Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
Log on to the U.S. Department of Agriculture's Food Safety and Inspection Service's Web site, and it's impossible to ignore the headlines: "Florida Firm Recalls Pork Sausage," or "Georgia Firm Recalls Chicken for Possible Contamination with Plastic" or "Virginia Firm Recalls Pork Products."
Go over to the Food and Drug Administration's site and there's more: One company recalls dried mangoes due to undeclared sulfites, another recalls its green tea and energy drinks that might be contaminated with a cough medicine ingredient. Another recalls cartons of soymilk that may contain dairy products.
A white paper prepared last year by Irista, a supply chain software and services provider, reports, "This year alone, there have been recalls of hot dogs contaminated with Listeria monocytogenes, dinner buns produced with eggs not listed as ingredients causing allergic reactions, pizzas made with milk not listed on the product's label, and most recently, another large recall of E. coli contaminated hamburger."
According to numbers compiled by RedPrairie, also a supply chain software producer, the FDA issued more than 400 food product recalls between January and August of last year. And the pace of food recalls is g rowing.
It's not that the food industry is becoming less safe: Food producers have made enormous investments in food safety. But in the aftermath of food contamination incidents in recent years, the government is paying more attention than ever to food safety. As a result, food distributors are under greater pressure than ever to keep track of where their products have been and where they are now.
And distributors have to know their shipment history in greater detail than ever. Tracking where the goods are and where they've been is important not only for complying with the law, but also for protecting the company and its brands.On those occasions when something does go wrong, the ability to act quickly, to know where all the affected goods are, and to know that they have been recovered depends in large part on complete information on every inbound and outbound shipment.
Crackdown on the food chain
Now the need to know is likely to become even more urgent.Under a new federal law aimed at combating terrorists' attempts to launch attacks through the food system, distributors will face stricter requirements for gathering and keeping accurate information on the where abouts of food products through out their supply chains. The law requires food manufacturers and distributors to have the information needed "to trace the source and the chain of distribution of food, its components and ingredients, and its packing ¸."
Over the course of this year, the Food and Drug Administration will be forging new rules to implement the new law, known as the Public Health Security and Bio terrorism Preparedness and Response Act. Specifically, the FDA will be required to issue regulations in the following four areas that affect food businesses:
Administrative detention. This provision expands the government's authority to detain food for up to 30 days if it has credible evidence that the food presents a threat of serious adverse health consequences
Registration of food and animal feed facilities. Every factory, warehouse, DC or other facility that makes, packs or holds food—domestic or foreign—has to register with the FDA by Dec. 12, whether or not the regulations are in place. Farms, restaurants and retail food establishments are exempt.
Record keeping. The law requires manufacturers, distributors and others to maintain records that would show the immediate previous sources and immediate subsequent recipients of food and food packaging. Nearly every entity in the food supply chain outside off arms and restaurants must comply.
Prior notice of imported food shipments. The law calls for food importers to give the FDA prior notice of all food shipments, including a description of the food,the manufacturer and shipper, the country of origin, the country from which it is shipped and the inbound port. The notice must be provided between eight hours and five days before the food reaches the U.S. port.
The FDA intended to publish proposed regulations by the end of last year and accept comment on the proposals for at least 60 days. Though it's too early to guess at the specifics of the final version, what is certain is the combination of the new law with stricter oversight of food shipments will place a greater onus on those involved in food distribution for accurate and reliable record keeping.
Technical challenge
Detailed record keeping across the supply chain will impose a serious burden on many companies—particularly those for which even internal communication poses a challenge. Scott Rishel, vice president of business development for Irista, says, "A lot of times the manufacturing world and the distribution world don't talk to each other. "An Irista white paper, Material Control in the Food & Beverage Industry, comments, "Technical silos only compound the problem. More often than not, companies do not have in place a comprehensive technical solution that spans both manufacturing and distribution."
The problem is only compounded as companies are forced to extend their systems to include their suppliers and carriers."We're seeing a need for much more sophisticated information systems in logistics," says Dwight Klappich, a senior program director at the IT research and consulting firm Meta Group. "Many organizations don't have the technical infrastructure to do that effectively," he says."This will force them to adopt new systems."
Basically, the problem is one of visibility. Rishel believes many companies in the food industry do not have systems that are well enough integrated to provide the supply chain visibility and control needed to meet the upcoming demands. "Visibility starts today at the distribution center," he says. "If we have more visibility in manufacturing, that can extend to distribution, and distribution can extend to the retailers."The problem, he says, is that although manufacturing may have the information that distribution needs, technology in place may make it difficult to share. "If it's in an old techn ology stack, it makes collaboration difficult," he says . "And mid-tier companies—I don't think they have the technology in place."
The challenge only intensifies once a shipment leaves the plant or DC. Although enterprise resource planning (ERP) systems have reasonably good lot-control tools for product under a company's immediate control, the emerging requirements will almost certainly demand more robust capabilities, Klappich says. Businesses will have to be able to trace by lot and sub-lot both forward and backward in the supply chain,he says. "You want to see if you can identify at what point something occurred."
That tracking process has become even more difficult as more food businesses outsource processes to co-packers, third-party logistics providers and others."It even extends out to the carrier," says Klappich. And that can be a problem. As Dan Gilmore, who heads up marketing for RedPrairie, points out, co-packers and other outsourced parts of the business can vary widely in sophistication,from small "mom-and-pop" co-packers to large contract manufacturers and downstream distributors.
Fortunately, the technology to overcome those barriers is available and evolving rapidly. "The technology exists to solve some of the problems here," says Gilmore. "A few companies have started to adopt it. Others may need a shove either because of the recall problem or because of increased regulatory scrutiny."
Getting serious The technology issues aside, some question whether food industry managers fully compreh end the challenge they face. Gilmore reports, "We see vast differences in the ability of companies to understand that the food and beverage industry has stringent requirements for managing inventory."
But comply they must. The information is needed to protect the company both legally and financially."You need the ability to make quality control and recall decisions from anywhere across the network," Gilmore says.
And while new government regulations may have pushed food businesses to pay greater attention to supply chain controls, there are good business reasons—such as brand protection—to look at such systems as well. As Gilmore puts it, "You've got to deal with a lot of inventory issues such as expiration dates and temperature attributes. In the food and beverage industry, it's an issue of real-time control. You've got to be able to take action on the information."
Without good tracking systems in place, however, companies risk overreaction. Gilmore says many companies actually recall more goods than necessary because they cannot track shipments by lot or sub-lot. "So they recall all of an SKU. Rather than recall a couple of million units, they recall 10 million."
Klappich offers another example of the perils of inadequate tracking: "Say you're shipping ground beef and a carrier running a reefer finds out the refrigeration unit is bad," he says. "You don't want to have to wipe out that entire line, just what was on that truck."
The good news is that the technology needed to enable cross-enterprise inventory visibility and management is becoming more accessible. Rishel says that while much of the food industry is not yet prep a red to meet the new requirements, "there's a lot of low-hanging fruit,"particularly for improving inventory information visibility between manufacturing and distribution within a company. Gilmore adds that newer technologies and protocols "clearly have the promise of making system-to-system conversion [of information] more readily available."Internet-based tools allow even small businesses to move information through hubs without major systems integration issues.
For the food industry, those developments are good news.They're also, to borrow an aging supply chain phrase, just in time.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.