"There's always a solution": interview with Lt. Gen. Robert Ruark
When it's your job to figure out what military logistics capability the U.S. will need three to five years out, it helps to have a "can do" attitude. Fortunately, Lt. Gen. Robert Ruark believes there is always a solution to a problem.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the President of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
In his current position, Lieutenant General Robert R. Ruark, USMC, must be able to see over the horizon. Lt. Gen. Ruark is the director of logistics for the Joint Chiefs of Staff and works directly for the Chairman of the Joint Chiefs of Staff (CJCS). It's his job to figure out what we need to be doing in terms of military logistics capability, logistics flexibility, where we need to have assets deployed, and what sort of network we'll need to support what's going to happen in three to five years. And he has to ensure that our forces are ready and maintain the combatant commanders' freedom of action, delivering logistics advice to the CJCS.
To understand the criticality of that advisory role, it helps to know a little bit about the responsibilities of the CJCS. The Chairman of the Joint Chiefs of Staff is the principal military adviser to the president, the secretary of defense, and the National Security Council. As the senior ranking member of the armed forces, the CJCS consults with other Joint Chiefs of Staff members and the combatant commanders. The organization he leads is the sounding board and objective adviser to command authority at the highest levels and around the world.
Lt. Gen. Ruark brings broad experience in the military to his role. Prior to his current position, he served as the director of logistics, U.S. Central Command, and consecutively as the director of logistics and the director of facilities for the Marine Corps. He has served on six Marine deployments—in Operations Desert Storm, Provide Promise (Adriatic Sea), Guardian Assistance (Rwanda), and Stabilize (East Timor)—and was commanding general for the 1st Marine Logistics Group in Operation Iraqi Freedom.
DC Velocity Contributing Editor Steve Geary sat down with Lt. Gen. Ruark at his office in the Pentagon in early September.
Q: How would you describe what you do at the Joint Staff?
A: That's a good question. Sometimes, people in logistics outside of the military, out in the commercial world, don't really understand our role on the Joint Staff. The chairman doesn't have command authority and he doesn't have funding, but he does have the convening authority to bring people to the table.
In my directorate, we can convene just about any group around any logistics issue. We've got more forums than you could probably list in one sitting, all of them established as a way to get a problem out in the open so we can work it. But what comes with that is the responsibility to get people to work together ... to come to a decision.
Q: So, if you don't actually have command authority over the combat force, how do you actually move the ball? A: You collaborate.
I had a first sergeant tell me once that the two best ranks in the Marine Corps are company commander and company first sergeant. "After that, it's all downhill."
I don't know if I agree with that, but command certainly is what every officer aspires to ... and to get there, you have to pass through a bunch of staff learning experiences. Those staff billets teach you more about collaboration than anything else.
I had the benefit of working in the Office of the Secretary of Defense and being deployed to a couple of crisis spots in the world with Disaster Assistance Response Teams, where you had to collaborate outside of the military. To collaborate with NGOs [nongovernmental organizations] and international organizations and private volunteer organizations and the U.S. Embassy and other nations and other services really teaches you a lot.
Q: So it's leadership? A: One of the things I was taught early on is that there is always a solution to a problem. It may not be the solution that everybody wants, but you can always drive forward. At the same time, you don't rush to make a bad decision.
There are a lot of avenues to work, but it is just basic blocking and tackling: applying the principles of leadership that you have learned as a commander and as a staff officer.
One lesson I'll never forget is when I was a monitor in the Marine Corps for about 1,800 officers and had a particular challenge with this one assignment. It was when I was a captain, and I brought in one of my recommendations to my lieutenant colonel and told him the Marine didn't want to go where I needed him to go.
He said, "Go back and work it. There is always a solution. It may not be as fast as you want, but working it more will get you there."
I've never forgotten that. There is a solution, and you are going to have to arrive at it over time. Sometimes, it just takes a while. It's a lot of work and a lot more listening. Never be in a hurry to make a bad decision.
