Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
As truckers and railroads mark the 30th anniversary of their freedom from government bondage, they find themselves in a position they and the lawmakers who deregulated both industries in 1980 could have scarcely imagined back then.
Partners.
To be sure, the day has not arrived when both can shake off all the vestiges of their traditional rivalry. Truckers chafe at the notion that railroads could receive federal subsidies to modernize privately owned track and rolling stock. The railroads have no problem boasting about how their operations are more fuel-efficient and environmentally friendly than trucking, a tack that doesn't win the rails many friends among trucking interests, who happen to be their largest customers.
In addition, unless the trucker is tendering freight in very large quantities, it is unlikely to receive more favorable pricing or customized service than any other intermodal customer, according to Thomas Finkbiner, who headed Norfolk Southern Corp.'s intermodal operations in the 1990s and is now executive vice president, sales and marketing for Railex, a provider of refrigerated rail transport, warehousing, and distribution services.
For all the political infighting, however, the two industries are increasingly discovering their respective strengths can be mutually beneficial. Trucks provide railroads with a steady and growing stream of intermodal business, while intermodal helps trucks obtain additional capacity while reducing their operating expenses compared to over-the-road transport. Shippers also gain from increased service options at lower cost and with enhanced environmental benefits.
If there is a loser in this scenario, it might be the truck driver community, which could see reduced work opportunities should more freight that once moved over the road be converted to rail.
A more passionate tango
The rail-truck intermodal tango is not a new dance —UPS Inc., which many would still consider a trucking company, has been for years the railroad industry's largest individual customer. But increasing acceptance of the rails' energy, environmental, and infrastructure advantages, combined with improvements in intermodal reliability and velocity (consultancy FTR Associates today clocks average intermodal train speeds at 33.5 miles per hour, much higher than the historical averages of 30 mph or lower) is sparking more rail-truck intermodal interest than ever before.
Another plus is that trucking firms bring a depth of sales and marketing expertise to the intermodal table that railroads, for the most part, do not have. Larry H. Kaufman, a long-time rail executive, consultant, and writer, says rail management is more comfortable working with its traditional base of captive commodity shippers than with businesses using intermodal service to move merchandise traffic. Given that, rails are happy to let the truckers handle the intermodal marketing, Kaufman says.
Recent events and anecdotes underscore the growing bond between the two modes:
In early November, trucking giant J.B. Hunt Transport Services and Norfolk Southern dramatically expanded their 10-year intermodal relationship in a deal that will cover a swath of the East Coast equivalent to roughly one-third the area of the United States.
Con-way Truckload, Con-way's full-truckload division, will begin intermodal service this year in an agreement involving a major shipper and Eastern railroad on a lane along the Eastern Seaboard. Con-way Truckload would not provide specifics at this writing.
Less-than-truckload (LTL) carrier Averitt Express continues to be actively courted by as many as four railroads eager for Averitt's over-the-road freight that could be converted to intermodal service. Averitt spokesman Brad Brown would say only that the company is "working to establish strategic relationships with the railroads to deliver world-class intermodal options for our customers."
At the same time, the railroads are expanding their domestic intermodal networks in a bid to attract more trucking business. Norfolk Southern has launched a "Crescent Corridor" intermodal initiative with service stretching from New England, northern New Jersey, and Pennsylvania southward to Memphis, Tenn., and New Orleans. As part of the project, the railroad will build new intermodal terminals in Birmingham, Ala.; Memphis; and Greencastle, Pa. The three terminals are set to open in early 2012. Norfolk is also developing the "Patriot Corridor" project with Pan American Railways that will link Boston and Albany, N.Y., with intermodal service.
In the Midwest, the state of Kansas applied in September for $50 million in federal stimulus funds to build a Burlington Northern Santa Fe Railway intermodal facility in Edgerton, near Kansas City. If the state's application is approved, work could begin this year, BNSF said in a statement.
