"There's always a solution": interview with Lt. Gen. Robert Ruark
When it's your job to figure out what military logistics capability the U.S. will need three to five years out, it helps to have a "can do" attitude. Fortunately, Lt. Gen. Robert Ruark believes there is always a solution to a problem.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the President of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
In his current position, Lieutenant General Robert R. Ruark, USMC, must be able to see over the horizon. Lt. Gen. Ruark is the director of logistics for the Joint Chiefs of Staff and works directly for the Chairman of the Joint Chiefs of Staff (CJCS). It's his job to figure out what we need to be doing in terms of military logistics capability, logistics flexibility, where we need to have assets deployed, and what sort of network we'll need to support what's going to happen in three to five years. And he has to ensure that our forces are ready and maintain the combatant commanders' freedom of action, delivering logistics advice to the CJCS.
To understand the criticality of that advisory role, it helps to know a little bit about the responsibilities of the CJCS. The Chairman of the Joint Chiefs of Staff is the principal military adviser to the president, the secretary of defense, and the National Security Council. As the senior ranking member of the armed forces, the CJCS consults with other Joint Chiefs of Staff members and the combatant commanders. The organization he leads is the sounding board and objective adviser to command authority at the highest levels and around the world.
Lt. Gen. Ruark brings broad experience in the military to his role. Prior to his current position, he served as the director of logistics, U.S. Central Command, and consecutively as the director of logistics and the director of facilities for the Marine Corps. He has served on six Marine deployments—in Operations Desert Storm, Provide Promise (Adriatic Sea), Guardian Assistance (Rwanda), and Stabilize (East Timor)—and was commanding general for the 1st Marine Logistics Group in Operation Iraqi Freedom.
DC Velocity Contributing Editor Steve Geary sat down with Lt. Gen. Ruark at his office in the Pentagon in early September.
Q: How would you describe what you do at the Joint Staff?
A: That's a good question. Sometimes, people in logistics outside of the military, out in the commercial world, don't really understand our role on the Joint Staff. The chairman doesn't have command authority and he doesn't have funding, but he does have the convening authority to bring people to the table.
In my directorate, we can convene just about any group around any logistics issue. We've got more forums than you could probably list in one sitting, all of them established as a way to get a problem out in the open so we can work it. But what comes with that is the responsibility to get people to work together ... to come to a decision.
Q: So, if you don't actually have command authority over the combat force, how do you actually move the ball? A: You collaborate.
I had a first sergeant tell me once that the two best ranks in the Marine Corps are company commander and company first sergeant. "After that, it's all downhill."
I don't know if I agree with that, but command certainly is what every officer aspires to ... and to get there, you have to pass through a bunch of staff learning experiences. Those staff billets teach you more about collaboration than anything else.
I had the benefit of working in the Office of the Secretary of Defense and being deployed to a couple of crisis spots in the world with Disaster Assistance Response Teams, where you had to collaborate outside of the military. To collaborate with NGOs [nongovernmental organizations] and international organizations and private volunteer organizations and the U.S. Embassy and other nations and other services really teaches you a lot.
Q: So it's leadership? A: One of the things I was taught early on is that there is always a solution to a problem. It may not be the solution that everybody wants, but you can always drive forward. At the same time, you don't rush to make a bad decision.
There are a lot of avenues to work, but it is just basic blocking and tackling: applying the principles of leadership that you have learned as a commander and as a staff officer.
One lesson I'll never forget is when I was a monitor in the Marine Corps for about 1,800 officers and had a particular challenge with this one assignment. It was when I was a captain, and I brought in one of my recommendations to my lieutenant colonel and told him the Marine didn't want to go where I needed him to go.
He said, "Go back and work it. There is always a solution. It may not be as fast as you want, but working it more will get you there."
I've never forgotten that. There is a solution, and you are going to have to arrive at it over time. Sometimes, it just takes a while. It's a lot of work and a lot more listening. Never be in a hurry to make a bad decision.
Q: Can you provide an example of the types of issues you address at the Joint Staff? A: One example would be looking at how we can become more globally agile, more integrated across the force, and better able to conduct and sustain distributed global operations. The future is unpredictable. We don't know where the next conflict is going to be, but if we can position ourselves for multiple scenarios, I think we are going to be ready. As we come out of Afghanistan and as we rebalance to the Pacific, as we look to a revitalized NATO alliance, as we address the worldwide terrorist threats, as we think through Africa, I think we are going to depend more than ever on some of our asymmetric [unique] capabilities.