Q: Can you provide an example of the types of issues you address at the Joint Staff? A: One example would be looking at how we can become more globally agile, more integrated across the force, and better able to conduct and sustain distributed global operations. The future is unpredictable. We don't know where the next conflict is going to be, but if we can position ourselves for multiple scenarios, I think we are going to be ready. As we come out of Afghanistan and as we rebalance to the Pacific, as we look to a revitalized NATO alliance, as we address the worldwide terrorist threats, as we think through Africa, I think we are going to depend more than ever on some of our asymmetric [unique] capabilities.
Q: By asymmetric capabilities, you mean taking advantage of strengths we have that the other side doesn't have? Can you give us an example? A: We've had a lot of success in Afghanistan—gaining access to a landlocked country—and we developed a lot of flexibility to get there in a number of ways [mixing and matching modes, developing multiple routes, and blending commercial capability with military capabilities]. I think this is a great example of how we can leverage asymmetric capabilities in an environment where we may not necessarily be expected to do so well. If you look at NATO, only four of 28 nations in NATO can actually lift and move themselves. Our logistics, notably our strategic lift, is certainly an asymmetric capability.
Q: Can you talk a little bit about current events in Iraq, at least from a logistics perspective? A: We're building coalitions. There are multiple nations providing logistical support and materials. Our primary interests in Iraq are to protect U.S. citizens, protect U.S. facilities, and prevent a humanitarian crisis from occurring. Ultimately, our role is to provide space for the new government of Iraq to take charge. Fortunately, we have some very good folks on the ground there in the Office of Security and Cooperation, led by Lt. Gen. Bednarek. We have access, visibility, and partnerships thanks to him and his team. Access, visibility, and partnerships mean that when we are asked to support something, we can do it.
Q: How important is the commercial sector to defense logistics? A: Our commercial providers, whether it is airlift or sealift, have been instrumental in our success.
The Maritime Security Program has 60 ships that are commercial ships, commercially managed but U.S.-flagged and manned with American merchant mariners. They have transported the majority of our equipment and supplies to and from Afghanistan and Iraq over the years. They have been absolutely essential.
We grew that force [the Maritime Security Program fleet] from, I think, 47 ships in 2001 to 60 ships today, and we are concerned about keeping them viable. We pay them a stipend, but then they also need business to be afloat. They may not be the source of the initial combat power in the initial phases of an operation—the sustainment is where they come in. One of the things we have to do is keep that sealift, that commercial sealift, viable in the future.
Q: What about air transport? A: Commercial airlift is vital. TRANSCOM [the U.S. Transportation Command] is really looking at the commercial airlift providers. Those smaller charter carriers are the ones—as long as they are competitive—we need to keep offering corridors [freight lanes] to in order to keep them viable in peacetime. They are a very important part of the commercial industrial base that supports the Department of Defense, and we really can't do without them.
Q: Can you talk a little bit about logistics in Africa? A: Africa is one of my concerns. I think that one of the things that got my attention right away was that the continent itself is three or four times the size of the United States. I think you can fit the United States and China and several other countries from Europe in there as well, so our distribution network, which we are trying to mature, is enormous. It is beyond proportions a lot of us can even fathom.
Q: What are the implications of such a scale challenge? A: There may be one continental distributor/provider with several regional ones. The real objective is to connect them, because connectivity across regions on that continent can be a challenge. Beyond that, we have to connect the African continent with the entire global distribution network. We've got to get it networked in. If you look at AFRICOM [U.S. Africa Command], they are obviously working hard on improving their distribution network with military and commercial components. There are not a lot of our folks there, and there are all kinds of security issues and challenges. We all know about some of the threats there across the continent.
Q: So, what's your plan for Africa? A: The Marine Corps has been using the term "distributed operations" for a long time. The first thing I said when I saw what we had as a footprint in Africa was "Oh, my gosh. This is distributed operations!" We could potentially have small groups of very capable soldiers, sailors, airmen, and Marines spread across this continent from east to west, all requiring support, supply, access, permissions, and all those kinds of things. So how do we even begin supporting that?
Q: You asked the question. How do we even begin supporting that? A: We have allies in Africa. The French are there, and we have been cooperating with the French mostly with logistics support in several central African countries for the last couple of years. We've learned a lot from Afghanistan and Iraq about what to do with contingency basing and how to set up joint or coalition bases and things like that. One of the projects we have is to document some of the forms of basing that we have used over the recent past—expeditionary basing, semipermanent basing, and then the more permanent base structure. And we have to continue to develop sustainment concepts for distributed operations.
