Job satisfaction in the United States reportedly hit a 20-year low last year, but the word apparently hasn't reached the logistics professionals who read DC Velocity. Nearly nine out of 10 respondents to our latest career and salary survey say they love their work and wouldn't hesitate to recommend the logistics profession to someone entering the job market.
And the money's not bad either. The average salary of the 1,138 readers who completed our online questionnaire in February was comfortably in the six figures—$100,502, to be precise. And it appears that the recession-era wage freezes are starting to thaw. Nearly 60 percent of the survey respondents indicated their compensation had risen in the past 12 months, while just 11 percent reported a drop.
Who earns what?
So what determines how much a particular logistics professional earns? As it turns out, a host of factors come into play—everything from age and experience to gender, company size, and region of the country. But as our surveys have consistently shown from year to year, one factor trumps them all: job title.
As for the correlation between pay and job title, generally speaking, the higher the position on the corporate ladder, the higher the compensation. However, as Exhibit 1 shows, there was one exception to that rule this year. While you'd ordinarily expect to find company presidents pulling down more than vice presidents, in this case, it was the other way around. The average salary for the vice presidents who participated in our study was $150,259, while the average salary for the presidents was $143,056.
Another factor that holds significant sway over salaries is geography. As Exhibit 2 shows, there was wide variation in the average salaries reported in different regions of the country. Past surveys have found a close connection between pay scales and the cost of living in various locales. This year was no exception: The highest average salaries were found in New England ($117,504) and the West ($108,530), areas known for being expensive places to live.
Education also counts when it comes to pay. This year's study once again confirmed that the longer you stay in school, the greater your earning power (see Exhibit 3). The average salary for logistics professionals who had earned a Ph.D. was $165,833, while the average pay for those whose formal education ended with high school was $83,655.
Not surprisingly, the study also showed a clear and direct correlation between years of experience in the logistics profession and salary. As Exhibit 4 shows, respondents with more than 25 years' experience in the business command a significant premium for their expertise. The average salary for this group was $114,066, compared with just $77,725 for those who've been in the field five years or less.
In addition to education and years in the profession, age plays a role in determining the size of a logistics professional's paycheck. This year's survey found that salaries increased with age—but only up to a point. As Exhibit 5 shows, that point occurs somewhere around age 60. While respondents aged 56 to 60 earned $119,459 on average, those over 60 brought home a more modest $111,812—a possible indication that some members of this group have transitioned to part-time or semi-retired employment status.
Mind the gap
As has been the case with our previous salary surveys, the latest study showed that when it comes to pay, the gender gap persists. Despite a multi-decade push for pay equity, females working in the logistics profession still lag behind their male counterparts. The average salary for men who participated in our study was $102,980; the average salary for their female counterparts was a full 20 percent lower, at $82,184. And the disparity can't be explained away by differences in job title. As Exhibit 6 shows, the salary gap persists regardless of position.
As for other factors that influence pay, our survey also showed that company size and respondents' tenure with their current employer play a role. As you might expect, the bigger the company you work for, the better the pay. Logistics professionals at companies with more than 5,000 employees, for instance, earn $114,717 on average, while their counterparts at companies with fewer than 100 employees bring home $91,677. (See Exhibit 7.)
The correlation between salary and the respondents' tenure with their current company wasn't quite so clear cut. On the one hand, the results indicated that those who've spent more than 10 years with their current employer can expect a payoff for their loyalty, with the prospect of steady salary increases over time (see Exhibit 8). But it also appears there's a case to be made for job hopping. Some of the highest-paid respondents were those who had spent five years or less with their current employer. In fact, this group out-earned all but the respondents who had spent more than 20 years at their current company.
What logistics professionals want ...
In previous years, the scope of our annual survey was limited to salaries and compensation. This year, we added several questions about the respondents' overall job satisfaction—what they liked most, what they liked least, and what their employers could do to make them happier.
It turns out that the respondents are a pretty happy lot. Eighty-eight percent of the logistics professionals who participated in our study say they're satisfied with their career choice. And 89 percent say they'd recommend a career in the logistics profession to someone entering the job market.
As for what they liked most about their jobs, the most common responses were the variety (52 percent), the pace (48 percent), the people (44 percent), and opportunities for mentoring (41 percent). As for what they liked least, the survey-takers mentioned office politics (33 percent), the number of meetings (28 percent), the "silo" mentality (24 percent), and poor management/leadership (19 percent).
When asked what their employers could do to boost their job satisfaction (aside from upping their pay), respondents were ready with suggestions. Topping the list was better communication on their employer's part (33 percent). That was followed by increased investment in technology (28 percent), more freedom to telecommute (17 percent), and greater opportunities for career advancement (21 percent).
The "average" DC Velocity reader
DC Velocity's sixth annual salary survey was based on the responses of 1,138 readers who completed a 20-question online survey during February. Of those respondents, 41 percent identified themselves as corporate officers, 42 percent as directors and other managers, 15 percent as 3PL executives, and 2 percent as "other," a category that includes academics and consultants. (In terms of job titles, the respondent pool corresponded almost perfectly with DCV's audience base.)
As for the respondents themselves, the demographic data from the survey offered a capsule view of who these readers are and what they do. What follows is a composite profile of the typical DCV reader:
41-year-old male with bachelor's degree
Works at a Midwestern company with about 1,000 employees
Supervises a staff of 10 or fewer
Has eight years' experience in the logistics field
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”