Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
It used to be that communities were less than eager to see a distribution center locate within their borders. But these days, things have changed, according to John H. Boyd of the Boyd Co. Inc., a consulting firm that specializes in site selection. "Instead of 'not in my backyard,' communities are now courting DCs to come to their area," he says.
That attitude adjustment stems partly from a realization that the types of jobs associated with a distribution center have changed, says Boyd. Chambers of commerce and economic development authorities have come to understand that DCs bring more than just low-paying manual labor jobs to the area; they also provide employment for technical and support personnel.
As a result, more and more regions are touting their strengths as centers of logistics activity. Massachusetts Institute of Technology professor Yossi Sheffi, who recently wrote a book on the subject, calls these hubs "logistics clusters," which he defines as areas where many logistics activities take place in close proximity. According to Sheffi, in a logistics cluster, both logistics service providers and the logistics operations of manufacturers, retailers, and distributors congregate around a port, airport, rail facility, or a location close to major population centers.
This is the first in a series of articles looking at some of these emerging logistics clusters. While most logistics professionals are familiar with hubs like Memphis, Tenn.; California's Inland Empire; and Columbus, Ohio, our series will look at locations that may not be on their radars yet. (For more on Ohio's role as a logistics hub, see the article "High on Ohio.")
The first article in our series looks at three emerging logistics clusters in the Midwest: the bistate Kansas City area, St. Louis, and Will County, Ill.
For more information ...
Want to learn more about the logistics clusters mentioned in this article? Here's where to find more information:
Kansas City
KC SmartPort: This not-for-profit group is an excellent source of information about logistics opportunities in the 18-county bistate Kansas City region.
"Kansas City: Logistics powerhouse?": Senior editor Mark Solomon's online article looks at the city's efforts to become a supply chain success story.
St. Louis
St. Louis Regional Chamber: This group connects business and civic communities in the 16-county bistate region. The chamber has identified "transportation and distribution" as one of the five industry clusters that the region is committed to strengthening.
Will County, Ill.
CenterPoint Properties: The property management company and developer of the CenterPoint Intermodal Center provides information on the center—including a drayage calculator—on its website.
Will County Center for Economic Development: This organization brings together public and private groups to encourage business development in the county. Its website offers detailed information about the inland port.
KANSAS CITY
Kansas City has long been known as a transportation hub. That's no surprise given that the city is crisscrossed by major highway, rail, air, and barge routes.
Now, the city is pushing to become known as a center of international trade as well. Located in the geographic center of North America, Kansas City is situated midway between Mexico and Canada. It has an aggressive foreign trade zone (FTZ) program and ranks first in the country in FTZ space, according to the development group KC SmartPort. It also has one of the largest U.S. Customs presences in the country in terms of fiscal clearance, says Chris Gutierrez, president of KC SmartPort.
Furthermore, the existing transportation infrastructure has been undergoing expansion in recent years. For example, the Norfolk Southern, BNSF, and Kansas City Southern railroads have all opened major intermodal facilities in the area. BNSF is set to open an additional one in the third quarter of 2013.
In the past five years, Kansas City has also made a concerted effort to strengthen its workforce's supply chain skills. In addition to the degree and certificate programs offered at local four-year universities and community colleges, the city has reached out to local high schools. KC SmartPort and local community colleges have collaborated with the city's "Prep-KC" program on efforts to go into high schools and spread the word about college and job opportunities in the supply chain. Students can then take a two-week course post-graduation and become a certified logistics associate, which qualifies them for an entry-level warehouse position.
While the city may not boast as many mega-distribution centers as you'll find in Chicago or Dallas, almost all of the major retailers operate DCs or warehouses here, including Wal-Mart (which has two distribution facilities), Home Depot, Target, and JC Penney. The city is also attracting more e-commerce and consumer goods companies. Camping and outdoor product company Coleman, for example, recently opened a 1.3 million-square-foot DC in Kansas City.
