The construction equipment company makes heavy-duty gains in lift truck driver productivity and inventory accuracy with the help of some new technologies.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
Bobcat's compact but powerful loaders, excavators, and other types of landscaping, construction, and industrial equipment are pretty much ubiquitous during construction season. Nearly all of those products flow out of Bobcat Co.'s main production facility in Gwinner, N.D. The 800,000-square-foot manufacturing campus includes three warehouse buildings that range in size from 25,000 to 50,000 square feet. Production materials, which include large steel coils and subassemblies from other Bobcat facilities in North Dakota and Minnesota, pass through those warehouses on their way to manufacturing.
Donnie Herbst, Bobcat's strategic materials manager, says the warehouses handle about 40 truckloads of inbound materials each day—about a thousand skids in total. And keeping track of all that inventory in a fast-moving operation had become a vexing problem for the company. Its inventory management practices could no longer keep up with the rapid flow of materials.
"We had a significant amount of error in trying to locate product," Herbst says. "We had used a gatekeeper or check-out philosophy, but humans make mistakes." Essentially, the company relied on forklift drivers to report where they had picked up or dropped specific pallets. But pallets were often not where they were expected to be, and quantities were sometimes incorrect. "We were looking for a solution that would take out the human error," he says. With some 4,000 slotting locations in the warehouses, the manufacturer needed a robust system for keeping accurate real-time data on every pallet.
Bobcat ruled out the use of radio-frequency identification (RFID) tagging. Previous experience with automated guided vehicles had shown that the radio-based technology would not work reliably in the Bobcat warehouses. "We knew that the volume of steel in the facilities would lead to inaccuracy or lost signals," Herbst says. What the company needed, he adds, was something visually based.
AN "INDOOR GPS"
The company found the solution it sought in SmartLIFT technology from Swisslog. SmartLIFT (an acronym for Smart Labor, Inventory, and Forklift Tracking) is an integrated software suite that generates business intelligence by processing "traditional" warehouse management system (WMS) or labor management system (LMS) data with "new" data collected via sensor technology powered by TotalTrax Inc. A.K. Schultz, Swisslog's vice president responsible for the SmartLIFT product, puts it this way: "This is where big data meets forklifts. We have taken WMS data, combined it with telemetry from sensors, and created all-new dashboards and algorithms that never existed before."
An extension of Swisslog's automated material handling solutions for warehouses and DCs, SmartLIFT essentially serves as a real-time location system designed for indoor use—you could think of it as an "indoor GPS." It combines a number of technologies into a system that provides information on current lift truck speed, location, and direction—information that is accurate to within an inch, the company says—and data capture tools that can deliver accurate location information on every pallet handled.
As for how it all works, Sahil Patel, Swisslog's program manager for SmartLIFT, explains that the tracking system relies on 11- by 11-inch 2-D bar codes affixed to the ceiling of the warehouse. Mounted on the roof of each SmartLIFT-equipped lift truck is an infrared optical position sensor that determines the vehicle's location by scanning the overhead bar codes. The sensor needs a visual line to only one of those bar codes to establish accurate location information. Between the lift truck masts is an optical label reader, which allows the lift truck driver to automatically scan a pallet label. Also mounted to the forks are a lift height sensor and a pallet detector. All those tools feed information in real time through a terminal mounted on the vehicle to an enterprise resource planning (ERP) system or WMS.
Patel says the system provides a number of advantages. Because it links forklift movement with the data on the pallets, the system tracks inventory movement as well as forklift movement. Once the pallet is scanned, its real-time location information is captured and updated.
SmartLIFT is also designed to boost driver productivity. Patel says the automated scanning saves drivers time by eliminating the need to manually scan a label with a radio-frequency (RF) gun and in some cases, to dismount from the truck to scan a pallet. Swisslog estimates the system can improve driver productivity by up to 30 percent. That's crucial, because drivers represent about 77 percent of lift truck operational costs, according to data from Crown Equipment Corp. provided by Swisslog.
A SEAMLESS TRANSITION
Bobcat deployed SmartLIFT on 25 of the more than 100 lift trucks at the Gwinner manufacturing facility. Those are the vehicles used in receiving and putaway, and for ferrying pallets to a kitting area. They are about evenly split between 3,000-pound stand-up trucks and 6,000-pound propane vehicles. The system became operational in May.
In daily operations, the information captured from the pallet labels feeds directly into Bobcat's ERP system, which then directs drivers to storage locations. This allows the company to keep similar products close to one another. That's important because most of the palletized goods are destined for a kitting area, where goods are depalletized and assembled into kits bound for manufacturing locations.
As for the transition, Herbst says that training drivers proved relatively easy. "We had no significant issues," he says. "With a day's instruction, people were able to do runs that were 100-percent accurate. It is a very intuitive system."
SYSTEM YIELDS QUICK GAINS
So how is it working out? By all accounts, SmartLIFT has produced the improvements that Bobcat had been looking for. In the few short months since the company began using the system, driver productivity has risen by between 25 and 30 percent with near zero mis-location of pallets.
