Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Last year proved that intermodal shippers could be a tolerant bunch. Despite a fiasco-filled 2014 on the nation's rail network, noncaptive intermodal users, instead of taking their freight elsewhere, threw more business at the railroads than ever before.
This year will be a test of the railroads' resilience and whether they can vindicate shippers' faith in them. It will also be a test of shippers' fortitude, especially if bad winter weather puts rail service behind the curve again.
Intermodal traffic stood to increase in 2014 by 3 to 5 percent over 2013 levels, according to Intermodal Association of North America (IANA) data in mid-December, when this story was written. Through the end of November, 14.9 million trailers and containers moved in domestic and international service, according to IANA. Barring a December collapse, 2014 volumes will break the 2013 record of 15.5 million units, said Joni Casey, IANA's president and CEO. Through mid-December, intermodal traffic grew at a pace expected to double that of 2014 U.S. gross domestic product, according to Lee A. Clair, partner in the consultancy Zubrod/Clair & Co.
The increases, if they hold through 2014's end, will have come amidst the most chaotic rail operating environment in 10 years. Inclement weather that began in late 2013 intensified during the first quarter, wreaking havoc across the country's northern tier and at the industry's main interchange point in Chicago, where the network froze up as rail and road drayage operations were paralyzed. Not surprisingly, rail velocity and dwell time metrics sagged terribly during the quarter and didn't begin recovering until the end of the year. Carriers were and still are unable to say when complete "fluidity" would be restored to their networks.
Railroads were plagued by shortages of locomotives, crews, and infrastructure. Another season of a bountiful harvest triggered continued surges in grain traffic. A sharp spike in such nontraditional commodities as fracking sand and crude oil forced, notably, BNSF Railway—whose network serves the shale oil fields of the Dakotas—to put energy shipments ahead of other commodities and traffic, including intermodal.
Through the first week of December, BNSF's 2014 intermodal volumes were flat year over year, according to Clair. By contrast, Union Pacific Corp., BNSF's rival whose system wasn't as exposed to the rotten weather and the shale and agricultural booms, posted an 8.3-percent intermodal traffic gain over the same period, he said.
Part of intermodal's gain came from truck shippers who switched because many truck routes were paralyzed during the first quarter (even though the additional demand only worsened the rail capacity problems). But as Anthony B. Hatch, a veteran analyst and consultant, noted, intermodal shippers stuck with the service because, as products of the post-deregulation world, they better understand and accept the turbulence inherent in a market-driven system. Intermodal users also cut their providers slack because they had lived through an eight-year period leading up to the end of 2013 when rail reliability and customer service had strengthened considerably, Hatch said.
Shippers believe the railroads are serious about getting their act together, Hatch said. If money is the benchmark for commitment, then shippers will have little to fret about. Railroads in 2015 are expected to make unprecedented investments in capital improvements. BNSF, which took the hardest hits of any rail last year, plans to spend a record $6 billion in 2015 to add power, track, and labor, all of which will benefit intermodal users. Hatch, who expects the overall service picture to brighten as early as the first half of the year, said shippers would give railroads the benefit of the doubt at least until then.
Clair said that despite the problems, intermodal continues to bring value where big shippers want it, namely in longer-haul transport from their factories to warehouses and distribution centers. These moves provide a wider window for hitting delivery commitments and give a customer's supply chain a bit more breathing room, Clair said. Product that must be expedited direct-to-customer could be funneled to faster truckload services, he added. Intermodal service is in better shape than the rails' traditional carload business, which Clair said remains a major problem with no clear resolution.
A SHORT LEASH
It would be a leap of faith to interpret shipper tolerance as infinite patience, experts said. Even Hatch said that if the situation doesn't appreciably improve by the start of the third quarter, intermodal users will "be as upset as 'ag' shippers are today."
The bad winter weather only amplified problems that have been present for years and which have not abated. The Chicago interchange that intersects six of seven North American Class I railroads remains a mess of delays, disruptions, and backlogs. As was often stated during the year to illustrate the bottlenecks at Chicago, it can take a train more time to get from one end of the city to the other than it takes to run from Los Angeles to Chicago.
