Visibility tools that keep an eye on inventory across multiple locations, including goods in transit, are proving a powerful weapon in the battle to reduce stocks.
Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
When the bottom fell out of the economy in 2008 and 2009, thousands of businesses found themselves stocked up with more goods than they could sell—which often as not led to a shortage of working capital needed to keep the enterprise running smoothly. That experience left many determined to tighten up their inventory management so they would never get caught like that again.
But keeping tabs on inventory has proved to be a tricky thing to do, given the proliferation of SKUs in many industries as well as increasingly global supply chains and the long lead times that come with them. Another complication is that at any given moment, those goods may be spread out among trading partners—suppliers, carriers, and the like—all over the world.
In many cases, that's prompted managers to turn to software tools that give them visibility of inventory across multiple facilities, third parties, carriers, and suppliers. That visibility, they're finding, can provide the information and confidence required to reduce inventory levels throughout the supply chain.
No more black holes?
Tom Kozenski, a vice president at RedPrairie, a developer of warehouse management and other software systems, says his company has been focusing on the visibility capabilities of its products for about a decade in response to requests from customers—particularly those in the consumer packaged goods and food and beverage industries. The development of what he calls a "glass pipeline" enables customers to see inventory at a level of detail that extends down to the license plate on a pallet.
In fact, some shippers have become so accustomed to having that kind of visibility that they're no longer willing to tolerate the occasional "black hole," where inventory information is temporarily unavailable. "What has happened more recently is that customers have asked for support to [find ways to look inside] the black holes ... in their networks," Kozenski reports. That might include, for example, third-party facilities that may not have systems to provide data automatically. "They have asked us to provide additional integration services to get information out of a third-party network."
Not all third-party logistics service providers (3PLs) are informational "black holes," of course. There are plenty of tech-savvy players that use visibility tools themselves. For example, some 3PLs are using the software to track inventory across multiple facilities as well as to provide that information to customers.
Steve Simmerman of Next View Software, a company that offers a suite of supply chain management tools, describes a California-based 3PL customer that is using Next View's software at three of the facilities on its five-building campus. "They are using it to manage multiple locations and will add a Chicago facility," he says. "They are able to see their inventory in real time and to create KPIs [key performance indicators] and metrics based on their needs. So for example, they can build in events and alerts based on inventory levels. The other thing they are doing, because the [software] is Web-based, is opening it to their customers so they can look at their inventory levels." As a result, he says, the 3PL and its customers can actively manage inventory based on the customers' business rules.
Monitoring rolling stock
Visibility also continues to improve for goods in transit, as carriers and software providers introduce tools that offer detailed views of what's in the truck or container. Chris Timmer, senior vice president of business development and marketing for LeanLogistics, a provider of Web-based transportation management software, reports that a number of his company's clients "are working to develop technologies that provide visibility between the transportation nodes and their facilities."
He cites the grocery chain Meijer, Ace Hardware, and consumer packaged goods giant Unilever as examples of companies that are managing their inbound transportation to plants and DCs and connecting that to their inventory management. "They are getting visibility and the assurance that goods will be there when they're supposed to be there," he says. "That allows inventory to be reduced."
In Ace Hardware's case, the result has been double-digit inventory reductions. Before it began using a transportation management system (TMS), the company was forced to use the longest possible lead times in planning to avoid out of stocks, according to a case study posted on LeanLogistics' Web site. It also had limited visibility into supplier performance against requirements. That all changed once it began using the TMS, Timmer reports. "Ace gained better visibility into the status of orders and shipments, which improved lead time performance and predictability, and allowed it to tighten safety stock," he says. The company was able to reduce inventory by 15 percent and increase turns by 25 percent even as sales grew by 6 percent, according to the case study.
Tracking shape shifters
Although tracking goods through a supply chain may never be easy, it becomes particularly challenging when the products are undergoing changes along the way. Kozenski of RedPrairie offers the example of a shipper that sends pallets of goods to a co-packer to prepare store-ready displays. When those goods are depalletized and mixed on the displays, it can be difficult to connect the dots between what was shipped initially and the items on the displays. "The goods have to be re-identified at the receiving DC, and that slows them down," Kozenski says.
To address that problem, developers like RedPrairie now offer Web-based tools that enable the two parties' systems to exchange inventory data in sufficient detail to track those goods. "If a product is not transformed into a different selling unit, we can track it with the license plate number that goes with the pallet. If they break it down and build something like a kit or a store-ready pallet, our system supports a multi-level bill of material," Kozenski explains. "With a new finished good, we can trace it down to its component parts."
Kozenski says that sort of detail has become increasingly important as companies in industries like pharmaceuticals, food and beverage, and toys have had to deal with recalls. The ability to find the precise goods targeted by a recall is crucial, he says.
Triple play
As for what kind of returns shippers can expect from an investment in visibility tools, Kozenski says the payback comes in three areas. Most obvious is the ability to reduce inventory systemwide, he says. "You have one version of the truth. You know what you have and where it is, so you can eliminate safety stock and inventory buffers."
Less obvious, but still significant, is that improved visibility translates into labor savings. "The fact that you can eliminate re-identifying inventory saves warehouse labor," Kozenski says. "We have done studies that show ASN (advance shipping notice) receiving versus manual receiving results in an uptick of about 30 percent [in productivity]. You manage exceptions only, and throughput of the facility is maximized." (Timmer, however, argues that greater gains can be achieved if a DC has visibility further back, to when a good is ready to ship. "If you want to plan, you have to know when the goods are ready," he says.)
A third benefit, Kozenski says, goes back to the ability to better manage recalls. That is, by allowing shippers to know where the targeted goods are located, visibility provides a means of protecting one of the shipper's most important assets, its brand.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."