"There's always a solution": interview with Lt. Gen. Robert Ruark
When it's your job to figure out what military logistics capability the U.S. will need three to five years out, it helps to have a "can do" attitude. Fortunately, Lt. Gen. Robert Ruark believes there is always a solution to a problem.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the President of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
In his current position, Lieutenant General Robert R. Ruark, USMC, must be able to see over the horizon. Lt. Gen. Ruark is the director of logistics for the Joint Chiefs of Staff and works directly for the Chairman of the Joint Chiefs of Staff (CJCS). It's his job to figure out what we need to be doing in terms of military logistics capability, logistics flexibility, where we need to have assets deployed, and what sort of network we'll need to support what's going to happen in three to five years. And he has to ensure that our forces are ready and maintain the combatant commanders' freedom of action, delivering logistics advice to the CJCS.
To understand the criticality of that advisory role, it helps to know a little bit about the responsibilities of the CJCS. The Chairman of the Joint Chiefs of Staff is the principal military adviser to the president, the secretary of defense, and the National Security Council. As the senior ranking member of the armed forces, the CJCS consults with other Joint Chiefs of Staff members and the combatant commanders. The organization he leads is the sounding board and objective adviser to command authority at the highest levels and around the world.
Lt. Gen. Ruark brings broad experience in the military to his role. Prior to his current position, he served as the director of logistics, U.S. Central Command, and consecutively as the director of logistics and the director of facilities for the Marine Corps. He has served on six Marine deployments—in Operations Desert Storm, Provide Promise (Adriatic Sea), Guardian Assistance (Rwanda), and Stabilize (East Timor)—and was commanding general for the 1st Marine Logistics Group in Operation Iraqi Freedom.
DC Velocity Contributing Editor Steve Geary sat down with Lt. Gen. Ruark at his office in the Pentagon in early September.
Q: How would you describe what you do at the Joint Staff?
A: That's a good question. Sometimes, people in logistics outside of the military, out in the commercial world, don't really understand our role on the Joint Staff. The chairman doesn't have command authority and he doesn't have funding, but he does have the convening authority to bring people to the table.
In my directorate, we can convene just about any group around any logistics issue. We've got more forums than you could probably list in one sitting, all of them established as a way to get a problem out in the open so we can work it. But what comes with that is the responsibility to get people to work together ... to come to a decision.
Q: So, if you don't actually have command authority over the combat force, how do you actually move the ball? A: You collaborate.
I had a first sergeant tell me once that the two best ranks in the Marine Corps are company commander and company first sergeant. "After that, it's all downhill."
I don't know if I agree with that, but command certainly is what every officer aspires to ... and to get there, you have to pass through a bunch of staff learning experiences. Those staff billets teach you more about collaboration than anything else.
I had the benefit of working in the Office of the Secretary of Defense and being deployed to a couple of crisis spots in the world with Disaster Assistance Response Teams, where you had to collaborate outside of the military. To collaborate with NGOs [nongovernmental organizations] and international organizations and private volunteer organizations and the U.S. Embassy and other nations and other services really teaches you a lot.
Q: So it's leadership? A: One of the things I was taught early on is that there is always a solution to a problem. It may not be the solution that everybody wants, but you can always drive forward. At the same time, you don't rush to make a bad decision.
There are a lot of avenues to work, but it is just basic blocking and tackling: applying the principles of leadership that you have learned as a commander and as a staff officer.
One lesson I'll never forget is when I was a monitor in the Marine Corps for about 1,800 officers and had a particular challenge with this one assignment. It was when I was a captain, and I brought in one of my recommendations to my lieutenant colonel and told him the Marine didn't want to go where I needed him to go.
He said, "Go back and work it. There is always a solution. It may not be as fast as you want, but working it more will get you there."
I've never forgotten that. There is a solution, and you are going to have to arrive at it over time. Sometimes, it just takes a while. It's a lot of work and a lot more listening. Never be in a hurry to make a bad decision.