Megavessels entering the trans-Pacific trades threaten to overwhelm West Coast port infrastructures, while the creation of vessel-sharing agreements like the 2M alliance between Maersk Line and Mediterranean Shipping Co., which was set to begin in January, could alter freight flows because goods arriving at ports on one vessel will often head for different terminals. This has led to significant congestion and has left the "on-dock rail" model, where railcars must be filled before a train leaves the port area, increasingly prone to delays. The pitched contract battle between coastwide waterfront labor and management, which was still raging at this writing and which has slowed the loading and offloading of vessels since the fall, was a stark reminder of the ongoing risks in an interconnected system.
The cost and availability of drayage services that truck containers between ports, intermodal ramps, and shipping docks remains a significant problem. Port congestion and rail reliability played havoc with dray schedules, forcing drivers to wait longer than normal for loads and cutting into their productivity. Dray has not been immune to the impact of a shortage of commercial drivers. Drayage costs, which for a long-distance round-trip could run over $1,000, can neutralize the benefits of the relatively inexpensive train portion of the overall movement. Shortening dray miles would require the construction of smaller terminals closer to the customer; BNSF said it has terminals within 200 miles of 98 percent of the U.S. importer population.
The silver lining, according to Clair, is that sophisticated and deep-pocketed truckers are entering the space with experienced drivers and cleaner, more fuel-efficient rigs. Their presence should raise the quality and consistency of drayage services, albeit at higher prices than users are accustomed to paying, he said.
Meanwhile, intermodal demand will continue to rise, creating opportunities for the carriers as well as potential headaches in managing growth through the ongoing turbulence. On that score, the industry has been a victim of its own success. Railroads have effectively marketed intermodal as a lower-cost, fuel-miserly, and environmentally friendly alternative to over-the-road truck. In the domestic market, railroads are aggressively competing with trucks on short-haul movements, hoping to convert millions of road shipments to intermodal. Internationally, U.S. imports will keep on coming, maintaining pressure on the intermodal infrastructure to accommodate the flow.
WANTED: A LITTLE CLARITY
Perhaps the biggest challenge for users will be to gain clarity from rail operations people as to when the trains will consistently run on time. According to an intermodal user who asked not to be identified, shippers have been told to re-evaluate their 2015 growth plans because the system in its current state can't handle any growth. The user said there is no accountability at the railroads for the erratic performance, adding that operations people are focused on process, not results.
At this time, all shippers seem to be certain of is that their 2015 rates will increase over 2014's by mid- to high-single-digit levels, the executive said in mid-December. "They're terrified" about the situation, the executive added.
The railroads said the unknowable of first-quarter weather will play a huge role in setting the timetable for back-to-normal service. For example, CSX Corp., the Jacksonville, Fla.-based Eastern railroad, expects to see improvements sometime in the second quarter, according to Melanie Cost, a CSX spokeswoman. The timing will largely depend on the weather, she added.
Ted Prince, a long-time intermodal consultant and chief operating officer of Tiger Cool Express LLC, an Overland Park, Kan.-based company that uses refrigerated intermodal services to move produce eastbound off the West Coast, argued that the problems facing intermodal are more secular. The carriers focus too much on optimizing their individual networks, he said, and lose sight of the fact that intermodal is one national and global system where a yank on one strand sets the whole ball to unraveling. Clair of Zubrod/Clair countered that each railroad is accountable to its owners and its customers, and must develop and execute its individual strategy accordingly.
The railroads are doing what they can. CSX has developed an intermodal hub in the northwest Ohio town of North Baltimore. Western-originating freight headed to destinations east of Ohio is interchanged to CSX at Chicago, then brought to the hub and placed on CSX trains that move the goods to their destinations. The network is being expanded this year to handle 1 million "lifts," according to Cost; one lift is equal to one container being placed on or taken off a railcar. In its first year in 2011, the hub handled 600,000 annual lifts. CSX has added 250 intermodal lanes since the hub opened, she said.
