Higher pay and expanded training won't be enough. What we need is a comprehensive strategy and the committed engagement of industry and governmental players ... and maybe another look at immigration.
Art van Bodegraven was, among other roles, chief design officer for the DES Leadership Academy. He passed away on June 18, 2017. He will be greatly missed.
Yeah, yeah—we've heard this song before. It hasn't been all that long since the Chicken Littles of the industry were running in circles, squawking about impending doom—specifically, a looming shortage of warehouse workers.
With a bit of training and improved wage structures (i.e., above minimum but less than website developers), that problem seemed to solve itself. To be sure, demand remains high in logistics hot spots, and workforce development is a high priority in those locales.
We had miraculously escaped that catastrophe when the Jeremiahs began to rant about another impending shortage—this time involving truck drivers. And not without cause. Given the aging driver population (currently, the average age of over-the-road drivers is over 55) and the difficulty attracting new people to the field—not to mention the prospect of burgeoning freight volumes—it's probably no surprise that we began hearing projections of a shortage roughly equivalent to the combined capacities of the Ohio Stadium and the Rose Bowl.
Then came the economic meltdown of 2008 and ensuing Great Recession, which collapsed the demand for truck drivers and erased the expected shortfall nearly overnight. We began to breathe easier. Like Jessica Tandy's Miss Daisy, we saw only the things we chose to see, and we interpreted what we saw in the light of mysterious factors known only to ourselves.
The problem was solved, never mind if only for a moment. Perhaps if we squeezed our eyes tightly shut, a tornado would not come our way again. If it did, it would spare the barn. The trolls would go back to living under the bridge, and the monsters under the bed would not dare venture out to get us in the night.
Welcome to 2012
The recession is over and has been for a while, except in certain verticals. Goods are moving through the supply chain at levels approaching those of 2007. Guess what? There is a shortage of truck drivers, and it's looking as if we'll need at least three stadia worth of drug-free individuals with commercial driver's licenses (CDLs)—now.
But we don't know where to get them. And the factors that were limiting our ability to maintain a stable driver supply, let alone grow it, are still with us, in spades. They include the following:
Pay is essentially piecework, so many cents per mile
Traffic delays and wait time at pickup and delivery points consume a greater number of a driver's hours, reducing his (or her) mileage potential
Federal HOS (hours of service) regulations, while well-intentioned, have the effect of reducing miles by capping daily work hours
Quality of life: time away from family, diet and recreation on the road, long hours
Wages that do not fully compensate for time and effort, leading drivers to change employers for trivial per-mile amounts—or leave the field altogether
The investment (indebtedness) and payback involved in the owner-operator model
A negative perception of the field, its current population, and the lifestyle—in short, the lack of an aspirational image that involves honest work by decent people for fair wages
Late entry as the only option for getting in. The high school graduate has already been working some three years in another field before being eligible for consideration as an interstate driver. In addition, there are training requirements to consider in making a career shift.
The CSA 2010 (Compliance, Safety, Accountability) program, the federal government's far-reaching initiative to remove unsafe commercial drivers from the nation's roads. This has not yet had a major negative effect on the driver supply, but it has reportedly caused some unease in the driver community.
The added scrutiny of on-board monitoring systems. Some companies report that drivers like the systems, but it is another "eye in the sky" that can un-nerve independent spirits.
Not a pretty picture. Yet we must address the grievances and find workable remedies.
And what are we doing about it?
Shipping more by rail. Maybe. The railroads certainly hope so. And significant growth is projected for rail and intermodal traffic over the next few years. But drayage is still needed at both ends of a long-distance rail or intermodal movement.
Paying more. This was one of the late Don Schneider's focal points, and many carriers are nudging rates up, penny by penny, nickel by nickel, in order to raise wages.
Arranging for more, and more regular, off-the-road time. Some companies have been more aggressive in pursuing this than others, and there are inevitable costs involved.
Developing conscious programs to treat drivers with respect, openness, and trust.
Partnering with driving schools to establish relationships with prospective drivers before they finish, and to be a preferred destination for the schools to steer graduates. A few companies are trying this. A very few workforce development agencies in logistics hotspots are integrating with driving schools to begin to address the problem on a regional basis.
