If the results of our annual salary survey are any indication, the economy is indeed bouncing back—and bringing logistics professionals' compensation along with it.
We may be in a "jobless recovery" and the 2013 holiday shopping season may have been a disappointing one for many retailers, but with the housing market gaining traction, industrial production on the upswing, and the U.S. economy improving in many other respects, it's not surprising that U.S. consumer confidence is up—way up. In fact, the monthly average for the Reuters/University of Michigan Consumer Sentiment Index for 2013 was the highest since 2007.
Readers of DC Velocity have their own reason to feel upbeat about their economic circumstances: In 2013, the average compensation for respondents to our annual salary survey was $119,538—up 10 percent over last year's average. The median, or the midpoint of all salaries reported, was $102,000, up from $90,000 the previous year. While the mix of respondents who participate in the survey in any particular year will have a big impact on the average numbers, there's no question that the majority of survey takers are better off than they were a year ago. Well over two-thirds (69 percent) of the 443 qualified respondents said their annual compensation increased last year. In terms of size, those raises remained flat, though—a little above 6 percent on average, slightly higher than the previous year. Meanwhile, about one-fourth (26 percent) said their salaries had stayed the same. And just 5 percent said they were making less money in 2013 than they did the year before, the smallest percentage since before the Great Recession.
All of those numbers are an improvement over the previous survey's responses. Last year, 62 percent of respondents said they had received raises in 2012, 31 percent said their salaries had stayed the same, and 7 percent took pay cuts. That continues a pattern we've seen since 2010: more respondents reporting raises, and fewer and fewer reporting stagnant or declining salaries. The steady drop in respondents who suffered pay cuts suggests that fewer readers are out of work or are being forced to take lower-paying jobs these days.
PUTTING IN THE TIME
Their compensation may be on the way up, but readers certainly are not sitting back and enjoying their raises. In fact, they seem to be working harder than ever. Only 20 percent of those who took part in the survey said they worked 45 hours or less during the average week. Another 70 percent said they typically worked 46 to 60 hours a week (including time spent working outside the office). A no-doubt-exhausted 10 percent said they're devoting more than 60 hours a week to their jobs. And it doesn't seem to matter much what your title, industry, or location may be—with 92 percent of respondents reporting that their work hours had increased or stayed the same over the previous three years, it's clear that almost everyone is putting in their time, and then some.
One possible reason for the long hours is that most of the respondents have more responsibilities than they did in the past. Sixty-four percent of the survey participants reported that the number of functions they manage has increased over the past three years. Another 32 percent said their responsibilities had stayed the same, and just 4 percent reported a decrease. It's rare, moreover, for a reader to be responsible for a single function. Fewer than two-dozen of the survey takers said they have one functional responsibility, and more than half said they are responsible for three or more of the six functions mentioned in the survey. The greater the number of functions you oversee, of course, the more people to manage. No surprise, then, that nearly two-thirds (64 percent) of the survey respondents said they had five or more direct reports.
Another reason why DCV readers work so hard is that on average, 18 percent of their compensation is based on their performance. Vice presidents, directors, and managers in the third-party logistics, wholesale, and transportation businesses are most likely to have 50 percent or more of their pay based on performance.
With respondents reporting a wide range of titles and responsibilities, it's inevitable that our survey would show a significant range in salaries. Which titles pay the most on average? Corporate officers were at the top of the salary ladder. The average salary for C-level respondents was $250,364—considerably higher than the average salary of vice presidents, who at $181,077 were better paid than presidents and directors. They reported average salaries of $146,892 and $124,630, respectively.
From there, it's a big drop down to the lower levels. Managers made over $37,000 less than directors, and supervisors earned approximately $23,000 less than managers. Exhibit 1 shows the average salary for each title.
EXPERIENCE, EDUCATION COUNT
Job title may carry the most weight, but many other factors influence how much an individual logistics or supply chain professional makes. The region where you work, which industry you work in, your level of education, and how long you've been in the business will typically play a big role in determining your salary.
Let's start with education. Did your parents advise you to go to college so you'd make more money? They knew what they were talking about. Exhibit 2 illustrates the strong correlation between earnings and education. The average salary for respondents with only a high school diploma was $97,450. It was a big step up from there to a bachelor's degree—the highest level of education for nearly half of the survey respondents; those respondents took home an average salary of $121,113. A master's degree (either in the field or in business) was worth an additional $24,000.
Experience in the field also influences earnings (see Exhibit 3). The average salary of newcomers to the profession (those with five or fewer years of experience in logistics) was $85,620, while the median for that group was a respectable $77,000. Once you get up in the range of 16 years or more of logistics experience, both the average and the median salaries climb to well above $100,000. With an average salary of $148,675 and a median of $120,000, those who have been in the business longest (respondents with more than 25 years' experience) command a hefty premium for their expertise.
