With space in short supply, Dutch dairy company FrieslandCampina was forced to shuttle milk bottled at a Belgian plant off site for storage. A sophisticated automated warehouse brought an end to all that.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
The marketing slogan for FrieslandCampina is "Get more out of milk." You might say the company has adopted the same attitude toward the automated equipment used to handle the dairy products produced at its facility in Aalter, Belgium.
The material handling equipment in question is a sophisticated storage and retrieval system used in the distribution facility adjacent to the Aalter plant. The facility was built in 2005 by the Dutch dairy company Campina, which three years later merged with Friesland to create FrieslandCampina. At the time, the company lacked a distribution presence in the area, forcing it to either outsource warehousing or ship product off site to other company facilities. But as business grew, that plan became increasingly unworkable, largely because of the inefficiencies associated with the added handling and rising transportation costs.
The biggest obstacle to constructing a new DC was a shortage of available space. But after consulting with suppliers, the company realized there was a way around the problem. The solution would be to build a fully automated facility that could store a high volume of products in a small footprint. In the end, it contracted with SSI Schaefer to install an 11-aisle high-bay automated storage and retrieval system (AS/RS) that's specifically designed to provide dense storage in a small area.
Going with the flow
The world's fourth-largest dairy company, FrieslandCampina is a cooperative of dairy farmers who collectively produce more than 11.7 billion liters (over 3 billion gallons) of milk each year. It also sells cheese, butter, milk powder, and other dairy ingredients through its 18 different brands. The company manufactures its products in 22 facilities in seven European nations.
The Aalter facility is used to process milk and cream products, currently producing 360 million liters (about 95 million gallons) of milk each year. The milk bottled at Aalter isn't the fresh chilled milk sold in the United States, however. Rather, it's what's known as long-shelf-life milk—milk that's processed and packaged to stay fresh at room temperature for months at a time. At the plant, milk brought in from the farms is pasteurized and homogenized before being packaged in sterilized plastic bottles, cartons, or small dairy cups for coffee.
Once packaged, cases of products are palletized using robotic systems. Lift trucks then carry the pallets to a conveyor that whisks the pallets through a tunnel from the plant to the warehouse. Upon arrival, the pallets are transferred to vertical lifts that raise them to conveyors for transport to the input stations for the AS/RS.
To meet the facility's throughput needs of 300 pallet moves per hour, SSI Schaefer determined early on that the AS/RS would require 11 aisles with 11 cranes. However, 11 aisles of double-deep storage would not easily fit into the thin strip of land available for the building. The supplier solved the problem by modifying the system so that it rotates each pallet 90 degrees before placing it into storage. By positioning the pallets sideways, it was able to reduce the depth of each storage rack. This allowed it to fit the 11 aisles and 24,640 total storage positions into double-deep racking and still meet the throughput requirements.
A crane is located within each of the 11 aisles to gather the incoming loads for putaway into the system's 14 levels of racking. Nine of the aisles hold ambient product, while the remaining two aisles are used to store fresh milk and dairy products produced at other facilities and brought to Aalter for distribution. The ambient aisles store product two pallets deep, while the refrigerated aisles are one pallet deep. Most of the non-refrigerated milk products will remain in the storage system up to two weeks before being shipped.
Udder perfection
The AS/RS at FrieslandCampina's Aalter facility does more than simply store products. It also acts as a sorting and order sequencing tool. When needed, the cranes are instructed to gather pallets in sequence. These are dropped off at output stations on the bottom level of the system.
While 96 percent of all product ships as full pallets, the remainder is picked as mixed-case pallets. Pallets of products are delivered from the AS/RS to lifts that serve a small picking area adjacent to the storage system's second level. They are then taken by walkie reach trucks to two levels of racking. Product is picked from staged pallets on the bottom level, while the top level holds an additional reserve pallet. Workers place cartons onto order pallets according to directions transmitted via radio-frequency units from the facility's SAP order system. Once the order is complete, the pallet is taken to an input station and returned to the AS/RS, where it will be stored until sequenced with full pallets to complete the order.
FrieslandCampina allocates 90 minutes at most to complete an order, though usually the task can be accomplished in just half an hour. All of the movements in the warehouse are controlled by the SSI Schaefer Noell "ant" warehouse control system, which also provides inventory tracking and quality control.
"We have complete tracking and tracing, which is very important to us," says Andre Van der Meulen, manager of FrieslandCampina's Aalter warehouse and Benelux supply chain projects. "Testing is done every day on our products. If we find there is a problem with a lot, then we need to be able to quickly pull that product from storage for further evaluation."
When ready to ship, all pallets are pulled by the AS/RS cranes in the sequence in which they will be loaded onto trucks. These sequenced pallets are delivered to first-level output stations, where an electric monorail is employed to act as a sorting system. The monorail has 16 suspended carriers, each containing a roller platform. The pallet is rolled onto the carrier, which makes a loop past 42 shipping lanes that serve 10 dock positions.
When the carrier reaches the correct lane, the product is discharged onto a gravity conveyor that takes it to the front of the dock position. Each of the dock positions has four lanes—two that are used for immediate loading of a vehicle at the dock and two that are used for staging pallets of products for the next truck. Lift trucks load the pallets in delivery-stop sequence on about 70 outbound trucks per day.
Approximately 420,000 pallets are shipped annually from the facility. About 180,000 of these pallets ship to locations within Belgium, 95,000 pallets head to the Netherlands, 63,000 cross the channel to the United Kingdom, and the remainder go to Germany, Italy, and other parts of Europe.
Worry-free operations
In a unique twist, FrieslandCampina has outsourced the management and operation of the warehouse to the company that designed and integrated it—SSI Schaefer. Once the pallets enter the warehouse, Schaefer takes over management of the system, assuring that the automated system handles the product as intended. Schaefer has onsite personnel to keep the equipment humming. The two companies agreed on what the warehouse should achieve. If performance exceeds that goal, Schaefer gets a bonus. Last year, the productivity was such that Schaefer earned the bonus 48 out of 52 weeks.
"Servicing the AS/RS is not our core business, but we wanted to make sure that we maintain a certain service level to our customers," says Van der Meulen. "With our agreement with SSI Schaefer, the only thing I am interested in is getting a pallet in and then getting a pallet out. That is all I need to worry about."
Mooving forward
As for how it's working out to date, the new system appears to be a success on all counts. Not only has the AS/RS met the company's storage and sequencing needs, but it has also virtually eliminated product damage. In addition, labor has been kept to a minimum. The Aalter warehouse operates over two shifts, five days a week with only about 25 people in the facility.
On top of that, the new system has enabled the company to do a better job of inventory tracking, which has resulted in improved customer service. Plus, transportation costs have dropped because there's no longer any need to shuttle products to other warehouses for storage.
The new system is about to be put to a further test. In a bid to boost supply chain efficiency, FrieslandCampina is currently consolidating operations from Germany and the Netherlands into Aalter. The company will soon add 12 more production lines to the Aalter plant to accommodate higher volumes. When the consolidation is completed, production at the site is expected to increase by 200 million liters (nearly 53 million gallons) annually.
The company chose Aalter for the consolidation largely on the basis of the automated warehouse, which has the capacity to handle the added volume. Should further expansion become necessary, the AS/RS can easily be enlarged. The company can add approximately 9,000 additional storage positions simply by lengthening the aisles.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.