Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
With his erudite manner, stylish bow ties, and dual degrees from Penn and Harvard, one might think Noël Perry would be ill-suited to work as an economist in the earthy world of transportation and logistics.
One would be mistaken.
Perry's passionate interest in the industry took root 40 years ago when he was working on a loading dock. That passion has carried him up the ranks at companies like CSX Corp., Schneider National, and Cummins Engine Co. It propelled him to start his own consultancy, Transport Fundamentals, and to be named partner at fellow consultancy FTR Associates.
Along the way, Perry has built a reputation for delivering blunt, no-nonsense forecasts backed by a deep knowledge of all the transport modes and an understanding of the underlying data. Perry spoke recently with DC Velocity Senior Editor Mark Solomon about the outlook for trucking, how soon the driver shortage will hit critical mass, and when he expects the next downturn to occur.
Q: How has your economics training informed your work in an industry where there are so few economists plying their trade?
A: An economist looks for the underlying structure that guides human behavior. That's very helpful in understanding why things happen and how they might change in the future. An economist is not just looking at what happened yesterday.
There aren't many of us in transport because this is an industry that is primarily worried about what happened yesterday—and today. It has very little money and time to spare worrying about next week. You have to be very nimble and wear many hats to survive as a researcher in transportation. It's worth it, though, because the industry is endlessly fascinating.
Q: So quantify how well, or not so well, the trucking industry is doing today?
A: The industry is smaller than we would like, still well below its 2006 peak. But it is growing at a good clip, over 4 percent for this year. This is not a time for complaining. It is a time for grasping opportunities.
Q: The impact of the driver shortage has been discussed in more ways than was thought possible. Put in numbers what the shortfall is today, what it will look like two or three years from now, and at what point it will become a crisis for the supply chain.
A: Because fleets always add capacity after the fact, we have a shortage of about 100,000 drivers right now. That's on a population of about 2.5 million full-time-equivalent drivers. Because the developing wave of new safety regulations will require the addition of some 400,000 drivers over the next five years, I fully expect the fleets to stay behind in their hiring.
The peak shortage will be in the 250,000 range by late 2013. That should be enough to create sporadic supply chain failures during peak seasons, but not enough to create widespread failures.
The issue is that the shortage may persist for three to four years, keeping the industry under stress for an unprecedentedly long time. Such stress could kick off significant change in driver pay and in shipper-carrier relationships.
Q: If we operate under the assumption that carriers now hold the leverage in terms of pricing, how long do you expect this cycle to run before the pendulum swings back to shippers?
A: Given the regulatory pressure, the cycle will run until the next downturn. My guess is that downturn will occur in 2015.
Q: You have strongly advocated an increase in truck size and weight limits as the best way for shippers and carriers to improve productivity in a world of scarcer resources. Yet the trucking industry abandoned any legislative effort to get such an increase included in the House version of transport funding legislation. Is this an absence of will on the truckers' part, or an absence of effort on the part of shippers to push the issue?
A: This is clearly a shipper issue. The carriers have little to gain from a change. That said, there is clearly not enough pain from shortages yet to overcome the very strong public resistance to heavier trucks. No smart lobbyist would dull his pick on this issue in 2012. We will need some kind of crisis to break that resistance. That's unfortunate because the facts overwhelmingly support the use of larger trucks.
Q: Railroads are making a big effort to build a domestic intermodal presence, especially on short to intermediate hauls that were once the domain of truckers. Does that pose a threat to truckload carriers?
A: First off, let's separate the short- and intermediate-haul segments. Intermodal is earning a modest gain in share in the intermediate-haul (900- to 1,200-mile) segment. I estimate that the gains are about half done. So far, that translates to about 500,000 loads, a nice 10-percent gain in domestic intermodal volume. The railroads are rightfully proud of this accomplishment—principally built on improved reliability. Keep in mind, however, that the equivalent truckload market is sized at more than 50 million loads. It is the rare trucker that has noticed anything.
As for the short-haul segment, little is happening there because intermodal costs are still too high to compete effectively much below 1,000-mile length of hauls. The cost burden of ramp operations is simply too great a hurdle to overcome—at least until some serious innovation occurs. Since Norfolk Southern is the only railroad that is committing major capital to this segment, I don't see much happening this decade.