As Exhibit 4 shows, which industry you work in can have an enormous impact on your salary. Since nearly half of respondents are at the director level or above, it's not surprising that most of the industry averages exceed $100,000. The highest-paying industries include such high-growth sectors as third-party logistics ($160,357), pharmaceutical and health care ($136,526), and apparel and footwear ($136,569). On the opposite end of the scale are the perennially lower-paying industries like furniture and fixtures, at $87,222, and government and military, at $69,605.
There have always been significant differences in pay scales among the various geographic regions, and that continues to be true, as Exhibit 5 makes clear. The highest average pay, $141,981, was in the Southeast, home to some of the fastest-growing manufacturing and distribution areas in the country. The Midwest—still America's industrial heartland, with 38 percent of survey respondents—was next, at $123,846. New England reported the lowest average salary, the only region that came in at less than $100,000.
AGE HAS ITS REWARDS
A potpourri of other factors can have an influence on salaries. Our survey found that a respondent's age and gender, and the size of the company he or she works for can also make a difference.
Take age, for example. It's logical that salaries should increase with age, and that's exactly what the survey results showed. Younger folks—those in the 26-35 age range—averaged a respectable $88,730. Middle age has its rewards, though. Respondents aged 36 to 45 reported average salaries of $103,022, and the next bracket (46-55) made about $16,000 more. Those who stick with this profession for the long haul will be rewarded: Elder statesmen (and women) age 56 and older, the majority of whom have higher-level positions, earned average salaries of $133,650.
For as long as logistics industry salary surveys have been around, women have lagged behind men in terms of their compensation, and this year was no different. Female respondents earned an average of $84,601, while male respondents reported an average salary of $123,489—a difference of nearly $40,000, or 32 percent. That difference can be attributed in large part to less education, lower positions, and fewer years of experience than their male counterparts. One-third of female respondents had a high school education only, and just five of the women survey takers held vice president titles. Sixty-one percent of the women who responded to this year's survey had 15 years' experience or less, compared with 28 percent of the men.
The size of the company you work for makes a difference in your salary. As you might expect, small businesses—those with fewer than 100 employees—pay the least, an average salary of $92,277. Working for a larger company will get you a larger salary—at least $20,000 more for this year's respondents. Working for the largest corporations (those with more than 5,000 employees) does not guarantee the highest salaries, though. Respondents who worked for companies with between 500 and 1,000 employees did best, with an average salary of $157,350.
UPWARD BOUND?
As anyone who's ever undergone a salary review well knows, there are countless variables that might influence a person's compensation—not just the many factors mentioned above, but also such considerations as job performance, departmental budget, internal politics, and perks and benefits, to name a few.
But it's also clear that salaries reflect overall economic conditions. As orders and shipping volumes continue to climb, e-commerce expands, and more manufacturing returns to North America, demand for capable, knowledgeable logistics and supply chain talent will also continue to grow. And that means the size of their paychecks is likely to stay on an upward trajectory for some time to come.
What makes you happy ... or not?
As part of this year's annual salary survey, we asked respondents how they feel about their profession: Are they satisfied with their choice? Would they recommend it to others? What do they like most about their jobs? What do they like least? Here's a quick look at what they had to say.
The vast majority of respondents—88 percent—are satisfied with their career in logistics. Just 12 percent regret their choice. The same percentages said they would recommend the profession to a young person (or not).
Respondents like the logistics profession's fast pace; the variety of responsibilities, projects, and challenges; and its dynamic and flexible nature. "There's always a new challenge, and what worked yesterday may not work tomorrow," said one survey taker. Another likes "the ability to effect change, set strategy, and impact decision making."
There were plenty of complaints, too. Compliance with constantly changing regulations, being stretched too thin with inadequate resources, bureaucracy and politics, corporate roadblocks to efficiency and productivity, and the failure to understand logistics' contributions were among the things respondents like least about their jobs.
What would make survey takers happier in their work (besides a raise)? Some responses were specific to the individual, such as more vacation time, less travel, and more reasonable work hours. "Either give me additional headcount or put me and my team on fewer projects," said one respondent. But many focused on broader concerns, such as having clear and achievable key performance indicators (KPIs); having access to more training—not just on functional responsibilities but also to enable upward mobility; improving internal teamwork and collaboration; and having upper management understand and value logistics and its contributions. One respondent would like to see his employer "focus more on long-term improvements and less on hitting quarterly numbers," while another wants "transparency as to strategy, vision, and communications."
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.