Q: By asymmetric capabilities, you mean taking advantage of strengths we have that the other side doesn't have? Can you give us an example? A: We've had a lot of success in Afghanistan—gaining access to a landlocked country—and we developed a lot of flexibility to get there in a number of ways [mixing and matching modes, developing multiple routes, and blending commercial capability with military capabilities]. I think this is a great example of how we can leverage asymmetric capabilities in an environment where we may not necessarily be expected to do so well. If you look at NATO, only four of 28 nations in NATO can actually lift and move themselves. Our logistics, notably our strategic lift, is certainly an asymmetric capability.
Q: Can you talk a little bit about current events in Iraq, at least from a logistics perspective? A: We're building coalitions. There are multiple nations providing logistical support and materials. Our primary interests in Iraq are to protect U.S. citizens, protect U.S. facilities, and prevent a humanitarian crisis from occurring. Ultimately, our role is to provide space for the new government of Iraq to take charge. Fortunately, we have some very good folks on the ground there in the Office of Security and Cooperation, led by Lt. Gen. Bednarek. We have access, visibility, and partnerships thanks to him and his team. Access, visibility, and partnerships mean that when we are asked to support something, we can do it.
Q: How important is the commercial sector to defense logistics? A: Our commercial providers, whether it is airlift or sealift, have been instrumental in our success.
The Maritime Security Program has 60 ships that are commercial ships, commercially managed but U.S.-flagged and manned with American merchant mariners. They have transported the majority of our equipment and supplies to and from Afghanistan and Iraq over the years. They have been absolutely essential.
We grew that force [the Maritime Security Program fleet] from, I think, 47 ships in 2001 to 60 ships today, and we are concerned about keeping them viable. We pay them a stipend, but then they also need business to be afloat. They may not be the source of the initial combat power in the initial phases of an operation—the sustainment is where they come in. One of the things we have to do is keep that sealift, that commercial sealift, viable in the future.
Q: What about air transport? A: Commercial airlift is vital. TRANSCOM [the U.S. Transportation Command] is really looking at the commercial airlift providers. Those smaller charter carriers are the ones—as long as they are competitive—we need to keep offering corridors [freight lanes] to in order to keep them viable in peacetime. They are a very important part of the commercial industrial base that supports the Department of Defense, and we really can't do without them.
Q: Can you talk a little bit about logistics in Africa? A: Africa is one of my concerns. I think that one of the things that got my attention right away was that the continent itself is three or four times the size of the United States. I think you can fit the United States and China and several other countries from Europe in there as well, so our distribution network, which we are trying to mature, is enormous. It is beyond proportions a lot of us can even fathom.
Q: What are the implications of such a scale challenge? A: There may be one continental distributor/provider with several regional ones. The real objective is to connect them, because connectivity across regions on that continent can be a challenge. Beyond that, we have to connect the African continent with the entire global distribution network. We've got to get it networked in. If you look at AFRICOM [U.S. Africa Command], they are obviously working hard on improving their distribution network with military and commercial components. There are not a lot of our folks there, and there are all kinds of security issues and challenges. We all know about some of the threats there across the continent.
Q: So, what's your plan for Africa? A: The Marine Corps has been using the term "distributed operations" for a long time. The first thing I said when I saw what we had as a footprint in Africa was "Oh, my gosh. This is distributed operations!" We could potentially have small groups of very capable soldiers, sailors, airmen, and Marines spread across this continent from east to west, all requiring support, supply, access, permissions, and all those kinds of things. So how do we even begin supporting that?
Q: You asked the question. How do we even begin supporting that? A: We have allies in Africa. The French are there, and we have been cooperating with the French mostly with logistics support in several central African countries for the last couple of years. We've learned a lot from Afghanistan and Iraq about what to do with contingency basing and how to set up joint or coalition bases and things like that. One of the projects we have is to document some of the forms of basing that we have used over the recent past—expeditionary basing, semipermanent basing, and then the more permanent base structure. And we have to continue to develop sustainment concepts for distributed operations.
Q: Can we afford more permanent base structures in Africa, like the ones we set up in Western Europe and on the Pacific Rim? A: My personal opinion is that with few exceptions, the era of constructing military bases overseas is largely going out the window. The budget is probably too stressed to support something like that, so I think more expeditionary, temporary, and austere basing is our future.
Q: Switching gears here, what advice do you have for a young professional considering a career in logistics? A: While logisticians aren't always heralded, one of the quotes that I remember from some of my history reading years ago was from Erwin Rommel, who wrote, "Before the fighting proper, the battle is fought and decided by the quartermasters."
If you want a career in logistics, come to the military, either as a civilian or by joining one of the services. With us, you will probably learn more than you ever could anywhere else. You are going to learn about access, visibility, partnerships, and how logistics is done overseas, and you are probably going to get overwhelmed by the number of supply chains we run.
Editor's note Because of the range of national security topics touched on in this interview, the manuscript was submitted to the Pentagon prior to publication to verify that no sensitive information was revealed. We would like to acknowledge the Pentagon's collaborative approach and delicate touch.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."