Q: Can you provide an example of the types of issues you address at the Joint Staff? A: One example would be looking at how we can become more globally agile, more integrated across the force, and better able to conduct and sustain distributed global operations. The future is unpredictable. We don't know where the next conflict is going to be, but if we can position ourselves for multiple scenarios, I think we are going to be ready. As we come out of Afghanistan and as we rebalance to the Pacific, as we look to a revitalized NATO alliance, as we address the worldwide terrorist threats, as we think through Africa, I think we are going to depend more than ever on some of our asymmetric [unique] capabilities.
Q: By asymmetric capabilities, you mean taking advantage of strengths we have that the other side doesn't have? Can you give us an example? A: We've had a lot of success in Afghanistan—gaining access to a landlocked country—and we developed a lot of flexibility to get there in a number of ways [mixing and matching modes, developing multiple routes, and blending commercial capability with military capabilities]. I think this is a great example of how we can leverage asymmetric capabilities in an environment where we may not necessarily be expected to do so well. If you look at NATO, only four of 28 nations in NATO can actually lift and move themselves. Our logistics, notably our strategic lift, is certainly an asymmetric capability.
Q: Can you talk a little bit about current events in Iraq, at least from a logistics perspective? A: We're building coalitions. There are multiple nations providing logistical support and materials. Our primary interests in Iraq are to protect U.S. citizens, protect U.S. facilities, and prevent a humanitarian crisis from occurring. Ultimately, our role is to provide space for the new government of Iraq to take charge. Fortunately, we have some very good folks on the ground there in the Office of Security and Cooperation, led by Lt. Gen. Bednarek. We have access, visibility, and partnerships thanks to him and his team. Access, visibility, and partnerships mean that when we are asked to support something, we can do it.
Q: How important is the commercial sector to defense logistics? A: Our commercial providers, whether it is airlift or sealift, have been instrumental in our success.
The Maritime Security Program has 60 ships that are commercial ships, commercially managed but U.S.-flagged and manned with American merchant mariners. They have transported the majority of our equipment and supplies to and from Afghanistan and Iraq over the years. They have been absolutely essential.
We grew that force [the Maritime Security Program fleet] from, I think, 47 ships in 2001 to 60 ships today, and we are concerned about keeping them viable. We pay them a stipend, but then they also need business to be afloat. They may not be the source of the initial combat power in the initial phases of an operation—the sustainment is where they come in. One of the things we have to do is keep that sealift, that commercial sealift, viable in the future.
Q: What about air transport? A: Commercial airlift is vital. TRANSCOM [the U.S. Transportation Command] is really looking at the commercial airlift providers. Those smaller charter carriers are the ones—as long as they are competitive—we need to keep offering corridors [freight lanes] to in order to keep them viable in peacetime. They are a very important part of the commercial industrial base that supports the Department of Defense, and we really can't do without them.
Q: Can you talk a little bit about logistics in Africa? A: Africa is one of my concerns. I think that one of the things that got my attention right away was that the continent itself is three or four times the size of the United States. I think you can fit the United States and China and several other countries from Europe in there as well, so our distribution network, which we are trying to mature, is enormous. It is beyond proportions a lot of us can even fathom.
Q: What are the implications of such a scale challenge? A: There may be one continental distributor/provider with several regional ones. The real objective is to connect them, because connectivity across regions on that continent can be a challenge. Beyond that, we have to connect the African continent with the entire global distribution network. We've got to get it networked in. If you look at AFRICOM [U.S. Africa Command], they are obviously working hard on improving their distribution network with military and commercial components. There are not a lot of our folks there, and there are all kinds of security issues and challenges. We all know about some of the threats there across the continent.
Q: So, what's your plan for Africa? A: The Marine Corps has been using the term "distributed operations" for a long time. The first thing I said when I saw what we had as a footprint in Africa was "Oh, my gosh. This is distributed operations!" We could potentially have small groups of very capable soldiers, sailors, airmen, and Marines spread across this continent from east to west, all requiring support, supply, access, permissions, and all those kinds of things. So how do we even begin supporting that?
Q: You asked the question. How do we even begin supporting that? A: We have allies in Africa. The French are there, and we have been cooperating with the French mostly with logistics support in several central African countries for the last couple of years. We've learned a lot from Afghanistan and Iraq about what to do with contingency basing and how to set up joint or coalition bases and things like that. One of the projects we have is to document some of the forms of basing that we have used over the recent past—expeditionary basing, semipermanent basing, and then the more permanent base structure. And we have to continue to develop sustainment concepts for distributed operations.
