"Goods to person" puts a different spin on order picking
In some of today's high-tech warehouses, workers no longer trudge up and down aisles to fill orders. Sophisticated machines deliver everything they need right to their stations.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Back in the day, there was one thing about order fulfillment operations you could pretty much take for granted. When it came to gathering items for orders, the people did the walking and the equipment stayed put.
That's no longer a safe assumption. Today, a growing number of companies are taking the opposite tack. Instead of sending workers out to retrieve goods, they're using automated material handling equipment to deliver items to order pickers who remain in a fixed spot. This approach, known as goods to person, isn't new. In fact, it's been around for several decades. But it's attracting increased attention these days, particularly from high-volume operations that do a lot of piece picking.
What's driving much of the interest in this approach is its potential to enhance productivity. Suppliers of goods-to-person systems say the equipment can boost pick rates as high as 1,000 lines per hour. Part of the reason is that workers spend less time traveling and more time order picking, making them more productive. Another part is that automated systems offer capabilities like product sequencing that help streamline the work flow.
There are other benefits as well. For one thing, these systems save space. Goods-to-person setups allow for denser storage and eliminate the need for traditional pick faces, reducing overall storage space requirements. For another, they boost accuracy. With goods-to-person systems, only the goods needed for orders are delivered to operators, cutting down on the chances workers will pick the wrong items.
Other advantages include improved ergonomics and safety. Under this approach, workers no longer have to carry cases from place to place; the storage machines and conveyors do the heavy lifting. In addition, lift truck traffic is reduced, resulting in a safer work environment.
As for equipment, goods-to-person systems come in a variety of forms and configurations. They can incorporate pallet-based (unit load) automated storage and retrieval systems (AS/RS), tote-based miniload systems, carousels (both horizontal and vertical), robots, and vertical lift modules. (For purposes of this story, we'll concentrate on automated storage and retrieval systems, both pallet- and tote-based.)
To date, goods-to-person picking has been successfully employed in a range of industries, including retail, pharmaceutical, grocery, apparel, industrial parts, meat, dairy, and medical. What follows are four examples of companies that have successfully adopted this approach.
Next PLC
When it needed to boost logistics productivity, Next, one of the United Kingdom's largest clothing retailers, decided to give goods-to-person picking a go. It installed an AS/RS that is connected to high-rate put stations at its DC in South Elmsall, England. The gambit paid off. Once the new system was in place, picking productivity increased by 300 percent.
The system, which was supplied by Dematic, stores fast-moving apparel items, footwear, accessories, and home goods. When needed for orders, products are automatically retrieved and conveyed to one of the system's 20 put stations. Within each station, 24 order totes are staged, each representing a different store.
Workers follow a light-directed process to select items and place them into the proper totes. The remaining product is then sent back to the storage system until needed. Completed orders are pushed off onto takeaway conveyors that whisk them to shipping.
The result is a fast, productive system for filling store orders. Workers are able to pick up to 1,000 items per hour, which is three times the rate achieved back when they had to search the shelves for products.
Liberty Hardware
Like Next PLC, Liberty Hardware saw productivity soar when it shifted to a goods-to-person picking approach. In September 2009, Liberty installed an automated AS/RS from Daifuku at one of its distribution facilities in Winston-Salem, N.C. The one-aisle miniload system, which boasts 3,520 storage locations, holds cabinet hardware, wall plates, and other items in totes. These items are picked as individual pieces, mainly to fill specialty and online orders.
Liberty made the switch in a bid to boost efficiency and make better use of space. Under the old system, employees picked products from flow racks in a traditional pick module onto carts—a method that required a lot of walking.
"The big issue for us was travel time. This eliminates it," says Tom Turner, Liberty Hardware's vice president of global logistics. "[The new system] also allows us to fit a larger amount of stored product into a smaller footprint."
