Hydrogen fuel cells have been touted as the next big thing in powering electric lift trucks, yet for many reasons adoption rates remain low. Here's why.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Lift truck fleet managers are perpetually on a quest to find more efficient, less costly, and lower-maintenance equipment. That applies not just to the forklifts themselves but also to the power sources that keep them moving. The result has been significant improvements in existing power technologies as well as the development of new ones.
One of the newer options is the hydrogen fuel cell, which produces electricity through a chemical reaction between hydrogen and oxygen. While it's unlikely they will ever fully replace tried-and-true technologies like lead-acid batteries, hydrogen fuel cells do show promise. Proponents tout their labor savings, environmental benefits, and ease of refueling, among other advantages.
But like any developing technology, fuel cells also have drawbacks, and critics say there's good reason so few lift truck fleets are using them. That could soon change, however. Some recent developments suggest hydrogen fuel cells could see wider adoption in the next three to five years.
THE UPSIDE
One of the main reasons fleet managers consider switching to fuel cells is that they offer significant labor savings. Fuel cells can be attractive in that regard because it takes less time to refill them than it does to swap out batteries. Refueling involves refilling an onboard storage tank with compressed hydrogen, so the fuel cells "can be refueled in a couple of minutes and be back in operation right away," says Andy Marsh, CEO of Plug Power Inc., a supplier of hydrogen fuel cells, fueling systems, and services. He contrasts that with changing batteries, which requires lift truck operators to take 15 minutes or more out of their shift and can leave them queued up outside a battery room instead of out on the floor moving pallets.
Only one fuel cell stack (an assembly of cells that produces the required amount of power) is needed per vehicle, while a multishift operation that changes out batteries requires a separate battery for each shift. Hydrogen-powered trucks, moreover, run longer than comparable battery-powered ones—most estimates say a fuel cell can power a vehicle for 12 hours. Place hydrogen dispensing stations at locations throughout the warehouse, and operators won't have to drive far to refuel. That eliminates some of the time lost driving to a battery room, which may be on the far side of the building.
Battery-powered trucks gradually slow down as voltage declines. Hydrogen fuel cells, by contrast, maintain constant power until the fuel tank is empty; Marsh compares it with a gasoline-fueled automobile, which performs at a constant level until the tank runs dry. He says the combination of constant power coupled with faster refueling can improve operator productivity by up to 10 percent, and that in some environments, it may be possible to handle up to 5 percent more moves on a shift than in a battery-change operation.
Grocery and food distributors are among the technology's regular customers. One reason is that hydrogen is well suited to temperature-controlled warehouses and DCs. Hydrogen cells have performed effectively at temperatures well below zero, according to the advocacy group Fuel Cells 2000.
Some companies' interest in fuel cells is driven by corporate sustainability initiatives, says Steve Dues, vice president, Crown Equipment Corp. Because their only byproduct is water and heat, hydrogen cells can be a good choice for environmentally conscious companies. And because fuel cell users are not buying electricity to charge batteries, they can reduce both their peak power demand and their overall energy consumption.
With scheduled maintenance, hydrogen fuel cells typically have a useful life of about 10 years. A lead-acid battery may need to be replaced every three years or so, says Marsh, who also notes that any battery's performance quality and longevity will vary depending on the application, run times, and other factors.
Critics often cite the high costs of hydrogen production, delivery, and storage and fueling infrastructure as major drawbacks. To help counter those concerns, supporters have issued a steady stream of favorable cost analyses of the total cost of ownership for hydrogen-fueled forklifts. One example is a 2013 study conducted by the federal government's National Renewable Energy Laboratory (NREL), which considered the capital costs of battery and fuel cell systems and the associated costs of supporting infrastructure, maintenance, warehouse space, and labor. The research found that for a multishift operation running six or seven days a week with about 60 Class 1 and Class 2 sit-down counterbalanced forklifts, fuel cells can reduce the total cost of ownership by about 10 percent. For Class 3 pallet jacks, costs can be reduced by 5 percent, the report said. (That's highly simplified; to get the full story, click here.)