Q: Can we afford more permanent base structures in Africa, like the ones we set up in Western Europe and on the Pacific Rim? A: My personal opinion is that with few exceptions, the era of constructing military bases overseas is largely going out the window. The budget is probably too stressed to support something like that, so I think more expeditionary, temporary, and austere basing is our future.
Q: Switching gears here, what advice do you have for a young professional considering a career in logistics? A: While logisticians aren't always heralded, one of the quotes that I remember from some of my history reading years ago was from Erwin Rommel, who wrote, "Before the fighting proper, the battle is fought and decided by the quartermasters."
If you want a career in logistics, come to the military, either as a civilian or by joining one of the services. With us, you will probably learn more than you ever could anywhere else. You are going to learn about access, visibility, partnerships, and how logistics is done overseas, and you are probably going to get overwhelmed by the number of supply chains we run.
Editor's note Because of the range of national security topics touched on in this interview, the manuscript was submitted to the Pentagon prior to publication to verify that no sensitive information was revealed. We would like to acknowledge the Pentagon's collaborative approach and delicate touch.
The U.S., U.K., and Australia will strengthen supply chain resiliency by sharing data and taking joint actions under the terms of a pact signed last week, the three nations said.
The agreement creates a “Supply Chain Resilience Cooperation Group” designed to build resilience in priority supply chains and to enhance the members’ mutual ability to identify and address risks, threats, and disruptions, according to the U.K.’s Department for Business and Trade.
One of the top priorities for the new group is developing an early warning pilot focused on the telecommunications supply chain, which is essential for the three countries’ global, digitized economies, they said. By identifying and monitoring disruption risks to the telecommunications supply chain, this pilot will enhance all three countries’ knowledge of relevant vulnerabilities, criticality, and residual risks. It will also develop procedures for sharing this information and responding cooperatively to disruptions.
According to the U.S. Department of Homeland Security (DHS), the group chose that sector because telecommunications infrastructure is vital to the distribution of public safety information, emergency services, and the day to day lives of many citizens. For example, undersea fiberoptic cables carry over 95% of transoceanic data traffic without which smartphones, financial networks, and communications systems would cease to function reliably.
“The resilience of our critical supply chains is a homeland security and economic security imperative,” Secretary of Homeland Security Alejandro N. Mayorkas said in a release. “Collaboration with international partners allows us to anticipate and mitigate disruptions before they occur. Our new U.S.-U.K.-Australia Supply Chain Resilience Cooperation Group will help ensure that our communities continue to have the essential goods and services they need, when they need them.”
A new survey finds a disconnect in organizations’ approach to maintenance, repair, and operations (MRO), as specialists call for greater focus than executives are providing, according to a report from Verusen, a provider of inventory optimization software.
Nearly three-quarters (71%) of the 250 procurement and operations leaders surveyed think MRO procurement/operations should be treated as a strategic initiative for continuous improvement and a potential innovation source. However, just over half (58%) of respondents note that MRO procurement/operations are treated as strategic organizational initiatives.
That result comes from “Future Strategies for MRO Inventory Optimization,” a survey produced by Atlanta-based Verusen along with WBR Insights and ProcureCon MRO.
Balancing MRO working capital and risk has become increasingly important as large asset-intensive industries such as oil and gas, mining, energy and utilities, resources, and heavy manufacturing seek solutions to optimize their MRO inventories, spend, and risk with deeper intelligence. Roughly half of organizations need to take a risk-based approach, as the survey found that 46% of organizations do not include asset criticality (spare parts deemed the most critical to continuous operations) in their materials planning process.
“Rather than merely seeing the MRO function as a necessary project or cost, businesses now see it as a mission-critical deliverable, and companies are more apt to explore new methods and technologies, including AI, to enhance this capability and drive innovation,” Scott Matthews, CEO of Verusen, said in a release. “This is because improving MRO, while addressing asset criticality, delivers tangible results by removing risk and expense from procurement initiatives.”
