Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
As if it hadn't already been drummed into shippers' collective heads, the message coming from the National Industrial
Transportation League's (NITL) annual meeting in Fort Lauderdale, Fla., this week was more of the same: Years of tight capacity
and higher rates lie ahead, with no guarantee of superior service in return.
The story is nothing new: Capacity levels have reached a crisis stage. There isn't sufficient labor to move what is available.
Shippers need to brace themselves to pay more, and to pay up repeatedly, perhaps for the rest of the decade. And they will be
willing to do so, especially for truck service, according to John G. Larkin, lead transportation analyst for investment firm
Stifel. In this environment, "capacity assurance becomes a competitive advantage," Larkin said during a panel discussion on
Wednesday at the NITL meeting.
Larkin said he expects truck-rate hikes to be in the mid- to upper-single digits for years to come. These increases will be the
cumulative result of an increase in freight demand, a worsening driver shortage, and compliance with ever increasing federal
safety regulations. According to Larkin, compliance with safety regulations will remove an additional 5 to 15 percent of capacity
from the market as small to mid-size carriers get squeezed out of business.
Because truck driving holds little appeal at any price to the younger people needed to replace those leaving the business, even the promise of much higher wages is unlikely to make much of a dent in the shortage, Larkin said. Instead, merger and acquisition activity are likely to increase, as companies look to buy their way into an existing driver workforce rather than prospect for labor from scratch, he said.
The situation is not much different in the less-than-truckload (LTL) sector, which is benefitting from continued strength in
manufacturing and more rational pricing to push through rate increases with more frequency. During the same panel discussion, Ken
Hoexter, transport analyst for Bank of America/Merrill Lynch, said that 2014 would mark only the third year in the past 20 that
most LTL carriers have instituted two rate hikes in the same year.
One pressure point that may be lessening is equipment availability. Earlier this month, consultancy FTR said that North
American heavy-duty truck "net orders"—the number of new orders minus order cancellations—hit 45,795 units in
October, the second-highest month of orders ever recorded. While many of those rigs will replace older equipment, it is hard
to believe that some fleets aren't now adding trucks for growth rather than just for replacement.
Added incentives to buy now, according to Larkin, include the soaring resale value of used trucks with three to four years
of road time and the superior fuel efficiency of the newer engines, which can get as much as nine miles per gallon.
PROBLEM PREVALENT ACROSS ALL MODES
Like trucking providers, ocean carriers are also seeking to raise rates on any trade lane they can, but they are being
thwarted by ship overcapacity as well as weak demand from struggling European economies on the world's largest lane,
Asia-to-Europe. Still, worsening congestion at U.S. West Coast ports and concerns over labor unrest, as the International
Longshore and Warehouse Union (ILWU) dicker with ship management over a new contract, have led trans-Pacific carriers to impose
"congestion surcharges" on the eastbound trades of up to $1,000 per forty-foot equivalent unit (FEU) for cargoes scheduled to be
unloaded on or after Nov. 17. The charge, roughly equivalent to the benchmark rate for moving a FEU container eastbound, is being
assessed on boxes still on the water, a scenario that few people can recall occurring.
The congestion problems are forcing shippers to switch some of their seagoing shipments to air freight. That, in turn, is driving up air demand and rates, which is compelling large freight forwarders like UTi Worldwide and Ceva Logistics to arrange for massive air charters just to get goods to market.
It's hard to imagine that many ocean shippers feeling they are getting better service for their money. A survey by marine consultancy SeaIntel found that schedule reliability among the top 20 global carriers dropped to 71.3 percent in the third quarter from 75.5 percent in the second quarter. Severe congestion at major hub ports in North Europe, the United States, and Asia was cited
as the main reason for the decline.
The railroads, meanwhile, are poised to reprice their contract rates by 5 to 7 percent in 2015 in response to mid- to upper-single digit increases in demand, even as they continue to struggle with subpar service metrics. At a shipper panel session on Tuesday, one of the panelists asked a roomful of about 80 brethren if they used railroads to move their goods. Virtually every hand was raised. The panelist then asked how many were satisfied with their current level of rail service. Not one hand went up.
Service levels have been dropping since before last winter due to the terrible winter weather, rising demand, a shortage of
locomotives and crews, and persistent congestion at the national chokepoint in Chicago. However, Jason Long, transport analyst at
investment firm Stephens Inc., said industry executives have told him that service could improve as early as the spring. Long
thinks that projection is ambitious, especially if large parts of the country get hit with similar weather this winter.
Operators are doing what they can to, in transport nomenclature, "increase fluidity" in their systems. Western railroad BNSF
Railway said yesterday it plans to make a record $6 billion in capital expenditures in 2015, coming off a record $5.5 billion in
capital expenditures this year. It is expected that other railroads will follow suit, resulting in another all-time industry
record for capital expenditures next year. The improvements are badly needed. Long said he was told by executives at Union Pacific
Corp., BNSF's archrival in the west, that a one-mile-per-hour increase in train velocity effectively frees up 250 locomotives for
utilization.
EFFECT ON GROWTH
The good news is the continued strength of U.S. manufacturing and the remarkably swift and sudden downturn in oil prices. The
drop in oil prices should result in a decrease in carrier fuel surcharges, which in turn may encourage shippers to "trade up" for
faster and premium air services—at least after the holiday rush—without getting hammered with onerous charges. The
positive manufacturing story is likely to continue, driven by better productivity and efficiency, according to William Strauss,
senior economist and economic adviser at the Federal Reserve Bank of Chicago. The decline in oil prices is just "the cherry on
the top" of an already solid trend, Strauss said on yesterday's panel.
However, the tight capacity situation, which is due in part to better demand from an improving economy, could end up curtailing
economic activity. Larkin said gross domestic product growth could slow if shippers and their third-party partners find it
difficult to get the rigs and drivers they need to haul their product.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."