Into the wild: interview with Brig. Gen. Kristin French
Brigadier General Kristin French may face the ultimate supply chain challenge: getting fuel, food, water, and ammo to every warfighter in Afghanistan—no matter how remote.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the President of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
You may not have given much thought to how military supplies get to remote corners of Afghanistan, but it's an all-consuming subject for Brig. Gen. Kristin French. As commanding general of the 3rd Sustainment Command (Expeditionary), which recently deployed to Afghanistan, she and her organization are responsible for seeing that any goods for U.S. and allied forces moving through that troubled country get to where they're needed on time and intact.
A 26-year Army veteran, French received her commission in 1986 after graduating from the U.S. Military Academy at West Point. She served in command positions at the company, battalion, and brigade levels prior to taking command of the 3rd ESC. She deployed to Croatia, Kuwait, and Iraq before this tour in Afghanistan.
Most recently, she served as the executive officer to the director, Defense Logistics Agency, and military adviser to the assistant secretary of defense for logistics and material readiness at the Department of Defense (DOD). She spoke to DC Velocity Editor at Large Steve Geary in June at her office on Kandahar Air Field in southern Afghanistan.
Q: The 3rd Sustainment Command (Expeditionary) provides "theater logistics command and control for the theater commander." What does that mean in layman's terms?
A: The 3rd Sustainment Command (Expeditionary) is a headquarters organization with several sustainment brigades assigned to it. It coordinates sustainment operations throughout the country. Once a truck or convoy delivering fuel, water, or other supplies crosses any border into Afghanistan, it becomes our responsibility to manage it and to get it to the warfighter. We provide all the food, ammo, and other supplies as well as the maintenance, transportation, and other requirements to sustain our forces.
Q: How many people are in your command? A: We have multiple supporting organizations that have both military and civilian personnel assigned to them—government civilians and also civilian contractors. We have up to 5,000 military soldiers working under the command, as well as thousands of civilians and contractors—up to 20,000 is a good round number for the civilians who fall under our control. So, about 25,000 people is a reasonable estimate for the 3rd ESC's logistics operation here in Afghanistan.
Q: How much freight are you moving on any given day? A: The day-to-day numbers vary due to the weather and the requirements, but what I can do is paint a picture. Right now, we have 91,000 service members serving in Afghanistan. Take that number and add on the contract support and the civilians who are here from the government plus the DOD civilians, and it's a big number.
If you do the math, it's about 200,000 personnel that we feed on a daily basis, three meals a day. That is a lot of food. We also provide them with all the fuel they need, all the ammunition they need, and again all the other supplies. Generally, in a day, we'll move over 2,000 personnel across the battlespace.
Q: So it's like a big city in difficult and challenging terrain? A: Absolutely. We like to say that we support a city about the size of Fayetteville, North Carolina, or Richmond, Virginia.
Q: You have been deployed since April. What has surprised you? A: Well, I had the opportunity to come into Afghanistan on several visits before I deployed my units here. I got to see a lot of the terrain with some senior DOD leaders, so I knew what to expect. I will tell you that I really wasn't surprised at the Afghanistan environment, but I am humbled at the challenges we have due to the terrain here.
We have the Hindu Kush mountains in the north. We have a lot of snow forming on the tops of the mountains even today in the middle of June. Then, you go down south and you have the prevailing winds that cause dust storms in the low terrain. You have high humidity up in the northern part of Afghanistan. On the border with Iran, you again have high humidity.
The terrain and the conditions are very difficult, very unaccommodating, but we still have to do our job.
Q: As we've previously noted in this magazine, there are only three basic ways in and out of Afghanistan on the ground. Last November, Pakistan abruptly closed its two border crossings. Yet the U.S. military, together with its commercial partners, hasn't missed a beat. How are you managing to support both sustainment and retrograde in the face of such a disruptive event? A: Several years ago, our strategic planners looked at ways to get supplies in and out of Afghanistan. They found multiple options and multiple courses of action if one of our sustainment routes was disrupted. They had the foresight to look at the northern distribution network and create an alternate way to get equipment and supplies into Afghanistan.
