A new way to train leaders: interview with Lt. Gen. Claude Christianson
Rewarding officers for toeing the line throughout their early careers is no way to develop the creative thinkers needed to fill the military's most senior positions. Lt. Gen. Claude Christianson aims to change that.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the President of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
Lt. Gen. Christianson's last position before retiring from the Army in 2008 was director of logistics for the Joint Staff in Washington, D.C. In that role, he coordinated efforts across the defense logistics community, including the office of the secretary of defense, the services, the combatant commands, the industrial base, and our multinational and interagency partners. Prior to that, he had major responsibility during the combat phase of Operation Iraqi Freedom, where he directed in-theater logistics support for all land forces.
Lt. Gen Christianson has been described by some as perhaps the finest logistics operator ever produced by the U.S. military. He spoke recently with DC Velocity Contributing Editor Steve Geary.
Q: Can you fill us in on what you've been doing since you arrived at the center? A: Since joining the center in October 2009, I've had the opportunity to work with experts across defense logistics, including senior leaders in DOD, leading academicians in logistics and supply chain management, and senior executives in many commercial firms. We've been looking at best practices and listening to ideas on how to develop logisticians capable of successfully managing in the future. We're working to develop both innovative approaches to education and improvements to tools, processes, and systems that will provide our community with the ability to effectively and efficiently support future operations and meet any challenges we might face. We need leaders—both now and in the future—who are able to understand logistics and supply chain theory and conceptual approaches, and translate them into useful principles and practical applications.
Q: What sort of opportunities have you found? A: We have looked at military education along career paths, from pre-commissioning to high-level executive management programs. Our efforts so far have focused on the mid-career and senior manager levels; we refer to them as intermediate and senior service college levels of education.
At the senior service college level, there are three areas where we see great opportunities to enhance the educational experience for our leaders. The first is an understanding of supply chain management: the defense supply chain, how it operates, and how it might operate to be more successful in the future. Second, there is hardly any instruction at all about life-cycle systems management as a culture, a philosophy, and a way of doing business. Finally, we believe we should help develop a stronger understanding around the nexus of resourcing, readiness, and national security outcomes to help answer the question "How can you best resource national security strategy under conditions of uncertainty and constrained resources?"
Q: What about the intermediate-level officers with 10 to 12 years of experience? A: We're convinced that our major focus area at this level of education should be on joint logistics planning. We aren't doing a good enough job with our mid-career professionals in helping them understand how to effectively plan joint logistics operations. Keep in mind that we don't deploy as the Army, the Air Force, the Navy, or the Marines. We blend together as a joint force under a joint command structure.
That opinion—that we need to do a better job teaching joint logistics—was formed by what we found in observing and training units headed into Iraq and Afghanistan. This skill is very challenging to develop in the classroom environment because it requires extensive practice and interaction with experienced planners who are comfortable discussing planning, coaching, and assessing students in an interactive learning environment. It is my belief that you can't teach planning effectively using a stack of PowerPoint charts.
Q: If you had to pick one skill that all future leaders need, what would it be? A: I believe the most important skill for future leaders to possess is the ability to influence people they don't control. That will require developing skills in negotiation, mediation, and facilitation—skills that today are underserved in our educational system. An uncertain environment also requires leaders who see things as they are and can find unique ways of applying the capabilities they have at their disposal.
It is also important to note that in order for us to be successful in uncertainty, we will often need to have different relationships between organizations and people than we have today. In some cases, we may need completely new relationships with people and organizations that may not even exist today. We want to develop the kind of leaders who can make these relationships grow and actually bear fruit.
Q: How do you foster a collaborative mindset in military leaders who grow up in a command and control environment? A: I think we have to focus on unity of effort as our guiding principle. In the military, we have talked about unity of effort without unity of command for a long time, and I think today's students, students who are coming out of multiple assignments in Iraq and Afghanistan, get it. We need to reinforce that in our classrooms and help the military institutions adapt to what the students have already learned.
Unity of effort is really driven by a few, very key components, one of the most important of which is finding common ground. Is it possible that we can all agree on what we are trying to accomplish? Can we all see the same picture? Are we sharing information that allows us to see the same thing? Having agreement on the common outcomes becomes the key to getting unity of effort.
You don't have to have a military command and control structure to do that. In fact, a rigid hierarchical structure may in some ways impede mission accomplishment by limiting collaboration and creative thought.
Q: How did you end up here? What insights can we gain as logisticians from your experience? A: I've been blessed throughout my career with the opportunity to work with exceptional people from all walks of life and professional disciplines. Personally, I was also very lucky to have done things that Army officers were, at one time, told not to do. One of those "no-nos" was to teach ROTC. The second was to serve a tour with the reserve components, where I spent three years. At the time, those two assignments were pretty much considered a death knell for one's career. But as I got older, those two assignments helped me understand important things that, had I not had those assignments, probably would have made my jobs a lot more difficult as I got to more senior positions.