Q: Can we afford more permanent base structures in Africa, like the ones we set up in Western Europe and on the Pacific Rim? A: My personal opinion is that with few exceptions, the era of constructing military bases overseas is largely going out the window. The budget is probably too stressed to support something like that, so I think more expeditionary, temporary, and austere basing is our future.
Q: Switching gears here, what advice do you have for a young professional considering a career in logistics? A: While logisticians aren't always heralded, one of the quotes that I remember from some of my history reading years ago was from Erwin Rommel, who wrote, "Before the fighting proper, the battle is fought and decided by the quartermasters."
If you want a career in logistics, come to the military, either as a civilian or by joining one of the services. With us, you will probably learn more than you ever could anywhere else. You are going to learn about access, visibility, partnerships, and how logistics is done overseas, and you are probably going to get overwhelmed by the number of supply chains we run.
Editor's note Because of the range of national security topics touched on in this interview, the manuscript was submitted to the Pentagon prior to publication to verify that no sensitive information was revealed. We would like to acknowledge the Pentagon's collaborative approach and delicate touch.
Economic activity in the logistics industry expanded in January, growing at its fastest clip in more than two years, according to the latest Logistics Managers’ Index (LMI) report, released this week.
The LMI jumped nearly five points from December to a reading of 62, reflecting continued steady growth in the U.S. economy along with faster-than-expected inventory growth across the sector as retailers, wholesalers, and manufacturers attempted to manage the uncertainty of tariffs and a changing regulatory environment. The January reading represented the fastest rate of expansion since June 2022, the LMI researchers said.
An LMI reading above 50 indicates growth across warehousing and transportation markets, and a reading below 50 indicates contraction. The LMI has remained in the mid- to high 50s range for most of the past year, indicating moderate, consistent growth in logistics markets.
Inventory levels rose 8.5 points from December, driven by downstream retailers stocking up ahead of the Trump administration’s potential tariffs on imports from Mexico, Canada, and China. Those increases led to higher costs throughout the industry: inventory costs, warehousing prices, and transportation prices all expanded to readings above 70, indicating strong growth. This occurred alongside slowing growth in warehousing and transportation capacity, suggesting that prices are up due to demand rather than other factors, such as inflation, according to the LMI researchers.
The LMI is a monthly survey of logistics managers from across the country. It tracks industry growth overall and across eight areas: inventory levels and costs; warehousing capacity, utilization, and prices; and transportation capacity, utilization, and prices. The report is released monthly by researchers from Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, in conjunction with the Council of Supply Chain Management Professionals (CSCMP).
As commodities go, furniture presents its share of manufacturing and distribution challenges. For one thing, it's bulky. Second, its main components—wood and cloth—are easily damaged in transit. Third, much of it is manufactured overseas, making for some very long supply chains with all the associated risks. And finally, completed pieces can sit on the showroom floor for weeks or months, tying up inventory dollars and valuable retail space.
In other words, the furniture market is ripe for disruption. And John "Jay" Rogers wants to be the catalyst. In 2022, he cofounded a company that takes a whole new approach to furniture manufacturing—one that leverages the power of 3D printing and robotics. Rogers serves as CEO of that company, Haddy, which essentially aims to transform how furniture—and all elements of the "built environment"—are designed, manufactured, distributed, and, ultimately, recycled.
Rogers graduated from Princeton University and went to work for a medical device startup in China before moving to a hedge fund company, where he became a Chartered Financial Analyst (CFA). After that, he joined the U.S. Marine Corps, serving eight years in the infantry. Following two combat tours, he earned an MBA from the Harvard Business School and became a consultant for McKinsey & Co.
During this time, he founded Local Motors, a next-generation vehicle manufacturer that launched the world's first 3D-printed car, the Strati, in 2014. In 2021, he brought the technology to the furniture industry to launch Haddy. The father of four boys, Rogers is also a director of the RBR Foundation, a philanthropic organization focused on education and health care.