Lo and behold, as you mentioned, last November, Pakistan closed our two major borders into Afghanistan. The Torkham gate and the Chaman gate closed, where we were bringing through a good amount of our supplies for Afghanistan. We had to rely on alternate means. We ended up using the northern distribution network. [Editor's note: In July 2012, Pakistan reopened the Torkham and Chaman gates.]
Q: There has to be a lesson in there for private-sector logisticians. What can we learn from the military's readiness for an unanticipated event? A: Remain agile and flexible. The big thing is to pivot, to shift and change your current operations based on the constraint you are facing. The military is able to, even though we are a pretty big organization. We can't change overnight, but we can and do take a look at different courses of action and do our best to have multiple approaches to get at the same problem.
Q: What I heard you describe, though, is not just being flexible and agile, it is also finding the time and the resources to be looking over the horizon and try to see what might be coming and being prepared to respond. Is that fair? A: Yes. It is very important that we are all talking and that we understand what is coming up. Planning is not just the next day or the next week but the next month, the next three months, and possibly the next year. We have to look out. We can't just react to what happens today or tomorrow, or we will never succeed. With the closure of the Pakistan border, people thought it would devastate the military, but as you have seen, it didn't. You have to be prepared to shift and be flexible as different challenges come up.
Q: You've had the opportunity to serve directly under two respected senior leaders in the DOD (and previous DCV Thought Leaders), Vice Adm. Alan Thompson and Alan Estevez, when he was the assistant secretary of defense (logistics and materiel readiness). Are there any particular lessons you learned? A: I saw that you really can trust your instincts. They both had many years of experience and had been in different situations; that allowed them to think on their feet, and they drew on that every day.
You need to trust your instincts. If you see something that you know isn't going the right way or notice a good practice that you want to pick up for the rest of your command, you should grab it. Trust that your instincts will carry you through and help you succeed.
Another thing they both do very well is acquaint themselves with the capabilities of subordinate commands and units. They took the time to get out and learn about their subordinate organizations and their subordinate units' capabilities.
They also spent a lot of time listening to their subject matter experts. They both were willing to bring in the specialists and hear them out and have them help formulate ideas as part of the decision-making process. You can't know everything, no matter how much you have experienced in your career. You really need to use those specialists to help you make better decisions.
Q: Are there any additional thoughts you'd like to share with us? A: It is a great time to be a logistician in the Army. We train hard back in the United States and across the different military installations to tone our specialties, our crafts. When we get the call to deploy and help fight for another country's freedom and to show them how the military and the United States of America are able to assist them in gaining their goals—it is just an amazing opportunity. I couldn't have asked for a better way to serve my country, and to be the commander of the 3rd ESC here in Afghanistan has been an absolute honor for me.
Occupiers signed leases for 49 such mega distribution centers last year, up from 43 in 2023. However, the 2023 total had marked the first decline in the number of mega distribution center leases, which grew sharply during the pandemic and peaked at 61 in 2022.
Despite the 2024 increase in mega distribution center leases, the average size of the largest 100 industrial leases fell slightly to 968,000 sq. ft. from 987,000 sq. ft. in 2023.
Another wrinkle in the numbers was the fact that 40 of the largest 100 leases were renewals, up from 30 in 2023. According to CBRE, the increase in renewals reflected economic uncertainty, prompting many major occupiers to take a wait-and-see approach to their leasing strategies.
“The rise in lease renewals underscores a strategic shift in the market,” John Morris, president of Americas Industrial & Logistics at CBRE, said in a release. “Companies are more frequently prioritizing stability and efficiency by extending their current leases in established logistics hubs.”
Broken out into sectors, traditional retailers and wholesalers increased their share of the top 100 leases to 38% from 30%. Conversely, the food & beverage, automotive, and building materials sectors accounted for fewer of this year's top 100 leases than they did in 2023. Notably, building materials suppliers and electric vehicle manufacturers were also significantly less active than in 2023, allowing retailers and wholesalers to claim a larger share.
Activity from third-party logistics operators (3PLs) also dipped slightly, accounting for one fewer lease among the top 100 (28 in total) than it did in 2023. Nevertheless, the 2024 total was well above the 15 leases in 2020 and 18 in 2022, underscoring the increasing reliance of big industrial users on 3PLs to manage their logistics, CBRE said.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”