Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Shippers and property brokers have grown increasingly concerned that personal injury lawyers would capitalize on
the uncertainty surrounding the federal government's truck- grading initiative, known as CSA 2010, to hold them
liable for catastrophic accidents involving truckers hauling their loads.
The plaintiff's bar, always on the lookout for new and lucrative revenue streams, has come to realize this. In
what may be the most extensive tutorial to date, a law firm in Tennessee has prepared a 25-page primer showing plaintiffs'
lawyers how to sue brokers for post-accident damages stemming from an alleged failure to vet a carrier's safety before tendering
a load to its driver.
The primer, called
"Broker Busting B.A.S.I.C.s," was drafted by attorneys at Keith Williams Law Group, a firm with offices
in Nashville and Lebanon, Tenn. The document, which takes the form of a PowerPoint presentation, is divided into five categories:
acquainting lawyers with the many acronyms of the freight world; looking beyond the broker's safety rating of the carrier to
see what actual data was available prior to an accident; identifying the broker's methods of selecting and qualifying carriers;
formulating a plaintiff strategy; and anticipating and countering defense attorney arguments.
The word "B.A.S.I.C.s" is an acronym for "Behavior Analysis and Safety Improvement Categories," a series of safety
categories under which the federal government—through a formula of measurements created by the Federal Motor
Carrier Safety Administration (FMCSA) in the CSA program—grades carrier fitness by analyzing comparative scores.
FMCSA is a subagency of the Department of Transportation (DOT).
CSA, which stands for "Compliance, Safety, Accountability," is aimed at reducing the risk of commercial truck and bus
accidents by identifying carriers that might be at greater risk of crashing. From 2009 to 2012, there were, on average,
125,000 crashes per year involving large trucks and buses, according to the U.S. Government Accountability Office (GAO),
which recently issued a report on the effectiveness of the CSA program. Those accidents resulted in about 78,000 injuries
and 4,100 deaths per year, GAO said.
The firm crafted its presentation near the end of 2013 and has included it in a series of webinars conducted for personal
injury lawyers, according to a person familiar with the matter. While it is not a new practice for plaintiffs lawyers to "go
up the supply chain" to pursue personal injury claims against brokers or shippers, the Williams presentation is the most
detailed effort yet to craft an instructional presentation, the person said. Keith Williams, one of the attorneys in the
two-man firm, did not respond to an e-mail request for comment.
On the cover page, the firm said the document's objective is to help make "our highways safer by taking 'trucking cases'
beyond the driver and motor carrier to the negligent brokers who hire them." Separately, on its website, the firm said the broker
industry has "attempted to push all responsibility onto the feet of others and avoid any liability when they hire unsafe carriers."
According to the firm's website, brokers are being advised by industry leaders to not consider the CSA's safety measurement
formula when evaluating a carrier and should instead just rely on whether a carrier holds government authority to haul freight.
The firm, however, believes that brokers should use the BASIC scores because they are developed through reliable and current data.
By contrast, the safety criteria used by regulators to award operating authority become obsolete almost as soon as the permit is
issued, according to the firm. Because the FMCSA has limited resources and can only re-evaluate a fraction of carriers each year,
many carriers operate over long periods of time with an "extremely outdated assessment," the firm said.
The firm's position conflicts with a key finding of the GAO report, which said that flaws in the grading system's methodology
itself make it difficult to reliably assess the safety risks of most carriers. The report found that most truckers lack sufficient
safety data to ensure that their performance can be properly evaluated and compared to other carriers. About 95 percent of the
nation's fleets operate less than 20 vehicles, and FMCSA lacks the funding to inspect such a broad spectrum frequently enough to
collect even the minimum amount of data needed to generate a reliable safety grade, GAO said.
The GAO report urged FMCSA to revise its methodology to demonstrate its limitations in gathering safety information and for using it to compare carrier performance. Those limitations should also be taken into account when FMCSA determines a carrier's fitness to operate, the report said. More than 500,000 licensed carriers operate on U.S. roads in any given year.
NEGLIGENT HIRING SEEN AS BETTER SHOT
Of the two types of injury claims that can be brought against brokers, the practice of "negligent hiring," where plaintiffs
attorneys allege that brokers either failed to examine or ignored CSA scores before hiring a carrier, shows the most potential,
the attorneys said. That's because advances in technology give brokers visibility into up-to-date carrier information, and a jury
won't look favorably on a broker they believe didn't check the trucker's safety record before it was retained to move a load, they
said.
The claim of "vicarious liability," which aims to show the presence of an employer-employee relationship between brokers and
carriers, is more difficult to prove, the attorneys said. That's because brokers structure their contracts with detailed language
showing that the carrier functions as an independent contractor and that no employment relationship exists between the parties,
they said.
Shipper, trucker, and broker executives, and the attorneys representing them, contend that Congress or DOT must clarify FMCSA's
responsibility as the safety steward of the nation's roads. They argue that FMCSA has abdicated its role as safety arbiter by
leaving it up to shippers and brokers to interpret the CSA methodology to determine if a trucker is fit to operate. Without
specific agency language stating that a carrier is fit or unfit, a broker faces enormous liability if a trucker it selects is
involved in a catastrophic crash, they said. That a nonpartisan agency like the GAO concluded that the methodology is based on
unreliable data only adds to brokers' angst, they said.
In the wake of a crash, plaintiffs' lawyers will generally not pursue a small trucker with relatively few assets and liability
coverage that may not begin to compensate victims of a catastrophic accident, they said. Instead, they will go after deep-pocketed
brokers and, in a growing number of instances, the shippers that hired them, they said.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.