A lobbyist's-eye view of the Washington transport scene
Two decades after leaving DOT's top job, James H. Burnley remains plugged into the Washington transportation scene. And he's concerned about some of what he sees.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
If political ideology were a condition for employment, James H. Burnley IV would never have gotten a foot in the door at the white-shoe Washington, D.C., law firm he now works for, Venable LLP.
Venable has deep and enduring liberal roots; its senior partner, Benjamin R. Civiletti, served as attorney general in the last two years of the Carter administration. By contrast, Burnley, who heads the firm's transportation practice, is an unabashed conservative who cut his teeth in the Reagan administration and whose work both in and out of government has been largely informed by that experience.
But competence and influence often trump ideology, and there is little doubt that when it comes to knowledge of transportation law and the ability to effectively lobby for client interests, few can match the 61-year-old Burnley.
In 1983, Burnley was appointed deputy secretary of transportation under Elizabeth H. Dole. In 1987, Burnley was named secretary of transportation, a post he held for the last two years of President Reagan's term. Since leaving the Department of Transportation (DOT) in 1989, Burnley has remained a key player in transportation matters as a lawyer and lobbyist, all the while remaining devoted to the free-market principles that defined his time in government.
Burnley spoke recently with DC Velocity Senior Editor Mark Solomon about the DOT then and now, similarities and differences in presidential administrations, and his stand on key transport and infrastructure issues.
Q: You've been out of government for more than 20 years. How has life been on the other side?
A: Life, in general, has been good. I've been able to stay involved in transportation policy issues, which is what I enjoy. While the pace is still intense, it's not as intense as it was at DOT. That was a six-and-a-half day a week pace. This is much more civilized.
Q: As you look at the scope of the DOT then and now, and the transportation industry then and now, what has been the biggest change at DOT and in the transportation world in general since your time at the agency? A: The biggest set of changes at DOT occurred as a result of 9/11 when the [Department of Homeland Security (DHS)] was created, the Coast Guard was moved out of DOT, and what responsibilities the department had in aviation security were moved to DHS. In terms of the shape and scope of the DOT, those are the biggest events of the past 20 years.
I think virtually everyone would agree that DHS is a work in progress. It's had some very able leadership, but it's such a disparate set of agencies, and there were so many differences among the agencies that were thrown into DHS. It's fair to say that if Congress had to do it over again, it might think through whether that's what it wanted.
In the transportation world, the biggest events have revolved around the continuing evolution of economic deregulation. When I was at DOT in the 1980s, the transportation industries were just beginning to shape their response to the changes that had taken place from 1978 to 1980 [when airlines, railroads, and truckers were deregulated]. At this point, we've hit a plateau. These are still dynamic industries, but they've plateaued as dynamic industries. The dynamic is mature.
Q: It's been 30 years since the railroad and trucking industries were deregulated. How would you judge that evolution? A: I think it's been enormously favorable. The average American is much better off. The prices we pay are lower than they would otherwise be because the logistics cost component of the things we buy is lower than it would otherwise be.
Q: How would you rate the Obama administration in its handling of transport issues up to now? A: One point of frustration is that they are reopening a rulemaking on truck drivers' hours of service. [The regulations] have already been through three iterations. There is a great danger they will go through several more now that they've reopened it.
That said, the challenges the administration has inherited are very substantial. We are in an extraordinarily difficult and somewhat unprecedented period in the history of the federal role in transportation. Before [DOT Secretary] LaHood got there, the highway trust fund collapsed. Today, we are seeing multibillion dollar transfers of funds from the general treasury because fuel tax and excise tax receipts aren't enough to fund existing programs.
Secretary LaHood also arrived just as President Obama said he wouldn't consider an increase in fuel taxes because of their regressive nature. This has put the secretary in a very difficult position.
Q: Highway funding reauthorization is living on a series of short-term extensions. Do you think it's possible that we may not have a multiyear reauthorization bill by the end of President Obama's term in office? A: I started saying a year ago that we were facing four years of short-term extensions of existing programs, and I'm sorry to say this is a prediction that I believe will come true. It will be especially difficult for the Obama administration and Congress to agree on a solution to the trust fund crisis if the political environment holds in November and we have more Republicans occupying both Houses who are skeptical of higher taxes of any kind.
What worries me is that the whole concept of the trust fund is breaking down. You can't make the argument with a straight face that the trust fund should be spent just on transportation programs and that it should be walled off from the appropriations process while at the same time getting huge sums of money from general revenues. That is a corrosive process. By 2013, we could find the whole notion of the trust fund obsolete.
Q: The conventional wisdom is that the controversial "cap and trade" provision contained in House-passed climate change legislation has been killed by the election of Massachusetts Republican Scott Brown to fill the late Edward M. Kennedy's Senate seat. Do you see new language emerging from Congress with the same carrot-and-stick approach as cap and trade? A: No. I think you may have legislation that has carrots in it, but not the sticks. The real inequity with cap and trade was that about one-third of revenues were going to come from transportation, but not a dime of that money would go to the Highway Trust Fund. Cap and trade is nothing more than a huge floating excise tax increase. That said, I think Congress will continue to work on incentives to drive us toward greater energy independence.
Q: What advice are you giving your clients on how to manage through the current legislative and regulatory environment? A: This is an administration with very few senior officials who have any experience in the private sector. And that's across the board, not just at DOT. The business community has realized that pretty quickly. It is spending a lot of time and effort educating officials on the real-world impact of the policies they want to put in place. Look at the proposal to reopen the hours-of-service debate. DOT has said it will reopen the rulemaking, but it hasn't put a proposal out there. The department has been listening to stakeholders to determine what the practical implications [of reopening the case] might be.
Q: Do you have a feel from your clients that they are concerned about what is coming out of DOT? A: Any time you have an activist administration—and this one certainly is—and you are in the regulated community, you have to be concerned about this. But it was the same way in the Reagan administration. We were very active, and we had a lot of ideas. And the people we regulated were very outspoken about the real-world impact of those ideas.
I will say that the DOT today has an extraordinarily dedicated and talented group of career leaders. The department has a remarkable track record of holding on to really talented career civil servants at the senior level, because they love what they do. I think of people like (Rosalind) "Lindy" Knapp, who was deputy general counsel when I joined DOT in 1983 and is still in that role. These are the people who are the backbone of the department. They are the most talented cadre of senior civil servants that I know of in the entire federal government.On the political level, the department's leadership is also very impressive. Ray LaHood knows what he's doing. He's been involved in public policy issues his entire adult life. The bottom line is that DOT is well led at the political and career levels.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."