My advice to younger officers and leaders—which at this point is just about everyone—is to work hard at every job you have and learn as much as you can from each of them. Look around you, and pay special attention to what your subordinates, see, know, and do. Every job offers remarkable potential—except, of course, my current one. [Editor's note: Gen. Christianson smiles and chuckles.]
Q: Is there anything else in your career path that helped you be successful? A: I've had lots of foreign exposure, almost 20 years outside of the continental United States during my 37 years in uniform. That has helped me immensely to develop a deeper understanding of how to work with people who don't think like you do, don't do things like you do, and don't share the same sense of priorities.
My exposure to peoples and cultures that did not share the same perspective as I did helped to build a deeper understanding of alternative views. Spending lots of time in places like Thailand, Korea, Germany, Italy, and the Middle East gave me a much broader look at my profession. My combat experiences in Bosnia, Kosovo, and Iraq were also very important. I think all of those things—when blended together—have given me what might be considered an eclectic career path. However, from an intellectual perspective, those experiences have allowed me to see things differently, and hopefully more broadly and deeply.
Q: Are you saying that the fact that you like to color outside the lines actually helped make you a better leader? A: To the extent that coloring outside the lines has helped me find new paths, it has helped me. If we believe that the future is going to be uncertain, then we will send our leaders into places where they will be asked to accomplish something we haven't seen before.
In that regard, we want to be able to develop officers who are creative. If they try to apply standard templates—cookie cutters—to solve problems that are unknown, they are going to fail. We need leaders who can be creative, who will understand the problems they face in the context in which those problems are presented, and can recognize when a template solution will not fit.
Q: But most organizations—and certainly the U.S. Army—live within structures. How do you reconcile the need to be creative with the reality that we have to have structured processes? A: Organizations have structures for good reasons. We have to have the discipline—both organizational discipline and personal discipline—so that under extreme pressure, we can depend on the guy next to us and we can depend on the organization next to us.
However, at the senior leadership level, how one applies capabilities—these structures—should not be looked at as one size fits all. There is really an art to senior leadership that is challenging, especially under the pressure of military requirements and life-and-death decisions.
Q: That goes back to your earlier point about how a diverse set of experiences helped prepare you for senior leadership. You learned to see things from a variety of perspectives? A: The fact that I colored outside the lines at times has helped me. However, it is important to understand that coloring outside the lines as a lieutenant and a captain is not always good. Recognizing when you can step outside the lines and when to stay inside the lines is very important.
Interestingly, my perspective is that we tend to reward officers who toe the line throughout their early careers and then all of a sudden—when they advance to the most senior positions—we want them to be critical thinkers, strategic thinkers. In other words, we want our most senior leaders to be able to envision new ways of doing business. That's a lot easier said than done, and that is why the center is looking at how we teach our logistics leaders in the military. We believe that what we teach is important, but it's how we teach that is most important.
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”
The less-than-truckload (LTL) industry moved closer to a revamped freight classification system this week, as the National Motor Freight Traffic Association (NMFTA) continued to spread the word about upcoming changes to the way it helps shippers and carriers determine delivery rates. The NMFTA will publish proposed changes to its National Motor Freight Classification (NMFC) system Thursday, a transition announced last year, and that the organization has termed its “classification reimagination” process.
Businesses throughout the LTL industry will be affected by the changes, as the NMFC is a tool for setting prices that is used daily by transportation providers, trucking fleets, third party logistics service providers (3PLs), and freight brokers.
Representatives from NMFTA were on hand to discuss the changes at the LTL-focused supply chain conference Jump Start 25 in Atlanta this week. The project’s goal is to make what is currently a complex freight classification system easier to understand and “to make the logistics process as frictionless as possible,” NMFTA’s Director of Operations Keith Peterson told attendees during a presentation about the project.
The changes seek to simplify classification by grouping similar items together and assigning most classes based solely on density. Exceptions will be handled separately, adding other characteristics when density alone is not enough to determine an accurate class.
When the updates take effect later this year, shippers may see shifts in the LTL prices they pay to move freight—because the way their freight is classified, and subsequently billed, could change as a result.
NMFTA will publish the proposed changes this Thursday, January 30, in a document called Docket 2025-1. The docket will include more than 90 proposed changes and is open to industry feedback through February 25. NMFTA will follow with a public meeting to review and discuss feedback on March 3. The changes will take effect July 19.
NMFTA has a dedicated website detailing the changes, where industry stakeholders can register to receive bi-weekly updates: https://info.nmfta.org/2025-nmfc-changes.
Trade and transportation groups are congratulating Sean Duffy today for winning confirmation in a U.S. Senate vote to become the country’s next Secretary of Transportation.
Once he’s sworn in, Duffy will become the nation’s 20th person to hold that post, succeeding the recently departed Pete Buttigieg.
Transportation groups quickly called on Duffy to work on continuing the burst of long-overdue infrastructure spending that was a hallmark of the Biden Administration’s passing of the bipartisan infrastructure law, known formally as the Infrastructure Investment and Jobs Act (IIJA).
