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Maersk resurrects a legendary name

In nod to a long-ago acquisition, the Danish shipping line will call its intra-Americas spinoff "SeaLand."

Maersk Line's recent announcement that it had spun off its intra-Americas services to form an independent carrier was hardly surprising from a business standpoint. But the Danish shipping giant's choice of "SeaLand" as the name of the new company, which begins service in early 2015, did come as a surprise.

The announcement undoubtedly sparked some reminiscences among the legions of Sea-Land Service alumni scattered throughout the shipping industry. Their alma mater, which for many years was a dominant force in container shipping, was acquired by Maersk in 1999. The merged company was called Maersk Sea-Land until the Sea-Land name was dropped in 2006. Why resurrect that historic moniker now? According to Maersk spokesman Timothy R. Simpson, Craig Mygatt, a longtime Maersk executive who will serve as CEO of the new carrier, decided to revive the brand after discovering on trips abroad that customers still associated him with Sea-Land rather than Maersk.


Maersk is not the first carrier to bring a respected old name back from the dead, as it were. US Lines, a smallish container line based in Long Beach, Calif., that serves the trans-Pacific market, calls to mind once-mighty United States Lines, a major global player that met its demise in 1986.

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Netstock says latest software helps SMBs adopt AI

Small and medium-sized businesses (SMBs) today got a new set of AI-powered capabilities for supply chain visibility and decision-making, as part of the latest software release from the Boston-based predictive supply chain planning software provider Netstock.

Netstock included the upgrades in AI Pack, a series of capabilities within the firm’s Predictor Inventory Advisor platform, saying they will unlock supply chain agility and enable SMBs to optimize inventory management with advanced intelligence.

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Chad Hartley of Regal Rexnord

Chad Hartley of Regal Rexnord

Chad Hartley has had a long and successful career in industrial sales and marketing. He is currently senior vice president and general manager, conveyance solutions at Regal Rexnord, a provider of power transmission and motion control products, particularly for conveyor systems. Hartley originally joined Regal Rexnord in February 2015 and worked in various positions before assuming his current role last January. Prior to that, he spent 14 years with Emerson in a variety of supply chain jobs. Hartley holds an undergraduate degree from Wright State University in Ohio and an MBA from the University of Dayton.

Q: HOW WOULD YOU DESCRIBE THE CURRENT STATE OF THE SUPPLY CHAIN?

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2025 IFOY Awards nominees announced

Seventeen innovative products and solutions from eleven providers have reached the nomination round of the IFOY Award 2025, an international competition that brings together the best new material handling products for warehouses and distribution center operations.

The nominees this year come from six different countries and will compete head-to-head during a Test Camp that will be held March 26 and 27 in Dortmund, Germany. The Test Camp allows hands-on evaluation and testing of products based on engineering and operational design. In contrast to the usual display of products at a trade show, The Test Camp also allows end-users and visitors to the event the opportunity to experience these technologies hands-on as they would operate in a facility.

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Happy interesting New Year

While Christmas is always my favorite time of the year, I have always been something of a Scrooge when it comes to celebrating the New Year. It is traditionally a time of reflection, where we take stock of our lives and make resolutions to do better. I’ve always felt that I really didn’t need a calendar to remind me to kick my bad habits in favor of healthier routines. If I was not already doing something that was good for me, then making promises I probably won’t keep after a few weeks is not really helpful.

But as we turn the calendar to 2025, there is a lot to consider this new year. The election is behind us, and it will be interesting to see how supply chains react to the new administration. We’ve been told to expect sharp increases in tariffs, like those the president-elect issued in his first term. Will these cause the desired shift away from goods made in China?

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Lift Truck Roundtable: An inside look at a volatile market

Roundtable participants:

MARTIN BOYD, CMO, Big Joe Forklifts

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