Genco's operation on behalf of a major customer already ran well. But linking labor management and lift truck management systems yielded further improvements.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
In the mindset of a company focused on continuous improvement, hitting all the marks is just the beginning. The persistent question always remains: How can we get better?
Genco, a major third-party logistics service provider, operates a 410,000-square-foot distribution center for document management giant Xerox in Groveport, Ohio. Even before launching an effort to improve operations, Genco was meeting its client's expectations. "The facility was performing very well," says Marek Jezior, who works in Genco's Lean Solutions Group. "But we wanted to see what else we could do to impact performance." Specifically, he says, Genco was looking for ways to improve efficiency and take out cost—"anything that would bring value to the company and the customer."
The company decided early on to focus its efforts on its lift truck fleet. What ultimately brought substantial savings and improvements in productivity (not to mention safety) was linking lift truck management and labor management software. Historically, labor management systems (LMS) have not covered lift truck movements; they monitor workers using time-stamps, which are created whenever a worker scans a bar code. Genco and its software partners extended the concept of labor management from order selectors to the forklift drivers. Because it has more visibility into lift truck operations, Genco now can better manage its lift truck driver workforce.
The effort began with a close look at lift truck fleet management—an area where Genco felt its management systems were falling short. "One thing missing in our management was detailed information for the optimization of our material handling equipment," Jezior says. "We are in the business of moving materials for our customers. That's how we get compensated. And we had absolutely no way of measuring the activity and efficiency of our forklift drivers or the utilization of the equipment. We were interested in moving more material and reducing the cost of ownership." After consulting with Bob Simon, director of process solutions for Genco, Jezior set the twin goals of improving operating efficiency and operational safety.
The most obvious choice for a partner in developing better information on the fleet was The Raymond Corp.: All 26 pieces of lift truck equipment in the facility were Raymond trucks. And Raymond also brought to the table its iWarehouse fleet management system, a fleet optimization solution designed to manage driver access to vehicles, ensure compliance with record-keeping rules, record and alert managers when impacts occur, and track operational performance.
But the decision to go with iWarehouse wasn't a slam dunk. Jezior says Genco selected the system only after conducting an evaluation of Raymond's offering along with competitive products. The result was a decision to go with the iWarehouse system to improve safety and utilization of the facility's lift truck fleet.
SUM GREATER THAN THE PARTS
That proved a success. The iWarehouse system provided managers with better insight into the way the fleet was being used, opening the door to changes that would boost productivity.
"The biggest thing was visibility—what was happening on the floor," says Melinda Laake, manager of enterprise solutions for The Raymond Corp. "The management team knew they had opportunities for improvement, but they did not have the measurements or the visibility to make informed decisions."
She cites equipment use as an example. Managers had suspected that pickers weren't always using the right vehicles for specific jobs, Laake says. "After turning on iWarehouse, they found that to be the case." For instance, workers were using high reach trucks—one of the more expensive pieces of equipment in the fleet—for case picking on lower levels, an inefficient use of the equipment.
Once the lift truck management system was installed, managers were able to run the fleet more efficiently. But that was just the start. What made the project stand out was the successful effort to link the iWarehouse system with a labor management system. That is, by combining management of the lift truck fleet with management of the lift truck drivers—and other employees in the DC—Genco achieved even greater efficiencies.
For its labor management software, Genco selected a cloud-based LMS provided by Easy Metrics Inc., a division of Integrated Management Systems. (Integrated Management Systems originally developed Easy Metrics for its own use as a third-party provider of DC labor management services, but later commercialized the product and spun it off as a separate division.)
The integration of Easy Metrics and iWarehouse proved challenging at first, says Easy Metrics CEO Dean Dorcas, requiring the partners to solve problems that might seem simple on the surface, such as aligning clocks in the two systems and ensuring accuracy even if an employee forgot to sign off from one scanning device before picking up another. "We had a lot of different issues we had to work through," he says. But the basic components were pretty straightforward.
Jezior concurs. "Like anything new, the two systems did have some issues," he says. But he applauds the efforts of the two providers to make it work. "We had exceptional project management," he says. "After the initial start-up problems, the systems showed they had great potential to provide us with a 360-degree view of everything going on in the facility, not just the material handling equipment, but everybody.
STRONG RESULTS
As for how the initiative is working out, Jezior reports that the Groveport site has seen marked performance improvements since the introduction of iWarehouse and Easy Metrics. "We have seen a significant increase in productivity," he says.
For example, one key measure of lift truck productivity tracked by Genco—travel with load (the percentage of time lift trucks are carrying a load)—has risen by 8 percent since the implementation of the software systems. In addition, in the first three months after iWarehouse was installed, labor hours dropped by 18 percent. After the two systems were linked, the results got even better, with labor hours falling by 27 percent from the original level. Another important metric for Genco—labor cost per case handled—dropped by about 10 cents.
In addition, as a result of closer monitoring of driver activity, accidents have fallen sharply. Medium- and low-impact accidents fell by 80 percent, and severe impacts dropped to zero. The last is important financially: Jezior says a single severe impact incident could cost as much as $16,000. (Damage largely resulted from truck impacts with racks, damaging both.) The iWarehouse system reports any impacts, which are then confirmed by supervisors. As drivers have become aware of those reports, their safety record has improved. And the system flags underperforming drivers for retraining and operating restrictions until the retraining is completed.
Overall, the changes have led to more efficient and productive operations within the DC. Jezior reports that compared with 2011, the facility processed a higher monthly volume in 2012 with 15 fewer teammates on average.
Laake adds that the project was the first time that Raymond had merged iWarehouse data with an LMS, but it proved an excellent test. "We have quite an opportunity to expand this offering to other customers," she says.
Jezior is already taking the idea to other Genco sites. "We looked at the Xerox facility as a proving ground," he says. "The facility was performing well. If we can show significant improvement in a facility that is working to requirement, what impact will it have on a facility that is underperforming? We have several facilities that we are targeting for implementation."
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."