But according to industry associations such as the Coalition for America’s Gateways and Trade Corridors (CAGTC), federal spending is critical for funding large freight projects that sustain U.S. supply chains. “[Duffy] will direct the Department at an important time, implementing the remaining two years of the Infrastructure Investment and Jobs Act, and charting a course for the next surface transportation reauthorization,” CAGTC Executive Director Elaine Nessle said in a release. “During his confirmation hearing, Secretary Duffy shared the new Administration’s goal to invest in large, durable projects that connect the nation and commerce. CAGTC shares this goal and is eager to work with Secretary Duffy to ensure that nationally and regionally significant freight projects are advanced swiftly and funded robustly.”
A similar message came from the International Foodservice Distributors Association (IFDA). “A safe, efficient, and reliable transportation network is essential to our industry, enabling 33 million cases of food and related products to reach professional kitchens every day. We look forward to working with Secretary Duffy to strengthen America’s transportation infrastructure and workforce to support the safe and seamless movement of ingredients that make meals away from home possible,” IFDA President and CEO Mark S. Allen said in a release.
And the truck drivers’ group the Owner-Operator Independent Drivers Association (OOIDA) likewise called for continued investment in projects like creating new parking spaces for Class 8 trucks. “OOIDA and the 150,000 small business truckers we represent congratulate Secretary Sean Duffy on his confirmation to lead the U.S. Department of Transportation,” OOIDA President Todd Spencer said in a release. “We look forward to continue working with him in advancing the priorities of small business truckers across America, including expanding truck parking, fighting freight fraud, and rolling back burdensome, unnecessary regulations.”
With the new Trump Administration continuing to threaten steep tariffs on Mexico, Canada, and China as early as February 1, supply chain organizations preparing for that economic shock must be prepared to make strategic responses that go beyond either absorbing new costs or passing them on to customers, according to Gartner Inc.
But even as they face what would be the most significant tariff changes proposed in the past 50 years, some enterprises could use the potential market volatility to drive a competitive advantage against their rivals, the analyst group said.
Gartner experts said the risks of acting too early to proposed tariffs—and anticipated countermeasures by trading partners—are as acute as acting too late. Chief supply chain officers (CSCOs) should be projecting ahead to potential countermeasures, escalations and de-escalations as part of their current scenario planning activities.
“CSCOs who anticipate that current tariff volatility will persist for years, rather than months, should also recognize that their business operations will not emerge successful by remaining static or purely on the defensive,” Brian Whitlock, Senior Research Director in Gartner’s supply chain practice, said in a release.
“The long-term winners will reinvent or reinvigorate their business strategies, developing new capabilities that drive competitive advantage. In almost all cases, this will require material business investment and should be a focal point of current scenario planning,” Whitlock said.
Gartner listed five possible pathways for CSCOs and other leaders to consider when faced with new tariff policy changes:
Retire certain products: Tariff volatility will stress some specific products, or even organizations, to a breaking point, so some enterprises may have to accept that worsening geopolitical conditions should force the retirement of that product.
Renovate products to adjust: New tariffs could prompt renovations (adjustments) to products that were overdue, as businesses will need to take a hard look at the viability of raising or absorbing costs in a still price-sensitive environment.
Rebalance: Additional volatility should be factored into future demand planning, as early winners and losers from initial tariff policies must both be prepared for potential countermeasures, policy escalations and de-escalations, and competitor responses.
Reinvent: As tariff volatility persists, some companies should consider investing in new projects in markets that are not impacted or that align with new geopolitical incentives. Others may pivot and repurpose existing facilities to serve local markets.
Reinvigorate: Early winners of announced tariffs should seek opportunities to extend competitive advantages. For example, they could look to expand existing US-based or domestic manufacturing capacity or reposition themselves within the market by lowering their prices to take market share and drive business growth.
By the numbers, global logistics real estate rents declined by 5% last year as market conditions “normalized” after historic growth during the pandemic. After more than a decade overall of consistent growth, the change was driven by rising real estate vacancy rates up in most markets, Prologis said. The three causes for that condition included an influx of new building supply, coupled with positive but subdued demand, and uncertainty about conditions in the economic, financial market, and supply chain sectors.
Together, those factors triggered negative annual rent growth in the U.S. and Europe for the first time since the global financial crisis of 2007-2009, the “Prologis Rent Index Report” said. Still, that dip was smaller than pandemic-driven outperformance, so year-end 2024 market rents were 59% higher in the U.S. and 33% higher in Europe than year-end 2019.
Looking into coming months, Prologis expects moderate recovery in market rents in 2025 and stronger gains in 2026. That eventual recovery in market rents will require constrained supply, high replacement cost rents, and demand for Class A properties, Prologis said. In addition, a stronger demand resurgence—whether prompted by the need to navigate supply chain disruptions or meet the needs of end consumers—should put upward pressure on a broad range of locations and building types.