Oracle of the economy: interview with Walter Kemmsies
If politicians paid more attention to the transportation infrastructure—and its effect on supply chains and job creation—the U.S. economy would be stronger in the long term, argues economist Walter Kemmsies.
Mitch Mac Donald has more than 30 years of experience in both the newspaper and magazine businesses. He has covered the logistics and supply chain fields since 1988. Twice named one of the Top 10 Business Journalists in the U.S., he has served in a multitude of editorial and publishing roles. The leading force behind the launch of Supply Chain Management Review, he was that brand's founding publisher and editorial director from 1997 to 2000. Additionally, he has served as news editor, chief editor, publisher and editorial director of Logistics Management, as well as publisher of Modern Materials Handling. Mitch is also the president and CEO of Agile Business Media, LLC, the parent company of DC VELOCITY and CSCMP's Supply Chain Quarterly.
In today's wired world, social trends, government investment and regulation, and national and global economies are connected in a web of complex relationships—and they all impact logistics and supply chains, says Walter Kemmsies. As chief economist at the engineering firm Moffatt & Nichol, it's part of his job to understand how those factors affect the way we source, make, move, and consume products worldwide.
Kemmsies directs the firm's market studies, financial analyses, and global trade and economic trend forecasts relative to investment in transportation infrastructure, with a focus on maritime facilities. Since joining Moffatt & Nichol in 2006, he has helped ports and port-related businesses formulate strategic development plans, among other projects. He also serves as an adviser to executives at port authorities, and transportation and manufacturing companies.
The well-traveled economist has earned his global credentials. He's lived in Europe and Latin America and has undertaken work assignments throughout Asia. Prior to joining Moffatt & Nichol, he was the head of European strategy at J.P. Morgan in London, which he joined after leading the global industry strategy team for UBS.
Kemmsies is a frequent speaker at industry conferences and international economic forums, and his research has been published by investment banks, in business periodicals, and in academic journals. He is a member of the National Association for Business Economics, the Council of Supply Chain Management Professionals (CSCMP), and a member of the advisory board of the Center for Advanced Infrastructure and Transportation at Rutgers University.
Kemmsies received his doctorate in economics from Texas A&M University, and his master's and bachelor's degrees in economics from Florida Atlantic University.
In a recent conversation with DC Velocity Group Editorial Director Mitch Mac Donald, he discussed the economic outlook for the United States, its implications for supply chains, and the critical need for a national infrastructure policy.
Q: The U.S. economy is very dependent on retail sales. What is your outlook for U.S. consumer spending, and how will it affect retail supply chains in the years ahead? A: We have a situation where a very large number of people are turning 65 every year. The first baby boomers turned 65 last year, and the number of people turning 65 will increase every year until about 2025. As people age, they spend increasingly more of their budget on services than they do on goods, so I expect to see slower growth than we've had in the last 30 years.
A lot of these retiring baby boomers were affected by the collapse of Wall Street back in 2008. Their financial wealth is less than it was four years ago. Their homes are worth less, and some are underwater. Many people weren't really on track to be able to retire at age 65 four or five years ago, and after the events on Wall Street, fewer are able to retire. The baby boomers who are retired already have to build their savings. So we can't expect very high growth in retail sales.
I believe that the retail sector became overinvested. There are too many outlets in too many places. ... As a result, I believe that in the retail sector, we are going to see consolidation, where we will have a smaller number of players and a smaller number of locations. Market power will increase and will be in the hands of those companies, but because of the low retail sales growth that we expect over the medium to long term, the emphasis on cost savings will be greater than it has been even in the last four or five years. ... Anybody who supports retailers will have a smaller list of companies to go after. Those companies have to keep their costs down, so it will really be tough on the import side for retail.
Q: There seems to be more manufacturing coming back to the Western Hemiäphere. What are the implications for supply chains that people are overseeing in the United States? A: There are two main ones. The first is that Mexico is sitting close to the crossroads of the East-West trade. It is a good place for [Asian manufacturers] to send components to be assembled into finished goods that can be sent by rail or truck into the United States, or put on ships in, say, Veracruz or Lázaro Cárdenas and sent to places like Colombia, Brazil, Argentina, Chile, and Peru. In fact, that is what is happening.
