James Cooke is a principal analyst with Nucleus Research in Boston, covering supply chain planning software. He was previously the editor of CSCMP?s Supply Chain Quarterly and a staff writer for DC Velocity.
Over the past few decades, logistics professionals have overwhelmingly turned to software when they wanted to give their warehouse and transportation operations a boost. But what types of software tools are they using? Are they sticking to such traditional applications as warehouse management systems (WMS), transportation management systems (TMS), and labor management systems (LMS)? Or are they venturing into new territory, embracing the powerful new tools developed for big data analysis?
To get a better sense of software's role in distribution today, DC Velocity conducted a survey of its readers earlier this year on their use of supply chain applications. Two hundred and thirty readers took part in on our research, which centered on the types of software deployed in distribution centers. When it came to the type of business they worked for, survey respondents covered the gamut, with 32 percent hailing from wholesale distribution, 29 percent from manufacturing, and 14 percent from the third-party logistics side. Another 11 percent worked in retail and 6 percent in transportation.
So what applications are readers using? Not surprisingly, warehouse management software (WMS) topped the list, with 65 percent of respondents using this type of solution. For the most part, these users are opting for the traditional approach to WMS deployment, installing the software on the company servers; only 8 percent of respondents deployed their WMS in the cloud.
The respondents were no newcomers to the WMS world. Of those survey participants using a WMS in their DCs, 59 percent had been using that type of software for more than 10 years. Another 25 percent had used a WMS between five and nine years, while 16 percent had used the software for one to four years. Only one respondent said his/her company had been using a WMS for less than a year.
Exhibit 1
What functions do readers use WMS for?
Overseeing warehouse inventory
91%
Directing receiving, putaway, and picking
82%
Cycle counting
78%
Label printing
73%
Managing business rules for task/inventory customization
46%
Serving as an interface with automated equipment
44%
Analytics
41%
Managing warehouse labor
36%
Error handling
35%
Dynamic slotting
28%
Dock scheduling
27%
When asked what they used their WMS for, 91 percent said it was to oversee warehouse inventory—no surprise, given that this was what the application was originally designed to do. Eighty-two percent said their WMS directed receiving, putaway, and picking, another predictable response. What was interesting was the extent to which logistics managers are starting to use their WMS for more than basic activities. Forty-one percent said that the application did analytics, enabling the company to glean insights into ways to improve throughput. (See Exhibit 1.)
The survey responses provided a strong indication that many readers are operating automated warehouses. When asked if their WMS worked in conjunction with a warehouse control system, 48 percent said yes. Warehouse control systems serve as a type of "information bridge" between a WMS and the facility's automated material handling equipment, transmitting instructions from the WMS to the automated devices.
STICKING TO THE TMS KNITTING
Despite the widespread availability of transportation management systems (including low-cost cloud-based versions), only 38 percent of respondents reported that they were currently using this type of software. As was the case with WMS, most of those deploying TMS were long-time users. Thirty-eight percent had used a TMS for more than 10 years. Twenty-six percent had used a TMS between five and nine years, and 31 percent had used this type of software for one to four years. Only 5 percent had used a TMS for less than a year.
When asked what they used their TMS for, 84 percent of respondents said it was to schedule domestic shipments, which is precisely what the software was originally designed to do. Another 79 percent said they used it for tendering loads to carriers, while 57 percent used it for freight bill audit/payment and 46 percent for tracking carrier performance. Only 31 percent used their TMS to schedule international shipments. Although some industry pundits predicted that shippers would use their transportation management systems to help carriers comply with the new truck driver hours-of-service rule, only 33 percent indicated they planned to use the software for that purpose.
Despite talk of more companies using software solutions to improve workforce efficiency, the survey found that only 39 percent of respondents are using labor management systems—either on a standalone basis or as part of their WMS. The results also showed that just 12 percent of respondents had deployed a yard management system, which is used to coordinate the movement of trailers and trucks at a DC site.
GROWING INTEREST IN BIG DATA
In the past year, there's been considerable talk about the use of big data analysis to fine-tune supply chain operations. As the name implies, big data analysis involves sifting through millions of bits and bytes of information for new insights into their business practices. Typically, the information comes from diverse sources—anything from telematics and sensors on carriers' equipment to radio-frequency identification (RFID) tags affixed to cases or items to social media chatter. The idea is that by analyzing these disparate sets of information, the software might detect hidden connections or patterns that could ultimately be parlayed into supply chain operational improvements.
Exhibit 2
Why companies use big data analysis ...
To better understand our supply chain
13%
To recommend solutions to problems
17%
To examine hypothetical situations
3%
All of the above
68%
Exhibit 3
... and why they don't
No perceived value
40%
No time for additional work
19%
Lack of IT support
14%
Too expensive
7%
Other
19%
Despite all the hype, only 43 percent of survey respondents said they were engaging in big data analysis right now. When asked about their reasons for doing so, respondents indicated it was to better understand their supply chain, examine hypothetical situations, and to obtain recommendations for solving operational problems. (See Exhibit 2.)
The flip side, of course, is that 57 percent of respondents are not engaging in big data analysis at this time. When asked why, 40 percent said they perceived no value from it. Another 19 percent said they didn't have the time for additional work, and 14 percent said they lacked IT support, generally seen as critical for this undertaking. Another 7 percent said this type of analysis was too expensive. (See Exhibit 3.)
Yet despite the relatively slow uptake, many experts still believe that supply chain and logistics operations are good candidates for big data analysis. Based on reader responses, it appears software vendors may have to develop more low-cost, intuition-based products and then demonstrate their value before logistics managers will be persuaded to take the plunge.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.