In an era of sleek consumer devices, a mobile printer that's heavy, clunky, or slow will be a hard sell. Here's what manufacturers are doing to keep up with customer expectations.
Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
It's a sure bet that almost all of your warehouse associates use some sort of mobile device in their daily lives—whether it's a smart phone, a tablet computer, or an MP3 player. So it's no surprise that mobile devices like portable printers are becoming common in the workplace as well, particularly for warehouse or distribution center (DC) applications. As Marty Johnson, product marketing manager for printer manufacturer Zebra Technologies, puts it: "The commercialization of mobility is all around us."
Indeed, many companies have either already implemented Wi-Fi in their distribution facilities or are strongly considering it, says Ravi Panjwani, regional vice president of marketing and product management for printer manufacturer Brother Mobile Solutions Inc. And with wireless connectivity in place, DCs can reap great productivity benefits by using mobile printers. Mobile units allow associates to print items—like bar codes and labels for pallets and cartons, packing lists, inventory pick and return tickets, and lot identifiers—at the point of use rather than having to travel to a central location. (For when to use a mobile versus a stationary printer, see sidebar.)
Yet workers' increasing familiarity with mobile devices poses a bit of a challenge for industrial printer manufacturers. "With the proliferation of sleek consumer devices like the iPad and Android tablets, end-user customers' expectations of mobile printers have certainly increased," says Panjwani.
As for what this means for mobile printer manufacturers, it's essentially changed the rules of the game. It used to be that they could pretty much focus on making a device that was rugged enough to withstand hard use inside the warehouse. Now, they also have to think about how to make that printer lightweight, ergonomic, and user-friendly. "I can't say we look at an iPhone and decide to use something just because it's in use in the mass market, but in general, we are aware of and in tune with what is commonly used in day-to-day devices, and we take that into account," Johnson says.
LIGHT AND EASY
One area that's been heavily influenced by developments in consumer electronics is the mobile printers' form factor—that is, the look and feel of the devices. Just as smart phones have gotten progressively smaller and lighter, so too have mobile printers. It's not that these manufacturers want to emulate Apple; there's a practical reason for it: Shaving just a few ounces off a printer can make a real difference to someone who has to carry the device around for an eight-hour shift.
In addition, the user interface has changed greatly in the past five years to reflect how users interact with their smart phones, says Johnson. For example, more mobile printers feature display screens and icons like the ones found on phones—think of the symbols used to indicate battery charge status and Wi-Fi strength.
Why should it matter whether the icons are easy to interpret? Shouldn't cost and print quality be all that counts? Well, yes and no. As Tom Roth, senior director of printer product management at Intermec, points out, labor is a huge cost for warehouses and distribution centers. "It's important to keep workers happy and productive on the shop floor," he says. "Technology that is intuitive reduces training time, reduces the number of turnovers, and helps workers make fewer mistakes."
The display screens and icons also make workers' jobs easier by providing better diagnostics, says Roth. If there's a problem with the printer—for example, it's out of labels, there's a jam, or the Wi-Fi signal is weak—the icons clearly indicate the source of the problem. "Workers no longer have to guess," says Roth. "This makes them more productive."
TAKING CHARGE OF BATTERIES
In another parallel to what's happening in consumer electronics, manufacturers are making battery-related improvements to their printers. For instance, some are working to increase the life of the battery while also making it lighter, says Johnson. Others have incorporated "smart battery technology" into their units. This technology can monitor not only how much charge is left in the battery but also the number of charge cycles and "impedance" of the battery, which can be used to predict how much life the battery has left, says Dan Brodnar, director of product management for Intermec.
"The overall advantage for customers is that, in many cases, end users sign up for a battery replacement program where after 18 months someone comes in and replaces all of the batteries regardless of whether they need replacing or not," says Brodnar. "With this new technology, the battery will report to the device what its capacity is so you can choose which batteries to replace versus just throwing them all away."
Yet not all changes being made to printers are driven by innovations in consumer electronics. Some are made in response to challenges that are unique to the warehouse environment. For example, Zebra has designed some of its mobile printers not only to be more tolerant of the chilly temperatures found in freezer units but also to allow workers to operate them without removing their gloves.
Other design changes include how the labels themselves are inserted into the printer. Labels no longer need to be threaded into the machine, says Johnson of Zebra. Instead, they can simply be dropped in. In addition, many of the labels no longer have a liner on the back. That means employees don't have to worry about disposing of the liners or making sure they don't end up on the floor where they could pose a slip hazard, says Brodnar.
ONE DEVICE TO DO IT ALL?
As for what the future holds for mobile printers, an obvious question is whether manufacturers will go down the path of developing multifunctional devices. That's been one of the biggest trends in consumer electronics over the past few years. For evidence, you need look no farther than the smart phone, which not only allows users to make calls, but also to surf the Web, take photos, and even pay for a cup of coffee.
This kind of device convergence is already beginning to show up in mobile printers, according to Intermec. In the past, printers were connected to a "dumb" computer terminal that was solely dedicated to running printer software. But that's starting to change, says Brodnar. "In many instances, we are taking some of those basic applications that reside on a dumb terminal and moving those inside the printer in the form of smart printing applications," he reports. "Now, the printer becomes its own computer. It provides the printing function, and in many cases, it provides an input function as well."
That means that in a pallet-building application, for example, the printer could be connected to a bar-code scanner and/or scale. As the items are scanned and weighed and the pallet reaches maximum weight capacity, the printer would print a label to be applied to the pallet.
But that's not to say that the market is progressing toward a device that serves as both bar-code scanner and printer. Johnson says that such a device would be too heavy to comfortably carry.
This leads to an important point. Unlike the consumer market, where design changes are made just to make the device look slicker or cooler, all changes to an industrial printer must help workers do their job better. "At the end of the day, it boils down to workflow productivity," says Brodnar. "That's why customers buy our products. And to the extent that an icon or a display screen helps with that workflow, it will be adopted."
Should you stay or should you go?
A mobile printer is good for when the worker is on the go, such as in picking, putaway, or pallet-building applications. Because the printer is conveniently attached to a forklift, hung from a shoulder strap, or clipped to a belt, the associate doesn't have to waste time hurrying back to a central location to grab a label from a stationary printer. Printing a label at the point of application also helps boost accuracy because it cuts down on the possibility the employee will apply the label to the wrong item, says Marty Johnson, product marketing manager for Zebra Technologies.
But just because you decide to invest in mobile printers doesn't mean you can kick your big fixed printers to the curb. If yours is a typical warehouse or DC operation, you'll probably want to have both on hand. Most facilities find that while mobile devices are great for some jobs, fixed printers are a better choice for others. Here are a few cases when it's better to use a stationary printer for the job.
1. You want to go big. Obviously, you don't want to have a printer big enough to print an 8-inch label slung from your shoulder. So if you have to print a large label that goes on a chemical drum, for example, you'll want to use a stationary device.
2. You print thousands of labels daily. Mobile printers are capable of printing hundreds of labels a day, but if you need to print more than that, it's best to go with a heavy-duty stationary model that is rugged and durable.
3. Labeling is a crucial part of your process. If labeling is a critical part of your process and your printer goes down, your operation will grind to a halt. So in cases where a printer can have a major impact on throughput, it pays to have a high-end unit that can take a beating.
4. Your worker's not mobile. If you have an operation where the goods come to the worker instead of the worker going to the goods, it makes sense for the printer to stay put as well.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.