You say you don't have a distribution facility in Texas? Texas boosters may think you're crazy, but they'll still welcome you with open arms should you have a change of heart.
Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
In his country and western song from the '90s, Lyle Lovett opens by teasing those listeners who are not from Texas: "You say you're not from Texas/ Man, as if I couldn't tell/ You think you wear your hat right/ and pull your boots on so well." Lovett goes on in the chorus to affirm three times, "That's right, you're not from Texas," but then ends by reassuring the listener: "Texas wants you anyway."
If industrial real estate experts and state business development officials are to be believed, that sentiment also holds true for companies seeking a location for their next distribution facility. The state welcomes new business with open arms, relatively low costs, and a favorable tax environment.
Or as Mabrie Johnson from the economic development organization North Texas Commission bluntly puts it: "The only reason why you wouldn't want to come to Texas is you're crazy."
CENTRAL LOCATION
So just what does Texas have going for it? Where industrial site selection is concerned, quite a lot, says Tom Sanderson, CEO of the Dallas-based third-party logistics service provider Transplace. When companies go to choose a DC location, they typically concentrate on such factors as geography, transportation infrastructure, labor supply and costs, and business environment, Sanderson says. "The great thing about Texas," he adds, "is you can check off almost every box."
The first "box" that Sanderson (and most location experts) check off is location. Texas's central location makes it relatively easy to reach consumer markets all across the country. On top of that, the state has a large and growing consumer market of its own. Six of the country's 20 most populous cities are in Texas: Houston, San Antonio, Dallas, Austin, Fort Worth, and El Paso. Four of those cities—Austin, Houston, San Antonio, and Dallas—also rank in the top 10 fastest-growing major cities in the United States, according to Forbes magazine.
Texas also has undeniable geographic advantages for companies engaged in international trade, particularly with Mexico. Mexico has been benefiting from the growth of "nearshoring," as more and more companies bring manufacturing back from Asia and closer to consumer markets in North America, reports Marcel Johnson, vice president of business development at industrial developer Port San Antonio. That, in turn, has benefited Texas. Many of the goods being manufactured in Mexico, particularly automotive components, are then brought into Texas for distribution to the rest of the United States or are being partially made in Mexico and partially in Texas, Johnson says.
For this reason, the border towns of Laredo and El Paso have increasingly become hotbeds of logistics and distribution center activity. Growth in trade with Mexico has also sparked a boomlet in the DC market in Dallas-Fort Worth, as the metropolis has proved to be an attractive consolidation point for Mexican-made goods heading north on I-20 or east/west on I-35.
It's important to note that Texas's international trade is not one-sided. According to the state's Office for Economic Development & Tourism, Texas is the country's top exporting state, with more than $297.7 billion in exports. Texas's top export partners are Mexico, Canada, Brazil, China, and the Netherlands; its principal exports include petroleum and coal, chemicals, computers, nonelectrical machinery, and transportation equipment.
ROBUST INFRASTRUCTURE
In addition to being centrally located, Texas also boasts one of the strongest transportation networks in the U.S. "From a pure logistics standpoint, you can 'get there from here,'" says Terry Darrow, managing director of industrial real estate firm Jones Lang LaSalle's Dallas office.
For example, Texas has over 3,000 miles of highways, more than any other state. "We also do a fairly good job of overbuilding our roadways," says Will Condrey, associate director for the Houston office of Cushman & Wakefield, an industrial real estate firm. "We do not have, like a lot of other markets, heavy-haul corridors, and as result of that, trucks are welcome on all major thoroughfares."
Texas is also home to the second-longest rail system in the country and is served by three Class I railroads: the Union Pacific, the Kansas City Southern, and the Fort Worth-based BNSF Railway. The rail system connects Texas to both coasts as well as to Mexico. Rail service is supported by a network of intermodal facilities across the state, including two—the Alliance Global Logistics Hub in the Dallas/Fort Worth area and Port San Antonio—that boast high-capacity industrial airports, Class I rail terminals, and direct access to interstate highways.
The state also has excellent short-line rail service, which can bring freight right to a company's doorstep, according to Darrow.
For oceangoing freight, the state is home to the 12th-busiest port in the world: the Port of Houston. Historically, the port has been associated with exports, particularly of petroleum and petroleum products. But lately, a growing population base has created strong demand for imports. As a result, says John Moseley, the port's senior director of trade development, imports and exports are fairly well balanced.
The state also provides excellent aircargo service. The Dallas/Fort Worth International Airport (DFW) alone handles more than $50 billion worth of cargo annually, mostly high-value items like semiconductors, cell phones, and aircraft parts. According to Mabrie Johnson, you can reach anywhere in the continental United States in approximately four hours by air from DFW, which has been recognized as the best cargo airport in North America by Air Cargo World magazine. The state is also served by Alliance Airport, the first purely industrial airport in the world.
A BUSINESS-FRIENDLY CLIMATE
Texas also has a well-deserved reputation for being business-friendly and possesses a pro-business government structure. The state does not have a corporate or individual income tax, and many county, city, and local authorities offer generous tax abatement programs to encourage job creation. The state also offers healthy industrial development incentive programs, such as the Texas Enterprise Fund, which is the largest "deal-closing" fund of its kind in the nation, and The Texas Skills Development Fund, which provides financing for customized job training programs.
Texas also has a strong supply of labor, with a civilian work force of more than 13 million people, the second largest (and one of the youngest) in the country. Furthermore, Texas is a "right to work" state, meaning that workers cannot be required to join a labor union in order to be employed, and overall union participation is relatively low.
Beyond all that, the state can offer companies space to grow. Unlike California, New York, or New Jersey, there is still land available for greenfield distribution sites near major cities. As a result, land costs and occupancy costs are reasonable compared with prices in metropolitan areas of a similar size. "We still have relatively cheap dirt," says Condrey of Cushman & Wakefield.
THE PROMISED LAND?
Yet Texas is not without its flaws. Many of the state's boosters tout the job-training programs created by government agencies, local community colleges, and business. However, the picture is not so bright when it comes to the school system in the state, according to a report by the Texas Legislative Study Group, Texas on the Brink. The 2013 report found that Texas ranks 50th in the percentage of its citizens who have graduated from high school and 44th in high school graduation rates. Additionally, the study reports that Texas has the highest percentage of uninsured adults in the nation and generates the most hazardous waste and carbon dioxide emissions.
But considering the state's central location, robust infrastructure, low land costs, and access to available labor, industrial site selection experts can perhaps be forgiven for overlooking these weaknesses. Or as Lovett sings: "So pardon me my laughter/ 'Cause I sure do understand/ Even Moses got excited/ When he saw the promised land."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."