The pharma distributor has made multiple upgrades to its South Carolina DC in the past seven years to maintain its competitive edge. And it's not done yet.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
In the highly competitive world of pharmaceutical distribution, regional players must find a way to differentiate themselves if they hope to compete with the big national firms. Such is the case with Smith Drug. The Spartanburg, S.C.-based distributor operates in the Southeast, serving 1,200 independent pharmacies, regional hospitals, and long-term care facilities. To separate itself from the pack, the company has chosen to play the service card, filling orders with speed and accuracy that's second to none.
"Our primary focus is customer service. We have to be better than others to compete," explains Isaac Rogers, the company's vice president of operations.
For that reason, Smith Drug hasn't been shy about introducing process improvements aimed at helping the company maintain its competitive edge. In fact, operations at its 240,000-square-foot Spartanburg DC have undergone several major overhauls in the past seven years—all designed to increase accuracy and turn customer orders faster.
Phase one
The first of those projects took place in 2004, when the company retooled the facility's picking area to convert it over from a pick-and-pass setup to a zone-bypass design. The goal in this case was to speed up the order fulfillment process. "With pick-and-pass, you're only as fast as your slowest picker," says Rogers.
One drawback of the pick-and-pass workflow was that it required order totes to be routed through all of the zones whether items were needed from those areas or not. With the revamped system, which was designed and implemented by SSI Schaefer, an order can bypass a zone if no stock-keeping units (SKUs) from that section are required. And if work is backed up in a zone, the order tote can bypass that zone and return later when the bottleneck is cleared up. (Picking in the zone bypass area is directed by a voice system supplied by Vocollect.)
Along with retooling the pick area, Schaefer supplied three A-frame automated order picking units for the facility's fast movers. Together, the units feature 6,300 channels that hold 4,600 different products—mostly small bottles and boxes. Fast movers in Spartanburg account for about 22 percent of total SKUs, including 92 percent of prescription drugs.
A conveyor belt runs under the A-frames. When products are needed for orders, they're dropped onto the belt and then gently deposited into an order tote that waits at the end of the line. Approximately 78 percent of picks in the building occur within the A-frames, which can service up to 1,800 totes per hour.
Along with these process improvements, Schaefer added a tote buffer system, two tote destackers, an automated tote labeling system, and software that cubes the totes. In combination, these systems have virtually eliminated the need to handle totes manually.
"We have to be more efficient here to offset decreased margins and higher labor costs," says Rogers. "The automatic label machines and the zone bypass are where we gained most of our labor productivity, saving the equivalent of 16 positions."
No resting on laurels
These productivity gains notwithstanding, the facility was not done with improvements. In 2008, it embarked on another round, installing eight Schaefer carousels containing 43,000 dense storage locations. This system, which is arranged in two pods of four units each, has a footprint of only 6,600 square feet. Storing the same amount of inventory on static shelving would require more than 45,000 square feet. On top of that, a mezzanine was installed over the carousels, further boosting capacity.
When items are needed for orders, the carousels spin to make the required storage tubs accessible to a worker stationed at each pod. Lights direct the picking, indicating the location and quantity of items needed. Since a single storage bin might have as many as eight compartments, the system is set up with an additional light to indicate which compartment holds the required SKU. Up to seven orders can be selected at once.
Workers gather the picked items into order totes located at a lower put station, following directions provided by lights. Smith Drug has workers deposit items one at a time, with a light barrier above each tote keeping count of how many times the worker reaches across. This assures that the correct quantity is placed into the tote.
With the new system, a single worker can complete 1,000 picks an hour, compared with 175 picks per hour with manual picking. Not only is the process faster; it's also more accurate. In fact, inventory tracking with the carousel system has proved to be so good that Smith Drug now uses the equipment to process and hold returns. "The system knows when an item is a return, and which customers we can assign a return to and which customers won't accept a returned item," says Rogers.
So far, so good
As for the results, the process improvements introduced over the past seven years have allowed Smith Drug to accommodate volume growth that prior to the recession, averaged 20 percent annually. Better yet, the facility was able to absorb the added volume without any loss of productivity or accuracy. In fact, Rogers reports that productivity at the Spartanburg DC jumped 55 percent after installing the A-frames, zone-pass picking, carousels, and the automatic tote labeling equipment. Order accuracy now stands at 99.99 percent.
The system has also helped alleviate backups during peak periods—typically, Sunday and Monday nights. "Before, we had two or three nights a week when trucks would always go out late. Now, that happens only about five times a year total," says Rogers. "And often on those days, workers would be here 12 to 14 hours to get the orders out. With the automation, we rarely have any overtime now."
The success of the Spartanburg projects led Smith Drug to duplicate many of the automated processes at a facility it opened in Valdosta, Ga., in 2009. Among other benefits, the system's space-saving features enabled the company to keep the building's footprint to just 108,000 square feet. "The carousels paid for themselves the first day because they allowed us to build a smaller facility," says Rogers.
Not satisfied with standing pat, Rogers says he has Schaefer working on automating the quality control area, where prescription drug orders are verified. It will be just the latest chapter in Smith Drug's ongoing search for ways to reduce costs, create efficiencies, and improve customer service.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.