One company wanted to track the precise location of every item in its DC. Another wanted a way to monitor assets scattered throughout the continent. The answer for both: a sophisticated visibility system.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Whoever said information is everything could have been talking about the business of logistics and distribution management. Just ask any company that has invested in tracking and tracing technology. These systems, which typically combine data capture technology with sophisticated software, take the guesswork out of determining the whereabouts of items—whether they're inside a DC or somewhere in a far-flung global distribution network. Almost without exception, companies that use this technology say it has allowed them to take service and performance to the next level.
What follows is a look at two companies that have implemented visibility systems and the advantages they've gained. The first, Cooper-Booth Wholesale Co., is using an integrated system to track items within the four walls of its DC. The second, Perfect Pallets, is using track and trace technology to keep tabs on assets scattered throughout the United States and Canada.
A wholesale boost to visibility
For Cooper-Booth, a regional supplier to convenience stores, tobacco outlets, drug stores, and grocers, the move to a sophisticated track/trace system began with its 2009 decision to replace its RF scanning system with voice technology. The wholesaler's original objective in shifting to voice was to kick up picking productivity and accuracy at its 100,000-square-foot DC in Mountville, Pa. Over time, however, the company expanded the system to applications like receiving and putaway, and eventually, inventory tracking. As a result, it now has an end-to-end visibility system that provides info on orders and inventory status, as well as data needed for tasks ranging from labor monitoring to regulatory compliance.
The system, which incorporates scanning technology, a TopVOX voice recognition system, and the company's warehouse management system (WMS), keeps close tabs on inventory from the moment it arrives at the facility. As workers deposit incoming merchandise into picking slots, they scan the locations with Motorola handhelds to marry the slot with the product. When customer orders come in, the WMS allocates products to specific orders and relays picking instructions to workers via the voice system. As workers complete the picks, they read check digits back to the WMS system to verify that items were picked from the correct slots and to confirm the pick.
Data collected during the picking process is automatically transmitted to the WMS, ensuring that its information is updated in real time. Along with the order and inventory status updates, data collected during picking provides visibility into worker performance, which helps the company to better manage its labor.
"We know our productivity, and we know where our errors are coming from," explains Trevor Martin, vice president of operations. He reports that compared with the old RF system, the voice system has not only improved accuracy but also boosted productivity anywhere from 10 to 20 percent, depending on the pick area.
The company has seen other benefits as well. For example, the system provides data needed to track product lots—a capability required by many states in the event of a food or drug recall. It also collects information needed to meet tax record-keeping requirements for tobacco products.
"For tracking purposes, we match the TopVOX data that comes back from picking to the lot that was scanned as it was placed into the pick slot," says Martin.
On top of that, the system enables Cooper-Booth to provide customers with visibility into their orders. Clients no longer have to call or e-mail the company to find out whether an order has been completed or what items an individual order contains. These days, obtaining that information is as simple as logging onto a website.
Perfect tracking
Cooper-Booth's use of a tracking system to monitor goods within a DC is just one example of how visibility systems are deployed. Other companies use the technology to track the movement of goods out in the wider world. Perfect Pallets is one example.
Based in Indianapolis, Perfect Pallets serves as a pallet pooler to the printing industry, supplying reusable plastic pallets to bulk printers for delivering advertising inserts to some 1,200 newspapers in the United States and Canada. At the same time, it operates a fleet of 30 trucks under the Perfect Transportation banner.
The trucking division, which has terminals in Indianapolis; Dickson, Tenn.; and Chandler, Ariz., operates as a for-hire carrier across the United States. But its primary job is to transport the pallets in the company's pool between bulk printing houses and their customers, pick up empty pallets, and handle backhaul loads.
The need to keep tabs on pallets scattered throughout the continent led the company to install a visibility system. "We are not just a standard trucking firm, but have our own assets that we want to keep track of as well," explains Amy Lathrop, director of operations. "We want to have technology to have visibility at all times into our operations."
At the heart of the tracking system is the TMWSuite of enterprise transportation software, which Perfect Pallets adopted several years ago to run its trucking business. The software, which was supplied by TMW Systems, is used in tandem with PeopleNet Fleet Manager to provide in-cab communications and vehicle tracking so Perfect Transportation can continuously monitor the location and status of trucks and their loads.
The system is designed for ease of communication. Using touch screens in their cabs, drivers can obtain the dispatch and delivery data they need—whether it's a new assignment, customer information, load data, sequenced directions, the number of units to deliver, or required documentation. The system, in turn, automatically transmits truck status updates to dispatch every 10 minutes or when an event triggers an update. Status updates include the driver's start time and location, time of arrival at the pickup location, actual quantity of goods loaded, time of departure from the pickup site, and time of arrival at the delivery site.
Clients can track the status of their loads via TMW Systems' online pOréal, eStat. In addition to providing details on shipments in transit, the system allows them to call up information on previous deliveries and view signed proof-of-delivery documents that have been scanned or electronically captured.
"This replaces the old system, where customers had to call for that information. Now, they can just pull it up on the Web," says Walthrop. "From a customer perspective, it shows we provide them with cutting-edge technology, while it adds value to our daily processes. The biggest compliments we hear are from our customers who depend on this system every day."
Container traffic is finally back to typical levels at the port of Montreal, two months after dockworkers returned to work following a strike, port officials said Thursday.
Today that arbitration continues as the two sides work to forge a new contract. And port leaders with the Maritime Employers Association (MEA) are reminding workers represented by the Canadian Union of Public Employees (CUPE) that the CIRB decision “rules out any pressure tactics affecting operations until the next collective agreement expires.”
The Port of Montreal alone said it had to manage a backlog of about 13,350 twenty-foot equivalent units (TEUs) on the ground, as well as 28,000 feet of freight cars headed for export.
Port leaders this week said they had now completed that task. “Two months after operations fully resumed at the Port of Montreal, as directed by the Canada Industrial Relations Board, the Montreal Port Authority (MPA) is pleased to announce that all port activities are now completely back to normal. Both the impact of the labour dispute and the subsequent resumption of activities required concerted efforts on the part of all port partners to get things back to normal as quickly as possible, even over the holiday season,” the port said in a release.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.