The rails are moving ahead with these initiatives because they understand domestic intermodal is where their future bread is likely to be buttered. In 2009, domestic services accounted for 48 percent of total intermodal volumes, with international accounting for the balance, according to the Intermodal Association of North America (IANA). In 2006, domestic service accounted for only 41 percent of all intermodal traffic, IANA said.
From September to October 2009, domestic container intermodal traffic grew 9 percent, the strongest sequential growth of the year, IANA said. The domestic container segment was the one bright spot in an otherwise dismal 2009 for intermodal and rail traffic.
Given an inch, will they take a mile?
As railroads focus more attention on domestic intermodal, they will likely be asked to perform over shorter lengths of haul than they are accustomed to handling. That could put railroads in direct competition with truckers on regional services that have not only been the trucks' traditional realm but which have been the fastest-growing category of U.S. transportation.
The rails are not there yet. According to FTR data, the average length of haul of a domestic intermodal movement in the third quarter was 1,507 miles, hardly a short stage length.
In the past, rail executives have said they couldn't provide a profitable and cost-effective intermodal service at hauling lengths of less than 900 miles. But thanks to improved service levels and better traffic density that cuts the time a train needs to be held for full loading, rail executives say they can today offer competitive intermodal service between 750 and 1,000 miles, and even as short as 500 to 600 miles.
"Today, 500 to 600 miles is right around the break-even point," says Finkbiner of Railex.
Even some of the truckers are cognizant of the potential for increased competition from the railroads. In its press release announcing the intermodal deal with Norfolk Southern, J.B. Hunt said the service would be "competitive with truckload moves."
Jim Bolander, Norfolk Southern's assistant vice president of intermodal pricing and development, says the railroad's short-haul freight —known within the company as "low cal" freight —posted double-digit annual gains from 2003 through 2008 and even showed modest growth during a difficult 2009. The average length of haul is 500 to 700 miles between intermodal ramps, and 600 to 1,000 miles door to door, according to Bolander.
"This has been our domestic growth story," he says.
Bolander says the railroad is simply going with the customer flow, which today often means regionally based shipping and distribution. "We are not looking to shrink our length of haul. But we are following the freight," he says.
Truckers, for their part, don't seem too concerned. Nor should they be, according to some analysts. Trucks are unencumbered by the need to find railheads, track, or rail ramps. In addition, they have the edge over railroads when it comes to travel distances. Because the foundations of the nation's rail network were laid before 1900 and follow the contours of America's coastal and inland waterways, which were not the shortest distance between two points, the average rail move remains about 20 percent longer than the typical truck move.
Then there is the expense of the dray —the delivery to and from the rail ramps —that can often offset the economic benefits of the rail move itself.
On longer hauls, there is enough revenue mileage for a railroad to incorporate the drayage expense and still provide savings to the shipper and consignee. On shorter distances, however, there is less of a cushion. With fewer rail miles to work with, the high cost of drayage will often make a rail move more expensive than a door-to-door movement by truck, analysts say.
Larry Gross, an analyst for FTR, says the only way railroads can compete with trucks over shorter lengths of haul is if railroads built more local or "secondary" terminals that would allow drayage to be performed within 50 to 60 miles of a shipper's plant or the consignee's dock.
"The more secondary terminals that are established, the greater intermodal's competitiveness at the shorter lengths of haul will be," Gross says.
Given that railroads are far from building out such dense infrastructures, Gross doesn't see much of a competitive threat to trucks from intermodal. "I don't think that truckers operating in the 500- to 750-mile lengths of haul have too much to worry about," he says.
Herb Schmidt, president of Con-way Truckload, agrees, saying that "short-haul on rail is trying to stick a square peg in a round hole." And Curtis Whalen, executive director of the American Trucking Associations' Intermodal Motor Carriers Conference, says he's not worried about where his members' next load is coming from, especially as a truck must be a part of every intermodal move. "Our guys will keep pretty busy," he says.
Observers like Finkbiner of Railex believe a spike in diesel fuel prices similar to what occurred in 2008 could shift the balance in favor of rails even at shorter lengths of haul. Gross insists, however, that the most important factor is "not the price of the fuel but the footprint of the rail intermodal network."
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."