Survey respondents expressed specific challenges with product data inconsistencies and inaccuracies from different systems and sources. A lack of standardized data formats and incomplete information hampers efficient inventory management. The problem is further compounded by the complexity of integrating legacy systems with modern data management, leading to fragmented/siloed data. Centralizing inventory management and optimizing procurement without standardized product data is especially challenging.
In fact, only 39% of survey respondents report full data uniformity across all materials, and many respondents do not regularly review asset criticality, which adds to the challenges.
Artificial intelligence (AI) tools can help users build “smart and responsive supply chains” by increasing workforce productivity, expanding visibility, accelerating processes, and prioritizing the next best action to drive results, according to business software vendor Oracle.
To help reach that goal, the Texas company last week released software upgrades including user experience (UX) enhancements to its Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) suite.
“Organizations are under pressure to create efficient and resilient supply chains that can quickly adapt to economic conditions, control costs, and protect margins,” Chris Leone, executive vice president, Applications Development, Oracle, said in a release. “The latest enhancements to Oracle Cloud SCM help customers create a smarter, more responsive supply chain by enabling them to optimize planning and execution and improve the speed and accuracy of processes.”
According to Oracle, specific upgrades feature changes to its:
Production Supervisor Workbench, which helps organizations improve manufacturing performance by providing real-time insight into work orders and generative AI-powered shift reporting.
Maintenance Supervisor Workbench, which helps organizations increase productivity and reduce asset downtime by resolving maintenance issues faster.
Order Management Enhancements, which help organizations increase operational performance by enabling users to quickly create and find orders, take actions, and engage customers.
Product Lifecycle Management (PLM) Enhancements, which help organizations accelerate product development and go-to-market by enabling users to quickly find items and configure critical objects and navigation paths to meet business-critical priorities.
Nearly one-third of American consumers have increased their secondhand purchases in the past year, revealing a jump in “recommerce” according to a buyer survey from ShipStation, a provider of web-based shipping and order fulfillment solutions.
The number comes from a survey of 500 U.S. consumers showing that nearly one in four (23%) Americans lack confidence in making purchases over $200 in the next six months. Due to economic uncertainty, savvy shoppers are looking for ways to save money without sacrificing quality or style, the research found.
Younger shoppers are leading the charge in that trend, with 59% of Gen Z and 48% of Millennials buying pre-owned items weekly or monthly. That rate makes Gen Z nearly twice as likely to buy second hand compared to older generations.
The primary reason that shoppers say they have increased their recommerce habits is lower prices (74%), followed by the thrill of finding unique or rare items (38%) and getting higher quality for a lower price (28%). Only 14% of Americans cite environmental concerns as a primary reason they shop second-hand.
Despite the challenge of adjusting to the new pattern, recommerce represents a strategic opportunity for businesses to capture today’s budget-minded shoppers and foster long-term loyalty, Austin, Texas-based ShipStation said.
For example, retailers don’t have to sell used goods to capitalize on the secondhand boom. Instead, they can offer trade-in programs swapping discounts or store credit for shoppers’ old items. And they can improve product discoverability to help customers—particularly older generations—find what they’re looking for.
Other ways for retailers to connect with recommerce shoppers are to improve shipping practices. According to ShipStation:
70% of shoppers won’t return to a brand if shipping is too expensive.
51% of consumers are turned off by late deliveries
40% of shoppers won’t return to a retailer again if the packaging is bad.
The “CMA CGM Startup Awards”—created in collaboration with BFM Business and La Tribune—will identify the best innovations to accelerate its transformation, the French company said.
Specifically, the company will select the best startup among the applicants, with clear industry transformation objectives focused on environmental performance, competitiveness, and quality of life at work in each of the three areas:
Shipping: Enabling safer, more efficient, and sustainable navigation through innovative technological solutions.
Logistics: Reinventing the global supply chain with smart and sustainable logistics solutions.
Media: Transform content creation, and customer engagement with innovative media technologies and strategies.
Three winners will be selected during a final event organized on November 15 at the Orange Vélodrome Stadium in Marseille, during the 2nd Artificial Intelligence Marseille (AIM) forum organized by La Tribune and BFM Business. The selection will be made by a jury chaired by Rodolphe Saadé, Chairman and CEO of the Group, and including members of the executive committee representing the various sectors of CMA CGM.