Mexico is close to us, so we can send raw materials very cheaply there; use the Mexican labor, which is roughly the same cost as in China but less than U.S. labor; and then have the goods shipped back to the United States. The total contribution of transportation costs to the price of the product is much lower that way.
The second is that, independent of whether [goods and raw materials] move to Mexico or not, the United States has some comparative advantages in things like energy, agriculture, and high-end capital goods. What those things have in common is that they use very little labor and they use a lot of capital. U.S. labor expense is high, and our interest rates are very low. So automation and [highly automated manufacturing processes like 3-D printing] come back to the United States, which is good for a company but is not necessarily good for creating jobs.
Q: Do you see virtue in establishing a cohesive national transportation policy, and how might such a policy support freight and help strengthen our economy overall? A: The real wealth of the nation is nourished by its infrastructure. It is something that we learned, and then everybody learned from us—but we seem to have forgotten what we knew. Why did we grow so strongly in the '60s up until 10 years ago? We built the interstate system. We put the Internet in place. We built modern ports. We managed the Mississippi waterway.
Since then, we have neglected this kind of thing. Quite frankly, without infrastructure, you can't have an economy. If you have infrastructure that's not very good, then you have an economy but you are poor. That is Brazil. If you have really good infrastructure—first-rate, like Japan does and Korea does—then you become very wealthy. That's what China did 20 years ago. They started building infrastructure. It's the main thing that we should be focusing on, but we are not. Look at the political debates during the November election. Infrastructure was mentioned, but only in passing.
Q: What should we do, then? A: First, we should identify our comparative advantages. Then you understand the bottlenecks; or not necessarily the bottlenecks, but what a transportation infrastructure that would enhance exports would look like. Instead of giving subsidies to companies, put them all into the infrastructure. Then, anybody who wants to make a good living can use the infrastructure we are providing them. The important thing is to make sure we are not doing this in a way that favors one region of the country over others.
Q: That gets to the need for a more cohesive national infrastructure plan, then? A: Exactly. If that is what you are doing, then you are creating jobs. The exports that we produce are not necessarily what creates the jobs. It is the entire supply chain. For example, agriculture is a natural source of exports for the United States. There are jobs in bringing in seeds and fertilizer, in water management. There are jobs in bringing the product from the farm. There are jobs in inspecting the quality of the product. The financial sector gets supported by this. You need price-risk management for the future contracts. Agriculture generates a huge number of jobs, and it could generate even more if we emphasize that. And world food prices have shot up a lot, and you can actually hold back world economic growth if households in many parts of the world can't afford a basic diet. So those are cornerstones for a transportation policy.
Q: How do we go about making the development of a national transportation policy a priority among our elected officials? A: We need a champion, a true champion. In many ways, President Obama has tried to push for something to emerge. There is a mandate for the Department of Commerce, the Department of Transportation, the USDA, and a few other agencies to work together to establish the priorities.
Transportation infrastructure is very tangible. It creates jobs in the near term in construction, and once you put that infrastructure in place, it supports increased exports and therefore, creates jobs in the long run. But I don't see an accurate analysis of that type coming out of places like the Office of Management and Budget. We don't see the Council of Economic Advisers talking about that. Among the academic advisers on the economy, talk of infrastructure doesn't really exist.
We look at our infrastructure, and we take roads for granted and take all our ports for granted. ... The problem is, there is a lack of awareness about how much transportation contributes to employment in this country.
Q: Any closing thoughts? A: We live in a world where policy has such a huge effect. The economists get clobbered when they get the forecast wrong. But the main reason forecasts often don't pan out has to do with non-market criteria. The market models that are used when there are no external effects like policy tend to forecast very accurately. So policy actions really throw us off when we try to do pure market analysis.
The problem I have in trying to do forecasts is that not only do you have to forecast what the supply side and the demand side are going to do, but also what the policy actions are going to be. Predicting that is like predicting a coin toss.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."