, Chief Operating Officer at Outrider, said in a release.
The “series D” round was led by Koch Disruptive Technologies (KDT) and New Enterprise Associates (NEA), with additional investments from 8VC, ARK Invest, B37 Ventures, FM Capital, Interwoven Ventures, NVentures (NVIDIA’s venture capital arm), and Prologis Ventures. Other investors joining the Series D financing are Goose Capital; Lineage Ventures, the investment strategy of Lineage, Inc.; Presidio Ventures, the venture capital arm of Sumitomo Corporation; and Service Provider Capital. In total , the new backing brings the company to over $250 million in equity capital raised to date.