When needed for orders, totes holding hardware are retrieved by crane and deposited on a conveyor for transport to a picking station. Once the selections have been made, the items are conveyed to pack stations, where they're placed into cartons for shipment. To maximize efficiency, the system allows up to 12 orders to be filled at a time.
Among other benefits, the new system has improved order accuracy. Because only the items needed for orders are delivered to the stations, accuracy now stands at better than 99 percent. The system offers security advantages as well, since only the storage/retrieval machine can access the product totes.
But the biggest gains of all have come in productivity and labor savings. With the new system, Liberty is able to fill about 80 orders an hour, a very high rate for complicated piece picking, and it does it with fewer people. "We have been able to reduce our labor over 50 percent from the old-style methodology," reports Turner.
Spar AG
Spar AG, one of Europe's largest grocery chains, has done more than just pay lip service to the goods-to-person approach. It has backed up its words with cash, investing heavily in automated storage systems for its distribution center in Wels, Austria. The 900,000-square-foot facility, which holds both dry food and non-food items, serves 1,500 stores, most of which are small shops that handle less-than-case quantities.
The facility boasts a number of automated systems supplied by TGW Systems and Witron. They include a high-bay AS/RS system for storing pallets, Witron's Dynamic Picking System for less-than-case quantity selection, Witron's Ergonomic-Dynamic Picking System for picking cases, and another AS/RS miniload system to sequence shipping.
The high-bay AS/RS consists of 17,500 locations and eight aisles, and primarily replenishes the other automated picking systems.
The Dynamic Picking System is a goods-to-person system used for split-case picking, with products dynamically delivered to a picking face. Products are stored in totes in miniload aisles. The bottom of the system has a large number of facings where the totes are brought for picking. Lights direct picking from the delivered totes into order totes. The product totes continuously change position as they are retrieved and placed into the facing, then sent back to storage after picking has been completed.
The Ergonomic-Dynamic Picking System, which is used for selecting full cases, puts a different spin on fulfillment. Workers are automatically transported to pick locations, riding through aisles on six crane carts that move horizontally or vertically to positions holding 800 different stock-keeping units (SKUs) that ship as full cases. Upon arrival at a picking location, the worker selects the required case and deposits it onto an order pallet, which adjusts up and down automatically to a comfortable height for picking. The worker then pushes a button and the cart whisks him to the next pick location until the pallet is complete.
A fourth AS/RS acts as a shipping buffer. It contains 11 aisles to hold totes filled with picked products until they're ready to ship. It then releases them in sequence to a stacker that gathers the totes onto wheeled carts for shipment. Upon delivery to stores, the carts are simply wheeled into shop aisles to make restocking shelves easy.
Idaho State Liquor Division
Not every facility is able to invest in a full goods-to-person picking system, but that doesn't mean it can't benefit from the technology. Distribution operations can still realize big gains by using AS/RS systems for tasks like replenishment.
A case in point is the Idaho State Liquor Division, which is completing the installation of a three-aisle AS/RS system that will be used to replenish storage racks in its Boise DC. The AS/RS, which holds more than 3,000 pallets in double-deep racks, will solve a sticky storage problem for the liquor distributor. For some time, the Boise facility, which supplies spirits and liquor to 166 state-owned or -contracted stores, has been grappling with a shortage of capacity. Installing the AS/RS system, which was supplied by Interlake Mecalux, will allow it to store most of its reserve inventory in just 17,000 square feet of floor space.
Once the system is up and running, pallets will be discharged at a floor-level station that will be used to replenish forward case picking locations on the bottom levels of the existing static storage rack. A second output station is located on an upper mezzanine. Pallets for split-case picking will be delivered to this station, where cases will be removed from the pallets and conveyed to the back of flow racks. The cases will then be made ready for split-case picking.
"We are going to touch the product less often," says Bill Applegate, the facility's product general manager. "Just in all ways, we'll have a lot denser product storage, and we'll be freeing up space in the original warehouse for either lower-volume items or to create more picking locations. Our plan is for this AS/RS to meet our needs today and as much as 25 years in the future."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."