With hundreds of different beverage products flowing in daily, German bottler Labertaler was having a hard time keeping its head above water. Automated DC systems changed all that.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
The rolling hills of Lower Bavaria are known for their natural springs. Nestled in a valley near the town of Schierling is Labertaler, one of Germany's leading producers of natural spring waters and other beverages.
In the U.S., a handful of brands dominate the bottled water market, but it's a different story in Germany. German bottlers face stiff competition, with a wide variety of waters vying for the consumer's dollar. These include mineral water, plain (non-carbonated) water, high vitality water, and flavored waters. And the variety of offerings continues to grow, which means companies like Labertaler must contend with a constantly expanding stock-keeping unit (SKU) base.
Family-owned Labertaler has been a regional bottler in Bavaria since 1949, when it delivered homemade lemonade by handcart. Times have changed, and Labertaler has long since replaced the handcart with modern technology in an effort to improve customer service, process higher volumes, and accommodate 320 different beverage products. Labertaler now boasts a highly automated DC adjacent to its Schierling bottling plant from which it distributes water, juice, and soft drinks produced at the plant as well as both alcoholic and non-alcoholic beverages supplied by other manufacturers. Many of these products are sold through its 150 company-owned beverage stores, branded as Hausler Getränkemarkt. It also distributes beer, juice, and sodas to wholesale customers.
Krones, a German material handling company that specializes in beverages, provided most of the bottling and handling equipment in the production plant, so it was only natural that Labertaler would turn to Krones to design and implement its warehouse systems. The materials handling solution Krones engineered includes automated guided vehicles, high-density automated storage, transfer shuttle cars, and plenty of pallet conveyors to link them all together.
WATER, WATER, EVERYWHERE
Today, the process unfolds with well-tuned precision. Incoming shipments are delivered by truck to a transportation hall located on the DC's ground level. Beverage trucks pull into the building for unloading at eight positions, opening their side doors to give lift trucks access to their contents. The truck drivers carry PDAs (personal digital assistants), which they use to transfer data on their inbound loads to the facility's enterprise resource planning (ERP) system upon arrival.
Adjacent to the open transportation hall is a two-level transport system featuring rail-guided shuttles. The shuttles serve both incoming and outgoing products. Received goods are handled on the lower shuttle, while goods that are ready for loading onto trucks flow out from the upper shuttle system, which operates above receiving and about 10 feet from floor level. The open design allows lift trucks to access the input and output stations of both shuttles from the main floor.
Lift trucks are dispatched to collect pallets from the delivery trucks and ferry them the short distance to the receiving stations of the shuttle. Upon arrival, the lift trucks simply place their loads on the shuttle input positions. A shuttle car then takes the pallet and transfers it to conveyors for transport to the high-bay storage area.
While plastic single-use bottles are becoming more popular in Germany, most beverages are still packaged in reusable glass bottles. These empties, returned from stores and wholesale customers, are unloaded from delivery trucks and transferred to the lower-level shuttle. From there, the empty bottles are raised with a vertical lift and then diverted to an overhead bridge, where they're deposited on a conveyor that whisks them to the adjacent bottling plant.
Once the empty-bottle pallets arrive at the production side of the bridge, a lift automatically lowers them to the first-floor level. From there, one of the facility's eight automated guided vehicles (AGVs) gathers the pallets, four at a time, from the lifts and carries them to temporary storage or bottling operations as needed. The empty bottles are eventually washed and refilled.
Bottling takes place on three lines using local spring water. Two lines handle glass bottles, while the third fills plastic bottles. The bottles are placed into beverage crates, which are then stacked onto pallets, typically 36 crates per pallet. The same AGVs that handle the empty returned bottles also move the filled crates. The pallet loads are taken to a vertical lift, which raises them to the overhead bridge. A conveyor in the bridge, flowing in the opposite direction from the returned bottles, transports them to other conveyors that move them to the high-bay input stations.
WATER TOWER
Local zoning regulations in Schierling restrict the height of Labertaler's high-bay warehouse to 28 meters (about 92 feet). As a result, Labertaler opted for deep-lane automated storage to maximize capacity in a small footprint. Pallets here are packed densely into long channels.