Rogers spoke recently with DC Velocity Group Editorial Director David Maloney on an episode of the "Logistics Matters" podcast.
Q: Could you tell us about Haddy and how this unique company came to be?
A: Absolutely. We have believed in the future of distributed digital manufacturing for a long time. The world has gone from being heavily globalized to one where lengthy supply chains are a liability—thanks to factors like the growing risk of terrorist attacks and the threat of tariffs. At the same time, there are more capabilities to produce things locally. Haddy is an outgrowth of those general trends.
Adoption of the technologies used in 3D printing has been decidedly uneven, although we do hear about applications like tissue bioprinting and food printing as well as the printing of trays for dental aligners. At Haddy, we saw an opportunity to take advantage of large-scale structural printing to approach the furniture and furnishings industry. The technology and software that make this possible are already here.
Q: Furniture is a very mature market. Why did you see this as a market that was ripe for disruption?
A:The furniture market has actually been disrupted many times in the last 200 years. The manufacturing of furniture for U.S. consumption originally took place in England. It then moved to Boston and from there to New Amsterdam, the Midwest, and North Carolina. Eventually, it went to Taiwan, then China, and now Vietnam, Indonesia, and Thailand. And each of those moves brought some type of disruption.
Other disruptions have been based on design. You can look at things like the advent of glue-laminated wood with Herman Miller, MillerKnoll, and the Eames [furniture design and manufacturing] movement. And you can look at changes in the way manufacturing is powered—the move from manual operations to machine-driven operations powered by steam and electricity. So the furniture industry has been continuously disrupted, sometimes by labor markets and sometimes by machines and methods.
What's happening now is that we're seeing changes in the way that labor is applied in furniture manufacturing. Furniture has traditionally been put together by human hands. But today, we have an opportunity to reassign those hands to processes that take place around the edges of furniture production. The hands are now directing robotics through programming and design; they're not actually making the furniture.
And so, we see this mature market as being one that's been continuously disrupted during the last 200 years. And this disruption now has a lot to do with changing the way that labor interacts with the making of furniture.
Q: How do your 3D printers actually create the furniture?
A:All 3D printing is not the same. The 3D printers we use are so-called "hybrid" systems. When we say hybrid, what we mean is that they're not just printers—they are holders, printers, polishers, and cutters, and they also do milling and things like that. We measure things and then print things, which is the additive portion. Then we can do subtractive and polishing work—re-measuring, moving, and printing parts again. And so, these hybrid systems are the actual makers of the furniture.
Q: What types of products are you making?
A: We've started with hardline or case goods, as they're sometimes known, for both residential and commercial use—cabinets, wall bookshelves, freestanding bookshelves, tables, rigid chairs, planters, and the like. Basically, we've been concentrating on products that don't have upholstery.
It's not that upholstery isn't necessary in furniture, as it is used in many pieces. But right now, we have found that digital furniture manufacturing becomes analog again when you have to factor in the sewing process. And so, to move quickly and fully leverage the advantages of digital manufacturing, we're sticking to the hardline groups, except for a couple of pieces that we have debuted that have 3D-printed cushions, which are super cool.
Q: Of course, 3D printers create objects in layers. What types of materials are you running through your 3D printers to create this furniture?
A: We use recycled materials, primarily polymer composites—a bio-compostable polymer or a synthetic polymer. We look for either recycled or bio-compostable [materials], which we then reinforce with fibers and fillers, and that's what makes them composites. To create the bio-compostables, we marry them with bio-fibers, such as hemp or bamboo. For synthetic materials, we marry them with things like glass or carbon fibers.
Q: Does producing goods via 3D printing allow you to customize products easily?
A: Absolutely. The real problem in the furniture and furnishings industries is that when you tool up to make something with a jig, a fixture, or a mold, you tend to be less creative because you now feel you have to make and sell a lot of that item to justify the investment.
One of the great promises of 3D printing is that it doesn't have a mold and doesn't require tooling. It exists in the digital realm before it becomes physical, and so customization is part and parcel of the process.
