While salaries across much of the economy remain stagnant, supply chain and logistics professionals are seeing steady growth in pay. The reason: Skilled professionals are in high demand.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
News reports tell the story of flat wages across most of the economy. Logistics professionals tell a different story.
The results of DC Velocity's annual salary survey, where we ask readers about their jobs, career satisfaction, and pay, show that 62 percent of those responding received raises in 2012 and that those raises averaged just under 6 percent.
Not that 2012 was that good for everyone. About 31 percent said their salaries stayed the same, and 7 percent suffered decreases.
Overall, DC Velocity readers are well compensated. Average compensation, based on 977 usable responses, was $108,296. That's up about $2,000 from the previous year's numbers. The median income for respondents—that is, the midpoint of salaries among all of those reported—was $90,000. That means half of those responding make above that number, half below. (For a breakdown of average salaries by position, see Exhibit 1.)
Opportunities—and compensation—are especially strong for managers and executives with solid experience. "Frankly, just about every search we go through, the top talent generally has multiple opportunities to choose from," says Dave MacEachern, leader of the executive search firm Spencer Stuart's worldwide transportation and third-party logistics practice and a member of its global supply chain practice.
Supply chain professionals are also happy with their jobs and with the profession, according to the survey. Nearly 86 percent say they are satisfied with their careers, while 87 percent would recommend the profession to a young person entering the job market.
Not that the job is easy. About 77 percent of respondents report working more than 45 hours a week, and 39 percent say the amount of time they put in has increased over the past three years.
What makes it hard for many firms seeking top talent is that large companies with well-established supply chain organizations don't let top people get away easily. As Exhibit 2 indicates, it's the large companies that tend to pay best. (To provide as accurate a comparison as possible, Exhibit 2 only looks at the average salary for managers, as nearly half of all respondents are managers.)
It's at those large firms where the best opportunities for advancement lie, and where young and ambitious folks should go to cut their teeth, MacEachern adds.
"There are well-established organizations—P&G, GE, Frito-Lay, Dell—that have really institutionalized supply chain knowledge and where a lot of good people are developed," he says.
Supply chain skills have become so crucial that the chief supply chain officer has, at many companies, assumed the role of chief operating officer, MacEachern says. "That whole role of COO has almost disappeared, supplanted by the chief supply chain officer because now the plants are reporting to supply chain guys, not operating guys," he says.
WHAT EMPLOYERS LOOK FOR
What are firms looking for in supply chain talent? First on the list, says MacEachern, is leadership. "This is a function that as recently as 10 years ago was a fairly technical role, and technical skills were at a higher premium than leadership," he says. "But what we're seeing today is that the supply chain is being elevated to the executive committee and reporting to the CEO. It is very often managing 60 to 70 percent of the cost of goods sold. It is such an integral part of a company's success today. The leadership element—the ability to build a team, the ability to integrate a team, the ability to have that team working together—is so vital."
Those skills now extend to managing third-party logistics service providers (3PLs), a capability MacEachern says will only grow in importance as outsourcing becomes a bigger part of the logistics landscape. "That whole partnership model and the ability to integrate and work closely with third-party providers is huge," he says.
IT skills remain a relevant part of the supply chain executive's resume, according to MacEachern. Given the importance of technology in the modern-day supply chain, no manager can succeed and advance without a strong grounding in that area, he says.
Education pays off, too; not surprisingly, pay escalates with the level of education. Historically, though, even high school graduates who climb to management positions do quite well. That group reports an average salary of just under $88,000. (See Exhibit 3.)
International experience is another must for anyone looking to work at a large corporation, MacEachern says. "Global experience is a given for almost every assignment we undertake. If you don't have exposure and experience working in Asia, China—it's tough to move from a purely domestic role into a global role," he says.
MacEachern says that professionals with an engineering background are in particular demand. "A lot of them go into engineering, then move into the supply chain," he says.
In addition, he urges young professionals with ambitions for a career in supply chain management to spend some time in a manufacturing environment. "If we're building the perfect supply chain executive, you'd almost always like to see somebody that's had manufacturing experience," he says. "Manufacturing has now gotten to the point that everybody's engaged in pretty sophisticated continuous improvement programs—lean, Six Sigma. You get great training from a technical perspective. Moving into leading a production organization, leading an hourly group, is a great way to start a career. You could be 25 years old managing a hundred people who are all older than you. It's a great experience.
"If you decide procurement is your profession of choice, do you need manufacturing experience? No. But manufacturing keeps it wide open for you. A lot of companies want to see manufacturing in the background."
MacEachern suggests that young professionals pursue work with companies noted for their training and development programs. "If you can get in on the ground floor of one of the Fortune 200 or Fortune 300 organizations that have training and development programs, you really are going to give yourself a leg up," he says. "You probably need to make a couple of moves early on to make sure you're getting into the right company. And if you have landed in the right organization, then do your best to move across functional roles. If you're in procurement, move over to ops, move into planning, move into distribution, into transportation. Get some diversity early on. It becomes a little tougher as you get older."
MacEachern admits today's job prospects are bleak for those starting out. But he remains confident in the future of the profession. He says opportunities for logistics and supply chain professionals will only expand as more companies realize they need to improve suboptimal supply chains in order to compete in the future.
In addition, the rapid growth of online commerce demands responsive and efficient supply chains—and the professionals to run them, MacEachern says.
"One of the biggest trends we're seeing is [an uptick in hiring] in the business-to-consumer world," he says. "We're seeing a lot of activity over how to manage the back office. For brick and mortar retailers, most of the growth is coming online. There will be a lot of opportunities for people coming out of master's or undergrad programs in supply chain and logistics."
Occupiers signed leases for 49 such mega distribution centers last year, up from 43 in 2023. However, the 2023 total had marked the first decline in the number of mega distribution center leases, which grew sharply during the pandemic and peaked at 61 in 2022.
Despite the 2024 increase in mega distribution center leases, the average size of the largest 100 industrial leases fell slightly to 968,000 sq. ft. from 987,000 sq. ft. in 2023.
Another wrinkle in the numbers was the fact that 40 of the largest 100 leases were renewals, up from 30 in 2023. According to CBRE, the increase in renewals reflected economic uncertainty, prompting many major occupiers to take a wait-and-see approach to their leasing strategies.
“The rise in lease renewals underscores a strategic shift in the market,” John Morris, president of Americas Industrial & Logistics at CBRE, said in a release. “Companies are more frequently prioritizing stability and efficiency by extending their current leases in established logistics hubs.”
Broken out into sectors, traditional retailers and wholesalers increased their share of the top 100 leases to 38% from 30%. Conversely, the food & beverage, automotive, and building materials sectors accounted for fewer of this year's top 100 leases than they did in 2023. Notably, building materials suppliers and electric vehicle manufacturers were also significantly less active than in 2023, allowing retailers and wholesalers to claim a larger share.
Activity from third-party logistics operators (3PLs) also dipped slightly, accounting for one fewer lease among the top 100 (28 in total) than it did in 2023. Nevertheless, the 2024 total was well above the 15 leases in 2020 and 18 in 2022, underscoring the increasing reliance of big industrial users on 3PLs to manage their logistics, CBRE said.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”