Maritime and intermodal's first and last mile is in bad shape and suffers from benign neglect. Can technology and a more enlightened stakeholder attitude reverse the decline?
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Golfers live and die by their putters. A bad green game will waste all the good that came before it. So it goes with drayage, the job of hauling ocean containers between seaports, intermodal yards, and shippers' facilities. If the dray isn't properly executed, nothing else matters. Imports won't leave the terminals when they're supposed to. Exports won't get loaded aboard vessels in a timely manner. And mile-wide seams start to appear in an otherwise perfectly synchronized supply chain.
Unfortunately, the drayage business is in a world of hurt. Base rates for drayage services have been stagnant for about a decade, according to drayage executives. In an extreme example of rate hemorrhaging, Greg Gorno, owner of All Points Transport, a Dearborn, Mich.-based drayage agency of the Evans Network of Companies, said his agency receives less money today to haul two empty 20-foot containers round-trip between Detroit and Toledo, about 120 miles in all, than it did in 1980. The only break for All Points is that it generates more revenue today from fuel surcharges than it did back then, Gorno said.
Noncompensatory rates have a negative cascading effect through the pipeline. Drivers, mostly owner-operators responsible for their own expenses, are generally not well paid. To make matters worse, increasing congestion at the nation's ports forces drivers to wait for hours to either pick up or drop off their loads, cutting into their productivity and earning power. Drivers that are paid by the load can stew for two, four, and sometimes six hours at a marine terminal to offload a box, take on another one, and leave the facility. A study of 1,600 trucks serving the ports of Los Angeles and Long Beach, the nation's busiest port complex, from October 2012 to May 2013 found that 20 percent of all truck moves took more than two hours; as a general rule, waits of more than one hour are considered unacceptable both from economic and environmental standpoints. "The system suffers from a lack of fluidity," said Ken Kellaway, president and CEO of RoadOne IntermodaLogistics, a Randolph, Mass.-based intermodal company whose services include port and rail drayage.
The proliferation of megacontainer ships capable of handling up to 18,000 twenty-foot equivalent unit (TEU) containers is likely to exacerbate terminal congestion because of longer loading and offloading times. In addition, tougher federal rules governing drivers' hours of service have made driver queuing an even costlier proposition as there are now fewer productive hours in a day than before.
As if low compensation and lengthy terminal delays weren't enough, drayage companies and drivers have been forced to adjust to a new world of chassis availability. For decades, steamship lines made chassis—the frames on which containers rest during their movement—readily available to motor carriers. In the past few years, however, liners have been exiting the chassis provisioning business, leaving the job to a handful of leasing companies that pool the assets.
The chassis transition has been painful for everyone. Assets that were once fixed have become variable. Equipment imbalances have become the norm, with no units available in one location and an overabundance in another. No one has suffered more than draymen, who often must make an extra trip to procure a chassis before they can get in line for a load. "It's like going to the grocery store and being told that you first have to go to Home Depot to get a cart," said Kellaway.
In a February presentation, RoadOne said it is virtually impossible for intermodal trucking, a fragmented $15 billion-a-year business that sits near the bottom of the international trade pecking order, to meet the growing demands of railroads and steamship lines under dray's current rate structure. Kellaway, who has been involved in drayage for more than 30 years, called the current situation "as bad as I've seen it" in his career. He added that terminal operators who deal directly with draymen "are not being held accountable" for the myriad of problems the dray component faces.
BYE BYE, BABY
Whoever is to blame, the reality is that drivers are leaving the business, and fewer are coming in behind them. By some estimates, up to 15 percent of draymen have exited the field during the past five years. "If we don't take care of the draymen, we're going to lose them," Ward Chaplin, senior director, supply chain management of Southern Wine & Spirits of America, a Miami-based beverage distributor, warned in September at the Intermodal Association of North America's (IANA) Intermodal Expo in Long Beach, Calif.
Chaplin called on port executives to get more involved in providing a decent operating environment so draymen have a fair shot at being productive. For their part, port executives at the expo agreed that drayage has become a crisis that demands immediate attention.
"Motor carriers need to see [an] improvement in their turns," said Jon Slangerup, CEO of the Port of Long Beach. Gene Seroka, executive director at the adjacent Port of Los Angeles, the nation's busiest seaport, admitted that "there is a paucity of truckers in the Southern California market." J. Christopher Lytle, executive director of the Port of Oakland, said that ports need to more proactive in assuring that dray is a business that folks can make money in. "The days of ports just being rent collectors are long over," he said.
Port executives are not standing still. Executives in the Southern California basin said the "PierPass" initiative, formed in 2005 by marine terminal operators at the two ports to ease congestion and improve security and air quality, has boosted productivity by giving terminal operations more flexibility. Under the program, all international container terminals at the ports established five additional weekly "off-peak" shifts. As an incentive to use the off-peak times, a Traffic Mitigation Fee (TMF) was assessed on most cargo moving during the peak hours of 3 a.m. to 6 p.m. Monday through Friday. Executives representing West Coast ports said they would like to see more evening hours. However, they dismissed calls for a 24/7-type operation for truck traffic, arguing that wringing more productivity out of each current shift is a higher priority at this time.
HIGH-TECH TO THE RESCUE?
The good news for dray is that technology is being brought to bear on a segment that badly needs it. In mid-September, International Asset Systems (IAS), an Oakland, Calif.-based information technology company, added a module to its "ChassisManager" provisioning platform allowing truckers and ocean carriers to better manage so-called street-turns, where containers and chassis can be swapped between carriers or re-used for a new load, in each case eliminating the need to return empty equipment to the ports. According to Blair Peterson, senior vice president, commercial for IAS, the module provides real-time visibility into when the equipment changes hands so each party knows when the costs and liability change. Peterson said the module removes a major impediment to the expansion of "street-turns," which if done properly reduce empty miles, lessen port congestion and dray wait times, and cut fuel costs and emissions.
Back in March, a public-private sector partnership launched a pilot program in Los Angeles designed to cut the amount of time trucks spend waiting to get into terminal yards by allowing the drayage company and terminal operator to exchange information in advance about a container's availability and a truck's arrival.
The program, "Freight Advanced Traveler Information System," or "FRATIS," is funded by the Department of Transportation and involves Port Logistics Group (PLG), a Los Angeles drayage company, and Yusen Terminals, a unit of Japanese liner company NYK Line. Under the program, a container pickup order generated by PLG is fed into the FRATIS software, which sends a message to Yusen that identifies the truck that will pick up the container when it becomes available. Yusen then relays real-time information to PLG on the container's status.
Once a container is tagged, the software assigns the pickup to a driver in the best geographical position to retrieve the container. After the driver accepts the order, FRATIS determines the optimal route for the truck, suggesting alternatives if necessary to help the driver avoid any delay-causing incidents. Meanwhile, the system notifies the terminal of the truck's estimated time of arrival. Because Yusen sees all of the information in advance, it can assign PLG's trucks a special gate that functions as an "express lane" of sorts, according to Michael Johnson, PLG's trucking operations manager. "Generally, the marine terminal has no clue why a truck is there until it reaches the gate and provides the information," Johnson said in a recent white paper on the project.
The pilot's first phase will run until February. The next phase, which is expected to start almost immediately thereafter, will involve more terminals and more truckers, according to the white paper. Similar programs are either under way or are being considered in Dallas and in south Florida.
In a phone interview, Johnson cautioned that the project today only involves one trucker and one terminal operator. Yet the overarching message, he said, is that the technology is available and, if the results to date are any indication, workable.
"The key is that we are working to use technology to improve the situation. Without technology, we will get nowhere," Johnson said.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."