Logistics is made for the movies—after all, it is a business built around motion. The Danish transportation and logistics giant A.P. Møller-Maersk Group clearly subscribes to that idea, as evidenced by its recent launch of a series of short films showcasing the capabilities of its divisions, including Damco and Maersk Line.
The "We are Maersk" videos feature the requisite employees talking about devotion to the customer and executives extolling the company's business philosophy. But the films are more than just moving versions of corporate brochures. They include interesting and often artistic vignettes of activities like the voyage of citrus fruits from remote areas of South America to cocktail bars in Europe and the construction of a new ocean container.
The beautifully shot and edited films are themselves a product of complex global logistics:
- Time spent: three film crews shot for three months on five continents
- Modes of transportation: Bicycle, car, truck, train, bus, container ships, supply vessel, fishing boat, dinghy, pilot boat, tanker, tractor, subway, and airplane
- Hours spent offshore: 2,448
- Helicopter flights: 96 hours above New York, Brazil, South Africa, Rotterdam, and the North Sea
- Countries filmed: Belgium, Brazil, China, Denmark, France, Germany, Ghana, India, Kazakhstan, Liberia, The Netherlands, Nigeria, Norway, Qatar, South Africa, Sweden, Thailand, United Kingdom, United States, and Vietnam
- Cities featured: About 40, including Rio de Janeiro, San Francisco, Shanghai, Ho Chi Minh City, and Longyearbyen in Svalbard, Norway
To watch the films, go to www.wearemaersk.com, choose the screen mode, "Continue to the site," and then "View all stories."
Gartner, Inc.