On top of that, the operation is benefiting from better information. "We've seen a significant improvement in inventory accuracy," Herbst says. "I don't know the last time something wasn't where it was supposed to be." He says it's difficult to assign specific numbers to SmartLIFT, but he credits the system with much of the improvement. He has told Swisslog that the system is trending toward an 18-month return on investment.
Bobcat is already expanding the use of SmartLIFT technology to other facilities. Herbst says the system will enable managers to see inventory moves at all of those sites as well as at Gwinner. "We'll be able to track goods dock to dock. That will be a huge advantage that we don't have today."
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”
Trade and transportation groups are congratulating Sean Duffy today for winning confirmation in a U.S. Senate vote to become the country’s next Secretary of Transportation.
Once he’s sworn in, Duffy will become the nation’s 20th person to hold that post, succeeding the recently departed Pete Buttigieg.
Transportation groups quickly called on Duffy to work on continuing the burst of long-overdue infrastructure spending that was a hallmark of the Biden Administration’s passing of the bipartisan infrastructure law, known formally as the Infrastructure Investment and Jobs Act (IIJA).
But according to industry associations such as the Coalition for America’s Gateways and Trade Corridors (CAGTC), federal spending is critical for funding large freight projects that sustain U.S. supply chains. “[Duffy] will direct the Department at an important time, implementing the remaining two years of the Infrastructure Investment and Jobs Act, and charting a course for the next surface transportation reauthorization,” CAGTC Executive Director Elaine Nessle said in a release. “During his confirmation hearing, Secretary Duffy shared the new Administration’s goal to invest in large, durable projects that connect the nation and commerce. CAGTC shares this goal and is eager to work with Secretary Duffy to ensure that nationally and regionally significant freight projects are advanced swiftly and funded robustly.”
A similar message came from the International Foodservice Distributors Association (IFDA). “A safe, efficient, and reliable transportation network is essential to our industry, enabling 33 million cases of food and related products to reach professional kitchens every day. We look forward to working with Secretary Duffy to strengthen America’s transportation infrastructure and workforce to support the safe and seamless movement of ingredients that make meals away from home possible,” IFDA President and CEO Mark S. Allen said in a release.
And the truck drivers’ group the Owner-Operator Independent Drivers Association (OOIDA) likewise called for continued investment in projects like creating new parking spaces for Class 8 trucks. “OOIDA and the 150,000 small business truckers we represent congratulate Secretary Sean Duffy on his confirmation to lead the U.S. Department of Transportation,” OOIDA President Todd Spencer said in a release. “We look forward to continue working with him in advancing the priorities of small business truckers across America, including expanding truck parking, fighting freight fraud, and rolling back burdensome, unnecessary regulations.”
With the new Trump Administration continuing to threaten steep tariffs on Mexico, Canada, and China as early as February 1, supply chain organizations preparing for that economic shock must be prepared to make strategic responses that go beyond either absorbing new costs or passing them on to customers, according to Gartner Inc.
But even as they face what would be the most significant tariff changes proposed in the past 50 years, some enterprises could use the potential market volatility to drive a competitive advantage against their rivals, the analyst group said.
Gartner experts said the risks of acting too early to proposed tariffs—and anticipated countermeasures by trading partners—are as acute as acting too late. Chief supply chain officers (CSCOs) should be projecting ahead to potential countermeasures, escalations and de-escalations as part of their current scenario planning activities.
“CSCOs who anticipate that current tariff volatility will persist for years, rather than months, should also recognize that their business operations will not emerge successful by remaining static or purely on the defensive,” Brian Whitlock, Senior Research Director in Gartner’s supply chain practice, said in a release.
“The long-term winners will reinvent or reinvigorate their business strategies, developing new capabilities that drive competitive advantage. In almost all cases, this will require material business investment and should be a focal point of current scenario planning,” Whitlock said.
Gartner listed five possible pathways for CSCOs and other leaders to consider when faced with new tariff policy changes:
Retire certain products: Tariff volatility will stress some specific products, or even organizations, to a breaking point, so some enterprises may have to accept that worsening geopolitical conditions should force the retirement of that product.
Renovate products to adjust: New tariffs could prompt renovations (adjustments) to products that were overdue, as businesses will need to take a hard look at the viability of raising or absorbing costs in a still price-sensitive environment.
Rebalance: Additional volatility should be factored into future demand planning, as early winners and losers from initial tariff policies must both be prepared for potential countermeasures, policy escalations and de-escalations, and competitor responses.
Reinvent: As tariff volatility persists, some companies should consider investing in new projects in markets that are not impacted or that align with new geopolitical incentives. Others may pivot and repurpose existing facilities to serve local markets.
Reinvigorate: Early winners of announced tariffs should seek opportunities to extend competitive advantages. For example, they could look to expand existing US-based or domestic manufacturing capacity or reposition themselves within the market by lowering their prices to take market share and drive business growth.