The "mother of all driver shortages" may have yet to arrive. But if Swift Transportation's comments about the growing labor crisis are any indication, she's packing her bags for a long visit.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The message was as blunt and direct as the nation's largest truckload carrier by sales could deliver it: We need drivers,
we need them now, and we will pay dearly to recruit, hire, and retain them. The one variable is whose hide the higher costs
will come out of.
Executives at other carriers have spoken at length about the growing shortage of commercial drivers. Up to now, though,
their for-the-record written comments have been confined to a few abstract slogans such as a "challenging labor market." In
disclosing its second quarter results on Friday, Phoenix-based Swift Transportation Corp. went deeper than that. It said a
higher-than-expected shortage of drivers forced it to sell more trucks in the quarter to offset the cost impact of idled
equipment. Then it stated what everyone has been thinking but had not put in writing: "After assessing the current and expected
environment, we believe the best investment we can make at this time, for all of our stakeholders, is in our drivers." The
shareholder letter went on to say, "Our goal is to clear the path for our drivers by helping them overcome challenges, eliminate
wait times, and take home more money." The result, Swift said, will be the largest hike in driver wages in its 52-year history.
Swift said it believes that "enhanced pay packages" will allow it to retain more drivers, a somewhat-bold pronouncement given
the persistently high turnover among the labor pool. According to the American Trucking Associations, the first quarter turnover
rate at large truckload carriers hit 92 percent, the ninth consecutive quarter it exceeded 90 percent. The group pointed out that
in 2005 and 2006, the last cycle of acute driver undersupply, turnover averaged 130 percent and 117 percent, respectively. It
estimates that 30,000 to 35,000 driver positions are currently unfilled. Nöel Perry, principal, transportation economics,
and managing director for FTR Associates, a consultancy, puts the number at about 201,000.
Swift's generosity will result in increased cost pressures during the second half of the year. Those pressures should be
mitigated by a combination of increased productivity derived from a more stable driver workforce, rate increases, and an
improving economy especially in the fourth quarter, according to the company.
DRIVER FREE AGENCY
It's a strained analogy given the absurdly wide difference in salaries, but drivers—and not just the cream of the crop—
are starting to understand what Major League Baseball free agents feel like. Salt Lake City-based C.R. England Inc., the country's
largest temperature-controlled carrier, which uses a lot of team drivers, has lost 450 of its original 1,650 teams to rival
carriers in the past several months, according to a trucking industry source. England, however, says that that number is "vastly overstated." Some carriers are poaching graduates of their
rivals' driver schools—in some cases trying to hire them while they're still in school. Some will hire drivers with less
experience than the companies had previously required. The industry source said that several southeastern carriers have begun
shifting drivers between truckload and less-than-truckload (LTL) operations to fill supply voids; in one case, truckload carriers
are being asked to drive LTL runs, an unusual circumstance given the LTL driver shortage is less acute than on the truckload side.
Truckload drivers, on average, earn base salaries of between $50,000 and $60,000. LTL and private fleet drivers earn more. The
consensus is that truckload driver wages need to rise about 20 percent to have any meaningful impact on hiring and retention.
Of the cluster of top-tier truckload carriers, only Phoenix-based Knight Transportation Inc. raised base wages during the
first half of the year, according to William Greene, transport analyst at Morgan Stanley & Co. With Swift now providing cover,
Greene expects other truckload carriers to significantly raise wages during the balance of the year.
"Given that fleet expansion is still the best way for carriers to grow operating earnings ... having sufficient drivers to
operate the trucks is critical to growth," Greene wrote in a note yesterday. "Thus, while higher driver pay will limit margin
expansion relative to other modes, we believe that without increasing base wages [truckload carriers] will continue to struggle
to grow fleets and operating income in the long run."
RATE INCREASES AHEAD?
For shippers and freight brokers worried about the specter of significant rate increases, the performance of the U.S. economy
will be a key variable. So far, a long cycle of middling and inconsistent economic growth has allowed truck users to escape the
pricing squeeze that normally accompanies tightening supply. However, there is a growing belief that activity will accelerate
throughout the rest of the year. Should the pickup be sustained over several quarters, rates are likely to soar as demand flies
ahead of capacity.
Another issue is the federal government's requirement that all trucks be equipped with electronic logging devices by the end of
2016. The transition could be brutal. Carriers who may be weighed down with equipment and compliance costs could seek to raise
rates to compensate. Many may fall by the wayside. Donald Broughton, analyst at Avondale Partners, an investment firm that tracks
truckload carrier failures, said the potential failure rate triggered by compliance with the new mandate will dwarf anything
that's been seen in the past few years, which includes the period of the Great Recession. Perhaps unsurprisingly, Perry of FTR
projects that the driver crisis will peak around 2016.
Benjamin J. Hartford, analyst for Robert W. Baird & Co., said the rules should "reinforce to shippers both the looming
restrictions of capacity and the increased risk of legal liability from partnering with noncompliant carriers." Those factors, in
and of themselves, should make shippers sit up and take notice, Hartford said.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."