Susan Lacefield has been working for supply chain publications since 1999. Before joining DC VELOCITY, she was an associate editor for Supply Chain Management Review and wrote for Logistics Management magazine. She holds a master's degree in English.
It's good to be in logistics. Or at least that's what the results of DC Velocity's 2012 Salary Survey suggest. Of the 602 readers who participated in our survey, 86 percent said they were satisfied with their career and would recommend it to someone entering the workforce.
What's behind the high level of job satisfaction? Part of it is surely financial. According to the survey results, our reader's average salary is $106,311 and the median salary is $90,000. (For a breakdown of average salary by position, see Exhibit 1.) That's up 6 percent from the average salary reported in last year's survey. Indeed, 65 percent of respondents reported that their paychecks were fatter this year than last, with an average increase of 7 percent.
While a six-figure salary is nothing to turn up your nose at, those numbers actually sound low to Susan Rider, president of the consulting firm Rider & Associates LLC. For supervisor positions, she is seeing salaries that run $10,000 higher than the average reported in our survey, and for the more senior positions (directors, vice president, president), she generally sees salaries that are $50,000 to $75,000 higher.
How to increase your worth
If you're looking to boost your pay, our survey results indicate there may be some steps you can take to increase your earning power. They are as follows:
Move to a bigger company. As Exhibit 2 indicates, larger companies (particularly those with over 5,000 employees) tend to pay higher salaries. (To provide as accurate a comparison as possible, Exhibit 2 only looks at the average salary for managers, as nearly half of all respondents are managers.)
Take a job that reaches outside the distribution center. While 66 percent of respondents said they had direct or indirect management control or influence over warehousing/distribution center operations, this was not the path to the big bucks. Those who reported having responsibility for warehousing or distribution center operations have the lowest average salary by job responsibility (see Exhibit 3).
Develop specialized skills. On the other side of the spectrum, those who had management control or influence over import/export operations reported the highest salaries. Rider says this isn't surprising. "Government regulation, terrorism, and Homeland Security continue to compel a certain amount of knowledge and specialization. But the number of people who have that knowledge is limited," she explains.
Other specialized skills in high demand include international supply chain experience, lean management, and FDA and U.S. Department of Agriculture validation expertise, Rider says. She adds that employers are also seeking people who have proficiency with warehouse management systems.
The survey also showed that those responsible for fleet operations out-earned most of their peers. Rider suspects that rising fuel prices and growing capacity concerns have made companies more willing to pay for expertise in this area.
Stick around. If you haven't achieved your target salary yet, you just might need a few more years of experience. Responses to the salary survey show that in general, the more experience you have in logistics, the higher your salary—particularly for those who have more than 20 years of experience. The one anomaly seems to be respondents who have less than five years of experience in logistics, whose average salary of $99,890 was higher than expected. (See Exhibit 4.) Similarly, Exhibit 5 shows that the older the respondent, the higher the salary (until respondents hit age 65, when many might be in a semi-retired state).
But don't wear out your welcome. While the survey does seem to indicate that companies reward loyalty, that seems to be true only to a certain point. Average salary rises along with tenure at a company until about year 15, when the average salary levels off and then drops a bit. (See Exhibit 6.)
Be male. This may sound glib, but the sobering fact remains that men in the logistics field are still out-earning women. The first DC Velocity salary survey back in 2006 noted that discrepancy, and things haven't changed much in the past six years. This year, females made up 10 percent of the survey respondents, and their average salary ($76,572) was significantly lower than the average salary of their male counterparts ($109,787).
"I have to say that the supply chain/warehousing/logistics world is a little behind the times," says Rider. "I also think it has something to do with the fact that women are still in lower-level positions as supervisors and managers. It took us a while as women to break into the industry, and we are still working our way up."
But the gap does not appear to be narrowing. In the 2007 survey, female managers on average earned 22 percent less than males ($65,774 vs. $80,225). In 2012, female managers on average earned 25 percent less than their male counterparts ($73,167 vs. $91,366). Furthermore, slicing the data by age or years of logistics experience produced no change in the results.
Go back to school. While an advanced degree comes with a high price tag these days, it also translates into a higher average salary. Respondents with a master's degree or higher reported an average salary of $141,287, compared with $104,020 for those with a bachelor's degree and $85,280 for a high school diploma. Likewise, certifications for specialized skills are carrying much more weight than they used to, says Rider.
One factor that does not seem to have much effect on salary is region of the country. It's hard to see any patterns when you look at the last three years' worth of data from the survey. (See Exhibit 7.) However, salaries may be higher in areas that are considered logistics hubs, such as Columbus, Ohio; Memphis, Tenn.; and Louisville, Ky., says Rider. She speculates that may be the reason why she sees higher salaries than those reported in DC Velocity's survey.
It's not all about the Benjamins
While money is important, it was not what the majority of readers mentioned when asked what they liked most about their job. Instead, they said they enjoyed solving the ever-changing challenges they confronted on a daily basis. As one respondent noted, "The job is the same, but it is different ever day."
Also, many mentioned that they liked the people or teams they work with and the interaction with different departments, customers, and suppliers. While it may sound trite, this underlines an important point. Logistics isn't just about shipping product; it's about managing relationships—with fellow employees as well as with other departments, suppliers, partners, and customers.
Indeed, companies highly value logistics professionals with communication and management skills, says Rider. "The soft skills of managing and motivating people are a huge priority for companies," she says. "Particularly as young millennials are proving to be challenging for older generations from a management perspective. How you work with the younger workforce is different. You can't continue to do what you've always done and be successful."
Another factor that may be contributing to job satisfaction is logistics' growing influence in many companies. Just under 70 percent of respondents reported that the number of functions they manage has risen in the past three years. Many said their favorite thing about their job was the level of autonomy that they had and the ability to make decisions that affect the company's bottom line.
But that added responsibility comes with a downside. When asked what they didn't like about their jobs, respondents cited long hours, too much travel, and increased stress. Forty-five percent of respondents said they work more than 50 hours a week, and 37 percent said the number of hours they work has increased. And while many enjoy a feeling of autonomy, others are still fighting to get the ear of C-level executives.
Keep 'em happy
The relatively high pay is indicative of the fact that people with logistics and supply chain expertise are in a unique position at the moment. Despite all the talk of a "jobless recovery," logistics and supply chain skills are still in high demand. Indeed, as business rebounds, companies may need to take a closer look at what they need to do to hold onto good employees.
Rider says that for younger workers, quality-of-life factors are more important than they've been to previous generations. While older workers may not care so much about whether there's an Xbox in the break room or whether the company has a soccer team, a fun work environment that creates a sense of camaraderie is important to younger workers. And workers of all ages are more interested in flex time and alternative working arrangements, such as the flexibility to work from home, says Rider.
The good news for employers is that what people want is not necessarily more money. "It's appreciation, challenge, and culture," says Rider. "And these are things that are easy for companies to do if they focus on it."
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”