Kansas City does have one type of facility that no other location can offer: large underground warehouses. Scattered across the region, these warehouses, which total approximately 20 million square feet, were created from old limestone mines. Because they are situated underground, they're able to maintain a constant temperature all year long. "This leads to higher productivity rates and lower cost to operate, because you don't need heat and air conditioning," says Gutierrez.
ST. LOUIS
For many years now, St. Louis has marketed itself as the geographic center of the country, making it a logical location for a distribution facility. "We are the largest metropolitan area that is closest to the geographic center of the United States as well as the population center of the United States," says James Alexander, vice president, global client solutions, for the St. Louis Regional Chamber of Commerce. "We are also within 600 miles of about half of the manufacturing plants in the U.S.; that's a little more than a day's truck drive."
As further evidence of St. Louis' central location, consider this: The city is the westernmost terminus of the major Eastern railroads (CSX and Norfolk Southern), and the easternmost terminus of the major Western railroads (BNSF and UP).
If location is the number one reason why companies choose the St. Louis area for their DCs, the city's transportation infrastructure is second. In addition to the four railroads named above, St. Louis is served by the Kansas City Southern and Canadian National, making it the third-largest rail center in the country.
St. Louis is also the nation's third-largest inland port. Alexander notes that it's not only the northernmost "ice free" port on the Mississippi River, but that it also offers some advantages from a barge operator's point of view. "There are no locks and dams between St. Louis and New Orleans, so the barge operators can build very large tows," he explains. "Anywhere north or west of here, you have to deal with locks and dams, so the size of your tows is restricted."
On top of that, the city is bisected by four major interstate highways (I-55, I-44, I-70, and I-64) and is served by five regional airports (although three of them deal mainly in personal and corporate aircraft).
St. Louis also benefits from competitive labor costs. Approximately 80,000 people in the area are employed in transportation or material movement jobs, and the median hourly wage is $13.83, compared with the national median of $14.06. "So we've got a very skilled workforce, and we also have a workforce that is very competitive in terms of wages," says Alexander.
Currently, there are roughly 5,400 warehouses and DCs located in the St. Louis region, totaling 245 million square feet. Companies that operate facilities in the area include Unilever, Hershey's, Procter & Gamble, Anheuser Busch, Graybar, and Walgreens.
WILL COUNTY, ILL.
When you think of ports, Will County, Ill., probably is not the first place that pops to mind. But the county, located 40 miles southwest of downtown Chicago, is home to the nation's largest inland port, which is also the third-busiest port in the United States, according to Brian McKiernan, senior vice president of CenterPoint Properties, which manages the sites.
The inland port contains two large intermodal facilities: the Union Pacific Joliet Intermodal Terminal in Joliet, Ill., and BNSF Logistics Park-Chicago in Elwood, Ill. The two facilities are minutes away from I-80, which runs from San Francisco to the New York metropolitan area, and 1-55, which runs from Louisiana to Chicago.
Opened in 2003 (Elwood) and 2010 (Joliet), the two intermodal centers boast state-of-the-art facilities and roads. The intermodal center currently has approximately 17 million square feet of warehousing space and serves companies such as Wal-Mart, Home Depot, Georgia Pacific, Honda, and McKesson.
As for what makes Will County an appealing location for warehouses and DCs, it's all about efficiency. According to McKiernan, it takes 70 to 100 hours for freight to travel from the West Coast to rail facilities in Joliet and Elwood, Ill., on the western edge of Chicago. It takes another 70 to 100 hours for freight to travel by rail from Joliet or Elwood to the eastern edge of Chicago, he says.
By locating their distribution facilities at the intermodal center, which is just a quarter mile from the rail yard, companies can bypass the congestion in Chicago. Plus, the yard is designed for easy access, according to McKiernan. "You don't have any residential development off of the rail yard," he says, "so you are able to get through the yard and out on the highways as efficiently as possible."
Coming up: In the May issue, DC VELOCITY will look at emerging logistics hubs in the U.S. Southeast.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."