Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
On Sept. 29, 2002, the Pacific Maritime Association (PMA), the body representing waterfront management on the U.S.
West Coast, locked out members of the International Longshore and Warehouse Union (ILWU) amid allegations the labor union
was engaging in a deliberate work slowdown to support its demands for a new contract.
The lockout left heavily laden containerships stranded outside of ports from Seattle to San Diego, with no workers
available to unload the cargo. By the time it ended 10 days later—much longer than anyone originally expected—the lockout
had disrupted supply chains from coast to coast and had cost importers and the U.S. economy hundreds of millions, if not billions,
of dollars.
It also caught many shippers and importers with their pants down. At the time of the lockout, more than 80
percent of seagoing imports from Asia entered the United States via West Coast ports. With dock activity paralyzed
and no other port options, ships simply idled in the Pacific Ocean, creating a massive logjam. It took three months
after the strike ended for the backlog to be cleared.
In the wake of the lockout, many importers vowed to never get caught in that situation again and began
a multiyear gateway diversification program. Today, East and Gulf Coast ports handle 30 percent of Asian
imports—mostly through the Panama Canal—while West Coast ports handle about 70 percent, according
to data from Robert Sappio, managing director at consultancy Alvarez & Marsal. (In 2000, about 85 percent of all
Asian seagoing imports entered through the West Coast, with 15 percent coming in through the East, he said.)
A decade later, the agility of the seagoing supply chain could be tested again, this time by a labor-management showdown
looming in the East. Since March, the International Longshoremen's Association (ILA) has been engaged in a war of words with
the United States Maritime Alliance (USMX), which represents waterfront employers, over a new contract to replace the current
pact that expires Sept. 30. The ILA represents 30,000 longshore workers on the East and Gulf Coasts, the Great Lakes, Canada,
and Puerto Rico.
The two sides exchanged general proposals in late March and are scheduled to meet this week in Delray Beach, Fla. In the
interim, there have been no formal negotiations but plenty of rhetoric.
At the center of the storm is ILA General President Harold J. Daggett, a third-generation ILA member and a
45-year association veteran. An imposing and forceful personality right out of central casting, Daggett has
warned for the past few months that a work stoppage is very possible as long as employers refuse to guarantee
longshore worker jobs in return for the group's acquiescence to the increased use of automation at the ports.
While there are other matters of contention, the issue of automation's replacing labor on the docks is and will
continue to be the main sticking point. At an early March industry conference, Daggett threw down the gauntlet to
waterfront management. "We know technology is coming, and we know we can't stop it forever," he said, "but we will
not be deterred from protecting our work and our jurisdiction."
TEMPEST IN A TEAPOT?
In theory, a dockworkers strike seems far-fetched. In a sluggish economy with elevated unemployment levels,
it is unlikely dockworkers would be motivated to walk off of—or want to be locked out of—jobs that
offer generous wages and benefits.
Should the game of chicken continue into the late summer, the Obama administration may seek a national emergency
injunction under the Taft-Hartley Act, a 1947 labor law, to effectively force labor back to work rather than allow
a job action to further damage an already-fragile economy in a presidential election year.
>p>For now, importers are mostly keeping mum. Mark Q. Holifield, who runs the global supply chain for mega-retailer
The Home Depot Inc., declined comment other than to say that "in the normal course of our business, we monitor freight
flows, capacity, and trends daily, and take appropriate actions to optimize our supply chain."
Tim Feemster, senior managing director at industrial property and logistics firm Newmark Grubb Knight Frank, said in
a June 8 e-mail that it is too early for cargo diversion to occur. "The next few weeks will give us an early warning as
to the tenor of the talks," he said. "We will not see the impact at the ports, or [in] the volume for the Western railroads,
for another six to eight weeks."
Yet no shipper or importer is likely to wait long for both sides to reach an agreement, or for the White House to step in to
end an impasse. Importers receiving goods into the East Coast from Asia and Europe have become concerned about possible service
disruptions in the ILA's territory and have begun weighing plans to shift deliveries to West Coast ports to avoid any problems.
They are also looking at the possibility of advancing inventories of potentially strong-selling holiday items so they are
guaranteed to be resting in U.S. commerce no matter what happens at the bargaining table.
DIVERSIONARY TACTICS
Experts say the time to begin planning is now, especially while West Coast ports are underutilized and there is ample
containership capacity on the water with only about 3 percent of the global fleet sitting idle.
Sappio of Alvarez & Marsal, who spent nearly 30 years at ship giant APL, said companies looking to shift deliveries to West
Coast ports should secure vessel slots no later than the end of July. "If contract discussions go badly in August, you're going
to be late to the game," he said. "If it's much after July, it's going to be a chore to find a ship."
Sappio said he believes a strike or lockout is unlikely and that any inventory shift that occurs as a result will be
short-lived. He added, however, that port congestion, especially at Los Angeles and Long Beach, is a "certainty" should
a work stoppage occur.
Sappio surmised that some carriers may pre-file a "congestion surcharge" to offset unforeseen operating expenses
arising from any supply chain disruptions in the East. This would come on top of "peak season" surcharges on Asian
import traffic ranging from $480 to $675 per container. Those surcharges are expected to hit over the next few weeks.
Timothy R. Simpson, a spokesman for Copenhagen-based A.P. Moeller Maersk, the world's largest liner company, was unaware of
any congestion surcharges under discussion.
Henry L. (Rick) Wen, Jr., vice president, business development/public affairs for the U.S. arm of liner giant Orient Overseas
Container Line Inc., said that in the event of a work stoppage, ships already laden with imports could declare "force majeure," a
legal maneuver shielding them from damages should an event outside of their control prevent them from fulfilling their contractual
obligations.
Wen said ship lines would consider diverting vessels to Canadian ports and offloading freight there, or simply lying at
anchor until the strike is settled. Regardless of the scenario, delays and bottlenecks would ensue because Canadian ports would
be overwhelmed by all the diverted cargo. As a result, importers and exporters would be subject to additional charges under force
majeure terms, he said.
While a work stoppage would mostly affect the flow of U.S. imports from Europe, cargo flows on both coasts would be
stymied if the ILWU struck in sympathy with their East and Gulf Coast brethren. In a saber-rattling statement in early May,
ILWU International President Robert McEllrath voiced full support for ILA workers. "The fact is that we have their back in
the fight to protect work and jurisdiction; their fight is our fight," he said.
RAMPING UP
For their part, service providers are starting to listen to their customers, and they are starting to stir.
APL Logistics, the third-party logistics unit of shipping giant APL, is gearing up its deconsolidation capabilities
along the West Coast to accommodate any surge in imports, according to Tony Zasimovich, the company's vice president
of international services.
Zasimovich added that APL Logistics will prepare to deploy more team-driver truck capacity to get goods inland
and will ensure space is available for its "Ocean Guaranteed" service, which, as its name implies, guarantees deliveries
from Asia to all continental U.S. points served by its trucking partner Con-way Freight, the less-than-truckload arm of
Con-way Inc. The service is available for less-than-containerload and full-containerload traffic, albeit at a higher price
than an all-water service.
Zasimovich said vessel users have a window until early August to put contingency plans in place.
Western railroads are gearing up as well. "We continue to talk to customers to understand what their needs might be," said
John P. Lanigan, executive vice president and chief marketing officer for BNSF Railway, one of the two Western rails. "We
are in good shape for locomotives, freight cars, and crews. We can respond to a surge in traffic with people, assets, and
increased cars per train."
Lanigan added, however, that he would just as soon not see the rail's contingency plans be executed. "We certainly hope
there is no disruption as it would negatively impact overall U.S. supply chain operations," he said.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."