Approximately 400 SKUs find a home in 15,000 high-bay positions that are redundantly spread over 11 levels. Incoming pallets are transferred upon arrival to one of two vertical lifts that move them to their assigned levels. Typically, one lift is used for inbound pallets and the other for outbound, but each lift can serve both functions.
From the lift, each pallet is moved to a transfer car that runs down the middle of each level, perpendicular to the 72 channel lanes. The warehouse management system (WMS), also supplied by Krones, assigns the storage positions dynamically. Once the transfer car reaches the appropriate lane, a small shuttle extends from the car to move product down the lanes, left or right, depending on the product's storage destination. The lanes to the left can hold 11 pallets, while those to the right house products eight positions deep.
The shuttle glides under the pallet and lifts it for transport down the lane. It then ferries its load to the assigned position, measuring the distance within the lane by the length of the extended shuttle cable in combination with lasers. Normally, only one SKU from one production batch is assigned per lane. This arrangement assures that all SKUs are accessible at any time and that there is flexibility to process items on a first-in/first-out basis. Most products stay in the high bay only a few days. All told, the system can handle 310 inbound pallets per hour.
ABOVE AND BELOW
The deep-lane storage system at Labertaler is designed with an access deck near the racking's vertical midpoint. Visitors to the facility are treated to a special-effects show thanks to some creative lighting here. Levels above the deck are bathed in blue light, while those below are washed in red. Labertaler calls it "heaven and hell," and the effect, especially looking down into the depths, is striking.
New products continually move in, while products needed for orders or to replenish the crate picking areas are gathered with the same shuttles for output. The shuttles slide under the loads, lift them up to clear the rails, and return them to the transfer cars. The transfer cars next reload the pallets onto a lift for placement onto an outbound lane. The system can discharge 360 pallets per hour at peak.
Products that will ship as full pallets are conveyed to the dispatch shipping area located in the transportation hall. A shuttle car picks up each load and delivers it to an assigned staging lane. Lift trucks gather the loads and place them onto the appropriate beverage trucks.
MIXED BEVERAGES
Other pallets coming from the high-bay warehouse replenish a crate picking area on the upper floor of the two-level DC (on the floor above the transportation hall). Picking items in crate quantities is a growing trend, as an ever-expanding array of flavors and varieties are being shipped to stores. As a result, mixed pallets now make up the majority of loads.
The crate picking area is divided into four modules. It features 320 different SKUs of products and has one picking slot assigned for each of those SKUs. Four rail shuttle cars move within the modules, one per module, to automatically restock products. Each of the 320 storage locations holds two pallets, so that a fresh pallet is always available for picking. In effect, the system has a capacity of 640 pallets.
While the WMS is capable of dynamically assigning storage locations in the crate pick area (as in the high-bay warehouse), Labertaler has found assigning SKUs to fixed slots to be more efficient. That's because it has a fairly stable SKU base, with items that are selected repeatedly. Plus, in contrast to the high bay, humans are involved in the picking here, and fixed slots make it easier for them to find product and help assure accuracy.
The WMS uses a voice system to provide workers with instructions for selecting crates and building mixed-SKU order pallets onto walkie rider trucks. Approximately 2,800 crates an hour can be selected in the crate pick area. While the warehouse turns its inventory every few days, stock turns even faster in the peak seasons—summer time when demand for water spikes, and holidays such as Christmas and Easter. During these periods, the manufacturing plant operates around the clock, while a second shift is employed in the distribution building.
Once a mixed pallet is complete, the operator moves it to one of the shuttle system's input stations. The shuttle then delivers it to the conveyors for transport to shipping (or if it's not needed immediately for loading, it can be sent to temporary holding in the high-bay warehouse). The shuttle system in the shipping area also has some buffering capability to gather pallet loads from all of the processing areas (bottling, the automated storage system, and the crate pick areas) until everything needed for the shipment has been accumulated and the scheduled truck arrives. Typically, the building can process about 10 truckloads per hour. Labertaler operates its own fleet but also contracts with for-hire carriers when needed.
As for the results? By all accounts, the new system has been a success. Today, the high-bay warehouse and automated systems at Labertaler keep the beverages flowing like, well, water.
Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.