The "mother of all driver shortages" may have yet to arrive. But if Swift Transportation's comments about the growing labor crisis are any indication, she's packing her bags for a long visit.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The message was as blunt and direct as the nation's largest truckload carrier by sales could deliver it: We need drivers,
we need them now, and we will pay dearly to recruit, hire, and retain them. The one variable is whose hide the higher costs
will come out of.
Executives at other carriers have spoken at length about the growing shortage of commercial drivers. Up to now, though,
their for-the-record written comments have been confined to a few abstract slogans such as a "challenging labor market." In
disclosing its second quarter results on Friday, Phoenix-based Swift Transportation Corp. went deeper than that. It said a
higher-than-expected shortage of drivers forced it to sell more trucks in the quarter to offset the cost impact of idled
equipment. Then it stated what everyone has been thinking but had not put in writing: "After assessing the current and expected
environment, we believe the best investment we can make at this time, for all of our stakeholders, is in our drivers." The
shareholder letter went on to say, "Our goal is to clear the path for our drivers by helping them overcome challenges, eliminate
wait times, and take home more money." The result, Swift said, will be the largest hike in driver wages in its 52-year history.
Swift said it believes that "enhanced pay packages" will allow it to retain more drivers, a somewhat-bold pronouncement given
the persistently high turnover among the labor pool. According to the American Trucking Associations, the first quarter turnover
rate at large truckload carriers hit 92 percent, the ninth consecutive quarter it exceeded 90 percent. The group pointed out that
in 2005 and 2006, the last cycle of acute driver undersupply, turnover averaged 130 percent and 117 percent, respectively. It
estimates that 30,000 to 35,000 driver positions are currently unfilled. Nöel Perry, principal, transportation economics,
and managing director for FTR Associates, a consultancy, puts the number at about 201,000.
Swift's generosity will result in increased cost pressures during the second half of the year. Those pressures should be
mitigated by a combination of increased productivity derived from a more stable driver workforce, rate increases, and an
improving economy especially in the fourth quarter, according to the company.
DRIVER FREE AGENCY
It's a strained analogy given the absurdly wide difference in salaries, but drivers—and not just the cream of the crop—
are starting to understand what Major League Baseball free agents feel like. Salt Lake City-based C.R. England Inc., the country's
largest temperature-controlled carrier, which uses a lot of team drivers, has lost 450 of its original 1,650 teams to rival
carriers in the past several months, according to a trucking industry source. England, however, says that that number is "vastly overstated." Some carriers are poaching graduates of their
rivals' driver schools—in some cases trying to hire them while they're still in school. Some will hire drivers with less
experience than the companies had previously required. The industry source said that several southeastern carriers have begun
shifting drivers between truckload and less-than-truckload (LTL) operations to fill supply voids; in one case, truckload carriers
are being asked to drive LTL runs, an unusual circumstance given the LTL driver shortage is less acute than on the truckload side.
Truckload drivers, on average, earn base salaries of between $50,000 and $60,000. LTL and private fleet drivers earn more. The
consensus is that truckload driver wages need to rise about 20 percent to have any meaningful impact on hiring and retention.
Of the cluster of top-tier truckload carriers, only Phoenix-based Knight Transportation Inc. raised base wages during the
first half of the year, according to William Greene, transport analyst at Morgan Stanley & Co. With Swift now providing cover,
Greene expects other truckload carriers to significantly raise wages during the balance of the year.
"Given that fleet expansion is still the best way for carriers to grow operating earnings ... having sufficient drivers to
operate the trucks is critical to growth," Greene wrote in a note yesterday. "Thus, while higher driver pay will limit margin
expansion relative to other modes, we believe that without increasing base wages [truckload carriers] will continue to struggle
to grow fleets and operating income in the long run."
RATE INCREASES AHEAD?
For shippers and freight brokers worried about the specter of significant rate increases, the performance of the U.S. economy
will be a key variable. So far, a long cycle of middling and inconsistent economic growth has allowed truck users to escape the
pricing squeeze that normally accompanies tightening supply. However, there is a growing belief that activity will accelerate
throughout the rest of the year. Should the pickup be sustained over several quarters, rates are likely to soar as demand flies
ahead of capacity.
Another issue is the federal government's requirement that all trucks be equipped with electronic logging devices by the end of
2016. The transition could be brutal. Carriers who may be weighed down with equipment and compliance costs could seek to raise
rates to compensate. Many may fall by the wayside. Donald Broughton, analyst at Avondale Partners, an investment firm that tracks
truckload carrier failures, said the potential failure rate triggered by compliance with the new mandate will dwarf anything
that's been seen in the past few years, which includes the period of the Great Recession. Perhaps unsurprisingly, Perry of FTR
projects that the driver crisis will peak around 2016.
Benjamin J. Hartford, analyst for Robert W. Baird & Co., said the rules should "reinforce to shippers both the looming
restrictions of capacity and the increased risk of legal liability from partnering with noncompliant carriers." Those factors, in
and of themselves, should make shippers sit up and take notice, Hartford said.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."