Creating win-win-win solutions by hiring military veterans with appropriate driving experience, and recognizing their military experience as part of their total experience rather than taking them on as rookies. There is interest in doing this in a few locales, but it will take collaboration and alignment among a number of agencies, including carriers, veterans' affairs bureaus, and insurers, at a minimum.
Permitting more extensive driving duties at younger ages (say, 19 versus 21) to capture more people at the beginning of their careers rather than trying to "convert" them later on. This again requires collaboration with carriers and insurers, as well as careful monitoring of individual progress.
There is surely more going on in the real world, but these illustrate what's happening.
And what's wrong with that?
Nothing, really, except that all those toes in the water aren't nearly the same as swimming the English Channel, and that's what we've got to figure out how to do. We can all learn from the successes and failures of local and company-specific initiatives. We do need a forum to get the word out, though.
Too many of the company-focused initiatives are designed more to steal drivers from the competition than to enlarge the total driver pool, which is what is needed.
The big things, engaging returning veterans and having younger drivers, definitely need coordination—and action rather than endless study—at a national level. It's a national problem; it will take a national solution.
But in our opinion, solving the driver shortage is too big to simply peck away at and hope for the best. It demands a comprehensive strategy and the committed engagement of industry and governmental players. And it shouldn't be delayed for years while environmental impact studies are conducted in Washington.
We don't have a Harry Potter answer; we left the magic wand back at the office. But we do know that our profession and our economic success require all hands on deck to work on a comprehensive and sustainable solution. We can't count on another recession to take the pressure off.
An ironic afterthought
We do have a sneaking suspicion that the ultimate solution to the driver shortage could involve immigration, possibly on a couple of levels.
Consider the positive impact in Europe of, for example, truck drivers from the high-unemployment CEE (Central and Eastern Europe) nations relieving human capacity pressures in fully loaded warehousing and transportation sectors in "Old" Europe. Could we use a few thousand Poles, Czechs, Ukrainians, or Slovaks here in trucking?
Then, contemplate the labor force just beyond our Southern border. Would it not be interesting if we suddenly had Mexicans arriving with jobs in hand and not needing the services of coyotes to get across the border? The IBT (International Brotherhood of Teamsters), among others, was not keen, post-NAFTA, about Mexican trucks on U.S. roads. Might they feel differently about Mexican drivers in U.S. trucks?
For those who might decry bringing in immigrants to perform relatively prosaic tasks, here's reality. The currently unemployed are possibly not capable of, not qualified for, or not interested in driving trucks—or else they would already be on the road somewhere.
Might some be retrained? Possibly, but at what cost (and to whom), at what career stage, and in what numbers? Enough to make a dent in the shortage? Highly unlikely. And we suspect that even Miss Daisy might come—in time—to approve of the strangers in her midst.
Occupiers signed leases for 49 such mega distribution centers last year, up from 43 in 2023. However, the 2023 total had marked the first decline in the number of mega distribution center leases, which grew sharply during the pandemic and peaked at 61 in 2022.
Despite the 2024 increase in mega distribution center leases, the average size of the largest 100 industrial leases fell slightly to 968,000 sq. ft. from 987,000 sq. ft. in 2023.
Another wrinkle in the numbers was the fact that 40 of the largest 100 leases were renewals, up from 30 in 2023. According to CBRE, the increase in renewals reflected economic uncertainty, prompting many major occupiers to take a wait-and-see approach to their leasing strategies.
“The rise in lease renewals underscores a strategic shift in the market,” John Morris, president of Americas Industrial & Logistics at CBRE, said in a release. “Companies are more frequently prioritizing stability and efficiency by extending their current leases in established logistics hubs.”
Broken out into sectors, traditional retailers and wholesalers increased their share of the top 100 leases to 38% from 30%. Conversely, the food & beverage, automotive, and building materials sectors accounted for fewer of this year's top 100 leases than they did in 2023. Notably, building materials suppliers and electric vehicle manufacturers were also significantly less active than in 2023, allowing retailers and wholesalers to claim a larger share.
Activity from third-party logistics operators (3PLs) also dipped slightly, accounting for one fewer lease among the top 100 (28 in total) than it did in 2023. Nevertheless, the 2024 total was well above the 15 leases in 2020 and 18 in 2022, underscoring the increasing reliance of big industrial users on 3PLs to manage their logistics, CBRE said.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”