Q: In our pages, you were quoted as saying that in the 75-plus years of modern-day trucking, capacity problems have been virtually non-existent, but that for the first time in memory the issue of "capacity assurance" has taken center stage. Will capacity issues be a multiyear worry for the supply chain?
A: This is the issue of the next 10 to 20 years. The hyper competition of a very mature industry has made holding any capacity buffer a risky proposition. At one time, growth and cost reductions would erase any mistakes in six months. Not any more. Fleet managers are learning to manage for growth in margin rather than growth in revenue.
Consider that we have a 100,000-unit shortage in today's market with little or no driver pay inflation. Nobody is trolling aggressively for drivers. I conclude that the fleets are content to take the benefit of scarcity purely in price, at least until things get much tighter. Given the troubling hiring demographics of the next decade, this situation will only worsen—except late in upturns when the fleets finally add capacity, and early in downturns when demand falters faster than the fleets shed capacity. Those periods account for two years out of the current seven-year economic cycle. So most of the time we will have shortages.
Note that this issue will be particularly acute in those segments where customers need volume flexibility: one load this week, 10 loads the next. Most of the fleets are applying their precious capacity to moves that have the volumes that keep the trucks full. If you don't believe that, take a look at the big swings in spot pricing during this upturn.
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”
The less-than-truckload (LTL) industry moved closer to a revamped freight classification system this week, as the National Motor Freight Traffic Association (NMFTA) continued to spread the word about upcoming changes to the way it helps shippers and carriers determine delivery rates. The NMFTA will publish proposed changes to its National Motor Freight Classification (NMFC) system Thursday, a transition announced last year, and that the organization has termed its “classification reimagination” process.
Businesses throughout the LTL industry will be affected by the changes, as the NMFC is a tool for setting prices that is used daily by transportation providers, trucking fleets, third party logistics service providers (3PLs), and freight brokers.
Representatives from NMFTA were on hand to discuss the changes at the LTL-focused supply chain conference Jump Start 25 in Atlanta this week. The project’s goal is to make what is currently a complex freight classification system easier to understand and “to make the logistics process as frictionless as possible,” NMFTA’s Director of Operations Keith Peterson told attendees during a presentation about the project.
The changes seek to simplify classification by grouping similar items together and assigning most classes based solely on density. Exceptions will be handled separately, adding other characteristics when density alone is not enough to determine an accurate class.
When the updates take effect later this year, shippers may see shifts in the LTL prices they pay to move freight—because the way their freight is classified, and subsequently billed, could change as a result.
NMFTA will publish the proposed changes this Thursday, January 30, in a document called Docket 2025-1. The docket will include more than 90 proposed changes and is open to industry feedback through February 25. NMFTA will follow with a public meeting to review and discuss feedback on March 3. The changes will take effect July 19.
NMFTA has a dedicated website detailing the changes, where industry stakeholders can register to receive bi-weekly updates: https://info.nmfta.org/2025-nmfc-changes.
Trade and transportation groups are congratulating Sean Duffy today for winning confirmation in a U.S. Senate vote to become the country’s next Secretary of Transportation.
Once he’s sworn in, Duffy will become the nation’s 20th person to hold that post, succeeding the recently departed Pete Buttigieg.
Transportation groups quickly called on Duffy to work on continuing the burst of long-overdue infrastructure spending that was a hallmark of the Biden Administration’s passing of the bipartisan infrastructure law, known formally as the Infrastructure Investment and Jobs Act (IIJA).
But according to industry associations such as the Coalition for America’s Gateways and Trade Corridors (CAGTC), federal spending is critical for funding large freight projects that sustain U.S. supply chains. “[Duffy] will direct the Department at an important time, implementing the remaining two years of the Infrastructure Investment and Jobs Act, and charting a course for the next surface transportation reauthorization,” CAGTC Executive Director Elaine Nessle said in a release. “During his confirmation hearing, Secretary Duffy shared the new Administration’s goal to invest in large, durable projects that connect the nation and commerce. CAGTC shares this goal and is eager to work with Secretary Duffy to ensure that nationally and regionally significant freight projects are advanced swiftly and funded robustly.”
