Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The consensus in the trucking industry is that the less-than-truckload (LTL) segment will be
able to avoid the imminent problem of finding and keeping qualified drivers. That's because unlike
long-haul truckload drivers, who can be away from their families for weeks at a time, LTL drivers, who
run over shorter distances and are generally home the same or next day, achieve a better work-life
balance.
A top executive of the nation's largest LTL carrier may not argue with the rationale. But his
comments at an industry forum last Tuesday would indicate that he would disagree with the consensus.
Patrick L. Reed, executive vice president and chief operating officer of FedEx Freight, the LTL
arm of Memphis-based FedEx Corp., said all truckers will confront a shrinking driver pool
as the impact of new government safety regulations and the aging of the driver workforce
combine to reduce the supply of labor in the market.
Reed's comments might seem like an overreaction considering that FedEx Freight's annual
driver turnover rate stands at about 7 percent, compared with the much-larger truckload industry's
turnover of between 90 and 100 percent. Another factor keeping LTL turnover low is that drivers
generally get paid, on average, about $10,000 a year more than their truckload counterparts.
Still, Reed said the industry at large is already having trouble finding drivers to meet
present-day freight demand, not to mention enough labor to transport the higher volumes
projected through the rest of the decade.
The industry currently has a shortage of about 100,000 drivers, according to Noël Perry, head
of consultancy Transport Fundamentals Inc. Perry said the new wave of safety regulations, such as the
"CSA 2010" carrier performance measure and
proposed changes to driver hours-of-service regulations, will require 400,000 drivers to be hired over
the next five years to offset attrition from retirements as well as forced and unforced departures.
Perry expects the shortage to peak in late 2013 at 250,000 drivers.
In response to the looming shortage, Reed said, FedEx Freight plans to aggressively push its
in-house training program, which began in April 2000 and has so far graduated 3,036 drivers.
More than 500 are expected to graduate this year, according to Reed. Nearly three-quarters of all
graduates since the program's launch are still with FedEx Freight, according to company estimates.
COMPLIANCE CHALLENGES
Steve Wutke, vice president of sales and marketing at Springfield, Mo.-based Prime Inc., a leading
truckload carrier specializing in refrigerated transport, endorsed CSA 2010, the federal government's
complex and controversial carrier grading system designed to force marginal or unsafe drivers off the
roads. However, CSA's long-term benefits can't mask the near-term uncertainty as the trucking industry struggles to understand its workings and its impact, Wutke added.
"It will be a tough journey to get" to compliance, said Wutke. He also stressed the importance of
truckers investing the resources to equip their rigs with electronic on-board recorders, saying it's
the only way for companies to ensure their drivers are complying with the federal hours-of-service rule.
On-board recorders, known in the trade as EOBRs, are capable of real-time tracking of truckers and
drivers. Language mandating the use of EOBRs, which has been estimated to cost
the industry about $2 billion, is included in the Senate's recently passed version of legislation
reauthorizing federal transport funding programs.
Critics of EOBRs, notably the trade group representing independent owner-operator drivers, said
the technology is a waste of money, does little or nothing to improve safety, and is used by trucking
management to harass drivers in order to squeeze more productivity out of them.
The devices only monitor truck and driver status when the wheels are moving, and don't take into
account a driver's long waiting times at shipping docks prior to loading or unloading freight,
according to the Owner-Operator Independent Drivers Association.
The group said electronic recorders are no more reliable than the traditional paper logbooks for
tracking drivers' whereabouts during their hours of service.
COST HIKES AHEAD
As the cumulative cost of higher fuel prices, asset inflation, labor shortages, and government
compliance begins to course through the supply chain, truckers are bracing for an 8- to 10-percent
annual increase in their fleet operating expenses for the foreseeable future. The challenge for
carriers, as well as third-party logisticians, is to educate shippers on the impact of these issues
and explain to them why they can no longer budget less for transportation services on a year-over-year
basis.
"I have customers tell me, 'I understand fuel [increases], but I don't understand the rest of it,'"
said Scott McWilliams, executive chairman of OHL, a billion dollar 3PL based in Brenéwood, Tenn.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.