The Washington seaport suffers from identity confusion with its Canadian namesake. But a big rail access project could set it apart while reshaping the transportation landscape.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
As most of the world sees it, if you are called "Vancouver," you are either in Canada or you're nowhere.
It's a perception that Curtis Shuck, director of economic development and facilities at the Port of Vancouver in the United States, combats every day. Never mind that it is Washington state's third largest seaport after Seattle and Tacoma. Or that it celebrates its centennial this year. Vancouver U.S. still suffers from comparisons with its neighbor to the north.
Asked if his port in Washington's southwest corner has a relationship with its counterpart in British Columbia, Shuck jokes, "We do, but it's mostly by mistake." He acknowledges that it's been something of a struggle to convince global businesses that there is another Vancouver-based transport logistics hub in North America.
"There is some confusion in the international markets," he says. "Everyone seems to know where the other Vancouver is."
Despite that, Shuck sees his port winning its fair share of battles with Vancouver, B.C. "Vancouver, B.C., has significant capacity constraints at this time," he says. "Increasingly, international businesses are seeing that there is an alternative. And it's here."
Located along the mighty Columbia River, Vancouver U.S. focuses exclusively on the handling of bulk commodities. Its stock in trade is agricultural products such as wheat, corn, and soybeans flowing from the U.S. heartland and the Canadian prairies.
The port is home to what will become the West Coast's largest grain storage elevator, operated by United Grain Co., a unit of Japanese giant Mitsui Trading Co. The elevator, which is completing an $80 million expansion, processes about 16 percent of the nation's wheat crop.
The port has established a growing position in industrial commodities like bulk minerals and copper concentrates. It handles about half a million tons of scrap steel each year. In addition, Vancouver is ramping up its project cargo capabilities to support domestic and international energy projects, including the shale oil boom in the U.S. Great Plains and in western Canada.
In total, the port handled 5.6 million metric tons in 2011, which still makes it far from the biggest player around. For example, the Port of Houston handled about 15.6 million non-metric, or "short," tons of bulk and breakbulk cargo last year. Shuck said Vancouver's tonnage is growing at an annualized rate of about 5 to 10 percent. Exports account for about 85 percent of the port's tonnage.
Vancouver steers clear of containerized traffic, leaving that business for the Port of Portland, Ore. The two ports, a stone's throw from one another, have a longstanding agreement to avoid the other's sandbox. "We try not to poach each other's business," says Shuck.
CHOKEPOINT NO MORE
But what will elevate Vancouver U.S. in the eyes of the global supply chain is not the business it may capture from the Canadian port, or in the future of its relationship with Portland. The U.S. port is staking its future on a plan to open up the Pacific Northwest, and by extension a chunk of the western United States, to faster rail service for the bulk shippers that rely on the Burlington Northern Santa Fe Railway (BNSF) and Union Pacific Corp. (UP), the country's two western railroads.
The port is seven years into the largest capital project in its history, a $275 million, 21-phase endeavor designed to improve freight and passenger rail access to its five-terminal facility. By the time the project is completed in 2017, the port will be transformed into a major rail hub whose capabilities will create a ripple effect stretching as far east as Chicago and as far south as Mexico, local officials maintain.
The project, being developed along the city's western side abutting its waterfront, will create a new gateway to the port and end the traffic congestion that has long plagued the main lines operated by the BNSF and UP. To augment that effort, the port is working to modernize the rail network inside its facilities to improve access for all of its tenants.
To accomplish the former, the port has engaged in an industrialized form of "rearranging the furniture." Today, most of the unit trains originate in the eastern United States and enter Vancouver via a BNSF-operated east-west rail line. However, a lack of infrastructure capacity and a plethora of local intersections and grade crossings have created significant congestion for trains, trucks, and automobiles. These bottlenecks have slowed velocity and throughput for unit trains entering the port, according to Shuck.
In 2007, Vancouver launched a "grade separation" initiative for a new rail entrance that will bring trains into the port on a structure built below the existing main lines. The reconfiguration will eliminate the chokepoint where north-south and east-west main lines currently meet. Access roads will be elevated or lowered to create clear paths for trains moving westbound, while allowing trains moving in a north-south direction to continue to flow freely.
The new entranceway, set for completion by the end of 2015, could have a profound impact on train speeds and productivity, port officials said. Citing a study by MainLine Management Inc., a business and transport services firm, Shuck said the modifications would reduce train delays into the port by up to 40 percent. The project is expected to more than triple the annual train throughput to 160,000 railcars a year from the current 50,000 cars, he said.
In addition, the infrastructure expansion will make Vancouver the first port in the nation to handle a unit train as long as 8,400 feet, according to Shuck.
A GAME-CHANGER?
The increase in velocity and handling capacity will be felt across the western rail system by accelerating the flow of traffic connecting the BNSF and UP main lines in the Pacific Northwest to hubs in Chicago and Houston, as well as from Canada to Mexico, the port said. Shippers will benefit as delays and long dwell times are significantly reduced, officials add.
"This is a game changer for us, the region, and a large part of the U.S. rail network," Shuck proclaimed.
The improvements will broaden access to the port for UP and BNSF, thus making the port more marketable as a hub of global commerce, according to Shuck.
The project is being paid for by port revenues, federal funding (including $15 million from the government's high-speed rail program), and investments from some of the port's deep-pocketed tenants. BNSF, which accounts for about 80 percent of the rail volume at Vancouver U.S., donated rail assets valued at about $6 million, according to Suann M. Lundsberg, a BNSF spokeswoman. The railroad also sold land to the port in 2008 and 2009 to support the expansion, she said.
Lundsberg said in an e-mail that the project would attract tenants to the port that might not otherwise have thought of locating there. She added that the Vancouver community at large would benefit through improved access for passenger rail, trucks, and motorists.
The project is a "great example of how railroads can work with cities to accommodate growth as well as community needs," Lundsberg said. Tom Lange, a spokesman for UP, declined comment on his company's plans at the port.
Shuck is aware that BNSF currently butters the port's bread, and that it and its customers stand to gain the most from the improvements to come. Yet he is confident the project will draw greater interest from the UP as it comes closer to fruition.
And like any good business development executive, he is unfailingly diplomatic. "We maintain excellent relations with both railroads," he says.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.