Mobile technologies designed for DCs continue to improve, but the real action is in the growing use of these devices at every link in the supply chain.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
The chief information officer for BNSF Railway imagines the day when the railroad might use drones to inspect its vast network of rail bed and bridges, with the unmanned aircraft sending data back to the appropriate engineering and maintenance locations.
An executive for Home Depot foresees a salesperson designing a customer's new kitchen on a tablet, making the sale, and submitting the order to start the production process. On the store floor, sales personnel—and customers themselves—will be able to pinpoint the location of inventory in the store or in nearby outlets.
The CIO for trucker J.B. Hunt describes the evolution of mobile technology that will eventually lead to tagging every shipment and providing tracking and delivery details in real time.
The executives described those visions during a panel at the Council of Supply Chain Management Professionals' (CSCMP) annual conference in October. What those stories illustrate is the potential of mobile technology to transform supply chains. (Although most people think of mobile technology as smartphones, tablets, and similar devices, the term encompasses any device using cellular communication to convey information. And that could include an unmanned aircraft if it's furnished with communication equipment for wireless networking.)
Industry experts believe that businesses with diverse supply chains will benefit from the visibility and swift communications offered by this technology. At the same time the technology is taking on ever-greater roles in the distribution center, it is also connecting the DC to every part of the business supply chain.
BEYOND THE DC WALLS
For evidence of the growing popularity of mobile devices for DC applications, you need look no farther than a study conducted among warehouse professionals earlier this year by mobile technology developer Motorola Solutions Inc. The survey found that nearly two-thirds plan to automate more of their work processes over the next five years. The respondents further expect to see the use of pen and paper drop off substantially, replaced by handheld mobile computers and tablets for cycle counting and inventory validation.
But that's just one example of how ubiquitous the technology is becoming. "DCs are one part of a bigger equation," says Fernando Alvarez, vice president and leader of Capgemini's Mobile Solutions practice. Mobile technologies are used far beyond the four walls, with repercussions for complete supply chains, he says. Those technologies are not only crucial to helping manage materials and production, but they have moved deeply into services as well.
A panel discussion at the CSCMP conference provided numerous examples of how companies will use mobile technology in the supply chain. Jo-ann Olsovsky, the BNSF CIO, said the railway began rolling out mobile technologies in the 1980s. "We were wireless before it was called 'wireless,'" she told the CSCMP audience. Taking advantage of BNSF's large microwave network, railroad employees use mobile handheld devices to help manage such things as work orders and train movements. Recent upgrades in cellular technology deployed across the railroad's network have provided significant productivity gains, she said. "With 2,000-plus locations, it is paramount that we're sure the people running the railroad have what they need to react to customer needs," she said.
The railroad plans to make use of rugged Windows-based tablets across the three major segments of its rail business—transportation, engineering, and maintenance. The rollout will begin in the engineering segment, where workers will be equipped with mobile devices for managing track signals and other tasks.
Bryan Ward, director of logistics for The Home Depot, told the CSCMP audience that the company is making a number of investments in mobile technology. Some will sound familiar: The company is providing delivery drivers with mobile devices from Motorola for navigation and signature capture, among other uses. For its appliance delivery service, the company has developed an iPhone app to help track and manage those deliveries. "It all rolls back to our delivery management systems," he said. "In the past, we've done that manually with paper and faxes that tied up store associates."
He sees particular utility for mobile technology in the company's response to disasters such as major storms, when demand for building products is high but supply chains are disrupted. As an example, he described using GPS units to track generator shipments into disaster zones. "We can suck information in, and we have the algorithms to tell stores when products will arrive. That sounds easy, but when it comes to disasters, everything is out the window."
Kay Palmer, the Hunt CIO, described how the use of mobile technology has evolved at her company, from tracking tractors, to tracking trailers, to eventually using RFID or similar technologies to track individual pieces of a load. The drawback to that, she says, is cost. Because it's unlikely the company will be able to recover the tags, she says, the price of tags still must come down before their use is practical. But that day will come, she expects.
MEANWHILE, BACK IN THE WAREHOUSE
Wireless technologies are nothing new in distribution centers, of course. Wireless handhelds and similar untethered technologies have been in use for decades. What's changing is that they are becoming more compact, more robust, more reliable, and more multifunctional. Rob Armstrong, who leads marketing for manufacturing and logistics for Motorola in North America, says that mobile technologies had their first warehousing applications in picking, but that over time they have spread throughout operations, including receiving, putaway, replenishment, and cycle counting. All that adds up to better traceability and control, he says, allowing for development of lean supply chains.
Today's mobile technologies also broaden the communication "footprint." Because they use cellular communication, they can send information over a wider geography than the type of wireless technology that's been used in DCs for the past two decades.
Mark Wheeler, director of warehouse solutions for Motorola, says he is seeing wider adoption of mobile technologies in areas like the food industry. That's partly the result of recent government mandates that demand end-to-end visibility of food moving through the supply chain, he says. "Food manufacturers, distributors, and even retailers want better control of inventory."
As for how that might be achieved, Bruce Stubbs, director of industry marketing for Intermec, which provides printers, mobile computers, and other tracing technologies, says smart mobile printers can be used at the point of harvest to create labels with traceability information. The bar codes on those labels are readable by data capture technologies at each step in the supply chain—transportation, processing, manufacturing, and distribution. "It's a complete end-to-end story that covers the point of harvest to the point of sale," he says. That tracing capability is crucially important for consumer safety, he says, but it is also critical to brand protection.
Alvarez offers a similar story, citing a Capgemini project that involves using RFID chips and other technologies to track livestock—individual animals—through their entire lives: recording how they are fed, when and where they are sold, who purchased them, and so on right up through the manufacture and packaging of final products.
End-to-end supply chain visibility and control may still be far off. The technology is still too expensive for many companies to deploy widely, says Alvarez. But a combination of factors—regulation in the food and pharmaceutical industries, for example, and the never-ending pressure to compress supply chains—are likely to drive further adoption.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.