Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The industrial property sector is partying like it's...well...2005.
The market—which lumps together manufacturing, warehouse and distribution center, transportation, and logistics
facilities—is experiencing one of its strongest cycles in years. Warehouse rents are rising, with the average rental
rate up 4.4 percent from a year ago, according to JLL, a real estate and logistics company. CBRE Inc., a huge developer, pegs
the year-on-year gain at about 3.1 percent. In the southern California market, home to the country's largest seaport complex,
rents are up nearly three times that, driven by huge demand for port-centric property as well as the need for more cross-dock
space to handle the transloading of goods from 20- or 40-foot marine containers to 53-foot boxes moved inland via truck or rail
intermodal.
Vacancy rates nationwide in the third quarter dropped to 7.2 percent, the lowest level in six years, according to JLL data.
Vacancies in red-hot markets like the Lehigh Valley in central Pennsylvania have dipped below that, hitting levels not seen for a
decade or more, according to Jake Terkanian, vice president of the global industrial services group at CBRE. Nationwide
availability, which tracks current vacancies and space that will become available in the next six months, reached their lowest
levels in the quarter since the first quarter of 2008, according to CBRE.
Nationwide net absorption, broadly defined as the amount of occupied space less the amount of space vacated, hit 143.8 million
square feet through the first nine months, up 28.5 percent from a year ago, JLL said. Vacancy rates could fall to as low as 6.9
percent in the seasonally strong fourth quarter, when demand for space picks up before the holidays, JLL said. By year's end, net
absorption will reach, at minimum, 185 million square feet, up nearly 10 percent from a year ago, JLL said.
The anecdotes add fuel to the story. In the Lehigh Valley, there are no more 500,000-square-foot "big box" distribution centers
on the market, according to Terkanian, who oversees the region for CBRE. In Bethlehem, Pa., Zulily, a fast-growing e-tailer, leased
out all the space of an 800,000-square-foot distribution center, which was built as a speculative development, about six months
before construction was finished. Out west, Los Angeles has a 1.9-percent industrial vacancy rate, according to Newmark Grubb
Knight Frank, a real estate services firm. About 2.5 million square feet is under construction there.
California's "Inland Empire," where industrial rents are significantly cheaper than in and around the Los Angeles basin, has
been on a multiyear roll as the DC conduit between imports off-loaded at the Ports of Los Angeles and Long Beach and consumer
markets across the west. Ironically, third-quarter vacancy rates have ticked up to 5 percent from 4.8 percent in the prior quarter
and 4.6 percent in the year ago period, according to Newmark data. That could be because of a minor oversupply condition due to
the 12 million square feet under construction there.
Low interest rates, sharply declining oil prices, and a generally better economy have created a "potent cocktail" for industrial
demand, according to Jim Clewlow, chief investment officer of Centerpoint Properties, which specializes in developing transportation
and logistics projects. Should oil prices stabilize at current levels or fall further, that could trigger demand for more distribution
centers, Clewlow said. That's because higher oil prices generally encourage producers, distributors, and retailers to consolidate their
DC networks in an effort to reduce shipping costs and conserve fuel.
The industrial segment is demand-driven, and tenant demand is demonstrating consistent strength. Space needs were up by 23.9 million square
feet compared to the winter of 2013, and on par with summer 2014 levels, JLL said. In addition, 45 percent of the demand is for space under
500,000 square feet, a reflection of broad-based strength and the bullishness of smaller distributors, the firm said.
A VIRTUOUS CYCLE
When the real estate market turned down sharply starting in 2007, industrial construction nationwide virtually ceased. It stayed frozen for about
18 months. From 2010 to 2013, deliveries of new projects plumbed a 50-year low, according to JLL data.
However, as e-commerce growth and low interest rates began fueling economic activity, developers got busy and once-dormant markets started
perking up. They've continued to gain momentum. Total construction in the third quarter of 2014 rose 16.5 percent from the prior quarter and
54.2 percent from a year ago, according to JLL. In Atlanta, construction reached 12.4 million square feet by quarter's end, up 104 percent from
the end of the prior quarter, the firm said.
Still, there is plenty of catching up to do. New completions at the end of 2014 will only match 2003 levels, says Dain Fedora, JLL's research
manager, Americas industrial. Projected new completions hitting the market next year will only return the sector to 2005 levels, he adds. The
supply that went online in the third quarter, while being the strongest quarter to date, is still at levels below the long-term average, adds
CBRE.
The market, being what it is, will eventually seek its level. Supply will continue to increase, eventually bringing it into equilibrium with
demand. But that may not happen until well into 2016. "We still need that product," Terkanian says. Landlords, meanwhile—who three or four years
ago were handing out incentives left and right to entice prospective tenants and keep existing ones—are now in the catbird's seat. "In 24 months,
the pendulum has completely swung," Terkanian says.
Bigger markets like Los Angeles, Dallas, Chicago, and New Jersey/central Pennsylvania may find themselves with a supply overhang, according to
Tim Feemster, managing principal of Foremost Quality Logistics, a consulting company. However, tenant demand should remain sufficiently strong to
keep net absorption levels growing, Feemster adds.
Activity in 2015 will be influenced by how the holiday season pans out, Feemster says. Busy cash registers combined with a continued uptick
in the overall economy will embolden developers to increase their capital investments, he reckons.
In this environment, it is hardly a surprise to see rental rates increase. And that is unlikely to faze producers, distributors, and retailers
willing to pay a premium to be near transportation nodes and dense population centers. According to JLL, logistics costs—transportation,
inventory, and labor—account for about 80 percent of a user's operating budget. Real estate, by contrast, comprises just about 5 percent. Higher
rents are "a drop in the bucket" for companies keen on being where their customers are, Fedora says.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."