Proponents also point out that the U.S. and some state governments currently offer grants and tax incentives to encourage fuel cell adoption (a factor NREL considered in its analysis). They note that the biggest payback comes in new facilities where the fueling infrastructure is designed into the building and grounds, as opposed to retrofitting an existing facility.
THE DOWNSIDE
Those advantages have prompted Ace Hardware, BMW, Kroger, Procter & Gamble, Walmart, Whole Foods, and others to give hydrogen a try. It's worth noting, however, that while a few are using hydrogen at multiple sites, most of the programs announced so far are pilots or involve only a single facility. This suggests that companies see value in fuel cells but may not be convinced there are enough benefits to merit adoption across the board.
Fleet managers are being cautious, says Dues, because "there are a number of [return on investment] considerations that have yet to be fully resolved. These include the complexity of the technology, total cost of ownership, reliability issues, and the absence of a refueling infrastructure to support widespread adoption." He ticks off other concerns that are giving potential users pause: the need for further technology development, high acquisition costs, the limited number of suppliers, and the expected 2016 expiration of the U.S. government's 30-percent fuel cell investment tax credit.
Despite supporters' claims to the contrary, some observers believe hydrogen fuel cells' drawbacks will be difficult to overcome. Some early fuel cell adopters have returned to lead-acid batteries, and more are likely to do so, says Mark Tomaszewski, manager, emerging technologies for EnerSys, a manufacturer of batteries and other motive power sources.
In his estimation, the biggest concerns revolve around the high costs of some aspects of hydrogen usage—of the fuel itself; of building the complex delivery, refueling, and storage infrastructure (a project Plug Power's Marsh acknowledges typically takes 16 weeks); and of maintenance for cells and infrastructure. Tomaszewski estimates that one kilogram of hydrogen delivers 20 kilowatt-hours of energy to a lift truck, and that $10 of hydrogen produces the same amount of work in a truck outfitted with fuel cells as approximately $2 of electricity in a battery-powered truck. (This example is based on an estimated cost of $20 for one-half of a battery charge for a reach truck.)
Tomaszewski also considers the unscheduled maintenance rate for hydrogen fuel cells and supporting infrastructure to be high. He points to a report by the less-than-truckload carrier FedEx Freight, which conducted a four-year pilot with the U.S. Department of Energy. FedEx Freight converted a fleet of 40 Class 1 forklifts at a terminal in Missouri to hydrogen. In its 2012 update on the project, the carrier noted that it had encountered problems with fueling and operating fuel cells in cold weather (later resolved by adding heaters to each truck, among other measures), and that the power units required frequent unscheduled repairs. A separate NREL study, also in 2012, found that more than 70 percent of the repairs to the hydrogen fueling infrastructure it reviewed were unscheduled. Unscheduled maintenance means unexpected downtime, something no warehouse or DC can afford.
As for labor, battery stalwarts say that opportunity and fast charging—where batteries are partially charged during breaks and between shifts at strategically located charging stations—eliminate concerns about operators' productivity. Time-consuming equalization is not a problem, either, they say. It generally takes place at night (opportunity charging) or on weekends (fast charging), according to PowerDesigners USA, a maker of battery charging systems.
Availability is a widely mentioned concern. Hydrogen production is limited in some areas of the country, most notably in western states outside of California and Texas. Deliveries typically are made via tank truck, and both fuel producer and delivery driver must be specially licensed and trained in handling the potentially dangerous gas. In cases where reliable delivery isn't feasible or cost-effective, users may opt to produce their own hydrogen. However, the cost of infrastructure, safety measures, and maintenance may be prohibitively expensive for some.
Critics question whether hydrogen-fueled lift trucks are as environmentally friendly as supporters say they are. One study conducted by the U.S. Department of Energy's Argonne National Laboratory found that, when the emissions produced during the end-to-end cycle of hydrogen production, storage, delivery, fueling, and vehicle operation are taken into account, a hydrogen-powered lift truck may account for more greenhouse gas emissions than a battery-powered truck.
