Regrets, recriminations, diversions: the legacy of bad times at West Coast ports
From business losses to ruptured relationships, the damage from the recently resolved labor dispute continues to mount. But was it enough to spark permanent change?
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The nine-month labor-management dispute on the West Coast waterfront spread misery across a broad front. But perhaps no one had it worse than the Port of Oakland.
Like other ports, Oakland, the nation's fifth-busiest containerport, faced mounting backlogs and diminished productivity as tensions escalated between the International Longshore & Warehouse Union (ILWU) and waterfront management represented by the Pacific Maritime Association (PMA). At the height of the standoff in mid-February, Oakland's largest terminal was operating at half of its normal capacity, and its second largest was functioning at 65 percent, according to J. Christopher Lytle, the port's executive director.
Vessels that would normally discharge Asian imports at either the port of Los Angeles or Long Beach and then call up the coast at Oakland were unwilling to deal with more congestion at Oakland. Instead, many turned around after unloading in Southern California and returned to Asia. As a result, consignees with product to be distributed throughout Northern California were forced to find costlier land transportation to get goods to market.
But what set Oakland apart from its brethren were the problems it encountered moving U.S. exports. Exports account for 55 percent of Oakland's traffic mix, understandable given the port's proximity to the agricultural abundance of California's verdant Central Valley. With vessel operations hamstrung and with no other place to go, exporters watched helplessly as their perishables sat, and in some cases rotted, in warehouses. And they took out their frustrations on port officials. "Customers are very upset," Lytle said in a phone interview several days before a tentative five-year collective bargaining agreement was reached Feb. 20.
That may be why a $100 million project to build a global logistics hub at the port has taken on added significance. Over the next two to three years, the port and the city plan to turn a decommissioned army base on the facility's outer harbor into a 360-acre logistics center that includes a warehousing network, trans-loading facilities, and a dry-bulk terminal. Westbound goods, whether they are bulk agricultural commodities or dry bulk shipments, would be moved by rail to the center. There, they would be loaded aboard containerships or dry bulk vessels for trips to Asia.
The first step was announced in late January, when the port and Union Pacific Railroad Co. (UP), the giant Western railroad, began a $25 million initiative to link the new site with UP's main line into Oakland. The work, set for completion in October, calls for the construction of 7,400 feet of lead track and the reconfiguration of adjacent track. When finished, the project will better position the port to receive bulk shipments from both UP and BNSF Railway, its rival in the West. The port and the state's "Trade Corridors Improvement Fund" will finance the work.
Lytle didn't mince words when describing the logistics center's impact on his facility. "This is the future of Oakland," he said.
STAYING RELEVANT
From Seattle to San Diego, the 29 ports covered by the new five-year labor agreement are clearing backlogs and trying to stanch the bleeding as importers that shifted deliveries to the East Coast (via the Suez and Panama canals), to Canada, and to Mexico debate whether to bring them back west. On that score, opinion is mixed. Ben Hackett, who heads a consultancy bearing his name, believes most diverted cargo will return because West Coast ports, especially Los Angeles and Long Beach, remain the most cost-effective way to get imports to U.S. end markets. Kumar Venkataraman, a partner in the retail practice of consultancy A.T. Kearney, sees a two-tier market evolving with big Beneficial Cargo Owners (BCOs) having the scale and sophisticated technology to implement a diversified U.S. distribution strategy utilizing multiple ports, while smaller BCOs lacking those capabilities either return to the West Coast or, having never left, simply stay put.
An industry insider, speaking on condition of anonymity, said West Coast ports will suffer as importers who had long thought about moving away from the West are now pushed to act. "Until now, the logistics guys couldn't convince their leadership to move because there was no event to prompt it. All they were looking for was a reason. Now they have one," the executive said.
Larry Gross, a senior consultant at consultancy FTR Associates, wrote in late February that for big BCOs with multiport strategies already in place, a further shift from the West "is more a matter of turning the dials than building something from scratch." Noting that neither labor nor management seemed to publicly show remorse for the damage inflicted on shippers, intermediaries, consignees, and vessel operators, Gross said the warring parties will "end up paying dearly for having ignored the needs of the shipper who truly pays their bills."
