Genco's operation on behalf of a major customer already ran well. But linking labor management and lift truck management systems yielded further improvements.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
In the mindset of a company focused on continuous improvement, hitting all the marks is just the beginning. The persistent question always remains: How can we get better?
Genco, a major third-party logistics service provider, operates a 410,000-square-foot distribution center for document management giant Xerox in Groveport, Ohio. Even before launching an effort to improve operations, Genco was meeting its client's expectations. "The facility was performing very well," says Marek Jezior, who works in Genco's Lean Solutions Group. "But we wanted to see what else we could do to impact performance." Specifically, he says, Genco was looking for ways to improve efficiency and take out cost—"anything that would bring value to the company and the customer."
The company decided early on to focus its efforts on its lift truck fleet. What ultimately brought substantial savings and improvements in productivity (not to mention safety) was linking lift truck management and labor management software. Historically, labor management systems (LMS) have not covered lift truck movements; they monitor workers using time-stamps, which are created whenever a worker scans a bar code. Genco and its software partners extended the concept of labor management from order selectors to the forklift drivers. Because it has more visibility into lift truck operations, Genco now can better manage its lift truck driver workforce.
The effort began with a close look at lift truck fleet management—an area where Genco felt its management systems were falling short. "One thing missing in our management was detailed information for the optimization of our material handling equipment," Jezior says. "We are in the business of moving materials for our customers. That's how we get compensated. And we had absolutely no way of measuring the activity and efficiency of our forklift drivers or the utilization of the equipment. We were interested in moving more material and reducing the cost of ownership." After consulting with Bob Simon, director of process solutions for Genco, Jezior set the twin goals of improving operating efficiency and operational safety.
The most obvious choice for a partner in developing better information on the fleet was The Raymond Corp.: All 26 pieces of lift truck equipment in the facility were Raymond trucks. And Raymond also brought to the table its iWarehouse fleet management system, a fleet optimization solution designed to manage driver access to vehicles, ensure compliance with record-keeping rules, record and alert managers when impacts occur, and track operational performance.
But the decision to go with iWarehouse wasn't a slam dunk. Jezior says Genco selected the system only after conducting an evaluation of Raymond's offering along with competitive products. The result was a decision to go with the iWarehouse system to improve safety and utilization of the facility's lift truck fleet.
SUM GREATER THAN THE PARTS
That proved a success. The iWarehouse system provided managers with better insight into the way the fleet was being used, opening the door to changes that would boost productivity.
"The biggest thing was visibility—what was happening on the floor," says Melinda Laake, manager of enterprise solutions for The Raymond Corp. "The management team knew they had opportunities for improvement, but they did not have the measurements or the visibility to make informed decisions."
She cites equipment use as an example. Managers had suspected that pickers weren't always using the right vehicles for specific jobs, Laake says. "After turning on iWarehouse, they found that to be the case." For instance, workers were using high reach trucks—one of the more expensive pieces of equipment in the fleet—for case picking on lower levels, an inefficient use of the equipment.
Once the lift truck management system was installed, managers were able to run the fleet more efficiently. But that was just the start. What made the project stand out was the successful effort to link the iWarehouse system with a labor management system. That is, by combining management of the lift truck fleet with management of the lift truck drivers—and other employees in the DC—Genco achieved even greater efficiencies.
For its labor management software, Genco selected a cloud-based LMS provided by Easy Metrics Inc., a division of Integrated Management Systems. (Integrated Management Systems originally developed Easy Metrics for its own use as a third-party provider of DC labor management services, but later commercialized the product and spun it off as a separate division.)
The integration of Easy Metrics and iWarehouse proved challenging at first, says Easy Metrics CEO Dean Dorcas, requiring the partners to solve problems that might seem simple on the surface, such as aligning clocks in the two systems and ensuring accuracy even if an employee forgot to sign off from one scanning device before picking up another. "We had a lot of different issues we had to work through," he says. But the basic components were pretty straightforward.
Jezior concurs. "Like anything new, the two systems did have some issues," he says. But he applauds the efforts of the two providers to make it work. "We had exceptional project management," he says. "After the initial start-up problems, the systems showed they had great potential to provide us with a 360-degree view of everything going on in the facility, not just the material handling equipment, but everybody.
STRONG RESULTS
As for how the initiative is working out, Jezior reports that the Groveport site has seen marked performance improvements since the introduction of iWarehouse and Easy Metrics. "We have seen a significant increase in productivity," he says.
For example, one key measure of lift truck productivity tracked by Genco—travel with load (the percentage of time lift trucks are carrying a load)—has risen by 8 percent since the implementation of the software systems. In addition, in the first three months after iWarehouse was installed, labor hours dropped by 18 percent. After the two systems were linked, the results got even better, with labor hours falling by 27 percent from the original level. Another important metric for Genco—labor cost per case handled—dropped by about 10 cents.
In addition, as a result of closer monitoring of driver activity, accidents have fallen sharply. Medium- and low-impact accidents fell by 80 percent, and severe impacts dropped to zero. The last is important financially: Jezior says a single severe impact incident could cost as much as $16,000. (Damage largely resulted from truck impacts with racks, damaging both.) The iWarehouse system reports any impacts, which are then confirmed by supervisors. As drivers have become aware of those reports, their safety record has improved. And the system flags underperforming drivers for retraining and operating restrictions until the retraining is completed.
Overall, the changes have led to more efficient and productive operations within the DC. Jezior reports that compared with 2011, the facility processed a higher monthly volume in 2012 with 15 fewer teammates on average.
Laake adds that the project was the first time that Raymond had merged iWarehouse data with an LMS, but it proved an excellent test. "We have quite an opportunity to expand this offering to other customers," she says.
Jezior is already taking the idea to other Genco sites. "We looked at the Xerox facility as a proving ground," he says. "The facility was performing well. If we can show significant improvement in a facility that is working to requirement, what impact will it have on a facility that is underperforming? We have several facilities that we are targeting for implementation."
Container traffic is finally back to typical levels at the port of Montreal, two months after dockworkers returned to work following a strike, port officials said Thursday.
Today that arbitration continues as the two sides work to forge a new contract. And port leaders with the Maritime Employers Association (MEA) are reminding workers represented by the Canadian Union of Public Employees (CUPE) that the CIRB decision “rules out any pressure tactics affecting operations until the next collective agreement expires.”
The Port of Montreal alone said it had to manage a backlog of about 13,350 twenty-foot equivalent units (TEUs) on the ground, as well as 28,000 feet of freight cars headed for export.
Port leaders this week said they had now completed that task. “Two months after operations fully resumed at the Port of Montreal, as directed by the Canada Industrial Relations Board, the Montreal Port Authority (MPA) is pleased to announce that all port activities are now completely back to normal. Both the impact of the labour dispute and the subsequent resumption of activities required concerted efforts on the part of all port partners to get things back to normal as quickly as possible, even over the holiday season,” the port said in a release.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.