Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Shippers and property brokers have grown increasingly concerned that personal injury lawyers would capitalize on
the uncertainty surrounding the federal government's truck- grading initiative, known as CSA 2010, to hold them
liable for catastrophic accidents involving truckers hauling their loads.
The plaintiff's bar, always on the lookout for new and lucrative revenue streams, has come to realize this. In
what may be the most extensive tutorial to date, a law firm in Tennessee has prepared a 25-page primer showing plaintiffs'
lawyers how to sue brokers for post-accident damages stemming from an alleged failure to vet a carrier's safety before tendering
a load to its driver.
The primer, called
"Broker Busting B.A.S.I.C.s," was drafted by attorneys at Keith Williams Law Group, a firm with offices
in Nashville and Lebanon, Tenn. The document, which takes the form of a PowerPoint presentation, is divided into five categories:
acquainting lawyers with the many acronyms of the freight world; looking beyond the broker's safety rating of the carrier to
see what actual data was available prior to an accident; identifying the broker's methods of selecting and qualifying carriers;
formulating a plaintiff strategy; and anticipating and countering defense attorney arguments.
The word "B.A.S.I.C.s" is an acronym for "Behavior Analysis and Safety Improvement Categories," a series of safety
categories under which the federal government—through a formula of measurements created by the Federal Motor
Carrier Safety Administration (FMCSA) in the CSA program—grades carrier fitness by analyzing comparative scores.
FMCSA is a subagency of the Department of Transportation (DOT).
CSA, which stands for "Compliance, Safety, Accountability," is aimed at reducing the risk of commercial truck and bus
accidents by identifying carriers that might be at greater risk of crashing. From 2009 to 2012, there were, on average,
125,000 crashes per year involving large trucks and buses, according to the U.S. Government Accountability Office (GAO),
which recently issued a report on the effectiveness of the CSA program. Those accidents resulted in about 78,000 injuries
and 4,100 deaths per year, GAO said.
The firm crafted its presentation near the end of 2013 and has included it in a series of webinars conducted for personal
injury lawyers, according to a person familiar with the matter. While it is not a new practice for plaintiffs lawyers to "go
up the supply chain" to pursue personal injury claims against brokers or shippers, the Williams presentation is the most
detailed effort yet to craft an instructional presentation, the person said. Keith Williams, one of the attorneys in the
two-man firm, did not respond to an e-mail request for comment.
On the cover page, the firm said the document's objective is to help make "our highways safer by taking 'trucking cases'
beyond the driver and motor carrier to the negligent brokers who hire them." Separately, on its website, the firm said the broker
industry has "attempted to push all responsibility onto the feet of others and avoid any liability when they hire unsafe carriers."
According to the firm's website, brokers are being advised by industry leaders to not consider the CSA's safety measurement
formula when evaluating a carrier and should instead just rely on whether a carrier holds government authority to haul freight.
The firm, however, believes that brokers should use the BASIC scores because they are developed through reliable and current data.
By contrast, the safety criteria used by regulators to award operating authority become obsolete almost as soon as the permit is
issued, according to the firm. Because the FMCSA has limited resources and can only re-evaluate a fraction of carriers each year,
many carriers operate over long periods of time with an "extremely outdated assessment," the firm said.
The firm's position conflicts with a key finding of the GAO report, which said that flaws in the grading system's methodology
itself make it difficult to reliably assess the safety risks of most carriers. The report found that most truckers lack sufficient
safety data to ensure that their performance can be properly evaluated and compared to other carriers. About 95 percent of the
nation's fleets operate less than 20 vehicles, and FMCSA lacks the funding to inspect such a broad spectrum frequently enough to
collect even the minimum amount of data needed to generate a reliable safety grade, GAO said.
The GAO report urged FMCSA to revise its methodology to demonstrate its limitations in gathering safety information and for using it to compare carrier performance. Those limitations should also be taken into account when FMCSA determines a carrier's fitness to operate, the report said. More than 500,000 licensed carriers operate on U.S. roads in any given year.
NEGLIGENT HIRING SEEN AS BETTER SHOT
Of the two types of injury claims that can be brought against brokers, the practice of "negligent hiring," where plaintiffs
attorneys allege that brokers either failed to examine or ignored CSA scores before hiring a carrier, shows the most potential,
the attorneys said. That's because advances in technology give brokers visibility into up-to-date carrier information, and a jury
won't look favorably on a broker they believe didn't check the trucker's safety record before it was retained to move a load, they
said.
The claim of "vicarious liability," which aims to show the presence of an employer-employee relationship between brokers and
carriers, is more difficult to prove, the attorneys said. That's because brokers structure their contracts with detailed language
showing that the carrier functions as an independent contractor and that no employment relationship exists between the parties,
they said.
Shipper, trucker, and broker executives, and the attorneys representing them, contend that Congress or DOT must clarify FMCSA's
responsibility as the safety steward of the nation's roads. They argue that FMCSA has abdicated its role as safety arbiter by
leaving it up to shippers and brokers to interpret the CSA methodology to determine if a trucker is fit to operate. Without
specific agency language stating that a carrier is fit or unfit, a broker faces enormous liability if a trucker it selects is
involved in a catastrophic crash, they said. That a nonpartisan agency like the GAO concluded that the methodology is based on
unreliable data only adds to brokers' angst, they said.
In the wake of a crash, plaintiffs' lawyers will generally not pursue a small trucker with relatively few assets and liability
coverage that may not begin to compensate victims of a catastrophic accident, they said. Instead, they will go after deep-pocketed
brokers and, in a growing number of instances, the shippers that hired them, they said.
Logistics real estate developer Prologis today named a new chief executive, saying the company’s current president, Dan Letter, will succeed CEO and co-founder Hamid Moghadam when he steps down in about a year.
After retiring on January 1, 2026, Moghadam will continue as San Francisco-based Prologis’ executive chairman, providing strategic guidance. According to the company, Moghadam co-founded Prologis’ predecessor, AMB Property Corporation, in 1983. Under his leadership, the company grew from a startup to a global leader, with a successful IPO in 1997 and its merger with ProLogis in 2011.
Letter has been with Prologis since 2004, and before being president served as global head of capital deployment, where he had responsibility for the company’s Investment Committee, deployment pipeline management, and multi-market portfolio acquisitions and dispositions.
Irving F. “Bud” Lyons, lead independent director for Prologis’ Board of Directors, said: “We are deeply grateful for Hamid’s transformative leadership. Hamid’s 40-plus-year tenure—starting as an entrepreneurial co-founder and evolving into the CEO of a major public company—is a rare achievement in today’s corporate world. We are confident that Dan is the right leader to guide Prologis in its next chapter, and this transition underscores the strength and continuity of our leadership team.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."