Mobile technologies designed for DCs continue to improve, but the real action is in the growing use of these devices at every link in the supply chain.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
The chief information officer for BNSF Railway imagines the day when the railroad might use drones to inspect its vast network of rail bed and bridges, with the unmanned aircraft sending data back to the appropriate engineering and maintenance locations.
An executive for Home Depot foresees a salesperson designing a customer's new kitchen on a tablet, making the sale, and submitting the order to start the production process. On the store floor, sales personnel—and customers themselves—will be able to pinpoint the location of inventory in the store or in nearby outlets.
The CIO for trucker J.B. Hunt describes the evolution of mobile technology that will eventually lead to tagging every shipment and providing tracking and delivery details in real time.
The executives described those visions during a panel at the Council of Supply Chain Management Professionals' (CSCMP) annual conference in October. What those stories illustrate is the potential of mobile technology to transform supply chains. (Although most people think of mobile technology as smartphones, tablets, and similar devices, the term encompasses any device using cellular communication to convey information. And that could include an unmanned aircraft if it's furnished with communication equipment for wireless networking.)
Industry experts believe that businesses with diverse supply chains will benefit from the visibility and swift communications offered by this technology. At the same time the technology is taking on ever-greater roles in the distribution center, it is also connecting the DC to every part of the business supply chain.
BEYOND THE DC WALLS
For evidence of the growing popularity of mobile devices for DC applications, you need look no farther than a study conducted among warehouse professionals earlier this year by mobile technology developer Motorola Solutions Inc. The survey found that nearly two-thirds plan to automate more of their work processes over the next five years. The respondents further expect to see the use of pen and paper drop off substantially, replaced by handheld mobile computers and tablets for cycle counting and inventory validation.
But that's just one example of how ubiquitous the technology is becoming. "DCs are one part of a bigger equation," says Fernando Alvarez, vice president and leader of Capgemini's Mobile Solutions practice. Mobile technologies are used far beyond the four walls, with repercussions for complete supply chains, he says. Those technologies are not only crucial to helping manage materials and production, but they have moved deeply into services as well.
A panel discussion at the CSCMP conference provided numerous examples of how companies will use mobile technology in the supply chain. Jo-ann Olsovsky, the BNSF CIO, said the railway began rolling out mobile technologies in the 1980s. "We were wireless before it was called 'wireless,'" she told the CSCMP audience. Taking advantage of BNSF's large microwave network, railroad employees use mobile handheld devices to help manage such things as work orders and train movements. Recent upgrades in cellular technology deployed across the railroad's network have provided significant productivity gains, she said. "With 2,000-plus locations, it is paramount that we're sure the people running the railroad have what they need to react to customer needs," she said.
The railroad plans to make use of rugged Windows-based tablets across the three major segments of its rail business—transportation, engineering, and maintenance. The rollout will begin in the engineering segment, where workers will be equipped with mobile devices for managing track signals and other tasks.
Bryan Ward, director of logistics for The Home Depot, told the CSCMP audience that the company is making a number of investments in mobile technology. Some will sound familiar: The company is providing delivery drivers with mobile devices from Motorola for navigation and signature capture, among other uses. For its appliance delivery service, the company has developed an iPhone app to help track and manage those deliveries. "It all rolls back to our delivery management systems," he said. "In the past, we've done that manually with paper and faxes that tied up store associates."
He sees particular utility for mobile technology in the company's response to disasters such as major storms, when demand for building products is high but supply chains are disrupted. As an example, he described using GPS units to track generator shipments into disaster zones. "We can suck information in, and we have the algorithms to tell stores when products will arrive. That sounds easy, but when it comes to disasters, everything is out the window."
Kay Palmer, the Hunt CIO, described how the use of mobile technology has evolved at her company, from tracking tractors, to tracking trailers, to eventually using RFID or similar technologies to track individual pieces of a load. The drawback to that, she says, is cost. Because it's unlikely the company will be able to recover the tags, she says, the price of tags still must come down before their use is practical. But that day will come, she expects.
MEANWHILE, BACK IN THE WAREHOUSE
Wireless technologies are nothing new in distribution centers, of course. Wireless handhelds and similar untethered technologies have been in use for decades. What's changing is that they are becoming more compact, more robust, more reliable, and more multifunctional. Rob Armstrong, who leads marketing for manufacturing and logistics for Motorola in North America, says that mobile technologies had their first warehousing applications in picking, but that over time they have spread throughout operations, including receiving, putaway, replenishment, and cycle counting. All that adds up to better traceability and control, he says, allowing for development of lean supply chains.
Today's mobile technologies also broaden the communication "footprint." Because they use cellular communication, they can send information over a wider geography than the type of wireless technology that's been used in DCs for the past two decades.
Mark Wheeler, director of warehouse solutions for Motorola, says he is seeing wider adoption of mobile technologies in areas like the food industry. That's partly the result of recent government mandates that demand end-to-end visibility of food moving through the supply chain, he says. "Food manufacturers, distributors, and even retailers want better control of inventory."
As for how that might be achieved, Bruce Stubbs, director of industry marketing for Intermec, which provides printers, mobile computers, and other tracing technologies, says smart mobile printers can be used at the point of harvest to create labels with traceability information. The bar codes on those labels are readable by data capture technologies at each step in the supply chain—transportation, processing, manufacturing, and distribution. "It's a complete end-to-end story that covers the point of harvest to the point of sale," he says. That tracing capability is crucially important for consumer safety, he says, but it is also critical to brand protection.
Alvarez offers a similar story, citing a Capgemini project that involves using RFID chips and other technologies to track livestock—individual animals—through their entire lives: recording how they are fed, when and where they are sold, who purchased them, and so on right up through the manufacture and packaging of final products.
End-to-end supply chain visibility and control may still be far off. The technology is still too expensive for many companies to deploy widely, says Alvarez. But a combination of factors—regulation in the food and pharmaceutical industries, for example, and the never-ending pressure to compress supply chains—are likely to drive further adoption.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."