It's hard to imagine that a company whose former chairman and CEO (Andrew S. Grove) penned a book called Only the Paranoid Survive could have a deep-dish sense of humor. But Intel Corp. surprises a lot of people.
At a session about supply chain sustainability at the Council of Supply Chain Management Professionals' annual meeting in San Diego, Intel showed a hilarious one-minute video called "The Green Enforcer." In it, a large man resembling a football player races through the halls of an office, tackling workers and lecturing them on the importance of sustainability. He also stresses—very much face to face—the need for each worker to be vigilant in protecting the environment.
The environmental crusader, whose real name is Hamilton Beach, works for Intel and has been involved in sustainability issues within its transportation group. The video was shown at the end of a presentation by Intel and UPS Inc. about a joint endeavor to create a green "scorecard" that quantifies the return on investment of sustainability programs developed and executed by the two companies.