I would also add that people aren't necessarily looking for one-off furniture. Just because we can customize doesn't mean we're telling customers that once we've delivered a product, we break the digital mold, so to speak. We still feel that people like styles and trends created by designers, but the customization really allows enterprise clients—like businesses, retailers, and architects—to think more freely.
Customization is most useful in allowing people to "iterate" quickly. Our designers can do something digitally first without having to build a tool, which frees them to be more creative. Plus, because our material is fully recyclable, if we print something for the first time and find it doesn't work, we can just recycle it. So there's really no penalty for a failed first printing—in fact, those failures bring their own rewards in the form of lessons we can apply in future digital and physical iterations.
Q: You currently produce your furniture in an automated microfactory in Florida, with plans to set up several more. Could you talk a little about what your microfactory looks like and how you distribute the finished goods?
A: Our microfactory is a 30,000-square-foot box that mainly contains the robots that make our furniture along with shipping docks. But we don't intend for our microfactories to be storage warehouses and trans-shipment facilities like the kind you'd typically see in the furniture industry—all of the trappings of a global supply chain. Instead, a microfactory is meant to be a site where you print the product, put it on a dock, and then ship it out. So a microfactory is essentially an enabler of regional manufacturing and distribution.
Q: Do you manufacture your products on a print-to-order basis as opposed to a print-to-stock model?
A: No. We may someday get to the point where we receive an order digitally, print it, and then send it out on a truck the next day. But right now, we aren't set up to do a mini-delivery to one customer out of a microfactory.
We are an enterprise company that partners with architects, designers, builders, and retailers, who then distribute our furnishings to their customers. We are not trying to go direct-to-consumer at this stage. It's not the way a microfactory is set up to distribute goods.
Q: You've mentioned your company's use of recycled materials. Could you talk a little bit about other ways you're looking to reduce waste and help support a circular economy?
A: Yes. Sustainability and a circular economy are really something that you have to plan for. In our case, our plans call for moving toward a distributed digital manufacturing model, where we establish microfactories in various regions around the world to serve customers within a 10-hour driving radius of the factory. That is a pretty large area, so we could cover the United States with just four or five microfactories.
That also means that we can credibly build our recycling network as part of our microfactory setup. As I mentioned, we use recycled polymer stock in our production, so we're keeping that material out of a landfill. And then we tell our enterprise customers that while the furniture they're buying is extremely durable, when they're ready to run a special and offer customers a credit for turning in their used furniture, we'll buy back the material. Buying back that material actually reduces our costs because it's already been composited and created and recaptured. So our microfactory network is well designed for circularity in concert with our enterprise customers.
Generative AI (GenAI) is being deployed by 72% of supply chain organizations, but most are experiencing just middling results for productivity and ROI, according to a survey by Gartner, Inc.
That’s because productivity gains from the use of GenAI for individual, desk-based workers are not translating to greater team-level productivity. Additionally, the deployment of GenAI tools is increasing anxiety among many employees, providing a dampening effect on their productivity, Gartner found.
To solve those problems, chief supply chain officers (CSCOs) deploying GenAI need to shift from a sole focus on efficiency to a strategy that incorporates full organizational productivity. This strategy must better incorporate frontline workers, assuage growing employee anxieties from the use of GenAI tools, and focus on use-cases that promote creativity and innovation, rather than only on saving time.
"Early GenAI deployments within supply chain reveal a productivity paradox," Sam Berndt, Senior Director in Gartner’s Supply Chain practice, said in the report. "While its use has enhanced individual productivity for desk-based roles, these gains are not cascading through the rest of the function and are actually making the overall working environment worse for many employees. CSCOs need to retool their deployment strategies to address these negative outcomes.”
As part of the research, Gartner surveyed 265 global respondents in August 2024 to assess the impact of GenAI in supply chain organizations. In addition to the survey, Gartner conducted 75 qualitative interviews with supply chain leaders to gain deeper insights into the deployment and impact of GenAI on productivity, ROI, and employee experience, focusing on both desk-based and frontline workers.
Gartner’s data showed an increase in productivity from GenAI for desk-based workers, with GenAI tools saving 4.11 hours of time weekly for these employees. The time saved also correlated to increased output and higher quality work. However, these gains decreased when assessing team-level productivity. The amount of time saved declined to 1.5 hours per team member weekly, and there was no correlation to either improved output or higher quality of work.