A similar message came from the International Foodservice Distributors Association (IFDA). “A safe, efficient, and reliable transportation network is essential to our industry, enabling 33 million cases of food and related products to reach professional kitchens every day. We look forward to working with Secretary Duffy to strengthen America’s transportation infrastructure and workforce to support the safe and seamless movement of ingredients that make meals away from home possible,” IFDA President and CEO Mark S. Allen said in a release.
And the truck drivers’ group the Owner-Operator Independent Drivers Association (OOIDA) likewise called for continued investment in projects like creating new parking spaces for Class 8 trucks. “OOIDA and the 150,000 small business truckers we represent congratulate Secretary Sean Duffy on his confirmation to lead the U.S. Department of Transportation,” OOIDA President Todd Spencer said in a release. “We look forward to continue working with him in advancing the priorities of small business truckers across America, including expanding truck parking, fighting freight fraud, and rolling back burdensome, unnecessary regulations.”
With the new Trump Administration continuing to threaten steep tariffs on Mexico, Canada, and China as early as February 1, supply chain organizations preparing for that economic shock must be prepared to make strategic responses that go beyond either absorbing new costs or passing them on to customers, according to Gartner Inc.
But even as they face what would be the most significant tariff changes proposed in the past 50 years, some enterprises could use the potential market volatility to drive a competitive advantage against their rivals, the analyst group said.
Gartner experts said the risks of acting too early to proposed tariffs—and anticipated countermeasures by trading partners—are as acute as acting too late. Chief supply chain officers (CSCOs) should be projecting ahead to potential countermeasures, escalations and de-escalations as part of their current scenario planning activities.
“CSCOs who anticipate that current tariff volatility will persist for years, rather than months, should also recognize that their business operations will not emerge successful by remaining static or purely on the defensive,” Brian Whitlock, Senior Research Director in Gartner’s supply chain practice, said in a release.
“The long-term winners will reinvent or reinvigorate their business strategies, developing new capabilities that drive competitive advantage. In almost all cases, this will require material business investment and should be a focal point of current scenario planning,” Whitlock said.
Gartner listed five possible pathways for CSCOs and other leaders to consider when faced with new tariff policy changes:
Retire certain products: Tariff volatility will stress some specific products, or even organizations, to a breaking point, so some enterprises may have to accept that worsening geopolitical conditions should force the retirement of that product.
Renovate products to adjust: New tariffs could prompt renovations (adjustments) to products that were overdue, as businesses will need to take a hard look at the viability of raising or absorbing costs in a still price-sensitive environment.
Rebalance: Additional volatility should be factored into future demand planning, as early winners and losers from initial tariff policies must both be prepared for potential countermeasures, policy escalations and de-escalations, and competitor responses.
Reinvent: As tariff volatility persists, some companies should consider investing in new projects in markets that are not impacted or that align with new geopolitical incentives. Others may pivot and repurpose existing facilities to serve local markets.
Reinvigorate: Early winners of announced tariffs should seek opportunities to extend competitive advantages. For example, they could look to expand existing US-based or domestic manufacturing capacity or reposition themselves within the market by lowering their prices to take market share and drive business growth.
By the numbers, global logistics real estate rents declined by 5% last year as market conditions “normalized” after historic growth during the pandemic. After more than a decade overall of consistent growth, the change was driven by rising real estate vacancy rates up in most markets, Prologis said. The three causes for that condition included an influx of new building supply, coupled with positive but subdued demand, and uncertainty about conditions in the economic, financial market, and supply chain sectors.
Together, those factors triggered negative annual rent growth in the U.S. and Europe for the first time since the global financial crisis of 2007-2009, the “Prologis Rent Index Report” said. Still, that dip was smaller than pandemic-driven outperformance, so year-end 2024 market rents were 59% higher in the U.S. and 33% higher in Europe than year-end 2019.
Looking into coming months, Prologis expects moderate recovery in market rents in 2025 and stronger gains in 2026. That eventual recovery in market rents will require constrained supply, high replacement cost rents, and demand for Class A properties, Prologis said. In addition, a stronger demand resurgence—whether prompted by the need to navigate supply chain disruptions or meet the needs of end consumers—should put upward pressure on a broad range of locations and building types.