One company wanted to track the precise location of every item in its DC. Another wanted a way to monitor assets scattered throughout the continent. The answer for both: a sophisticated visibility system.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Whoever said information is everything could have been talking about the business of logistics and distribution management. Just ask any company that has invested in tracking and tracing technology. These systems, which typically combine data capture technology with sophisticated software, take the guesswork out of determining the whereabouts of items—whether they're inside a DC or somewhere in a far-flung global distribution network. Almost without exception, companies that use this technology say it has allowed them to take service and performance to the next level.
What follows is a look at two companies that have implemented visibility systems and the advantages they've gained. The first, Cooper-Booth Wholesale Co., is using an integrated system to track items within the four walls of its DC. The second, Perfect Pallets, is using track and trace technology to keep tabs on assets scattered throughout the United States and Canada.
A wholesale boost to visibility
For Cooper-Booth, a regional supplier to convenience stores, tobacco outlets, drug stores, and grocers, the move to a sophisticated track/trace system began with its 2009 decision to replace its RF scanning system with voice technology. The wholesaler's original objective in shifting to voice was to kick up picking productivity and accuracy at its 100,000-square-foot DC in Mountville, Pa. Over time, however, the company expanded the system to applications like receiving and putaway, and eventually, inventory tracking. As a result, it now has an end-to-end visibility system that provides info on orders and inventory status, as well as data needed for tasks ranging from labor monitoring to regulatory compliance.
The system, which incorporates scanning technology, a TopVOX voice recognition system, and the company's warehouse management system (WMS), keeps close tabs on inventory from the moment it arrives at the facility. As workers deposit incoming merchandise into picking slots, they scan the locations with Motorola handhelds to marry the slot with the product. When customer orders come in, the WMS allocates products to specific orders and relays picking instructions to workers via the voice system. As workers complete the picks, they read check digits back to the WMS system to verify that items were picked from the correct slots and to confirm the pick.
Data collected during the picking process is automatically transmitted to the WMS, ensuring that its information is updated in real time. Along with the order and inventory status updates, data collected during picking provides visibility into worker performance, which helps the company to better manage its labor.
"We know our productivity, and we know where our errors are coming from," explains Trevor Martin, vice president of operations. He reports that compared with the old RF system, the voice system has not only improved accuracy but also boosted productivity anywhere from 10 to 20 percent, depending on the pick area.
The company has seen other benefits as well. For example, the system provides data needed to track product lots—a capability required by many states in the event of a food or drug recall. It also collects information needed to meet tax record-keeping requirements for tobacco products.
"For tracking purposes, we match the TopVOX data that comes back from picking to the lot that was scanned as it was placed into the pick slot," says Martin.
On top of that, the system enables Cooper-Booth to provide customers with visibility into their orders. Clients no longer have to call or e-mail the company to find out whether an order has been completed or what items an individual order contains. These days, obtaining that information is as simple as logging onto a website.
Perfect tracking
Cooper-Booth's use of a tracking system to monitor goods within a DC is just one example of how visibility systems are deployed. Other companies use the technology to track the movement of goods out in the wider world. Perfect Pallets is one example.
Based in Indianapolis, Perfect Pallets serves as a pallet pooler to the printing industry, supplying reusable plastic pallets to bulk printers for delivering advertising inserts to some 1,200 newspapers in the United States and Canada. At the same time, it operates a fleet of 30 trucks under the Perfect Transportation banner.
The trucking division, which has terminals in Indianapolis; Dickson, Tenn.; and Chandler, Ariz., operates as a for-hire carrier across the United States. But its primary job is to transport the pallets in the company's pool between bulk printing houses and their customers, pick up empty pallets, and handle backhaul loads.
The need to keep tabs on pallets scattered throughout the continent led the company to install a visibility system. "We are not just a standard trucking firm, but have our own assets that we want to keep track of as well," explains Amy Lathrop, director of operations. "We want to have technology to have visibility at all times into our operations."
At the heart of the tracking system is the TMWSuite of enterprise transportation software, which Perfect Pallets adopted several years ago to run its trucking business. The software, which was supplied by TMW Systems, is used in tandem with PeopleNet Fleet Manager to provide in-cab communications and vehicle tracking so Perfect Transportation can continuously monitor the location and status of trucks and their loads.
The system is designed for ease of communication. Using touch screens in their cabs, drivers can obtain the dispatch and delivery data they need—whether it's a new assignment, customer information, load data, sequenced directions, the number of units to deliver, or required documentation. The system, in turn, automatically transmits truck status updates to dispatch every 10 minutes or when an event triggers an update. Status updates include the driver's start time and location, time of arrival at the pickup location, actual quantity of goods loaded, time of departure from the pickup site, and time of arrival at the delivery site.
Clients can track the status of their loads via TMW Systems' online pOréal, eStat. In addition to providing details on shipments in transit, the system allows them to call up information on previous deliveries and view signed proof-of-delivery documents that have been scanned or electronically captured.
"This replaces the old system, where customers had to call for that information. Now, they can just pull it up on the Web," says Walthrop. "From a customer perspective, it shows we provide them with cutting-edge technology, while it adds value to our daily processes. The biggest compliments we hear are from our customers who depend on this system every day."
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."