Additional negative organizational impacts of GenAI deployments include:
Frontline workers have failed to make similar productivity gains as their desk-based counterparts, despite recording a similar amount of time savings from the use of GenAI tools.
Employees report higher levels of anxiety as they are exposed to a growing number of GenAI tools at work, with the average supply chain employee now utilizing 3.6 GenAI tools on average.
Higher anxiety among employees correlates to lower levels of overall productivity.
“In their pursuit of efficiency and time savings, CSCOs may be inadvertently creating a productivity ‘doom loop,’ whereby they continuously pilot new GenAI tools, increasing employee anxiety, which leads to lower levels of productivity,” said Berndt. “Rather than introducing even more GenAI tools into the work environment, CSCOs need to reexamine their overall strategy.”
According to Gartner, three ways to better boost organizational productivity through GenAI are: find creativity-based GenAI use cases to unlock benefits beyond mere time savings; train employees how to make use of the time they are saving from the use GenAI tools; and shift the focus from measuring automation to measuring innovation.
According to Arvato, it made the move in order to better serve the U.S. e-commerce sector, which has experienced high growth rates in recent years and is expected to grow year-on-year by 5% within the next five years.
The two acquisitions follow Arvato’s purchase three months ago of ATC Computer Transport & Logistics, an Irish firm that specializes in high-security transport and technical services in the data center industry. Following the latest deals, Arvato will have a total U.S. network of 16 warehouses with about seven million square feet of space.
Terms of the deal were not disclosed.
Carbel is a Florida-based 3PL with a strong focus on fashion and retail. It offers custom warehousing, distribution, storage, and transportation services, operating out of six facilities in the U.S., with a footprint of 1.6 million square feet of warehouse space in Florida (2), Pennsylvania (2), California, and New York.
Florida-based United Customs Services offers import and export solutions, specializing in remote location filing across the U.S., customs clearance, and trade compliance. CTPAT-certified since 2007, United Customs Services says it is known for simplifying global trade processes that help streamline operations for clients in international markets.
“With deep expertise in retail and apparel logistics services, Carbel and United Customs Services are the perfect partners to strengthen our ability to provide even more tailored solutions to our clients. Our combined knowledge and our joint commitment to excellence will drive our growth within the US and open new opportunities,” Arvato CEO Frank Schirrmeister said in a release.
And many of them will have a budget to do it, since 51% of supply chain professionals with existing innovation budgets saw an increase earmarked for 2025, suggesting an even greater emphasis on investing in new technologies to meet rising demand, Kenco said in its “2025 Supply Chain Innovation” survey.
One of the biggest targets for innovation spending will artificial intelligence, as supply chain leaders look to use AI to automate time-consuming tasks. The survey showed that 41% are making AI a key part of their innovation strategy, with a third already leveraging it for data visibility, 29% for quality control, and 26% for labor optimization.
Still, lingering concerns around how to effectively and securely implement AI are leading some companies to sidestep the technology altogether. More than a third – 35% – said they’re largely prevented from using AI because of company policy, leaving an opportunity to streamline operations on the table.
“Avoiding AI entirely is no longer an option. Implementing it strategically can give supply chain-focused companies a serious competitive advantage,” Kristi Montgomery, Vice President, Innovation, Research & Development at Kenco, said in a release. “Now’s the time for organizations to explore and experiment with the tech, especially for automating data-heavy operations such as demand planning, shipping, and receiving to optimize your operations and unlock true efficiency.”
Among the survey’s other top findings:
there was essentially three-way tie for which physical automation tools professionals are looking to adopt in the coming year: robotics (43%), sensors and automatic identification (40%), and 3D printing (40%).
professionals tend to select a proven developer for providing supply chain innovation, but many also pick start-ups. Forty-five percent said they work with a mix of new and established developers, compared to 39% who work with established technologies only.
there’s room to grow in partnering with 3PLs for innovation: only 13% said their 3PL identified a need for innovation, and just 8% partnered with a 3PL to bring a technology to life.