The hub has been hailed by some as the future of intermodal. Instead of Chicago-bound freight's being drayed across town to one of several of CSX's Chicago ramps, the volume flows through in a pure rail-to-rail interchange from Chicago to the Ohio hub. The operation is aimed at avoiding the time-consuming dray at Chicago, thus expediting the discharge of freight from the region.
The hub-and-spoke-like model is "anathema" to traditional linear rail structures, Prince said. However, it offers an innovative way to increase geographic scope and freight density, while easing the pressure on Chicago, he added. Larry Gross, a principal at consultancy FTR Associates specializing in intermodal, called it a "bold experiment" in developing sorting facilities to connect the growing number of Eastern rail facilities. The key to the project's long-term success, Gross said, is to ensure that the benefits of strengthening the network and boosting the density and train size on each of the spokes outweigh the cost and service impacts of sorting containers mid-route.
BNSF, meanwhile, has virtually completed a 10-year, $3 billion initiative to "double-track" its transcontinental route connecting Southern California to the Midwest, according to Katie Farmer, the railroad's group vice president for consumer products. The railroad has launched projects to expand line capacity in the corridor; those efforts will be highly visible throughout 2015, Farmer said in a mid-December e-mail.
A rail-to-rail interchange with CSX that recently opened at Bedford Park, Ill., a small industrial city just southwest of Chicago, has streamlined the handover process between the two rails, easing congestion and boosting on-time metrics along BNSF's transcontinental main line, Farmer said.
Yet in a sign that BNSF has a ways to go, Farmer said the railroad remains "challenged" east and west of Fargo, N.D., due to line capacity projects that require trains to slow down through the respective construction areas.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Keith Moore is CEO of AutoScheduler.AI, a warehouse resource planning and optimization platform that integrates with a customer's warehouse management system to orchestrate and optimize all activities at the site. Prior to venturing into the supply chain business, Moore was a director of product management at software startup SparkCognition. He is a graduate of the University of Tennessee, where he earned a Bachelor of Science degree in mechanical engineering.
Q: Autoscheduler provides tools for warehouse orchestration—a term some readers may not be familiar with. Could you explain what warehouse orchestration means?
A: Warehouse orchestration tools are software control layers that synthesize data from existing systems to eliminate costly delays, streamline inefficient workflows, and [prevent the waste of] resources in distribution operations. These platforms empower warehouses to optimize operations, enhance productivity, and improve order accuracy by dynamically prioritizing work continuously to ensure that the operation is always running optimally. This leads to faster trailer turn times, reduced costs, and a network that runs like clockwork, even during fluctuating demands.
Q: How is orchestration different from a typical warehouse management system?
A: A warehouse management system (WMS) focuses on tracking inventory and managing warehouse operations. Warehouse orchestration goes a step further by integrating and optimizing all aspects of warehouse activities in a capacity-constrained way. Orchestration provides a dynamic, real-time layer that coordinates various systems and processes, enabling more agile and responsive operations. It enhances decision-making by considering multiple variables and constraints.
Q: How does warehouse orchestration help facilities make their workers more productive?
A: Two ways to make labor in a warehouse more productive are to work harder and to work smarter. For teams that want to work harder, most companies use a labor management system to track individual performances against an expected standard. Warehouse orchestration technology focuses on the other side of the coin, helping warehouses "work smarter."
Warehouse orchestration technology optimizes labor by providing real-time insights into workload demands and resource availability based on actual fluctuating constraints around the building. It enables dynamic task assignments based on current priorities and worker skills, ensuring that labor is allocated where it's needed most, even accounting for equipment availability, flow constraints, and overall work speed. This approach reduces idle time, balances workloads, and enhances employee productivity.
Q: How can visibility improve operations?
A: Due to the software ecosystem in place today, most distribution operations are highly reactive environments where there is always a "hair on fire" problem that needs to be solved. By leveraging orchestration technologies, this problem is mitigated because you're providing the site with added visibility into the past, present, and future state of the operation. This opens up a vast number of doors for distribution leadership. They go from learning about a problem after it's happened to gaining the ability to inform customers and transportation teams about potential service issues that are 24 hours away.