Furthermore, you can't simply drop a fuel cell into any lift truck. The truck manufacturer must conduct extensive testing and, if necessary, take steps to ensure performance and safety won't be compromised, says Scott Carlin, electric product planning and product support manager for Toyota Material Handling U.S.A. Inc. His company is working with suppliers of alternative fuels to verify that they and their products comply with Toyota's testing protocols and safety standards. Other manufacturers have similar programs; examples include Crown, which says it has qualified more than 30 forklift models for use with hydrogen fuel cells, and The Raymond Corp., which believes it has the largest number of fuel-cell-qualified models of any lift truck OEM, according to Arlan Purdy, Raymond's product manager of energy storage systems and emerging technologies.
But there's more work to be done. Operators know when lead-acid batteries are losing their charge, but they can't say the same for fuel cells. "You want to be able to get some communication to the operator that the fuel cell will be shutting down," Purdy says. "Lift trucks that were designed for batteries are not set up to 'listen' to that kind of communication."
Yet another criticism is that the whole system—cells, deliveries, fueling stations, storage, and so forth—is too time-consuming and expensive for users to manage. Each element may have a different vendor, which adds complexity. Create a one-stop package, the thinking goes, and more forklift fleets will be willing to take the plunge.
Plug Power, which is not profitable, believes that approach will overcome some potential users' objections and will accelerate adoption. Based on customer feedback, it recently created a turnkey service called GenKey, which includes its GenFuel fueling infrastructure, GenDrive fuel cells, and GenCare aftermarket products and services. The company also has a distribution agreement with Praxair to provide liquid hydrogen to GenFuel installations. "We've taken it from what customers perceive as a complicated transaction in which they may be dealing with three providers to one where they can now come to one expert in all three of these areas," Marsh explains. "We've made it seamless for customers to buy, and that's had a great deal of impact on our growth." Marsh appears to have hit on something: The company shipped 857 GenDrive units to material handling customers in the third quarter of 2014, up from just 155 units in the third quarter of 2013.
NACCO Materials Handling Group Inc. (NMHG) appears to be heading in a similar direction. The wholly owned subsidiary of Hyster-Yale Materials Handling Inc. announced in December that it had acquired Nuvera Fuel Cells Inc., a manufacturer of hydrogen fuel cells and hydrogen generation and dispensing products. NMHG's Hyster and Yale operating divisions plan to integrate and factory-fit fuel cell technology directly into many of their lift truck models. The company said the acquisition would allow Hyster and Yale to also provide hydrogen generation and refueling capabilities, while retrofitting and servicing would be provided through Nuvera-authorized dealers.
The Nuvera deal represents a vote of confidence in the future of a technology that has struggled to gain market share. Still, NMHG acknowledges the tough road ahead, saying it expects Nuvera to generate "significant operating losses" before it can "fully commercialize the technology and achieve break-even results." The company also said it expects to spend as much as $50 million over the next two to three years for research and development, and to commercialize the technology.
THE OUTLOOK
Clearly, hydrogen fuel cells have many advantages and disadvantages, and opinions differ on their near-term outlook where lift truck applications are concerned. Raymond's Purdy, for one, believes market share will remain at around 2 to 5 percent. "We don't see that structurally changing until the ROI has been figured out," he says. If automakers expand the market for hydrogen-fueled vehicles, he adds, then infrastructure costs may change and hydrogen could become more common in forklifts.
Lift truck makers say they will be well prepared if that day comes. "From what I see, interest [in alternative fuels] has been increasing—so much, in fact, that forklift manufacturers are now creating positions to support these new technologies," says Toyota's Carlin. "I would expect that over the next five years, testing will continue, and as people become more confident in the overall benefits of the newer technologies, [they] will be embraced as a major alternative to lead-acid."
But until manufacturers overcome hydrogen's drawbacks, says Dues of Crown, lead-acid batteries will remain the dominant energy source for electric lift trucks. "Alternative power sources," he says, "will gain market share as they prove they can solve customer problems at a competitive price."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."