SECULAR PROBLEMS
Though the agreement averts the immediate crisis, it does nothing to address the afflictions that plagued the U.S. goods-moving system long before the standoff began. Port congestion at dock and landside remains a critical concern. Ever-larger ships are expected to hit the water in the next two to three years; about 60 percent of the global ship order book is composed of vessels of 10,000 twenty-foot equivalent (TEU) container units, according to research firm Alphaliner.
Because operators of the large vessels must minimize berth times in order to justify the huge investment in them, the ships are likely to call at fewer ports, analysts said. This means more tonnage to be handled by a smaller cluster of ports already straining under the current load.
An imbalance of truck chassis, and the amount of time truckers spend picking up and returning the equipment, added significantly to the backlog, especially at Los Angeles and Long Beach. On March 1, a long-awaited chassis provisioning model began at the ports that is designed to enable the free exchange of more than 80,000 units across 12 marine terminals and a network of rail yards, container yards, and other locations in the sprawling complex.
In an ideal world, technology will be optimized at port facilities to ramp up productivity and to expedite the import loading and unloading process. But the world is not ideal. The 2002 and 2008 contracts introduced automated processes to improve productivity. However, a management source said in late February that the 2015 contract, whose details were unavailable at press time, did not include further automation advancements as part of agreed-to work rule changes. That will surely disappoint those who believe technology at West Coast ports badly lags behind that used in Asia and Europe.
"West Coast U.S. ports have become over the past decade the least productive, most prone to labor disruption, most expensive, least automated ports in the developed world," Peter Friedmann, executive director of the Agriculture Transportation Coalition, a group representing agricultural and forest products exporters, said in early January.
For all their hand wringing, importers could have fared far worse. The impasse occurred after the pre-holiday shipping season. Sensing trouble, many importers had moved their goods into U.S. commerce over the summer to ensure their availability during the holidays. In addition, most import commodities are dry goods that aren't prone to physical obsolescence. And it's not as if U.S. importers are going to shift their buying away from Asia.
As it stands, importers will likely face the inconvenience of delivery delays of six to 12 weeks while the current backlogs are cleared. This will result in lost business and higher delivery costs, but minor lasting damage.
NO RESOLUTION IN SIGHT
For U.S. exporters, though, the situation couldn't be more different. Agriculture accounts for a large share of U.S. exports to Asia. Much of that volume is made up of perishable foodstuffs. Foreign buyers have supply sources outside the U.S. and would not hesitate to use them if U.S. delivery schedules are compromised. There are no other viable ports outside the U.S. that have capacity adequate to accommodate a massive diversion of exports. Vancouver's Port of Prince Rupert—geographically the closest North American gateway to Asia—today handles about 400,000 twenty-foot equivalent units a year, according to Hackett Associates. By contrast, the Los Angeles/Long Beach port complex handles about 8 million total TEUs a year. "U.S. exporters are pretty much stuck with the ports they have," Hackett said.
Adding to the problem is the chronic lack of access to empty containers to ship Midwest agricultural exports from sparsely populated origin points to the ports via rail or truck. Containers entering U.S. commerce are typically bound for densely populated regions, and vessel operators that have a billion dollars or so invested in the equipment want them to remain there. This makes life tough for growers whose products are in parts of the country where land is abundant but consumers may not be.
For example, Minneapolis, the closest large metro area to many upper Midwest grain suppliers, has the most acute shortage of 20- and 40-foot containers out of 19 markets analyzed by infrastructure design consultancy Moffatt & Nichol from data provided by the U.S. Agriculture Department.
Walter Kemmsies, who as an economist with Moffatt & Nichol has raised concerns for several years about equipment imbalances, is not encouraged about the current trend's direction. When asked at the SMC3 annual conference in January if anything had changed, he said, "export containers are even tougher to find, and it's more expensive to procure and ship them if you can."
Kemmsies said the contract battle should serve as a wake-up call to "reset" a flawed infrastructure that has undermined export flows and, by extension, American competitiveness in world markets. The key, he said, is to fully embrace the idea of a seamless multimodal network and to bring it to fruition.
"Intermodalism is the essence of freight movement. ... It's time to resurrect the [U.S. Department of Transportation's] Office of Intermodalism and tie infrastructure investment to economic objectives again," Kemmsies said.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”